Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Articles
356 Documents
<![CDATA[Strategi Komunikasi Tentara dalam Upaya Membantu Pengamanan Pilkades Serentak di Kabupaten Ciamis ]]>
<![CDATA[Endik Hidayat]]>;
<![CDATA[Daniel Susilo]]>;
<![CDATA[Teguh Anggoro]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i1.6056
<![CDATA[This research elaborates on the communication strategy of the security forces, especially the military, in assisting the Ciamis local government, the activity in question is the holding of simultaneous head elections. Because there are still few studies on the military in Indonesia, the location research in Ciamis tries to fill this gap. The unit of analysis used is the theory of mass communication and the concept of communication strategy. This study uses a qualitative focus method on the phenomenon of simultaneous village head elections in 72 villages in Ciamis Regency. This study found that there are two categories of military strategic communications. First, a social communication strategy that is open and closed or called clandestine. Second, mass media and social media communication strategy. There were two important events that were able to attract the attention of the public and the mass media, namely during the readiness call for the security forces for the village head election on March 25 2022 and the holding of simultaneous elections for 72 villages on March 27 2022]]>
<![CDATA[2022 End Year Homecoming: News Analysis About Policy Dynamics ]]>
<![CDATA[Siswanta]]>;
<![CDATA[Mohammad Sawir]]>;
<![CDATA[Muhammad Kasim]]>;
<![CDATA[Nanda Saputra]]>;
<![CDATA[Iskandar]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i1.6057
<![CDATA[Online news grows up to be influential day by day, especially after the world facing a great disaster of COVID-19 Pandemic. When the Pandemic is over, 2022 is marked to be the meaningful year where people is finally released from pandemic fear and is able to go on meaningful holiday with their friends and family. With the successful Eid Holiday movie hit, Christmas is noted to be one of Indonesia’s important moment to celebrate the freedom from COVID-19 since it also happens in 2022. Online news once again becomes a media that is able to influent people and showing its dynamic in policy throughout their Christmas celebration news. Van Dijk’s analysis method is the fitting method to elaborate the policy dynamics in news media during Christmas 2022 Holiday.]]>
<![CDATA[The impact of @jharnabhagwani content as instagram influencer ]]>
<![CDATA[Moh Gifari Sono]]>;
<![CDATA[Ardhi Goeliling]]>;
<![CDATA[Irfandi Buamonabot]]>;
<![CDATA[Tanti Widia Nurdiani]]>;
<![CDATA[Dendi Pratama]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.6205
<![CDATA[Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.]]>
<![CDATA[Content analysis of kfcku application: hyperreality interface ]]>
<![CDATA[A Abdi]]>;
<![CDATA[Budi Prayogi]]>;
<![CDATA[Meiana Harfika]]>;
<![CDATA[Rahmat]]>;
<![CDATA[Melda Agnes Manuhutu]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.6226
<![CDATA[Digital application becomes key role in delivering great services from big franchise such as Pegadaian, Tix ID, Shopee, Netflix, etc. The digital application on KFCku app had recently been helping in building digital payment. Hyperreality becomes widespread practice in this industry as they continue to live day by day. The core concept of this research is Hyperreality which influences substantial number of people into purchasing stuff. Purchasing should by your own decision instead of someone’s making. Content analysis will be a useful technique to measure how strong the enemy is.]]>
<![CDATA[Marketing model of sinarmas land through instagram platform ]]>
<![CDATA[Nino Nopriandi Saleh]]>;
<![CDATA[Lovia Evanne]]>;
<![CDATA[Jefri Pranata]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.6227
<![CDATA[Digital marketing has now become the main source of income and marketing operation between many sectors and industries. Their focus revolved around content producing, that includes the property industry. The property industry operates their digital marketing through some social media accounts using Instagram, their background is diverse including the goal and pricing. When the author analysed the Instagram posts, a bold narration about property as future investment are displayed clearly; thus, with Krippendorff’s content analysis, Author could find more and illustrate it into the marketing model. The marketing model helps the reader to illustrate the business cycle with simplistic.]]>
<![CDATA[Revealing the News Frame of Democrat Party's Extraordinary Congress in Sibolangit: Power Intervention or Internal Conflict? ]]>
<![CDATA[Nanang Krisdinanto]]>;
<![CDATA[Theresia Intan Putri Hartiana]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.5669
<![CDATA[This study aims to reveal the frame for reporting on the political events of the Sibolangit Party KLB that occurred in March 2021, starting with the assumption that news is not only an incident report but also a reality construction practice carried out by journalists with various contexts or interests that surround it. In the political context, the practice of mass media reporting in Indonesia is often connected with the struggle for political power. This issue is what we want to unravel from the news about the Democrat Party KLB published by the four online media with the highest traffic in Indonesia based on alexa.com, namely okezone.com, tribunnews.com, detik.com and kompas.com. This research wants to see what kind of news frame is developed by each media, and how it is connected with the political context that surrounds it. This study uses a qualitative-descriptive approach, and the method of framing analysis developed by Gamson & Modigliani. The results of the study indicate that there are differences in the frames that are packaged in each media. Detik.com and okezone.com seem to develop a frame that the political events of the Democratic Party KLB are the product of engineering and power intervention outside the party (Presidential Palace). On the other hand, kompas.com and tribunnews.com tend to develop a frame that the KLB of the Democratic Party is the product of an internal political struggle without government intervention.]]>
<![CDATA[Analisis Komunikasi Risiko Komisi Pemberantasan Korupsi dalam Menghadapi Revisi Undang-Undang Komisi Pemberantasan Korupsi Tahun 2019 ]]>
<![CDATA[ARIF RACHMAD]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.5775
<![CDATA[Perjalanan Komisi Pemberantasan Korupsi (KPK) hingga saat ini sarat dengan dinamika dan tantangan. Selama ini, KPK menjalankan tugasnya berdasar pada Undang-Undang nomor 30 tahun 2002, namun pada akhir tahun 2019, muncul wacana dan pembahasan perubahan terhadap Undang-Undang tersebut. Beberapa poin perubahan yang dibahas pada tingkat legislatif dinilai dapat membawa dampak yang cukup signifikan bagi lembaga dan berbagai pemangku kepentingan. Berbagai pihak berpendapat bahwa perubahan Undang-Undang yang menjadi pondasi lembaga tersebut berpotensi memberikan dampak pada kinerja maupun upaya pemberantasan korupsi di Indonesia seperti status lembaga, status pegawai komisi serta kewenangan komisi dalam menjalankan tugas dan fungsinya. Selain itu, wacana perubahan tersebut juga menimbulkan gejolak dan polarisasi publik di berbagai lapisan masyarakat. Perubahan peraturan dan perundang-undangan merupakan salah satu pemicu krisis pada organisasi. Berdasarkan hal tersebut, KPK melakukan sejumlah aktivitas komunikasi publik dalam rangka menghindari terjadinya krisis pada organisasi.]]>
<![CDATA[Strategi Populisme “Wong Cilik” Ganjar Pranowo Dalam Twitter Untuk Mengelola Citra Positif ]]>
<![CDATA[Jauza Alayya]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i3.5783
<![CDATA[Penggunaan narasi populisme dalam upaya pencitraan adalah hal yang mainstream dan sering digunakan dalam komunikasi politik. Populisme dinilai sebagai strategi yang mudah bagi para aktor politik untuk dapat mempengaruhi pemikiran dan persepsi pemilih. Penelitian ini merupakan kajian mengenai bagaimana ide dan strategi ini berkembang dan digunakan sebagai salah satu strategi membangun citra diri oleh politisi di Indonesia. Dengan menerapkan pendekatan kualitatif dan metode observasi digital, peneliti memberikan gambaran bagaimana ide populisme dilekatkan sebagai citra atau identitas diri dan digunakan dalam kontestasi politik di Indonesia. Hasil penelitian menunjukan bahwa politisi Ganjar Pranowo secara konsisten menggunakan narasi populisme “wong cilik” untuk membangun citra pemimpin “wong cilik”. Hal ini memberi gambaran bahwasanya strategi populisme masih relevan dan banyak digunakan oleh aktor politik di Indonesia termasuk Ganjar Pranowo.]]>
<![CDATA[Communication experiences of women surviving postpartum depression in Indonesia ]]>
<![CDATA[Wahyu Utamidewi]]>;
<![CDATA[Yanti Tayo]]>;
<![CDATA[Pamungkas Satya Putra]]>;
<![CDATA[Mohamad Febrianto]]>;
<![CDATA[Achmad Naufal Hafidz]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.5869
<![CDATA[The presence of a baby in the family becomes a happy event, but it turns out that the feeling of happiness is not immediately felt by the mother who gave birth. Improper information regarding postnatal mental health makes childbirth a sad thing for a mother. This study aims to construct experiences, feelings, and meanings regarding Postpartum Depression. So that by knowing the experiences, feelings, and meanings about Postpartum Depression, information about the condition of women after giving birth can be better. This study uses a qualitative research method with a phenomenological approach. This study was conducted on 8 women who experienced Postpartum Depression after giving birth to their first child or second child. Data was collected by means of unstructured interviews with open-ended questions. This research is useful for seekers of information about Postpartum Depression where they will know how to avoid being exposed to Postpartum Depression.]]>
<![CDATA[Strategi Public Relations Astra International dalam Mempertahankan Reputasi di Era Kenormalan Baru ]]>
<![CDATA[Amelia Anggraeni Sulistiyo]]>;
<![CDATA[Chininta Rizka Angelia]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.5959
<![CDATA[Public Relations generally exists in every large company and becomes the "face" or representation of the company. Management also reports about the company, communication through PR. The arrival of the COVID-19 virus has had a significant impact on various sectors of life in Indonesia. Overcoming the pandemic requires a synergy between the government and other parties that can reduce the impact felt by the Indonesian people. Seeing this situation, companies from various business sectors show concern in their own ways, such as carrying out an activity and establishing relevant programs. When a company wants to deliver concrete actions to help its public, Public Relations as a representative of the company comes down to get involved so that the delivery of messages from the company to the public can be right on target. One of the largest companies in Indonesia, Astra International, through its Public Relations division, has established a PR program for the #SemangatSalingBantu movement to help others in need. The purpose of this research is to find out the strategy used by Public Relations in maintaining the reputation of PT Astra International Tbk in the new normal era through the #SemangatSalingBantu movement. This research uses case study research method, descriptive qualitative approach, and data collection by interviewing two participants and one expert informant as well as documentation study. The results were analyzed using Ronald D. Smith's concept of PR strategy (2017) and analysis using the pattern matching technique. The dominant concept used is the concept of Smith's PR strategy, as well as the concept of the Nowak and Warneryd campaign models. The results showed that the PR strategy of the #SemangatSalingBantu movement used a proactive communication strategy; being relevant in every aspect of communication and focusing on digital communication. Using owned media as an effective communication tactic Keywords: Public Relations Strategy; Astra International; #SemangatSalingBantu Movement; New Normal Era; Reputation]]>
