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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
Arjuna Subject : -
Articles 116 Documents
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An Importance-Performance Map to Eco-Friendly Restaurants In Indonesia’s Tourism Cities Anisa Zahwa Akbara
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.14454

Abstract

The growing focus on sustainability in the food service industry aligned with global environmental objectives, particularly in tourism cities where restaurants significantly impacted ecological systems. This study explored the implementation of sustainable practices—Sustainable Sourcing Ingredients (SSI), Waste Management Practices (WMP), and Energy Efficiency Measures (EEM)”in eco-friendly restaurants across Jakarta, Bandung, and Nusa Tenggara Timur (NTT), Indonesia. Using the Importance-Performance Map (IPM), the research identified key factors influencing customer perceptions of sustainability and examined how the overall customer experience moderated this relationship. Findings revealed that while SSI was a strength due to its alignment with customer values, WMP and EEM lagged in performance despite their importance. Customer Experience (CE) emerged as a critical yet underperforming factor, significantly influencing sustainability perceptions and customer loyalty. Recommendations included improving waste management strategies, enhancing energy efficiency communication, and creating memorable customer experiences to align with eco-conscious expectations. This study provided actionable insights for restaurant operators, policymakers, and stakeholders in fostering sustainable food service management while preserving tourism ecosystems in Indonesia.
Opening The Black Box of Women LED-SMEs: How Does Agility Impact Entrepreneurial Performance? Susanti Dwi Ilhami; Damayanti Damayanti
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16619

Abstract

Strengthening entrepreneurial performance is an essential to achieve greater equality and enhance their roles in economic development. This research aims to examine the mediating role of innovativeness and the moderating role of technology adoption in the relationship between agility and women’s entrepreneurial performance. There were 140 Muslim women entrepreneurs in Rembang Regency who are chosen by using purposive sampling based on predetermined principles. The data collection was obtained through structured questionnaires and also being analyzed by using the Structural Equation Modelling–Partial Least Squares (SEM-PLS) approach. The results indicate that agility significantly impacts women’s entrepreneurial performance and innovativeness. However, innovativeness does not significantly contribute to entrepreneurial performance. In addition, innovativeness was not found to be a mediator variable in the relationship between agility and performance, and technology adoption did not moderate this relationship. The study supply to a deeper consideration of women’s entrepreneurial behavior and provides practical insights for Muslim women entrepreneurs to strengthen agility and innovation capabilities in order to enhance their performance and advance gender equality.
Value Polarization as A Mediating Mechanism Between Economic Uncertainty and Sustainable Financial Decisions Kadek Wulandari Laksmi P; Komang Widhya Sedana Putra P; IGN Oka Ariwangsa
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16663

Abstract

Economic uncertainty has become an unavoidable feature of contemporary economic life, intensifying pressure on financial decision-makers to balance short-term stability with long-term sustainability. Despite growing attention to sustainable finance, prior studies report inconsistent findings regarding the effect of economic uncertainty on sustainability-oriented financial decisions, leaving a critical gap in understanding the underlying mechanism. To address this gap, this study examines the mediating role of value polarization in the relationship between economic uncertainty and sustainable financial decision-making. Using a quantitative approach, data were collected through a structured survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that economic uncertainty does not directly influence sustainable financial decision-making but significantly intensifies value polarization, which in turn shapes sustainability-oriented financial outcomes. These findings highlight the importance of value-based processes in explaining heterogeneous financial behavior under uncertainty. Future research may extend this model by incorporating longitudinal designs or institutional factors to capture dynamic value shifts across different economic contexts.
Linking Green HRM to Green Competitive Advantage: The roles of Green Leadership and Green Organizational Identity in Batam Hotels Evi Silvana Muchsinati; Icha Heriaty Togatorop; Muhammad Donal Mon; Noor Fareen Abdul Rahim
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16192

Abstract

This study aims to evaluate the mediating roles of green leadership and green organizational identity in enhancing the effectiveness of green human resource management toward green competitive advantage in the hospitality sector. Hypothesis testing was conducted using Smart PLS 4.0 involving 273 employees from four-star hotels in Batam City. The findings reveal that green leadership and green organizational identity play significant mediating roles in strengthening the relationship between green human resource management and green competitive advantage. However, this study is limited to four-star hotels in Batam City, which restricts the generalizability of the results to other regions or hotel categories. Future research is recommended to expand the geographical scope and employ a longitudinal approach to provide a more comprehensive understanding of the dynamic relationships among the studied variables over time.
Decoding Personal Goals of Indonesian Gen Z: Insights from Big Five Personality and Social Cognitive Career Theory Adelia Rizqina Sadalia; Insany Fitri Nurqamar; Nur Siti Rahma; Amelda Sari; Nurul Mutmainna; Meysa Dwi Andini
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16622

Abstract

Generation Z will become the largest workforce in Indonesia, but they face career uncertainty, psychological pressure, and a tendency to job hop. This study analyzes the influence of the Big Five personality traits on Generation Z's personal goals, mediated by self-efficacy and outcome expectations, and explores the meaning of personal goals qualitatively. A sequential explanatory mixed-methods design was used, involving an online survey of 400 respondents from the 10 most populous provinces and in-depth interviews with selected informants. The analysis shows that the Big Five personality traits do not have a direct effect, but are significant through mediating factors. Qualitatively, personal goals are understood not only as economic stability, but also as life balance and self-actualization. The findings emphasize the importance of career planning that takes into account Generation Z's self-confidence and experience.
The Impact of Anthropomorphism on Consumers’ Evaluation of Brands: Assessing The Role of Self-Brand Congruity Diesyana Ajeng Pramesti; Catur Sugiarto
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16985

Abstract

The study analyses the role of anthropomorphism in brand evaluation in Indonesia's advertisement. A quasi-experimental approach was employed to compare anthropomorphic and non-anthropomorphic advertising stimuli for a mineral water product among 242 university students. Students are suitable respondents as Gen Z and millennials who commonly engaged with branded content. Their characteristics make them relevant for studying self-brand congruity and brand evaluation. The participants were divided into two groups, each containing 121 individuals. Data were collected using a questionnaire with a 5-point Likert scale and analysed using Structural Equation Modelling with Partial Least Squares. The findings reveal that non-anthropomorphic stimuli had a p-value of 0.128, exceeding the significance threshold of 0.05, indicating a non-significant effect on brand evaluation. In contrast, anthropomorphic stimuli had a p-value of 0.014, below the 0.05 threshold, demonstrating a strong and significant impact. This confirms that anthropomorphism significantly and positively enhances consumer perceptions of brand evaluation. Additionally, self-brand congruity was found to partially mediate the relationship between anthropomorphism and brand evaluation. These findings provide valuable insights into the effectiveness of anthropomorphism strategies in the Indonesian advertising context.

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