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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.727 KB)

Abstract

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
Dinamika komunikasi pada keluarga yang memiliki istri berpenghasilan lebih dari suami Ahmad Khairul Nuzuli; Ivan Sunata
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.163 KB)

Abstract

Marriage is a human nature where the individual goes through the human cycle and becomes a family. In marriage, women tend to be placed in the domestic sphere, while men are placed in the public sphere. Along with the times, many women have entered the public work sector and often women's income is higher than men's. The wife's income which is greater than the husband's in a family often becomes one of the conflicts in the household. This study aims to look at the dynamics of communication in families whose wives earn more than their husbands. The method used is descriptive qualitative with a phenomenological approach. The results of the study show that what needs to be considered in the division of roles is mutual understanding and respect from partners. The thing that needs to be considered in maintaining harmony is the intensity of communication which aims to increase mutual understanding between partners.
Video pembelajaran ramah disabilitas bagi komunitas e- sports ability Indonesia Charlie Tjokrodinata; Cendera Rizky Anugrah Bangun; Helga Liliani Cakra Dewi; Dian Nuranindya; Riatun
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1553.514 KB)

Abstract

E-Sports Ability Indonesia (EAI / IG @ebility.id) is an esports community that is equalized for people with disabilities. The community, which was founded in 2019, has managed to get 123 members. One of the goals of establishing EAI is to become a shelter for people with disabilities so that they can develop their interests and talents in the field of esports. The lack of friendly job providers for the disabled makes it difficult for them to find work outside of community activities. In addition, the knowledge of people with disabilities on how to apply for a job or make a good CV is still very minimal. Especially during the current COVID-19 pandemic, companies are forced to reduce the number of employees and even close to reduce operational costs. One alternative that can be done by people with disabilities in the midst of the current limitations is to sell online through e-commerce. In addition to not requiring a physical store presence, selling online can also be learned easily. For this reason, this Community Service activity is intended to provide training materials to facilitate the process of finding or applying for jobs in the form of disability-friendly videos. So that people with disabilities can easily follow and understand the training materials presented. It is hoped that users of this video will gain practical knowledge about how to apply for a job and how to increase income by selling online through e-commerce.
Aktivisme Twitter: crowdsourcing melalui tagar #100jutamaskerchallenge Zulfi I. Putraji
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1160.26 KB) | DOI: 10.25139/jkp.v6i4.4521

Abstract

The development of internet technology has become an important part in social and political movements. Social media is an important channel for the digital activism movement in the information era. This study examines the hashtag (#) in driving digital opinion and how hashtags act as a crowdsourcing platform, the method used is virtual ethnography by collecting tweet data related to the hashtag #100JutaMaskerChallenge. The concept of digital activisim and crowdsourcing used to analyze this digital phenomenon. The results of the study shows hashtags as an important factorfor digital activists in gathering information and trigger a movement in the real world.
Penerapan online social convergence dalam pemberitaan bencana: analisis konten kualitatif pada situs web disasterchannel.co Adhika Pertiwi; Zainuddin Muda Z Monggilo
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1328.707 KB) | DOI: 10.25139/jkp.v6i4.4523

Abstract

When a natural or human-caused disaster occurs in the rapid digital development era, the phenomenon of massive dissemination of information from citizen journalism emerges. This research uses the qualitative approach to describe online social convergence in disasterchannel.co, a disaster portal website where most of the articles come from citizen journalism. A total of 15 articles were reviewed with content analysis to understand the application of online social convergence in disaster reporting, which consists of seven aspects: helping; being anxious; returning; supporting; mourning; exploiting, and being curious. In general, seven aspects of online social convergence have been applied in the article published by disasterchannel.co. The most often aspect that appears are supporting and helping. This study shows that disasterchannel.co has implemented online social convergence through citizen journalism articles published on their website.
Telaah literatur terhadap perkembangan social network sites (sns) sebagai sarana dan strategi pemasaran Jauza Alayya; Gendis Ayu Putri; Yashinta Sekarwangi; Irwansyah
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.793 KB) | DOI: 10.25139/jkp.v6i4.4543

Abstract

Meningkatnya penggunaan sosial media tidak hanya memberikan perubahan pandangan khalayak terhadap internet namun juga mengubah bagaimana khalayak berkomunikasi dan berinteraksi. Dalam hal ini, Social Network Sites (SNS) seperti Facebook, Instagram, Twitter, LinkedIn, dan lain sebagainya memberikan pengaruh yang sangat signifikan dalam berbagai industri khususnya pemasaran (marketing). Dengan meningkatnya pengguna SNS, strategi pemasaran beralih ke digital - digital marketing. Hal ini menyebabkan pelaku bisnis harus melakukan adaptasi melalui ekspansi strategi. Dengan demikian, studi penelitian ini dibuat dengan menggunakan metode telaah literatur terhadap pemanfaatan SNS oleh industri sebagai sarana dan strategi pemasaran suatu produk melalui electronic word-of-mouth (eWOM), periklanan, serta membangun relasi dengan konsumen. Hasil studi menunjukkan bahwa strategi eWOM dan periklanan pada SNS merupakan strategi yang tepat untuk meningkatkan citra dan minat beli konsumen akan suatu produk. Walaupun tidak jauh berbeda dengan hasil dari telaah literatur pada beberapa jurnal yang dipilih namun dapat dilihat bahwa kedua strategi memiliki pandangan yang sejajar bahwa SNS menjadi medium yang paling populer saat ini dimana kehadirannya terbukti dapat meningkatkan keterlibatan konsumen dalam membangun citra terhadap suatu produk. Penelitian diharapkan dapat memberikan kontribusi pada kajian terkait SNS dan digital marketing sehingga institusi, perusahaan, aktor terkait, dan pemangku kepentingan yang bergerak di industri pemasaran dapat menggunakan penelitian sebagai pertimbangan dalam mengembangkan strategi komunikasi pemasaran yang terintegrasi pada era saat ini. Walaupun SNS menjadi topik populer dalam setiap pembahasan, studi penelitian terkait dengan engagement konsumen dan komunikasi eWOM dan iklan pada SNS masih tergolong terbatas. Dengan demikian, penelitian ini dibuat untuk melengkapi gap tersebut.
Mereduksi rintangan komunikasi antarbudaya mahasiswa Indonesia timur di Malang berbasis kearifan lokal Sri Handayani
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.391 KB) | DOI: 10.25139/jkp.v6i4.4598

Abstract

Di antara rintangan komunikasi antarbudaya adalah adanya stereotype yang dilekatkan pada kelompok budaya tertentu. Untuk itu penting mengeksplorasi mengapa rintangan tersebut muncul dan bagaimana upaya mereduksinya melalui Perspektif CMM berbasis kearifan lokal. Pengumpulan data dilakukan melalui focus group discussion dengan melibatkan partisipan dari masyarakat lokal dan mahasiswa asal Indonesia Timur di Malang. Hasil penelitian menunjukkan bahwa mahasiswa yang memiliki pengalaman berkomunikasi dengan masyarakat setempat serta berupaya memahami cara pandang orang dari budaya lain mampu menggunakan fungsi aturan konstitutif dan regulatif dengan baik. Dengan demikian mereka lebih mampu melewati proses koordinasi makna dengan lebih baik. Implikasinya, rintangan komunikasi antarbudaya dapat diminimalisasi. Koordinasi menuntut individu berpegang pada nilai etika. Nilai etika dalam komunikasi antarbudaya terefleksi dalam sikap empati dan adaptasi budaya yang tumbuh melalui internalisasi nilai kearifan lokal yang diyakini bersama, baik oleh mahasiswa asal Indonesia Timur maupun masyarakat setempat di Malang, yaitu nilai terkandung dalam peribahasa “Di mana bumi di pijak, di situ langit dijunjung”.
Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia Francisca Bertha Vistika Putri; Daniel Susilo; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1547.948 KB) | DOI: 10.25139/jkp.v6i3.4705

Abstract

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always get a positive response from the public. In this study, the researcher wanted to see how the network was formed so that the advertisement for the New Pantene Miracles Hair Supplement could go viral and comment on the advertisement on Youtube. Apart from that, we also saw the impact of the Viral advertisement after several months of being broadcast on Youtube on other media such as Twitter. That way, this research is expected to be a reference for marketers in creating viral marketing. This research uses the social network analytic method by analyzing Youtube networks and comments with the help of the Netlytic and Gephi applications. The results found that the network on Youtube did not form a large group because many comments were independent, while in terms of comments tended to be positive. While on Twitter, a small network of conversations is still formed after three months of advertisements. However, the comments are more in the direction of the Pantene campaign about tired hair and the network is not large considering the number of people who post this content is not as many as when the ad was running.
Portrayals the Ideal Men’s Body through the Body’s Nutritional Products Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.211 KB) | DOI: 10.25139/jkp.v6i3.4754

Abstract

The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.
Preferensi Informasi Investor Individu Dalam Prespektif Teori Kegunaan dan Gratifikasi Atika Nusya Puteri
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.678 KB) | DOI: 10.25139/jkp.v6i4.4777

Abstract

Penelitian ini bertujuan untuk mengetahui preferensi konten informasi dalam memenuhi kebutuhan kognisi investor individu dalam proses pengambilan keputusan investasi saham, khususnya pada informasi finansial dan non-finansial serta sumber informasi yang dijadikan pilihan dalam mencari informasi tersebut yang dikaji menggunakan perspektif Uses and Gratification Theory. Penelitian ini merupakan penelitian kuantitatif yang pengumpulan datanya dilakukan dengan metode kuesioner daring. Adapun responden yang dipilih menggunakan teknis purposive random sampling dengan kriteria, yakni pria dan perempuan berusia 18-64 tahun serta melakukan transaksi saham dalam 6 bulan terakhir. Berdasarkan hasil penelitian terhadap 75 responden didapati temuan yang mengungkapkan bahwa informasi mengenai laporan kinerja dan keuangan perusahaan merupakan informasi yang penting dalam proses pengambilan keputusan berinvestasi, khususnya informasi mengenai kondisi dan peluang industri terkait. Selain itu, informasi mengenai reputasi perusahaan juga dianggap penting bagi responden meski penilai tersebut berada di bawah nilai informasi mengenai laporan kinerja dan keuangan perusahaan. Hasil penelitian ini juga mengungkapkan meski pencarian informasi mengenai saham dapat dilakukan di media sosial, responden masih memiliki kepercayaan tinggi terhadap media berita ekonomi dan finansial sebagai sumber informasi.

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