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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Student’s communication privacy management on Facebook Yayu Sriwartini
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The purpose of this study was to describe the management of communication privacy of Facebook users. The research used the Theory of Communication Privacy Management . The research approach was quantitative with a survey method. Data collection was carried out using questionnaires distributed online via google.doc from 9-16 March 2020 to around 304 samples of Students of Universitas National who were active users of Facebook. The data were presented in a frequency distribution table and analysed by descriptive statistics. The result shows (1) most respondents were selective in publishing their personal data on Facebook. Only date of birth and religion were considered non- privacy; (2) In conveying certain information or messages through various features on Facebook, most of the respondents applied collective limitation, but still controlled the boundaries. It meant allowing others to view or read various posts, but limiting the active activities of others on their timeline; (3) female respondents expanded access restrictions more for others when they posted feelings of pleasure, happiness, upset, anger and satire. The development of access to privacy is caused by psychological factors and respondents' motivation. Overall, the results of the study indicate that there was a communication privacy management activity of respondents on their Facebook.
Analisis isi komunikasi publik polri terkait mudik libur natal dan tahun baru Rulinawaty; Dudi Yudhakusuma; Prasetyono Hendriarto; Dila Erlianti; Rini Fitria
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The government has decided to cancel the implementation of Community Activity Restrictions (PPKM) Level 3 in all regions, especially the State Civil Apparatus (ASN), during the 2021 Christmas and New Year holidays of 2022. State Civil Apparatuses (ASN) are not allowed to take leave or leave the area during Sunday national holidays, both before and after Christmas and New Year. The purpose of this research is to find out how Polri's public communication is related to the 2021 Christmas and New Year's holiday homecoming for 2022. The method used is Krippendorff content analysis which is carried out through digital observations on the Instagram account of the Indonesian National Police @divisihumaspolri for the period 1 December 2021 to 20 December 2021. The results of this study indicate that public communication carried out by the National Police through Instagram @divisihumaspolri is dominated by messages containing benefits for security and safety during the Christmas and New Year's 2022 holidays during the Covid-19 pandemic.
Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Anastasia Pratiwi Lauwrensia; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

This research is useful for the development of marketing communication science. In addition to academic benefits, this research also plays a role in strengthening the green marketing industry which emphasizes environmental sustainability in its marketing activities. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. The results show that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also effect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.
Why CSR communication also has good and negative consequences on a company's social responsibility? Rendi Susiswo Ismail; Karyaningsih; Jacky Chin; Tyan Ludiana Prabowo
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.
Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia Kiki Resky Ramdhani Sucipto; Andi Fauziah Yahya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.
Pentingnya metodologi penelitian dalam pastoral berbasis data di keuskupan Surabaya Yohanes Benny Suwito; Yustinus Budi Hermanto; Christina Esti Susanti; Bernadus Aris Ferdinan
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The background of the community service program is to provide awareness for young priests in the Surabaya Diocese about the importance of data. Data is an important thing that can be used as a basis for decision making. Therefore, it is necessary to provide an understanding of a data and how to read the data. The methods used in this community service are 1) teaching about research methodology, and 2) training in data processing and reading data using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). The result of this community service program is that young priests in the Surabaya Diocese become more aware, understand, and can make decisions based on data so that they are able to carry out data-based parish services.
Designing profile products as promotional media for brin publishers Cempaka Destcarolina Natalita; Daniel Susilo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The development of BRIN (Indonesian Research and Innovation Bureau) publishers today is inseparable from the important role of the development of Information and Communication Technology. Its utilization brings the community into the era of 4.0 whose use is through digital systems. Through these developments, BRIN Publishers are required to transform, the transformation carried out is a change in the offering that used to be physical products now into digital products and publishing services in the form of open access and utilizing social media as a tool in promotional media. Based on this, it encourages BRIN publishers to form promotional strategies using new media. Profile products are used as a promotional medium for BRIN publishers who are expected to create a good perception in building brand awareness and impact BRIN publisher engagement. This research uses a case study perspective, where one of the researchers takes an internship at the BRIN publisher The results of the profile product are expected to be an asset that can be officially uploaded into one of BRIN's social media platforms.
The social resistance to homosexuality in McCafe Taipei's advertising Altobeli Lobodally
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Advertising is not a tool to sell a product. The ideology that has been carried by the advertising creator is used to resist the common ideology. Homosexuality isstill thought of as a sexual deviation and a crime. This research’s purpose is to disassemble the homosexuality in the Taipei McCafe’s advertising. Thisresearch is using popular culture, and Barthes’s analysis. From the second order of signification (denotation, connotation, and myth) it is shown that havinga gay son is a shame condition for a parent commonly. It is a hard situation for each parent to find out that his son loves a guy too. Through this study, theresearcher also found that homosexuals are part of the family whose existence must be accepted by parents. Homosexuals in this advertisement areconsidered as people who can determine their right to choose their partners and can be accepted as part of the family. In the beginning, advertising is only atool to sell the product, but this situation shows that becoming gay is a common thing. Homosexuality is just the sexual preference. Homosexuality it is not asexual deviation. So, parent nowadays, has to accept their son’s sexual preference. From this advertising, the advertisers are trying to resist the ideology about refusing the homosexuality.
Online reputation management with an Electronic word of mouth approach Maria Advenita Gita Elmada; Maria Vina Elmaresa; Shabriena Wardhani; Wita Adelina Noer Putri
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Opportunities for managing online reputation for organizations have now begun to be captured by business activists in the communication technology industry in Indonesia. Several corporations from various industries have tried this service to increase their reputation in the digital world, especially on social media. One of the service companies that started to run an online reputation management business and became the subject of this research is Company S, which provides the service of managing reputation in social media. Company S's managing online reputation will be analyzed using three stages of online reputation management: prevention, reaction, and evaluation. This study uses a qualitative approach and the nature of descriptive research, using case study methods, and collecting data using interviews and observations. As a result, Company S has implemented the process of online reputation management in the service they provide. The use of e-WOM, the presence of influencers, the selection of suitable social media, and attractive content planning also affect the online reputation of the clients' organizations.
Model corporate social responsibility dalam penanganan komunikasi krisis selama pandemi covid-19 di Indonesia Budi Sulistiyo Nugroho; Abdul Samad Arief; Firdaus Yuni Dharta; Kadek Suryani; Setyo Utomo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Problems or challenges that arise during the implementation of the Corporate Social Responsibility program that have been determined require company management assistance to resolve and place the company in a positive position. A list of noteworthy Corporate Social Responsibility issues includes issues that are frequently discussed, and the media can be used to help explain Corporate Social Responsibility programs to all stakeholders. This study aims to determine the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia. The method used in this study is a literature review. The unit of analysis in this study is a journal article that has been obtained by researchers through Google Scholar during the 2022 period. The conclusion of this study is that the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia uses a partnering model with other parties.

Page 26 of 36 | Total Record : 356

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