Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Articles
356 Documents
<![CDATA[Proses akulturasi dalam iklan elektronik chinese new year 2018 matahari department store ]]>
<![CDATA[Olivia, Olivia]]>;
<![CDATA[Hati, Grace Permata]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3635
<![CDATA[Penelitian ini bertujuan untuk memahami proses akulturasi yang terkandung dalam iklan Matahari Department Store yang bertema Imlek pada tahun 2018. Penelitian ini menggunakan metode kualitatif deskriptif karena tujuan penelitian ini ialah mendeskripsikan proses akulturasi dan sikap interkulturalisme yang terdapat dalam iklan tersebut. Penulis menemukan beberapa aspek dalam hasil analisis penelitian ini, yaitu makna dan arti dari tradisi dari dua kebudayaan yang berbeda (kebudayaan Jawa dan Tionghoa), dan juga representasi toleransi antar suku. Hasil penelitian menunjukkan bahwa dalam iklan tersebut terdapat beberapa fase terjadinya proses akulturasi, yaitu adanya kontak antar budaya dan proses adaptasi. Iklan ini tidak hanya memperlihatkan proses akulturasi, namun sikap interkulturalisme. Proses akulturasi di dalam iklan melibatkan sikap interkulturalisme yang ditandai dengan usaha untuk menghilangkan etnosentrisme, menggunakan sudut pandang budaya lain untuk memandang budaya sendiri, saling menghormati dan menerima satu sama lain.]]>
<![CDATA[Model – model komunikasi bisnis sebagai upaya meningkatkan penjualan produk vivelle di shan hair beauty care ]]>
<![CDATA[Hakim, Abdul]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3655
<![CDATA[From marketing to business communications, corporate strategy can be found in a variety of areas. Cosmetics companies are also feeling the heat of market competition. One of the most popular cosmetic products on the market is perfume. Shan Hair and Beauty Care is a retailer that sells a variety of beauty products such as hair care, perfume, and body care, with Vivelle being the perfume offering. The purpose of this research is to find out how the business communication strategy carried out by Shan Hair and Beauty Care to increase the number of sales from Vivelle. This research is a descriptive study with qualitative data. Observation, interview, and documentation were chosen as data collection techniques with the research location of Shan Hair and Beauty Care, followed by the owner of Shan Hair and Beauty Care and ten Vivelle customers. The data analysis technique used is data reduction analysis, then the data presentation technique is used to present the data. To test the validity of the data, it used triangulation of sources and theories. The Shan Hair and Beauty Care business communication strategy is highly effective, according to these findings. The business communication strategy is an important spearhead for the success cycle of Shan Hair and Beauty Care, as well as a strategy in facing various intense competition, especially in the selling price of products. The development of a strategy in business communication that matches the sales of Vivelle products at Shan Hair and Beauty Care can reach its glory. Shan Hair and Beauty Care values customer service. Sales strategy for Shan Hair and Beauty Care is a strategy in short-term market penetration that aims to attract consumers and distributors through business communication. Keywords: Strategy; Business Communication; and Sales]]>
<![CDATA[Peran social media marketing gabag indonesia dalam mempertahankan brand equity pada pandemi covid-19 ]]>
<![CDATA[Azizah, Sarah]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3656
<![CDATA[This study discusses the role of Gabag Indonesia's social media marketing in maintaining brand equity in the Covid-19 pandemic. The problem of this research is that the Covid-19 pandemic that occurred in Indonesia has caused many losses to the existing business and economic sectors and the cessation of direct sales, especially in the retail sector, and forcing brands to carry out activities online, namely through social media. The formulation of the problem in this study is how the role of social media Marketing for Gabag Indonesia in maintaining brand equity in the Covid-19 pandemic? Qualitative descriptive research method is used to analyze the problems that exist in this study. The conclusion of this study is the importance of the role of Social Media Marketing of Gabag Indonesia in maintaining brand equity during the Covid-19 pandemic. Keywords: Pandemic; Covid-19; Social Media; Marketing, Brand Equity. ]]>
<![CDATA[Implementasi net neutrality di indonesia ditinjau dari undang-undang ite ]]>
<![CDATA[Pamungkas, Satriyo Widhi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3672
<![CDATA[The problem of net neutrality has become a debate in many countries where the regulation on the net neutrality policy confirms that internet providers or Internet Service Providers (ISPs) are not allowed to make distinctions or be discriminatory in the selection of internet applications or content to be used by consumers or users. The purpose of this research is to analyze the application of network neutrality from the perspective of Indonesian law which specifically examines critically the applicable Information and Electronic Transactions Law. This research method is descriptive qualitative. The results show that the implementation of Net Neutrality in terms of the Information and Electronic Transactions Law is still not optimal because there are still network restrictions that are applied to certain Internet Network Providers. The results also show that there is a need for amendments to the ITE Law related to the enforcement of legal protection with the principle of forming a prohibition against the actions of Internet Service Provider (ISP) business actors that can disrupt the business climate.]]>
<![CDATA[Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless ]]>
<![CDATA[Claudia, Benedicta Yovi]]>;
<![CDATA[Marta, Rustono Farady]]>;
<![CDATA[Rewindinar, Rewindinar]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3685
<![CDATA[Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media]]>
<![CDATA[Komunikasi dan pemaknaan nilai kewirausahaan di hipmi bpc kota padang ]]>
<![CDATA[Himni, Lailatul]]>;
<![CDATA[Roem, Elva Ronaning]]>;
<![CDATA[Miko, Alfan]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3709
<![CDATA[The phenomenon of entrepreneurship or what's knowing as entrepreneur this time involved a lot of young people. In the HIPMI organization, BPC Padang City also make young age a requirement to become member. Entrepreneur who have entrepreneurial values can survive in doing business development and they can also be said to win in competition. This achievement can't be separated from the role of communication. Communication experience played by entrepreneurs, verbal and non-verbal communication carried out by entrepreneur as leader can be effective communication so that it has an impact on business success. Through this qualitative research, the researcher will observe the experience of the role of entrepreneurial cultural communication. Researchers will find out how the role of cultural communication carried out by entrepreneurs can build and apply entrepreneurial values to their business. The value of entrepreneurship is the main key in achieving success. When someone has an entrepreneurial spirit, then of course they will continue to survive. The entrepreneurial value of entrepreneurs is very much needed in the business, because order to achieve their business goals and improve the quality of existing business competition. Keywords: Enterpreneur, Comunication Experiences, Meaning ]]>
<![CDATA[Perspektif digital marketing communication dalam memasarkan skincare di indonesia ]]>
<![CDATA[Hapsara, Osrita]]>;
<![CDATA[Casmudi, Casmudi]]>;
<![CDATA[Sjuchro, Dian Wardiana]]>;
<![CDATA[Murtono, Taufik]]>;
<![CDATA[Asfar, Dedy Ari]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3782
<![CDATA[The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.]]>
<![CDATA[Profiling news consumption on social media ]]>
<![CDATA[Veronika, Veronika]]>;
<![CDATA[Raharjo, Agustinus Eko]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3794
<![CDATA[Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.]]>
<![CDATA[Kajian fenomenologi pemasaran digital agen properti melalui medium instagram ]]>
<![CDATA[Ernayani, Rihfenti]]>;
<![CDATA[Daengs GS, Achmad]]>;
<![CDATA[Tarigan, Nuah P.]]>;
<![CDATA[Lestari, Winda]]>;
<![CDATA[Timotius, Elkana]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3804
<![CDATA[Property has developed into a basic human need that everyone wants to have personally. Property is used for investment other than for basic human needs. The Covid-19 pandemic began in March 2020, resulting in the imposition of large-scale social restrictions (PSBB) to stop the spread of the virus. The Coronavirus Disease (Covid-19) pandemic has also paralyzed a number of industries, including the real estate sector, in an effort to support economic growth. The purpose of this study is to determine the digital marketing of property agents on Instagram. This study uses a qualitative approach with the phenomenological method of the actors in the property business agent. The results showed that digital marketing of property agents on Instagram is used with several efforts including the use of hashtags, collaborating with influencers and public figures, and giving giveaways to attract the interest of potential consumers.]]>
<![CDATA[Pelatihan Media Sensitif Gender bagi Penggiat Media Bersama DP3AP2KB Provinsi Jawa Tengah ]]>
<![CDATA[Nuzuli, Ahmad Khairul]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3815
<![CDATA[Banyaknya kasus ketimpangan dan diskriminasi perempuan di dalam media sudah menjadi permasalahan baru bagi media di Indonesia. Maka oleh sebab itu perlu diadakannya pelatihan tentang media sensitif gender bagi awak media untuk peningkatan pengetahuan awak media akan sensitif gender dalam produk jurnalistik. Pengabdi adalah dosen ilmu komunikasi dan pengamat media. Dengan kepakaran di media massa dan komunikasi gender, pengabdi bekerjasama Dinas Pemberdayaan Perempuan Perlindungan Anak Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) Provinsi Jawa Tengah menjadi fasilitator dalam Pelatihan Media Sensitif Gender bagi Penggiat Media di Provinsi Jawa Tengah. Acara ini dilakukan di lima kota, dan masing-masing kota memiliki 45 peserta. Para peserta mewakili berbagai elemen seperti jurnalis TV, jurnalis radio, jurnalis cetak, pers kampus, dan akademisi. Acara ini diharapakn bisa mengujudkan pemberitaan yang ramah gender dan meningkatkan pengetahuan para awak media akan pentingnya media sensitif gender.]]>
