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Jurnal Komunikasi Profesional
ISSN : -     EISSN : 25799371     DOI : -
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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Articles 346 Documents
Adaptasi Pengelolaan Siaran Radio Anak Muda Selama Pandemi Covid-19 Singarimbun, Kartika; Keliat, Cyntia
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.6408

Abstract

Artikel ini meneliti tentang pengelolaan stasiun radio dalam menjawab pemberlakuan social distancing dan lockdown oleh pemerintah Indonesia pada saat pandemic COVID-19 tahun 2020. Radio Prambors & Radio Gen FM dipilih sebagai objek penelitian karena kedua radio ini menduduki peringkat atas untuk perolehan pendengar anak muda. Perhatian riset ini terutama diberikan pada tahun pertama pemberlakuan pandemic COVID-19 (Maret 2020 hingga Desember 2021); ketika pemerintah pertama kali memberlakukan PPKM. Pengumpulan data penelitian kualitatif ini dilakukan melalui wawancara mendalam melalui aplikasi zoom. Dengan pemahaman kritis teori ekonomi politik komunikasi dari Vincent Mosco, artikel ini menjelaskan bagaimana pandemi COVID-19 dilihat sebagai agen perubahan transformatif dalam memproduksi konten siaran. Selain mengeksplorasi bagaimana kedua radio ini menyesuaikan cara memproduksi konten siaran selama pandemic dan situasi yang ditimbulkan oleh social distancing & lockdown, penelitian ini juga untuk menjawab masalah yang muncul ketika produksi siaran dipindahkan dari studio ke rumah. Praktik komodifikasi isi media dan tenaga kerja terjadi dimana kedua radio ini dipaksa untuk menyesuaikan pengelolaan baik dari segi produksi maupun distribusinya ke anggota jaringan radio agar tetap dapat terus menyapa pendengarnya. Dalam proses penyesuaian untuk memproduksi isi program terdapat banyak kendala seperti koneksi jaringan yang buruk, kebutuhan akan peralatan siaran dan keterampilan pekerja dalam memproduksi isi siaran, termasuk juga jadwal kerja yang tidak sesuai dengan kontrak yang mempengaruhi keseimbangan hidup produsen konten siaran. Penelitian ini juga menjelaskan bahwa rumah sebagai tempat kreasi isi siaran cenderung memberikan kompromi atas standar produksi siaran yang seharusnya, termasuk distribusi dan kualitas audio.
Motives and Communication Style from Begalan Performers at Banyumas Area Nur Khasidah, Merliana; Turistiati, Ade Tuti; Setyanugraha, R. Satria
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.6496

Abstract

The presence of Begalan in wedding traditions is heavily reliant on the communication style of Begalan performers in introducing and preserving Banyumasan culture and language. The purpose of this research was to analyse and comprehend the motivations and communication styles of Begalan performers in the wedding tradition in the Panginyongan area of Banyumas. The qualitative descriptive research method is used in this study. Data collection entails observing, interviewing Begalan performers, and researching relevant literature. According to the findings of this study, 1) the motives of the Begalan performers in carrying out the wedding tradition in the Panginyongan area are ritual, entertainment, and professional motives; and 2) the communication style of the Begalan performers in the wedding tradition in the Panginyongan area of Banyumas tends to use a low context communication style. Another finding in this study is that there are obstacles experienced by Begalan performers, including diverse audiences with different cultures, lack of attention and appreciation from the audience, and lack of availability of the tools used in carrying out the Begalan procession. To overcome these obstacles, Begalan performers innovate using Indonesian and Banyumasan languages, adding to the audience's appeal by making jokes and preparing to get Begalan tools.
The Hashtags and Digital Opinion Movements: A Social Network Analysis of the #BubarkanPSSI Hashtag Indra Jaya Sihombing
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6751

Abstract

Conversations using the hashtag #BubarkanPSSI is a Digital Opinion Movement that highlights the existence of PSSI as the management of national football. The purpose of this research is to map the network structure formed in the conversations of netizens using #BubarkanPSSI on Twitter social media. The concept used in this research is the Digital Opinion Movement which describes and explains social networks and their network structures. The method used in this research is the Social Network Analysis (SNA). This research focuses on Twitter user conversations using the hashtag #BubarkanPSSI in the period 9-16 October 2022 which was downloaded using Netlytic. The results showed that there were 562 actors involved with a total of 706 interactions. Interaction between actors occurs easily but the connection between actors looks low and the communication that occurs is one-way. There is no one actor who dominates so the conversation is decentralised where information flows more freely among the actors involved. The keywords that emerged during the conversation period studied placed PSSI as an institution that was considered a failure and should be disbanded. PSSI needs to pay more attention to the keywords that appear in the conversation because the netizen opinions that arise in the conversation reflect the negative views of the public towards the reputation of PSSI.
Analisis Body Positivity Movement Tentang Wanita Plus Size di Indonesia Melalui Tiktok Suka, Irene Claudia Br Ginting; Fachruddin, Clarisa Fitria Salsabila; Wempi, J.A.
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.6821

Abstract

The enforcement of beauty standards has caused anxiety for plus size women because it can lead to bullying. In reality, bullying still appears in social media activities and is even considered normal by most people without thinking about the impact on plus size women. Seeing this phenomenon, there is a need for a body positivity movement. The body positivity movement can promote self-love and acceptance of bodies of all shapes, sizes, or appearances. The presence of plus size content creators who raise their voices about body positivity has encouraged the emergence of a digital opinion movement from the public regarding this issue, thereby helping the success of the body positivity movement on TikTok. This research aims to understand the phenomenon of the body positivity movement regarding plus size women that occurs through TikTok in Indonesia. By using an interpretive paradigm through qualitative phenomenological methods, primary data collection was obtained through interviews and focus group discussions. This research uses the theory of digital movement, opinion and new media. The results of this research found that the body positivity movement on TikTok was carried out by contentcreatorplus size by creating content that had persuasive and motivational elements. The dominant character of new media is the character of interactivity which forms two-way and even multi-way communication, thereby encouraging a digital movement of opinions regarding body positivity for plus size women on TikTok.
Social Network Analysis: Political Elite Actors #DemokratLawanBegal on Twitter Susi Nurdinaningsih; Susilo, Daniel; Murwani, Endah
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7063

Abstract

This research explores the impact of the #DemokratLawanBegal hashtag on Twitter, focusing on its role in shaping political discourse and influencing party leaders' alignment. It aims to uncover relationships among elite actors and identify influential figures within the Twitter network using this hashtag. Drawing on concepts like political communication, political elites, Twitter's importance, and Social Network Analysis (SNA), the study adopts SNA methodologies with tools like Netlytic and Gephi Apps. Data collection occurred throughout 3-10 April 2023 to maintain relevance. The findings highlight the significant impact of the #DemokratLawanBegal hashtag in shaping political discourse and the power struggle within the Democratic Party. AHY emerges as a more influential figure than Moeldoko, and Twitter, particularly through this hashtag, plays a central role in political communication and framing strategies. Social Network Analysis reveals a closely interconnected network of actors, with the official Democratic Party account (@pdemokrat) central to information dissemination. Some actors facilitate swift information sharing (closeness centrality), while others serve as key connectors (betweenness centrality). These insights deepen our understanding of contemporary political communication dynamics, offering implications for political campaigns, policy advocacy, and digital strategies.
Perilaku Determinan dari Perilaku Anak Muda Pro Lingkungan di Jakarta Pusat Ahmad, Rosmalia; Sarwoprasodjo, Sarwititi; Muljono, Pudji
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7246

Abstract

Perilaku pro-lingkungan berkaitan dengan sikap dan tindakan yang mendorong individu untuk terlibat dalam perlindungan dan pelestarian lingkungan hidup. Perilaku ini sangat relevan dalam mengatasi masalah lingkungan khususnya penumpukan sampah plastik, terutama di kalangan generasi muda yang akan merasakan dampak besar dari degradasi lingkungan. Penerapan perilaku pro-lingkungan didorong oleh berbagai faktor, antara lain terpaan media, keterhubungan dengan alam, motivasi perlindungan, dan pengetahuan lingkungan. Kajian ini untuk mengetahui faktor-faktor yang memengaruhi perilaku pro-lingkungan di kalangan pemuda Jakarta Pusat. Metode penelitian adalah survei menggunakan kuesioner yang disebarkan kepada 96 pemuda berusia antara 18 hingga 30 tahun yang berdomisili di kawasan Johar Baru, Jakarta Pusat. Teknik pengambilan sampel menggunakan cluster dan accidental. Data primer yang telah diperoleh sianalisis secara deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa faktor pendorong perilaku pro lingkungan pemuda adalah terpaan media, motivasi perlindungan, dan pengetahuan lingkungan. Sedangkan, keterhubungan dengan alam dapat menjadi faktor lain namun membutuhkan mediasi motivasi perlindungan.
The Crowdfunding during Masamba Natural Disaster Biliam, Vivian; Ariestya, Angga
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7283

Abstract

The ability of crowdfunding owners to increase public participation in disseminating information through social media is one of the success factors of crowdfunding. While dissemination of information through social media is a form of Electronic Word-of-Mouth (e-WOM). This study’s primary objective was to determine whether e-WOM about crowdfunding for Masamba can directly affect donation intention or should be mediated by the attitude towards donation. This study used a quantitative approach by distributing questionnaires to 332 respondents who met the criteria. The study found that there was a positive and significant direct effect between e-WOM about crowdfunding for Masamba and donation intention. Meanwhile, the attitude towards donation also mediates the effect of e-WOM about crowdfunding for Masamba on donation intention. This study also provides new insights for communication that combine mass communications and new communication media, especially social media.
Menganalisis Jaringan Sosial Penggemar Blackpink Saat Konser di Jakarta Anggorosuryo, Ignatius; Berto, Agustinus R.; sri eko, berta
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7634

Abstract

The phenomenon of digital fandom behavior that often occurs on social media is always interesting to analyze. Social network analysis is becoming increasingly used to research this phenomenon. Social media plays an important role in providing accurate data for analysis. Twitter is the social media most used in conducting social network analysis. Based on data released (We Are Social, 2022), Twitter is the seventh favorite social media out of 16 social media platforms in the world. In Indonesia itself, according to data (dataindonesia.id, 2023), 24 million of the world's 556 million Twitter users are Indonesian. This research will analyze Black Pink as an extraordinary phenomenon with a fanatical fandom, ahead of their concert in Jakarta 10-11 March 2023. The aim of this research is to conduct a social network analysis specifically on the hashtag BORNPINKinJAKARTA, and the role of social network analysis for each Twitter user account in their relationships. This research uses Digital Fandom Theory with the Descriptive Analysis method with free Netlytics tools. This research found that the hashtag #BORNPINKInJAKARTA was the hashtag most frequently posted by Black Pink fans, which then strengthened the digital fandom theory
Dalam Bayang-bayang Maskulinitas: Studi Kasus Branding Politik Prabowo Subianto Wahyu Triyogo Asbari; Edi Suwiknyo Suwiknyo; Eddi Kurnianto Saptawan Saptawan; M. Zacky Al Hosen Hosen
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.7764

Abstract

Prabowo will run again as a presidential candidate in the 2024 presidential election. However, the 2024 presidential election is different from the previous elections. So far, Prabowo often uses visual displays that emphasize masculinity, such as firmness, courage and courage. It turned out that Prabowo lost. In 2019, the support team tried to change Prabowo's image by launching a rebranding with the slogan "The New Prabowo". In fact, Prabowo's campaign still seems to carry various symbols of masculinity, and once again ends with a defeat by Jokowi. This article tries to see what kind of rebranding the Prabowo support team is planning, what are the obstacles and challenges in shaping their candidate. This article is complemented by an interview with one of Prabowo's spokespersons, namely Dahnil Azhar Simanjuntak. At the end there are also pointers regarding Prabowo's latest election strategy, indicating a change from previous strategies. It is hoped that this article can provide an overview of the implementation of Prabowo's campaign at that time, and provide additional knowledge for readers. Abstraksi : Prabowo akan maju kembali sebagai calon presiden pada Pilpres 2024. Namun Pilpres 2024 berbeda Pemilu sebelumnya. Selama ini Prabowo sering menggunakan tampilan visual yang menonjolkan sisi maskulinitas seperti ketegasan, kegagahan dan keberanian. Ternyata Prabowo kalah. Pada 2019, tim pendukung mencoba mengubah citra Prabowo dengan meluncurkan rebranding dengan slogan “The New Prabowo”. Kenyataannya kampanye Prabowo masih terlihat mengusung berbagai simbol maskulinitas, dan sekali lagi diakhiri dengan kekalahan dari Jokowi. Artikel ini mencoba melihat seperti apa rebranding yang direncanakan tim pendukung Prabowo, apa yang menjadi kendala dan tantangan dalam membentuk kandidat mereka. Artikel ini dilengkapi dengan wawancara salah satu jueu bicara Prabowo, yaitu Dahnil Azhar Simanjuntak. Di bagian akhir juga ada pointers mengenai strategi pemilu Prabowo yang terbaru, menunjukkan adanya perubahan dari strategi-strategi sebelumnya. Diharapkan artikel ini bisa memberikan gambaran mengenai pelaksanaan kampanye Prabowo saat itu, dan memberikan tambahan pengetahuan bagi pembacanya.
Mobile Legend Bang Bang (MLBB) Youtube Video Streaming Sebagai Media Periklanan Dalam Perjudian Online ramadaniar, putri; Muqsith, Munadhil Abdul; Ayuningtyas, Fitria
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7982

Abstract

Dalam pandangan determinisme sosial bahwa teknologi bersifat netral, sehingga ada peranan struktur dan sosial yang mempengaruhi cara pandang dan kontrol terhadap teknologi. Mobile Legend sebagai permainan digital kini sangat digemari di Indonesia. Sedangkan layanan video streaming YouTube sebagai bagian dari teknologi juga popular digunakan untuk pemasaran bisnis. Nyatanya keduanya bisa saja bersifat destruktif akibat dari kuasa elit. Melalui sudut pandang determinisme sosial dan analisis konten pada Mobile Legend Bang Bang (MLBB) Youtube Video Streaming, peneliti dapat melihat bagaimana proses Youtube Video Streaming dapat dijadikan sebagai media periklanan dalam perjudian online.