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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 346 Documents
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Komunikasi politik PDIP dalam mempengaruhi perilaku pemilih kota Surabaya Didik Sugeng Widiarto; Muhtar Wahyudi; Moh. Edy Marzuki; Citra Rani Angga Riswari
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6530

Abstract

General Elections, or community participation in regional head elections, is a democratic method for selecting future leaders who can effectively lead their regions. A voter's behavior, influenced by their family and community, determines whether they will vote for a particular candidate in the general election. The purpose of this study is to ascertain how people in Surabaya vote in general election activities in Surabaya City. The descriptive qualitative research method was chosen in accordance with the objectives of the study. With a confidence level of 95% and a margin of error of +/- 2.31 percent, this study employs a survey method. Data collection was carried out using face-to-face interview techniques with questionnaire guidelines. The results of the study show that the majority of voters are very open to and influenced by the political communication activities of the candidates so that the behavioral characteristics of voters to elect members of the candidates are based on the selection of media and political channels (mass media, online media, and outdoor media), props and campaign attributes, as well as the activeness of legislative candidates on social media.
Digital Marketing Communication Innovation: A Gender Bias on @Mbasiticom Instagram Content I Gede Arya Pering Arimbawa; Muh. Najib Husain; Nurhayati; Ari Usman; Dendi Pratama
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6594

Abstract

Marketing innovation recently occurred and had well growth in social media due to digital marketing efficiency and social media’s spread in producing informative content. Household servant industry is part of it with the content of @Mbasiticom Instagram account frequently produce content of their services that show a new change in marketing and also an innovation in marketing field, However, as household servant industry is known as exploitative in their respective field, @mbasiticom doesn’t escape this system which causing harmful stigma between women and society. With the content analysis, a new perspective is discovered upon the industry, how women and gender equality study is still relevant even to this day.
Politisi dengan tingkat elektabilitas rendah dan strategi branding politik: analisis multimodalitas akun instagram puan maharani Gendis Ayu Putri Ning Yudhi Hatmanti; Nyarwi Ahmad
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.5813

Abstract

Politicians potentially nominated by political party as a candidate for running in the elections commonly expected to get endorsement from a substantial number of electoral markets. Only few of them have a chance to do so however. In consideration of this, most of these politicians select and use particular semiotics codes strategically as an element to establish political branding strategy they carry out through media platforms, including social media. Having adopted Aaker’s (1997) concept of brand personality, this article examines how did Puan Maharani exploit semiotic code resources communicated through his Instagram account (@puanmaharaniri) as a political branding strategy. 3 materials posted in his Instagram account with high level engagement were selected, extracted and analyzed using multimodal analysis. The findings are follows. Puan deployed various kinds of semiotic code resources strategically. This includes strategic selection of represented participants, gestures, image composition, clothing colors, and hair styling. She kept exploiting all dimensions of brand personality, as posited by Aaker (1997), but she highlighted following three dimensions of this brand personality, which are competence, sophistication, and ruggedness much more and did it consistently. Political branding strategy she carried out was directed to create her personal political image as a populist politician; though this image belongs to her toughest rival from the party she associated with, which is Ganjar Pranowo
Strategi transformasi digital gramedia dalam industri majalah Catharina Susy Triputranti; Benedictus A. Simangunson
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.5821

Abstract

Abstract The growth of new media has forced the printed media industry to transform into online media, resulting in a number of consequences in the production process, which have to adapt with the needs of users in the digital era. This encouraged Gramedia of Magazine to carry out digital transformation strategy, to maintain sustainability of the media. This study utilizes the qualitative approach with the case study research method. Primary data collection in the research is done using interviews, observation, and document study. Results of the study show that a number of strategies must be carry out both in terms of the content production and resource, to support the transformation process and provide solutions for the sustainability of the media business. Keywords: Digital transformation; Media sustainability; New media;Media Strategy
Digital Marketing Communication Model of Banyuwangi Tourism Yulian Purnama; Syafruddin Rais; Leila Mona Ganiem; Ali Hanafiah
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6734

Abstract

Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.
Dataset on Systematic Literature in Digital Marketing Communication Research within 2020-2022 Daniel Susilo
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6748

Abstract

This study provides a thorough summary of a dataset that was built from systematic literature reviews undertaken between the years 2020 and 2022. The dataset presented in this study comprises a comprehensive collection of research studies pertaining to the domain of digital marketing communication, sourced from the SCOPUS Database. The utilisation of a systematic approach guarantees a comprehensive compilation, examination, and integration of pertinent scholarly publications, providing a unified perspective on the developing patterns, principal themes, approaches, and discoveries within this ever-evolving field. The dataset has been carefully curated to encompass a wide range of subjects that have been investigated in research on digital marketing communication throughout the designated timeframe. The dataset encompasses a range of topics that reflect the dynamic nature of digital marketing techniques, including the assessment of the effectiveness of social media advertising and influencer marketing, the exploration of the consequences of AI-driven customisation, and the examination of concerns related to data protection. In addition, the dataset brings attention to methodological intricacies, providing insight into the current research methodology, data sources, and analytical tools used to enhance knowledge in this field. The dataset is a helpful resource for scholars, practitioners, and policymakers who wish to understand the intricacies and advancements in digital marketing communication within the specified time frame. It offers a systematic collection of insights. This abstract highlights the dataset's significance in advancing knowledge, guiding strategic decision-making, and stimulating further research in the dynamic field of digital marketing communication.
Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera Tirta Mulyadi; Ana Rusmardiana; Muhammad Reza Aulia; Dewi Yanti; Dendi Zainuddin Hamidi
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6892

Abstract

Coffee Shop and working are two same categories in people’s daily activity. Young generation likes to perform their work from any place especially coffee shop. To them, coffee shops are like a mold for their soul where they can share stories, hangout, make a deal, etc. Kopi Nako Alam Sutera; who’s not only Sustainable coffee shop but also presenting workspace comfortability and also lactose intolerant product. The quality of Kopi Nako’s variant of service had proven to us the ability to commit to sustainability despite managing middle business-like Coffee Shop. Kopi Nako breaks the stigma that middle business doesn’t have knowledge to contribute to sustainability program.
Public innovation from regional government after covid-19 Delipiter Lase; Indra Kertati; Agus Bambang Nugraha; Bambang Irawan; Wahyu Wirasati
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6895

Abstract

The COVID-19 pandemic has brought about unprecedented challenges to governments worldwide, necessitating innovative approaches to public administration and service delivery. This paper presents a case study conducted at Semarang Government, Indonesia, to explore the emergence of public innovation in the wake of the COVID-19 pandemic. The research methodology employed Content Analysis by Krippendorff to examine a wide range of textual data, including policy documents, official statements, and public communications. The study investigates how Semarang Government responded to the COVID-19 crisis by implementing innovative solutions, policies, and practices across various public sectors. The analysis aims to uncover the underlying themes, patterns, and trends in these innovative initiatives, shedding light on the strategies employed by regional governments to address the multifaceted challenges posed by the pandemic. The findings of this research not only contribute to our understanding of public innovation dynamics within regional governments but also provide valuable insights into the adaptability and resilience of public administrations in the face of global crises. Moreover, the application of Content Analysis by Krippendorff offers a robust and systematic approach for analyzing textual data, which can be replicated in similar studies to assess public innovation in different contexts.
Analysis of Islamic Youth Organization Leadership Style Mosque Ichsan Adil Prayogi; Halizsa Nadia Rajeba
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.4990

Abstract

This research discusses how a leadership style in a mosque Islamic youth organization can create a conducive situation and be able to manage any conflicts that occur. This research uses Rensis Likert's theory of leadership style, namely, absolute rulers, semi-absolute rulers, advisors & invitees as well. This research uses descriptive qualitative research methods, where this approach aims to provide a comprehensive and in-depth view of the subject under study, namely leadership style & conflict management in an Islamic youth mosque in Serang City. By taking the locus of a mosque Islamic youth organization, the author tries to analyze how the leadership style is applied by the mosque's Islamic youth organization. The results of the research in this article indicate that the leadership style carried out by the chairman of Risma Masjid At-Taqwa is a participatory leadership style that always involves its members to make decisions so that joint decisions are created. In addition, the chairman of Risma also sometimes provides motivation, advice, or guidance to its members to be more enthusiastic about carrying out their duties. The communication that is carried out is also two-way communication, where there is reciprocity between members and the leader, the communication is also open and interactive.
Analisis Bibliometrik dan Perkembangan Penelitian Perbedaan Gender dalam Komunikasi Samiri, Muliani; Kasman, Nuraeni; Nonci, Nurjannah; Jumriani
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.5845

Abstract

Research on gender differences in communication can help understand how gender stereotypes affect the way people communicate This study aims to determine the development of research with the theme "Gender Differences In Communication" from 1988 to 2022. The research method used is qualitative research using literature review. Data collection was carried out by accessing journals on Scopus and obtaining 40 articles with high citations between 1988 and 2022. The data collected was analyzed using the Vosviewer and Nvivo 12 Plus applications. The results showed that there were 40 journals that discussed "Gender Differences In Communication" with the United States being the largest contributor of articles. The limitation of this research is that the articles reviewed are only obtained from the Scopus database, so they do not have comparable data. Consequently, further research needs to use a comparative analytic approach involving the Scopus database and the Web of Sciences

Page 33 of 35 | Total Record : 346

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