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LPPM Universitas Perjuangan Tasikmalaya Jalan Peta No. 177 Kota Tasikmalaya
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Kota tasikmalaya,
Jawa barat
INDONESIA
Jurnal Hexagro
Published by Universitas Perjuangan Tasikmalaya
ISSN : 25492691     EISSN : 26863316     DOI : -
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
HEXAGRO is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher, and practitioner. The journal publishes several topics, such as Agricultural Marketing and Trade, Agricultural Policy and Development, Agricultural Financing, and Agricultural Business and Entrepreneurship. HEXAGRO is published by LPPM Perjuangan University of Tasikmalaya associated with department agribusiness of Perjuangan University of Tasikmalaya.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 90 Documents
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ANALYSIS OF COMMON SIZE AND NETWORK CAPITAL TO MEASURE FINANCIAL PERFORMANCE IN BADAN USAHA MILIK DESA (BUMDes) DISTRICT CIAWI, TASIKMALAYA Asep Saeful Falah; Lati Sari Dewi
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1113

Abstract

The Common Size and Working Capital analysis is useful for measuring whether or not the company's financial performance is good. This research was conducted to measure the financial performance of BUMDes in Ciawi District. The method used in this research is descriptive quantitative method. From the results of the Common Size analysis and working capital of BUMDes Jaya Rahayu, there is a decline in the financial performance of BUMDes Jaya Rahayu to the point of causing continuous losses and in 2021 experiencing a very large deficit of 993.15% and the capital turnover of BUMDes Jaya Rahayu from 2020-2021 decreased by 7.47%. In the results of the common size and working capital analysis, there was an increase in the financial performance of BUMDes Warga Mandiri seen from an increase in profit to 2.34% and experienced a surplus of 71.5% and 51.9% in 2020 and 2021 as well as Working Capital Turnover in BUMDes Warga Mandiri experienced an increase of 0.057 times. In the results of the comparative analysis there is a significant difference, namely BUMDes Jaya Rahayu has a fantastic operational cost of 73.6% in 2020 and 1,061.7% in 2021.
THE INFLUENCE OF PRODUCT VARIATION AND PACKAGING ON PURCHASE DECISIONS OF KEFIR FERMENTED MILK HOME INDUSTRY AT TASIKMALAYA lati sari dewi; Asep Saeful Falah
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1146

Abstract

Kefir Fermentation Milk is a pioneer of packaged healthy drinks trying to carry out a product and packaging variation strategy so that consumers do not run to other brands. This study aimed to determine the effect of Product Variation and Packaging on the Purchase Decision of Kefir Fermentation Milk. The research method used in this study is a descriptive method with a quantitative type. The selected respondent was 86 from 600 population with a non-probability sampling technique to determine the sample based on consumers who coincidentally meet with the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as data source. The results showed that: 1) Product variation on the purchasing decision of Azet Kefir Milk was good, 2) The effect of Product Packaging on the Purchase Decision of Azet Kefir Milk was good, 3) The results of multiple regression analysis showed that Product Variation (X1) and Product Packaging (X2) has a positive influence on the Purchase Decision variable (Y), namely 0.60 for the Product Variation (X1) and 0.10 for the Product Packaging variable (X2). The multiple correlation coefficient is 0.745, which means it is vital. Furthermore, the coefficient of determination is 0.555. The results of hypothesis testing are Fcount > Ftable of 51.705 > 3.11, there is a simultaneous influence between Product Variation and Product Packaging variables on Purchase Decisions, and the Product Variation (X1) variable is 8,018 with a ttable value of 1,988. So that tcount > ttable or 8.018 > 1.988, and for the Product Packaging variable (X2), it is 9.189 with a t-table value of 1.988. so that tcount > ttable or 9.189 > 1.988, thus H0 is rejected and Ha is accepted, which means that product variations and packaging significantly affect purchasing decisions.      
SWOT IMPLEMENTATION IN HYBRID MARKETING STATEGY AT PERUMDA PUSPAHASTAMA, PURBALINGGA CENTRAL JAVA suwali suwali; Vicktor Bintang Panunggul; Ayu Sitanini; Faizah Noviani
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1160

Abstract

Rice is a basic need for the world community, especially in Indonesia. PERUMDA Puspahastama is a company located in Purbalingga Regency engaged in trade, especially rice. The marketing strategy used by Puspahastama so far has used hybrid (online and offline). This study uses a qualitative method with observation and descriptive analysis with SWOT. The data were taken from interviews with the chairman of PERUMDA Puspahastama. The results of the study found that hybrid marketing strategies influenced sales results. Each of these deficiencies can be overcome with these two strategies.   Keywords: Marketing Strategy, SWOT, Puspahastama, Rice
CORRELATION ANALYSIS OF HOUSEHOLD DEMAND FACTORS WITH THE DEMAND FOR CHICKEN MEAT IN THE RAWA INDAH MARKET, BONTANG MUNICIPALITY Anisa Ambarwati; Edy Prasetyo; Wahyu Dyah Prastiwi
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1260

Abstract

The fluctuations in the demand for broiler meat in various places are different. Demand is relatedto price, income, number of family members, tastes, and location. The study aimed to analyze therelationship between demand factors, which include cost, income, number of family members,appetite, and location, with the demand for broiler meat at Rawa Indah Market, Bontang Municipality.The research was conducted in March - April 2022 at the Rawa Indah Market, Bontang City usinga survey method and standardized chicken meat consumers as respondents. Rawa Indah Market,Bontang Municipality, was chosen purposively as the research location because it is the primary market.Determining the number of samples using the calculation of the Cochran formula as many as 70respondents with the determination of respondents by accidental sampling with the criteria ofBontang Municipality residents who are shopping aged 18-64 years. The data used in this study areprimary data collected from interviews with consumers in the market using preparedquestionnaires and secondary data collected from BPS Bontang Municipality, East Kalimantan. The dataobtained were analyzed descriptively and quantitatively using Spearman's Rank test analysiswith independent variables including price, income, number of consumers' family members,tastes, and location, as well as the dependent variable is the amount of demand for broiler chickenmeat. The results showed that price, income, number of family members, tastes, and locationcorrelated weakly with the demand for broiler meat in Bontang Municipality.
STRATEGY DIGITAL MARKETING AND SUCCESS IN FARMING PLANT CACTUS AND PEPEROMIA AT PT. GRAHA MITRATAMA INNOVASI Tirta Yoga; Eri Yusnita Arvianti; Dyanasari Dyanasari
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1291

Abstract

This research discussed the implementation of digital marketing in cultivating cacti and peperomia plants and its impact on business success. Digital marketing has become essential in promoting cacti and peperomia plants through digital platforms. The research methodology employed in this study includes surveys, interviews, statistical data analysis, case studies, and content observation and analysis. The research findings indicate that digital marketing can enhance brand awareness by creating websites, blogs, and social media platforms that provide comprehensive information about cacti and peperomia plants. Additionally, paid advertising strategies on social media and search engines enable precise market targeting and improve advertising expenditure efficiency. Implementing digital marketing also contributes to the increase in online sales through online stores or marketplaces. Discount and particular promotion strategies prove to be effective in attracting buyer interest and driving conversions. By leveraging SEO strategies, monitoring customer reviews, providing educational content, and using features like live streaming and webinars, cacti and peperomia plant cultivation can successfully implement digital marketing.
EFFICIENCY OF PRODUCTION FACTORS USAGE IN ENVIRONMENTALLY CONSCIOUS POTATO FARMING IN KARANGREJA DISTRICT, PURBALINGGA REGENCY Ayu Sitanini; Victor Bintang Panunggul; Dwi Kurniawati; Raflina Nurwanda Ningsih
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1464

Abstract

The main problem in potato farming is the problem of efficient use of production factors. Efficient use of production factors will determine the size of profits. National-level potato productivity is decreasing from year to year. National-level potato productivity in 2023 will be 19.27 tons/ha. Potato productivity in Karangreja District is 14,715 tonnes/ha, below the national average. The research aimed to describe the environmental conditions in the area due to potato crops and analyze the influence of product factors on productivity and price/allocative efficiency in potato farming in Karangreja District, Purbalingga Regency. The research method used is a survey, which uses simple cluster sampling. The analysis method uses financial analysis methods, and multiple linear regression analysis (Cobb Douglas production function). Seeds, manure, organic fertilizers, pesticides, and the area of land used cannot be increased to increase product per unit area. Physically, the workforce used can still be increased to improve the product. At the price level of potato products of IDR 8,000 and labor wages of IDR 40,000, the use of labor in potato farming in Karangreja District already provides maximum profits
COCOA MARKETING ANALYSIS (Theobroma cacao L.) IN KALIGARANG, KELING DISTRICT, JEPARA REGENCY Rossi Prabowo; Dewi Hastuti; Siti Umi Nur Magfiroh
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1482

Abstract

The marketing channel is the flow of goods from the producer to the final consumer and in the process it gives rise to marketing costs and the difference between the price received by the producer and that paid by the final consumer or what is commonly called the marketing margin. This research aims to determine the total costs, revenues and income of farming. cocoa in Kaligarang, Keling District, Jepara Regency. Knowing the cocoa marketing channels in Kaligarang, Keling District, Jepara Regency and knowing the marketing margin, the share received by producers (farmer's share) and the efficiency of cocoa marketing in Kaligarang Village, Keling District, Jepara Regency. The method used in this research is a quantitative descriptive method. Sampling of respondents using the census method from one Cacao farmer group. The research results show that there are 2 (two) types of marketing channels, namely type 1 starting from the producer to the middleman and to the final consumer with a marketing margin of IDR 6,000 Farmer share is 76.92% and the efficiency value is 1.89%, while type 2 marketing starts from producers to collecting traders then to wholesalers and finally to final consumers with a marketing margin of IDR 9,000,- farmer's share value is 68.96% and efficiency value is 2.31%.
KNOWLEDGE LEVEL OF NU MA'RUF KUDUS HIGH SCHOOL STUDENTS REGARDING COMPOST FERTILIZER TO SUPPORT SUSTAINABLE AGRICULTURAL EFFORTS M. Aris Pujiyanto; Dwi Putriana Nuramanah Kinding; Muhamad Solekan; Sarno Sarno
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1492

Abstract

The waste problem is one of the big challenges faced by communities throughout the world. The environmental impacts of the waste problem include water and air pollution, ecosystem damage, and reduction of natural resources. This research aims to analyze the level of knowledge of NU Ma'ruf Kudus High School students about compost fertilizer, the manufacturing process, and the benefits of compost fertilizer. The research method used is descriptive analysis using a questionnaire as a data collection tool. The respondents of this research were 30 class XII students of SMA NU Ma'ruf Kudus. The data analysis used is a Likert scale. The research results showed that the level of students' knowledge about compost fertilizer, the manufacturing process and its benefits increased after being given education. Most students have a good understanding of the concept of compost fertilizer and its benefits in sustainable agriculture. These findings indicate that there is still a need to improve education and counseling about compost fertilizer in schools, as well as its important role in increasing students' awareness of environmental issues and sustainable agriculture. This research contributes to the understanding of students' level of knowledge regarding compost fertilizer and highlights the importance of education about sustainable agricultural practices at the secondary education level. Further efforts can be made to increase students' understanding of compost and its impact on the environment and agriculture. With a better understanding of compost, students can become agents of change who play a role in protecting and caring for our environment, as well as supporting more sustainable agriculture.
LEADING COMMODITIES AND COMPETITIVENESS AGRICULTURAL SECTOR OF WEST PASAMAN DISTRICT Syahrial; Angelia Leovita; Haslinda Simangunsong
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1515

Abstract

The Agricultural Sector is the dominant business sector in gross regional domestic product (GRDP) in improving the economy of West Pasaman Regency. This research aims to 1) analyze essential superior commodities, 2) analyze the economic competitiveness of the agricultural sector in West Pasaman Regency, and 3) analyze trends in superior commodities in the future. The analytical tools used are Location Quotient, Localization Quotient, Specialization Quotient, Shift Share, and Dynamic Location Quotient. The results showed that 1) West Pasaman Regency had 40 percent of the 15 commodities base commodities, 2) the food crops, horticulture, and plantation subsector had competitors with increased growth, and 3) there are 47 percent of the 15 commodities with potential and future trends. The West Pasaman Regency government must also look at what factors support several commodities, such as commodities that are not basic, not developed, or underdeveloped, so that these commodities in the future can compete and become prime commodities in the region so that they can encourage regional growth and economics.
RESPIRATION PATHWAYS AND ECONOMIC ASPECT OF BARLEY (Hordeum vulgare). A REVIEW Farhan Ahmad
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1559

Abstract

Respiration is one of the most critical processes in the growth, development, and overall production of barley's iconic cereal crop (Hordeum vulgare L.). The complex molecular processes, complex regulatory systems, and ecological significance of barley respiration are all explored in this article. The analysis includes key data from the literature, covering topics such as metabolic pathways, water activity conditions, and regulatory elements affecting barley respiration. The study's objectives are gaining knowledge about barley respiration, understanding biochemical and molecular mechanisms, looking into regulatory pathways, emphasizing the value of agriculture, and identifying knowledge gaps. With a focus on providing insights for crop management, stress tolerance, supporting economic aspects, and sustainable agriculture in the face of global issues, this review seeks to advance our understanding of barley respiration and develop economical valuation. .

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