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Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage

sampurasun
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Published by Universitas Pasundan

ISSN : 24605735 EISSN : 24605743 DOI : -

Core Subject : Humanities, Science, Education, Social, Engineering,

Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

The scope encompasses the thematic as follows: Social and Humanity: Social Work, Sociology, Law, Education, Public Administration, Business Administration, Management, Culture and Art, Anthropology, History, Women Studies, Hospitality and Tourism. Socio Technical: Environment, Informatics Engineering, Urban and City Planning, Industrial Technology, Food Technology, and Architectural.

Arjuna Subject : -

Articles 111 Documents

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A PRELIMINARY STUDY ON THE RESTORATION PROJECT OF ST. VINCENT DE FERRER CHURCH OF DUPAX DEL SUR: PROJECT IMPLICATION Bobby Argote
SAMPURASUN Vol 3 No 2 (2017): Sampurasun Vol. 3 No. 2 - 2017
Publisher : Lembaga Penelitian Universitas Pasundan

This research aims to undergo preliminary study on the current condition of Saint Vincent de Ferrer Church of Dupax del Sur, Nueva Vizcaya. It exposes its present status in terms of architectural and structural elements carried out through qualitative and case analysis methods. It also aims to provide awareness regarding its cultural significance to the surrounding community particularly the Isinay minority group and the locals of Nueva Vizcaya. It is also in this research that the researchers highlighted the deteriorating structural and architectural conditions of the church as well as the negative and irreversible impact of uncontrolled and improper restoration works to a cultural treasure such as the church - most of them undertaken by persons that do not possess any qualification or knowledge on restoration and conservation. It also provides an inventory of potential hazards to the people particularly to the congregation when the Church’s deteriorating structural and architectural components are not properly repaired and restored. With this, the researchers highly recommended conservation and restoration of the church and its support structures before elements of nature and man can wipe them out of sight.

COMMUNITY ECONOMIC ZONE: AN ALTERNATIVE TO INCREASE PUBLIC WELFARE IN RURAL AREA Muria Herlina
SAMPURASUN Vol 2 No 1 (2016): Sampurasun Vol. 2 No. 1 - 2016
Publisher : Lembaga Penelitian Universitas Pasundan

Humans’ ability in fullfiling primary needs or doing their social role have an obstacle called proverty, so community cannot perform their social functions. This condition occurs in developing countries including Indonesia. Since 2014 FlipMas Indonesia (Forum Layanan Ipteks bagi masyarakat Indonesia) and CSR/BKBL PT. Pertamina (Persero) have cooperated to create an idea to decrease proverty through Social Economic Zone or also known as Kawasan Ekonomi Masyarakat (KEM) PertaminaFlip. KEM program conducts nationally by region FlipMas in many provinces and aims to increase human development index (IPM) which is a target activity focused to economic, health and education enhancement. The method used aliterature study is supported with many practices in field work nationally to know the active target community social function in KEM membership with standard success level using IPM standard Indonesia. This year is a KEM program implementation, and the reports from each province reveal that the majority of KEM activities contibuted in increasing IPM rural community especially in revenue enhancement field. The result indicates that KEM program can increase community social welfare in rural area.

POLICY NETWORK IN THE IMPLEMENTATION OF SCHOOL-BASED QUALITY IMPROVEMENT MANAGEMENT POLICIES IN STATE BASIC SCHOOL OF KOTA BANDUNG Ine Mariane
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

This study at the Bandung City Primary School. The problems faced by the effectiveness of the Policy Network based on implementing organizations, policy objectives, policies, and policy environment in the Implementation of School-Based Quality Improvement Management Policies (MPMBS) in Bandung City Primary Schools (SDN). The concept used in this study is about the Smith's policy network.Interaction among actors in the network that will determine how policies should be implemented as the core of the network govern that focuses on interorganizational networks. This policy is used to analyze policies; implementing organizations, policy objectives, policies and policy environment. This study uses a qualitative approach with case study methods, it is based on the focus of research studies that require researchers to explore various aspects of MPMBS in Bandung based on the perceptions and experiences of informants through in-depth interviews, observation participants, and data triangulation. The informants in this study were the Head of the Education Office, the Head of the Curriculum Section of the Education Office, the Education Council and the School Supervisor, the SDN Principal, Teachers in the Curriculum and Student Affairs, School Committees, and Companies in the City of Bandung. The results showed that the policy network in the implementation of the MPMBS policy in Bandung City Elementary School has not been effective, because of the implementation of organizational factors in this case the Bandung City Education Office has not fully carried out its duties, responsibilities and responsibilities in the implementation of the MPMBS policy. As a policy target, the principal has not acted as an innovative and creative leader, the school board has not fully directed, provided input, and monitored the implementation, the school committee also has not acted as an advisor, supporter, controller and mediator for schools. Likewise from environmental factors, Public Elementary Schools in Bandung City have been able to explore the potential, aspirations and community participation of the business world. Research findings, policy networks in the implementation of MPMBS policy must be synergized between government, society and the private sector by building trust, commitment, rules, innovative leadership by managing existing resources and paying attention to the value of the system that applies to the public interest and equal opportunities.

SELF IMAGE CONGRUITY AND CUSTOMER PERCEIVED SQ ON IMPACT SATISFACTION ON REPURCHASE INTENTION Bob Foster
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

The purpose of this research is to find out how the effect of Self Image Congruity and Customer Perceived Service Quality on Customer satisfaction has an impact on Repurchase Intention. In this study, the author took the object on the product at Alisha Fancy Shop. Based on the calculations performed, the sample used in this study amounted to 100 respondent. Analysis is carried out by the path analysis method. To clarify the variables studied, from what was formulated in the description above, that the subject matter under study is Self Image Congruity (X1), Customer Perceived Service Quality (X2), Customer satisfaction (Y), and Repurchase Intention (Z). From the results, there is a study which found that the Self Image Congruity and Customer Perceived Service Quality variables simultaneously have a significant effect on Customer satisfaction; partially the Self Image Congruity and Customer Perceived Service Quality variables have a significant effect on Customer satisfaction with a positive direction. In addition, the Self Image Congruity, Customer Perceived Service Quality, and Customer satisfaction variables also have an influence on Repurchase Intention simultaneously; partially the Self Image Congruity and Customer satisfaction variables have a significant effect on Repurchase Intention in a positive direction, while the Customer Perceived Service Quality variable is not significant effect on Repurchase Intention. Indirectly the Self Image Congruity variable and the Customer Perceived Service Quality have an influence with a positive direction towards Repurchase Intention.

THE APPLICATION OF THE PRINCIPLE OF UTMOST GOOD FAITH IN PYRAMID SCHEME BUSSINES PRACTICE Tuti Rastuti; Gandhi Pharmacista
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

This study focuses on the study of media development against misinformation and contains the best elements. This situation has been exploited by the actors / activities that conduct business pyramid scheme invetation. The social growth media plays an important role in the development of the pyramid in which the givers / promoters in attracting the public interest, carried out in a pattern that is shared with the public figures using the ambassador's brand, the notes boost offerees to join other aspects such as legality and prospects social media investment, social media, culture, culture, culture, culture, culture, socialization, promotion, promotion, promotion, promotion, promotion. This study focuses on the study of violations of law against the principle of utmost good faith in the fraudulent practices of pyramid schemes used by the offeror when conducting recruitment. This fraudulent practice in its development uses social media as a misleading means of conveying information. To appeal to a widely used pattern of inviting offeree by accentuating the public figure being brand ambassador, thus boosting offeree trust to join. The objective of the study was to criticize mediamorphosis in eradicating fraudulent pyramid schemes in business investment. This research uses empirical juridical method with normative juridical approach. Observation activities support the search for legal literature. The results show that, (1) misleading information is a violation of the principle of utmost good faiht used when the promoter offers and recruits the offeree into the fraudulent practices of the pyramid scheme business; (2) social media into commodities and promotional support instruments for offerors in the fraudulent practices of pyramid scheme business investments; offeree joins a prominent pyramid promotion scheme without considering the legality and prospects of the investment.

LOOKING FOR ALTERNATIVE ONLINE PROMOTION STRATEGY IN VIRTUAL STORE BALERINA BEAUTY SHOP: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS Fatimah Abdillah
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

Technology through the internet changes human lifestyle and culture. Ease access to the internet is major support for developing the e-commerce industry. However, in some online companies, not only the internet but also other supporting factors are needed to grow, such as alternative marketing strategies. In the case of Balerina beauty shop, the decreasing number of its visitors for months became the main concern. The company chooses promotional focus as the strategy to deal with visitor problems. Previous research in e-business and analytical hierarchy processes (AHP) issues have not been a concern to promotion strategy, so this study aims to explore the application of analytical hierarchy processes (AHP) in virtual stores and find elements that support online promotion strategies. This study uses a qualitative and quantitative approach. The results of the study indicate that the company has implemented an online promotion strategy such as web promotion with the CPC system, price discounts, social networking systems, smartphone applications, and online group discussions. Actors who play a main role in the company when making strategic decisions are directors, marketing managers, and IT departments. The marketing strategy of the company purposes to increase sales, consumers' awareness, competition, and information dissemination. AHP results show that alternative strategies for the progress of the company, based on priority ranking, are markets, search engine optimization, web advertising, and direct mail. For further development in performance, giving priority to the development of IT skills can be applied.

THE INTANGIBLE CULTURAL HERITAGE IN SULUK WUJIL: SEMIOTICS ANALYSIS Deden Novan Setiawan Nugraha
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

Cultural heritage is a legacy of the past reflect the identity of a group ethnic or nation. Cultural heritage contains not only traditional values but also belief systems. One of intangible cultural heritage is Suluk Wujil. Suluk Wujil begins with the journey of a young man named Wujil who tries to find information about the chosen religion to the deepest secret. During the ten years of his journey, Wujil has not found the true truth about the nature of divinity and the meaning of his existence in the universe even though he has studied various kinds of science and knowledge. This research is in the form of qualitative descriptive with Roland Barthes's semiotics as the main instrument for analyzing data. The identified sign system is interpreted in two stages of significance (language level and myth level). Oriented to the core myths of Sufism, the illustrated rules of Makrifatullah are divided into four categories; the introduction stage (a human being must escape in understanding one's own authenticity in order to reach the highest epistemology in the universe,, search plan (the depth of the heart of a human being is a sacred place where divine nature is buried as the greatest secret (sirru sirr), the practice of reaching Makrifatullah must be totality and continuity through words (qouli), deeds (fi'li), mind (aqli), and heart (qolbu), and reflection of application (awareness of tolerance among fellow creatures (habluminannas) as the result of perfect understanding of the reality of divinity (habluminallah).

THE STRATEGY OF COORPORATE CRIME COMPLIANCE IN THE BUSINESS PYRAMID THROUGH PENAL MEDIATION Dewi Asri Yustia; Utari Dewi Fatimah; Leni Widi Mulyani
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

Abstract The form of corporate crime (business crime) in our research is the crime of investments with pyramid schemes, the initial concentration of the pyramid scheme is within the jurisdiction of civil law and economic law turns into a legal matter that enters the jurisdiction. This is because the company that develops the business does not have good faith in the management of the company (good governance) corporate crime settlement strategy in pyramid business which be done through penal mediation. Penal mediation may be made if the parties (offerors, offerees, and corporations) involved value each other and the results obtained in penal mediation, because the most important principle in penal mediation is the recognition of guilt and forgiveness by the injured party resulting from acts to achieve a win solution in the effort to bring responsibility for the perpetrator and the victim. In the criminal justice system at both level of investigation, prosecution and court proceedings there is a possibility of penal mediation by adhering to the principle of legal assurance, legal order and justice.

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS Dede Romlah Oktini
SAMPURASUN Vol 5 No 2 (2019): Sampurasun Vol. 5 No. 2 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners of small and medium-scale ceramic enterprises in West Java. The sampling method used power analysis techniques. Data collected through observation, interviews and surveys using questionnaires instrument closed and open. The analytical method used is Structural Equation Model. The results found that the influence of the entire independent variables significantly influence the intervening variable, and the effect of intervening variables significantly influence the independent variable. The amount of direct influence on competitive advantage strategy marketing market by 3.8%, the magnitude of the direct influence of marketing mix strategy on competitive advantage of marketing at 11.5%, the magnitude of the direct influence of entrepreneurial competencies to competitive advantage of marketing by 15.6%. The magnitude of the direct effect of the competitive advantage of marketing to marketing performance by 9.1%. Sequentially important variable is the competence of entrepreneurship, marketing mix strategy, market strategy, marketing competitive advantage. Marketing competitive advantage is influenced by market strategy, marketing mix strategy and entrepreneurial competence by 65%, while the remaining 35% are influenced by other factors (ceteris paribus). To 5 hypothesis proposed in this study were all found

HUMAN RIGHTS IN THE PERSPECTIVE OF ADAT LAW Sepranadja Sepranadja
SAMPURASUN Vol 5 No 2 (2019): Sampurasun Vol. 5 No. 2 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

The establishment of Law Number 26 of 2000 concerning the Human Rights Court aims to deal with human rights violations in Indonesia to protect human rights. However, in practice the handling of human rights violations always creates differences of opinion between institutions / human rights enforcement apparatuses, both the National Human Rights Commission, the Public Prosecutor and the competent authorities in addressing human rights violations that occur in Indonesia, which can be seen from the process of several human rights violations from the process investigation. Based on these problems, conducted a descriptive analytical study using a normative juridical approach, namely testing and reviewing secondary data with the library research stage and field studies, then the data were analyzed by qualitative juridical analysis. The results of the study indicate that the concept of handling human rights violations based on the principle of justice through the criminal justice system in Indonesia is carried out by the integrated criminal justice system. That in order to integrate the criminal justice system, one of them is by providing full authority to the National Human Rights Commission in handling cases of human rights violations both at the stage of investigation, investigation and prosecution.

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