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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
Arjuna Subject : -
Articles 112 Documents
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An Importance-Performance Map to Eco-Friendly Restaurants In Indonesia’s Tourism Cities Akbara, Anisa Zahwa
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

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Abstract

The growing focus on sustainability in the food service industry aligned with global environmental objectives, particularly in tourism cities where restaurants significantly impacted ecological systems. This study explored the implementation of sustainable practices—Sustainable Sourcing Ingredients (SSI), Waste Management Practices (WMP), and Energy Efficiency Measures (EEM)”in eco-friendly restaurants across Jakarta, Bandung, and Nusa Tenggara Timur (NTT), Indonesia. Using the Importance-Performance Map (IPM), the research identified key factors influencing customer perceptions of sustainability and examined how the overall customer experience moderated this relationship. Findings revealed that while SSI was a strength due to its alignment with customer values, WMP and EEM lagged in performance despite their importance. Customer Experience (CE) emerged as a critical yet underperforming factor, significantly influencing sustainability perceptions and customer loyalty. Recommendations included improving waste management strategies, enhancing energy efficiency communication, and creating memorable customer experiences to align with eco-conscious expectations. This study provided actionable insights for restaurant operators, policymakers, and stakeholders in fostering sustainable food service management while preserving tourism ecosystems in Indonesia.
Opening The Black Box of Women LED-SMEs: How Does Agility Impact Entrepreneurial Performance? Ilhami, Susanti Dwi; Damayanti, Damayanti
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

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Abstract

Strengthening entrepreneurial performance is an essential to achieve greater equality and enhance their roles in economic development. This research aims to examine the mediating role of innovativeness and the moderating role of technology adoption in the relationship between agility and women’s entrepreneurial performance. There were 140 Muslim women entrepreneurs in Rembang Regency who are chosen by using purposive sampling based on predetermined principles. The data collection was obtained through structured questionnaires and also being analyzed by using the Structural Equation Modelling–Partial Least Squares (SEM-PLS) approach. The results indicate that agility significantly impacts women’s entrepreneurial performance and innovativeness. However, innovativeness does not significantly contribute to entrepreneurial performance. In addition, innovativeness was not found to be a mediator variable in the relationship between agility and performance, and technology adoption did not moderate this relationship. The study supply to a deeper consideration of women’s entrepreneurial behavior and provides practical insights for Muslim women entrepreneurs to strengthen agility and innovation capabilities in order to enhance their performance and advance gender equality.

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