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Jurnal STIE Semarang (Edisi Elektronik)
Published by Sekolah Tinggi Ilmu ekonomi Semarang
ISSN : 20855656     EISSN : 22527826     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
JURNAL EKONOMI STIE SEMARANG is published by SEKOLAH TINGGI ILMU EKONOMI SEMARANG, Center Java, Indonesia. It is published three times a year February, June and October. JURNAL EKONOMI STIE SEMARANG is organized by the Lecturers of STIE SEMARANG and Journal Developer Team. The articles published in JURNAL EKONOMI STIE SEMARANG can be in English or Indonesian. The scopes of the topics include (1) Accounting Science (2) Management Science (3) Economic Science. Editorial Team welcome submissions of papers describing from researchers, practitioners, regulators, students, and other parties interested in the development of accounting science, management science and economic Science.
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Articles 17 Documents
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Search results for , issue "Vol 16 No 1 (2024): Jurnal STIE SEmarang" : 17 Documents clear
PENGARUH EFEKTIVITAS PENGENDALIAN INTERNAL, KESESUAIAN KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KECURANGAN DALAM PELAPORAN KEUANGAN Hendrayanti, Silvia; Ernawati, Fidyah Yuli; Fauziyanti, Wachidah
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.706

Abstract

This research aims to determine the influence of the effectiveness of internal control, suitability of compensation, organizational culture on fraud in financial reporting at the BRI Dukuhseti Unit, Pati Regency.The population in this study was 30 employees at the Bank Rakyat Indonesia Dukuhseti Unit, Pati Regency. Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used in this research is multiple regression with the help of calculations via the SPSS application. The results of the calculations that have been carried out, the t value for the effectiveness of internal control is -0.471 < t-table 2.055, indicating that it has no positive effect on fraud in financial reporting, then the calculated t value for suitability of compensation is 0.501 < t-table 2 shows that it has no negative effect on fraud in financial reporting and the calculated t value of organizational culture is 3.152 > t-table 2.055 shows a positive effect on fraud in financial reporting. The coefficient of determination (Adjusted R Square) of 0.471 means that the variables of internal control effectiveness, suitability of compensation, organizational culture have a role of 47.1% together in explaining the on fraud in financial reporting variable. It would be best for BRI to continue to monitor and evaluate as well as supervise both accounting records and employee behavior and codes of ethics, as well as analyzing the risk impact of possible violations, then BRI continues to maintain a sense of security by providing insurance and employee welfare.
APAKAH TECHNOLOGICAL CAPITAL DISCLOSURE MEMBERIKAN KEUNTUNGAN BAGI PERUSAHAAN? Pane, Zulfikar Ikhsan; Beng, Yohana; Wangsih, Ingkak Chintya
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.709

Abstract

Utilisasi teknologi merupakan keharusan saat ini sehingga kemampuan untuk mengelolanya sangat diperlukan bagi perusahaan. Kajian ini mengajukan variabel technological capital sebagai keterbaruan yang terdiri dari latar belakang pendidikan teknologi yang dimiliki direksi dan hasil inovasi teknologi dan menguji pengaruhnya terhadap keuntungan perusahaan sekaligus nilai perusahaan melalui pengujian lanjutan. Melalui purposive sampling di perusahaan manufaktur dari 2015 – 2020 sebanyak 203 observasi ditemukan technological capital disclosure tidak berpengaruh terhadap keuntungan namun di penelitian lanjutan dengan proxy harga saham ditemukan technological capital disclosure berpengaruh positif signifikan. Hasil ini menunjukan bila investor mengapresiasi adaptasi terhadap teknologi walaupun dalam periode tersebut perusahaan belum menghasilkan laba.
The THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON BRAND IMAGE AND ITS IMPACT ON BUYING INTEREST OF EMINA BRAND COSMETIC PRODUCTS Arif, Mochamad; Rahmadi, Rahmadi; Alami, Febriana Indah
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.767

Abstract

The wider spread of the internet makes the internet a place for communication and promotion media in a business. One of the marketing strategies carried out by a company is the electronic word of mouth communication strategy which plays a role in building the brand image of a product, one of which is a product in the beauty sector. This study aims to determine the effect of electronic word of mouth on brand image and its impact on purchasing interest in Emina brand cosmetic products.The population in this study are young women aged 13-24 years in Semarang City who use social media and are users of Emina cosmetic products. The sampling technique in this study was purposive sampling with a sample size of 100 people. This research uses quantitative methods. The data obtained is analyzed then including: validity test, reliability test, classical assumption test consisting of: normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T test, F test, and coefficient of determination (R2) analysis.The results of the data analysis carried out, the indicators used in this study are all valid and reliable. For the classical assumption test, overall the data is normally distributed. The results of the T test in this study indicate that the electronic word of mouth variable (X) has an effect on brand image (Z) with a significant value of 0.000. Brand image variable (Z) partially affects purchase intention (Y). The electronic word of mouth variable (X) partially has a positive and significant effect on purchase intention (Y) on young women who use Emina products in Semarang City, with a significant value of 0.000 less than 0.05.. The results of the coefficient of determination (R2) analysis test in this study on the electronic word of mouth (X) and brand image (Z) variables on purchase intention (Y) amounted to 52.6%.In this study, it can be concluded that (1) the electronic word of mouth variable has an influence on brand image, (2) the brand image variable has an influence on purchasing interest, (3) the electronic word of mouth variable has an influence on buying interest. For this reason, it is recommended for companies to be able to improve the brand image of products and create good marketing ideas through electronic word of mouth strategies so that purchasing interest in Emina cosmetic products increases.
EMPLOYEE PERFORMANCE BASED ON LEADERSHIP STYLE, JOB PROMOTION AND WORK ENVIRONMENT Khayatun, Siti; Hartarini, Yovita Mumpuni; Ariyanti, Lisa
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.769

Abstract

This study aims to determine the direct or indirect effects of performance issues in a service company, namely "Toha Okky Heru & Rekan Public Appraisal Services Office," with work motivation, job satisfaction, and organizational commitment as intervening variables to demonstrate their impact on employees performance.The research employed a quantitative approach, with data collected using an online questionnaire distributed to a sample of 111 respondents. The Likert scale with a range of 1 to 10 was used, and the data were analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The instruments underwent tests for validity and reliability, multicollinearity, and R-Square (goodness of fit) evaluation.The results showed that Leadership Style does not have a positive effect on Employee Performance, with an original sample value of 0.175 and at statistical value less than the t table (0.872 < 1.982), indicating that Leadership Style has no significant effect on performance. Job Promotion was proven to have a positive effect on Employee Performance, with an original sample value of 0.495 and at statistical value greater than the t table (2.740 > 1.982), indicating that Job Promotion has a significant impact on employee performance. However, the Work Environment was also found not to have a significant effect on Employee Performance, with an original sample value of 0.146 and at statistical value less than the t table (0.938 < 1.982).Based on the research results, leadership style does not have a significant impact on employee performance at KJPP Toha, Okky, Heru & Rekan. This suggests that leadership that does not actively engage with employees or communicate effectively does not significantly affect job performance. In contrast, job promotion has a positive and significant influence on employee performance. Employees who receive promotions feel appreciated and motivated to work better, thereby improving their overall performance. Furthermore, the work environment does not have a significant impact on employee performance, indicating that once the work environment is adequate, further improvements in the work environment will not greatly affect performance.
ANALISIS DETERMINAN PROFITABILITAS EMITEN SAHAM SUB SEKTOR PERDAGANGAN RITEL BARANG PRIMER PADA PT SUMBER ALFARIA TRIJAYA TBK. (PERIODE 2010-2023) Pekerti, Vinko Satrio
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.770

Abstract

PT Sumber Alfaria Trijaya Tbk is one of the most successful companies in terms of profitability performance in the primary goods retail trade sub-sector. This research aims to analyze the factors influencing the company's profitability performance, specifically liquidity ratios, solvency ratios, and operational efficiency. The study uses multiple regression analysis with panel data sourced from quarterly financial statements from 2010-2023. Return on Assets (ROA) is the dependent variable, while the Quick Ratio, Debt to Asset Ratio, and Inventory Turnover Ratio are the independent variables. The results show that the Quick Ratio and Debt to Asset Ratio have a negative and significant effect on ROA. In contrast, the Inventory Turnover Ratio has a positive and significant effect on ROA. Furthermore, the three independent variables were found to influence ROA simultaneously. Companies in the primary goods retail trade sub-sector are advised to pay attention to liquidity levels, solvency, and inventory turnover efficiency to achieve optimal profitability.
KEPUTUSAN PEMBELIAN PRODUK DIGITAL OLEH GENERASI Z: PERSPEKTIF DALAM KONTEKS APLIKASI SUBSCRIPTION VIDEO ON DEMAND (SVOD) Inayah, Annya Nur Wahda; Pekerti, Vinko Satrio
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.771

Abstract

Penelitian ini mengkaji pengaruh preferensi Gen Z terkait konten, harga, dan e-service quality terhadap keputusan berlangganan layanan Subscription Video on Demand (SVOD). Gen Z, sebagai konsumen utama di era digital, memiliki kebebasan dalam memilih dan menyesuaikan layanan sesuai dengan preferensinya. Populasi penelitian ini adalah individu Gen Z (lahir 1997–2012) yang telah atau sedang menggunakan layanan SVOD. Sampel penelitian terdiri dari 100 responden yang dipilih dengan metode non-probability sampling. Penelitian ini menggunakan pendekatan kuantitatif dan menganalisis data dengan regresi linear berganda menggunakan SPSS versi 26. Hasil analisis menunjukkan bahwa konten berpengaruh positif dan signifikan terhadap keputusan berlangganan, sedangkan harga berpengaruh negatif dan signifikan. E-service quality, meskipun berpengaruh negatif, tidak memiliki pengaruh yang signifikan terhadap keputusan berlangganan. Secara simultan, ketiga variabel—konten, harga, dan e-service quality—memiliki pengaruh terhadap keputusan berlangganan layanan SVOD di kalangan Gen Z. Penelitian ini menyarankan untuk menambah variabel mediasi atau moderasi dalam penelitian selanjutnya, serta memperluas cakupan penelitian dengan membandingkan antara generasi yang berbeda.
KEPUASAN PELANGGAN CORE.ID KOTA BATANG BERDASARKAN KUALITAS PELAYANAN, DISKON HARGA DAN EXPERIENTAL MARKETING Rahmadi, Rahmadi; Nugroho, Bayu Sapta Adi; Christiawan, Daniel Grace; Triono, Triono
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.773

Abstract

Permasalahan jaringan internet pada era sekarang sudah menjadi kebutuhan primer dari Core.id yaitu sebuah Perusahaan yang bergerak di relay telekomunikasi/jaringan internet yang bertujuaan untuk membantu masyarakaat luas menikmati jaringan internet murah dan berkualitas. Dalam penelitian ini faktor-faktor yang dapat mempengaruhi Kepuasan Pelanggan Core. Id Batang, Jawa Tengah adalah kualitas pelayanan, diskon harga dan experiental marketing. Penelitian ini bertujuan untuk menganalisa pengaruh dari variabel kualitas pelayanan, diskon harga dan experiental marketing terhadap Kepuasan Pelanggan Core. Id Batang, Jawa Tengah. Dalam penelitian ini responden penelitiannya adalah 51 pelanggan Core. Id Batang, Jawa Tengah. Analisis ini meliputi uji instrumen (uji validitas, uji reliabilitas), uji asumsi klasik (uji normalitas dengan kromogorov smirnov, uji multikolinearitas, uji heteroskedastisitas dengan glejser), analisis regresi berganda, uji hipotesis melalui uji t, uji F, dan uji koefisien determinasi. Hasil penelitian ini membuktikan bahwa secara simultan tingkat signifikan adalah 0,000 < 0,05, yang menunjukan bahwa model fit atau layak dijadikan model penelitian. Dan pengujian secara parcial menjelaskan bahwa variabel kualitas pelayanan dan experiental marketing berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. sedangkan variabel diskon harga tidak berpengaruh terhadap Kepuasan Pelanggan. koefisien determinasi menunjukan nilai Adj R2 diperoleh sebesar 0,834 yang artinya 83.4% variasi dari Kepuasan Pelanggan dapat dijelaskan oleh variabel-variabel independen kualitas pelayanan, diskon harga dan experiental marketing, sedangkan sisanya dipengaruhi oleh variabel lain diluar model penelitian ini. Kesimpulan dari penelitian ini adalah variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Semakin baik kualitas pelayanan, maka semakin meningkat Kepuasan Pelanggan. Variabel experiental marketing berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Semakin baik experiental marketing, maka semakin meningkat Kepuasan Pelanggan. dan diskon harga tidak berpengaruh terhadap Kepuasan Pelanggan. Saran yang diajukan pada agenda penelitian yang akan dilaksanakan mendatang diharapkan dapat menambahkan variable-variabel bebas yang mempengaruhi Kepuasan Pelanggan misalnya variable lokasi dan fleksibiliti.

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