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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 16 Documents
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Search results for , issue "Vol. 21 No. 1: Maret 2024" : 16 Documents clear
Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions Navanti, Dovina; Giningroem, Dewi Sri Woelandari Pantjolo; Indra, Christophorus; Setyawati, Novita Wahyu
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3778

Abstract

This research aims to explore the impact of brand awareness and product variety on purchasing decisions for Lemonilo noodles in Bekasi through purchase intention. The method we use is a quantitative method, where we use a purposive sampling technique to select 128 respondents who are consumers of Lemonilo noodles in Bekasi City. The results show that the second factor, brand awareness and product variety, influences purchase intention, but only product variety has a significant impact on purchasing decisions. In addition, purchase interest acts as a reflection between brand awareness and product variety and purchasing decisions
Urgency and Impact of Green Taxes Implementation in Encouraging Green Business Post Covid-19 Rahmi, Notika; Selvi, Selvi; Purwaningtias, Agitta Sofyan
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3636

Abstract

This study aims to examine the urgency, impact and strategy of Green Taxes in encouraging Green Business after the Covid-19 pandemic. This study uses a qualitative approach with a comparative descriptive type of research, in which the application of Green Taxes in various countries for the purpose of encouraging Green Business is compared to the conditions in Indonesia. The results of the research show that environmental damage due to industrial activities that occur in Indonesia can harm the country because, coupled with the COVID-19 pandemic, the end of which is not yet known, it will increase the state’s health spending. It. Many countries have successfully implemented Green Taxes and changed their business patterns to be environmentally friendly, although the negative impact of the green tax implementation, i.e. a decrease in net profit in the business sector, can result in layoffs and a decrease in tax revenue in several sectors. The application of Green Taxes in Indonesia is still at the level of the domestic tax function, which can be seen in the increasing target and realization of Green Taxes each year. The government must be more assertive in enforcing Green Taxes and be transparent in the use of the funds. Supervision in the implementation of the green tax policies must also be improved so that the expected goals can be achieved.      
Service Quality, Training, and Development Mutual Support with Service Technology in Indonesia Private Companies Ardiansyah, Tedy; Teruna, Dipa
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3645

Abstract

In the technological era, every company is required to be able to serve its customers efficiently and quickly. However, not all services can be provided by technology. Because of this, companies are required to strike a strike a balance between humans (human touch) and technology. The aim of this research is to determine the relationship between informants and other informants for service quality, training, and development, to find out the model of informants using service quality, training, and development, and to find out comparisons. a one-industry model between banking and insurance for service quality and training and development. This is qualitative research with a phenomenological approach. Phenomenologists describe the main points of each informant's life experiences. Phenomenologists describe in detail from informants where the informants feel a phenomenon. The sample determined that four informants had expertise in their fields, as evidenced by their top positions in their companies. The analysis of this research was assisted by qualitative tools from Nvivo 12, and there is no doubt about international evidence, especially in data testing or analysis tests. The research instrument was adopted from previous research and assisted by theoretical studies to simplify and help determine policies for the company's after-sales service. The results obtained by three informants had strong and moderate relationship values for each informant included. The model obtained has novelty in the indicators, which gives rise to five indicators. Meanwhile, the comparison between banking and insurance informants is unique or novel in terms of gender, position, and type of company.
Increasing Gojek Customer Satisfaction through Improving Service Quality, Price Perception, and Promotions Priambodo, Galih; Nainggolan, Bonifasius MH
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3595

Abstract

This study aims to analyze the effect of service quality, price perception, and promotion on customer satisfaction of Gojek online transportation services in the Greater Jakarta area. This research uses quantitative methods with data collection techniques through surveys using questionnaires distributed to active Gojek users in Jabodetabek. The population in this study is Gojek users in Jabodetabek who have used the service at least twice. The samples in this study are 230 Gojek users.This study's theoretical concept involves three main variables affecting customer satisfaction: service quality, price perception, and promotion. Data analysis was conducted using regression statistical techniques to test the relationship between these variables using SPSS 26. The study's results stated that service quality, price perception, and promotion both partially and simultaneously positively and significantly affected Gojek customer satisfaction in Jabodetabek. The study results will provide deeper insight into the factors affecting Gojek customer satisfaction in Greater Jakarta. The practical implications of this research can help Gojek management improve aspects of service quality, address price perception, and design more effective promotional strategies to increase customer satisfaction. In addition, the research is expected to contribute to further understanding in marketing and service management, especially in the dynamic and competitive online transportation industry.  
The Influence of Work Motivation, Compensation, Work Discipline and Work Environment on the Performance of Education Staff Employees Adiwinata, Novie Nostalgia; Ahmad, Aldi; Susana, Nuryani
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3780

Abstract

The purpose of this research is to determine the influence of work motivation, compensation, work discipline and work environment on the performance of educational staff.   The results of the linear regression test show that the independent variables work motivation, compensation, work environment and work discipline together influence the dependent variable of employee work performance at FEM IPB University Bogor by 39.1% while the remaining 61.9% is influenced by other variables which are not included in this study. Meanwhile, the F test results show that the calculated F value processed using SPSS is 7.256, while the F table value seen from the Table of Values for the F Distribution is 2.63. Thus, it can be said that the Fcount = 7.256 > Ftable = 2.63. This means that the independent variables consisting of work motivation, compensation, work environment and work discipline have a significant effect on employee work performance. The results of the t test (partial) show that two variables, namely compensation and work environment, have a significant effect on employee work performance, two more, namely work motivation and work discipline, do not have a significant effect on employee work performance at FEM IPB University Bogor.
Influence of Brand Product Quality, Price and Promotion on the Decision to Purchase You C1000 Products Anggraeni, Dewi; Karach, Ramadiansyah Anasan
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3669

Abstract

This study's objective was to investigate the ways in which variables including  PROQUALITY , marketing, and pricing affected the decisions of potential buyers to purchase YOU C1000 goods. In this study, the causality technique is employed to clarify the relationship between the variables. A survey that was done  a  for the research employed a survey as a research technique. During the data analysis phase of this investigation, quantitative statistical techniques were used to test the predefined hypotheses. Data analysis and processing with SPSS software. 150 respondents who utilize YOU C1000 in Jabodetabek make up the study's sample. The Calculator Sample Size Convident Interval is the sampling method that is employed. Tests for multicollinearity, heteroscodesticity, and normalcy are used in this research.  To examine data, multiple linear regression analysis is used.  The study's findings indicate that, When taken collectively,  PROQUALITY , pricing, and marketing have a favorable and significant impact on purchasing decisions, A person's decision to buy is positively and significantly impacted by the quality of the product, Product costs have a favorable and large impact on decisions to buy on an individual basis, Promotions have a positive and considerable impact on individual purchase decisions.
The Influence of Mobile Banking, Internet Banking, and Automated Teller Machine (ATM) Transactions on Fee Based Income Haryanto, Lenawati; Septiawan, Irsyad
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3678

Abstract

This research aims to determine the effect of Mobile Banking, Internet Banking, and Automated Teller Machine (ATM) on Fee Based Income. It is hoped that this research can contribute and explain the factors that influence fee-based income for conventional banking companies on the Indonesian Stock Exchange. The objects of this research are Mobile Banking, Internet Banking, and ATM as independent variables and Fee based income as the dependent variable. The subject of this research is conventional banks listed on the Indonesia Stock Exchange (BEI) in 2018-2022. The research sample consisted of 5 (five) banks, namely Bank Mandiri, Bank Negara Indonesia (BNI), Bank Central Asia (BCA), Bank CIMB Niaga, and Bank Mega. Data analysis using multiple regression using the SPSS 22 application. Research findings that Mobile Banking, Internet Banking and ATM together have a significant effect on Fee based income. There is a positive influence of Mobile Banking on Fee Based Income but there is no influence of Internet Banking on Fee based income. This indicates that the large number of Internet Banking users tends not to increase the bank's Fee Based Income. There is a positive and significant influence of ATMs on Fee based income, this indicates that the more customers who make transactions using ATMs, the greater the Bank's Fee based income will increase.
The Impact of Job Satisfaction on Employee Performance and the Mediating Effects of Islamic Work Ethic, Islamic Organizational Culture, and Islamic Leadership Dianingrum, Melia; Satriawan, Tegar Nur; Mugiarti, Mugiarti
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3513

Abstract

The aim of this research is to examine how Islamic work ethics, leadership, and organizational culture affect employee performance mediated by job satisfaction. The study employs quantitative methods and surveys 103 employees from three Islamic banks in Purwokerto. The participants were chosen through purposive sampling, and primary data was gathered via online questionnaires. The data analysis method employed is SEM-PLS. The study findings show the acceptance of all hypotheses. Islamic work ethics, along with Islamic organizational culture and leadership, demonstrate a substantial influence on job satisfaction. Additionally, the influence of Islamic work ethics, organizational culture, and leadership on employee performance is channeled through job satisfaction as a mediating factor. This research includes job satisfaction variables as mediators, which implies that organizations can enhance employee performance through effective human resource management.    
Influence of Price and Timeliness of Delivery Towards Customer Satisfaction (Shopee Express, Hub Koja, Plumpang, Semper, North Jakarta) Nurkhoiriyah, Syiffa; Hidayat, Yusup Rachmat
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3779

Abstract

The existence of customer dissatisfaction on the price and timeliness of delivery of goods carried out by Shopee Express Hub Koja, and in the last 3 months experienced price instability and timeliness in delivery of goods. This study aims to determine how much influence the price and timeliness of delivery to customer satisfaction on Shopee Express, Hub Koja, Plumpang, Semper, North Jakarta. The independent variables in this study are the price (X1) and timeliness of delivery (X2), and the dependent variable is customer satisfaction (Y). This study uses quantitative methods with a population that is not known to ensure the number of customers. The sample size was 108 respondents. Sampling is done by Accidental Sampling method. Data analysis techniques used in this study are research instrument test and hypothesis test. The results showed that based on the correlation test variable price and delivery timeliness together have a very strong relationship of 0.810 or 81%. And known by the test coefficient of determination of 65.6% while the remaining 34.4% is influenced by other variables not studied in this study. In addition, based on the results of the simultaneous Test (Test F) has a value Fcount > Ftable is equal to (99.903 > 3.08) which means that the price and timeliness of delivery simultaneously positive effect on customer satisfaction variables. H0 is rejected and H3 is accepted
Knowledge, Attitude, and Perception: Impact on Online Ojek Driving Safety Silalahi, Siska Amonalisa; Thabah, Asep Ali; Irenita, Novembriani
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3671

Abstract

The high number of accidents for ojek online motorcycle users cannot be separated from the behavior of the riders. Motorist behavior factors have an important contribution in determining the occurrence of road user traffic accidents. Thus, the purpose of this study is to ascertain how knowledge, attitudes, and perceptions will affect motorcycle safety riding behavior in Jakarta in 2023 when it comes to ojek online. This study used survey method with quantitative research data. The population in this study was all ojek online motorcycle drivers in Jakarta and the sample used amounted to 100 respondents. The results of the analysis, computations, and talks demonstrate that knowledge, attitudes, and perceptions all work together to influence Jakarta ojek online motorbike riders’ safety riding behavior positively and significantly. Where partially the variable knowledge has a positive and significant influence on the safety riding behavior of ojek online motorcycle taxis in Jakarta. The same thing with attitude variables that have a positive and significant influence on ojek online motorcycle safety riding behavior in Jakarta. Similarly, the perception variable significantly and favorably affects Jakarta motorbike riders' safety-riding habits (Ojek Online).

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