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INDONESIA
Jurnal Bisnis Terapan
Published by Universitas Surabaya
ISSN : 25804928     EISSN : 25974157     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Bisnis Terapan (JBT) diterbitkan oleh Politeknik Ubaya, Surabaya. Jurnal ini terbit 2 (dua) kali setahun, setiap bulan Februari dan Agustus. Jurnal JBT versi Online terbit pertama kali bulan Agustus 2017. Jurnal Bisnis Terapan (JBT) adalah Jurnal Ilmiah berlingkup Nasional. Jurnal ini memuat artikel ilmiah hasil penelitian, kajian, dan resensi buku dari para dosen di Perguruan Tinggi serta para Profesional atau Praktisi di bidang Manajemen Terapan, Manajemen Pemasaran (Marketing), Professional Selling, Akuntansi, Sekretari, Administrasi Bisnis, Perpajakan, Manajemen Perpajakan, Bahasa Inggris Bisnis, Kewirausahaan (Entrepreneurship), Manajemen Perkantoran, Manajemen Bisnis, Akuntansi Perpajakan, dan lain-lain.
Arjuna Subject : -
Articles 159 Documents
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ANALISIS COMPETITIVE ADVANTAGE MELALUI PENDEKATAN RELATIONAL CAPITAL DAN SUPPLY CHAIN INTEGRATION Agatha Christhy Wahyono; Kusdi Raharjo
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4714

Abstract

This research aims to examine the effect of relational capital to competitive advantage through supply chain integration. Research method in this study was explanatory research with a quantitative approach. This Research method used explanatory research with a quantitative approach. The object of this research was in four districts of East Java at Nganjuk, Kediri, Malang and Probolinggo which are centers of onion production that have the similar environmental conditions. The sampling method in this study used multistage proportional random sampling. There were 200 respondents as a sample of this research. Data analysis usedpath analysis method by software SPSS 23. The results showed that the relational capital has a positive but not significant effect on the supply chain integration and relational capital has a positive and significant effect on the competitive advantage
BUSINESS SUSTAINABILITY: HOW TO ENGAGE CUSTOMERS DURING THE PANDEMIC Devi Rachmasari
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4724

Abstract

It is a worldwide condition that corona virus spread at the end of 2019. The lockdown policy applied in most countries in the world as an effort to break the chain of spread of the virus, unfortunately, has a big impact on economics activities. The business must think hard in order to be able to sustain. Thus the writer wants to analyze a case in a language course in Surabaya to be able to survive and engage customers during the pandemic by using descriptive qualitative study with a case study. The strategy of new mindset and digital marketing is proved to be effective in making the course sustains during the pandemic of covid 19. The long distance and lockdown condition is no longer a matter since through digital marketing, the course is able to reach the public to be customers.
EFEKTIFITAS DAN PEMANFAATAN INSENTIF PAJAK PADA UMKM PADA MASA PANDEMI COVID-19 Rayna Kartika; Iswardi
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4722

Abstract

During pandemic Covid-19, the productivity of SME(small and medium enterprises) is getting decreasing and the government boosts the existence of SME by giving the incentive tax until December 2020 to tax payer. SMEs are hoped to utilize the incentive tax as it can assist SMEs in Indonesia. Therefore, the objectives of this research are to (1) investigate the understanding of SMEs about article 21 and the tax incentives, (2) explore how effective the socialization about tax incentives. The design of this research is a qualitative descriptive using online interview and questionnaires. Samples taken are 40 SMEs in West Sumatera using purposive sampling techniques. The results show that more than 50% of SMEs in this research has already understood about income tax article 21, and more than 40% of SMEs are also familiar with the tax incentive, however, related to socialization of tax incentive from authority party, SMEs hope to obtain more information either online or offline.
DOMPET DIGITAL: BERAGAM PROGRAM PROMOSI DAN PENGARUHNYA TERHADAP PEMBELIAN SECARA IMPULSIF Sadana Devica
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4756

Abstract

This study aims to determine the effect of promotional programs on impulse buying. This research was conducted on 200 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. There are four indicators of the promotion program studied, including 1) promotions in the form of cashback, reward points or discounts offered by digital wallets are very profitable; 2) promotions obtained in the form of cashback or reward points will save on purchase transactions; 3) payment transactions using digital wallets are more profitable than transactions using cash or non-cash (debit/credit cards); and 4) selecting tenants/retailers/shops/e-commerce/online transportation that cooperates with digital wallet platforms to benefit from the promotional programs offered which have proven to have a positive and significant effect on impulse purchases. The impulsive buying behavior shown by digital wallet users includes 1) using digital wallets as a means of payment transactions because they are interested in the promotional programs offered and 2) often making purchases without prior planning because they are interested in promotional programs offered by digital wallets found in various tenant/retail/store/e-commerce/online transportation.
URGENSI PEMBAHARUAN REGULASI PERLAKUAN PAJAK PENGHASILAN UNTUK BISNIS KONSTRUKSI KUALIFIKASI USAHA KECIL Setiadi Alim
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4758

Abstract

This research is a type of literature research that aims to examine whether regulations regarding the Income Tax of construction business need to be updated according to various dynamics that occur, including other related regulatory changes. Because there are several arrangements on Income Tax of construction business which tend to be inconsistent and overlapping. The research results indicate that it is necessary to revise the Income Tax regulation for construction services business with several recommendations, namely: (i) the limit for taxpayers who may be subject to Income Tax calculation based on Regulation of The Government Number 23 of 2018 is reduced from Rp.4,800,000,000.00 to Rp.2,500,000,000.00; (ii) the Income Tax Law for construction business in article 23 paragraph (1) letter c. number 2. of the Income Tax Law is abolished, in order to avoid double regulation; (iii) construction business with small qualifications should be subject to Income Tax Law based on Regulation of The Government Number 23 of 2018. Imposition of Income Tax based on Regulation of The Government Number 51 of 2008 which was last amended by Regulation of The Government Number 9 of 2022 only applies to construction business with medium and big qualifications.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT XL AXIATA TBK DI KOTA PALEMBANG Yuni Adinda Putri; Sulbahri Madjir
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4790

Abstract

The competition of cellular operators in fighting over consumers in order to maintain market share will be expected to occur continuously in the future. In the era of globalization, many new industries have emerged, but many companies have closed. Therefore, to maintain its existence the company must have good marketing. Marketing is the most important factor to increase product sales. One of the strategies is to carry out promotional activities for their products. This mix is ​​the most appropriate way according to management will meet the needs of the target market as a whole. The promotion mix includes, advertising, personal selling, sales promotion, public relations, and direct marketing. The purpose of the study was to determine the effect of the promotion mix variable on purchasing decisions at PT XL Axiata Tbk in Palembang City. The method used is a quantitative method. Data collection was carried out by non-probability sampling technique with sampling technique, namely incidental sampling. The results obtained that the most dominant independent variable influencing the decision to use the XL card (Y) in the city of Palembang is the sales promotion variable (X3) seen by the largest regression coefficient value.
REAKSI PASAR MODAL INDONESIA TERHADAP PENGUMUMAN RESHUFFLE KABINET INDONESIA MAJU JILID I DAN II Made Aditya Budastra; Lukman Effendy; Robith Hudaya; I Ketut Budastra
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4792

Abstract

This study aims to see whether or not there is a market reaction when information about the Indonesian Maju Cabinet reshuffle volumes I and II is circulated in the Indonesian capital market. This study use event study methods. Data analysis was carried out through different tests. The sample used is financial sector in Indonesia Stock Exchange. The variables used to measure market reaction is average abnormal return (AAR) and average trading volume activity (ATVA). The results of this study found that there is no significant difference in AAR and ATVA between before and after the event, both in the Indonesia Maju Cabinet reshuffle event Volume I and Volume II, which indicates that the two events are not contain information that is sufficiently informative to influence the market.
TANTANGAN DAN PELUANG PANDEMI COVID19 PADA TAMAN SAFARI PRIGEN BESERTA PENGELOLAANNYA irenecn; Erna Andajani; Siti Rahayu
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4816

Abstract

The COVID-19 pandemic has become the center of attention in all countries, including Indonesia. The unprecedented pandemic has made the tourism sector sluggish. Even though the tourism sector is an important sector for the Indonesian state, such as its large contribution to Gross Domestic Product (GDP), foreign exchange, the creation of new jobs, and many more. This unprecedented phenomenon has become the main objective of the research, namely to explore the challenges and opportunities during COVID19 on tourist attractions, especially at the Taman Safari Prigen, and impacts both positive and negative, which are closely related to tourist visits, and their management, giving rise to new prepositions. This study uses a qualitative method with a phenomenological approach. The paradigm used is interpretivism. The data of this research was obtained from primary data with a semi-structured interview method, which was carried out with internal and external parties at Taman Safari Prigen. The results of this study highlight the various challenges and opportunities faced by Taman Safari Prigen during the total closure of tourist attractions and reopening due to government regulations. Other challenges and opportunities, such as economic impacts, changes in marketing, changes in visiting patterns, adaptive action steps taken for animals, human resources and tourists, and so on. There are also multiple impacts found from every management decision taken which will be reviewed in this study.
STRATEGI PEMASARAN SARANG BURUNG WALET DI LAMONGAN MELALUI KARAKTERISTIK KERJA Mellyta Wandha Chayaning; Isa Anshori
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4821

Abstract

The management is changing quite radically, which is the change from a traditional model to a Total Quality Management (TQM) or what is often referred to as a management strategy. A strategy like this could demand an advantage in the matter speed, agility, learning, and employee competence. The study is an evaluation of implementing a management strategy carried out by owners of businesses swallow’s nest (Collacalia sp) in the Lamongan to enhance employee empowerment to create good job perception. Research on this swifts’ nest factory,according to the measurement of how the employees performance is focused on the work characteristics, includes the agility of an employee in cleaning the swallow’s nest it self, and maintrining the quality of the swallow’s nest which will eventually be sent out of the city for people to eat. The results of this study conclude that according to the measuring of how imployees performance on indicators for knowing how and what work is assessed both by them selves and by co workers. For the indicators it is a joint operation of inter-section employees, as well as between employees and above.
SP4N-LAPOR AS AN ONLINE INFORMATION AND COMMUNICATION SERVICE FOR THE PEOPLE OF PONOROGO REGENCY Ambarsari Hasnaa Nur Azizah Hasnaa; Barnad
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4871

Abstract

SP4N-LAPOR is a facility provided to provide information and seek information from the public on the performance of the government. This facility is made based on the mandate of the Law of the Republic of Indonesia. The Ponorogo Regional Government since 2017 has provided this facility. Narrative research is used to determine the quality of service utilization of LAPOR and the follow-up of the data that has been collected by this facility. The research method used are surveys, observation, and interviews. The survey was conducted on people who use SP4N-LAPOR facilities and come to the offices of Regional Apparatus Organizations. The number of survey data obtained is 162 units. The results of statistically processing the data according to the guidelines of the PANRB Ministerial Regulation of the Republic of Indonesia number 14 of 2017 obtained an average value of 81.56. This value indicates that the service quality is included in the good category. Observation and interview methods were conducted on employees who are responsible for processing complaint data made by the public through SP4N-LAPOR. The performance of the employee affects the time for problem-solving, while the community demands that problems that occur immediately be followed up. Obstacles like this will make a poor assessment of the performance of services that have been provided by the government. This fact is in accordance with the value of the questionnaire for handling complaints, suggestions, and inputs, which is 2.895 which is included in the poor category.

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