Jurnal Kajian Manajemen Bisnis
Jurnal Kajian Manajemen Bisnis (JKMB) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Padang yang menjadi media untuk mempublikasikan artikel hasil penelitian dalam bidang manajemen, bisnis dan kewirausahaan yang terbit dua kali setahun. Setiap artikel yang terbit akan ditelaah oleh dewan penyunting sesuai dengan bidang masing-masing. Jurnal JKMB mempublikasikan hasil-hasil penelitian di bidang manajemen, bisnis dan kewirausahaan. Bidang manajemen yang menjadi ruang lingkup publikasi meliputi manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional, manajemen strategik, perilaku organisasi, dan sistem informasi,
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146 Documents
<![CDATA[Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop ]]>
<![CDATA[Yasri, Yasri]]>;
<![CDATA[Engriani, Yunita]]>;
<![CDATA[Rahmi, Maulina]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 6, No 2 (2017): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.10838300
<![CDATA[The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434. Â Keywords: Green Brand, Green Trust, Purchase Decision]]>
<![CDATA[Fighting Brand & Main Brand: Analisis Persepsi Konsumen terhadap Bauran Pemasaran Lini Produk PT. Sosro ]]>
<![CDATA[Trinanda, Okki]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 3, No 2 (2014): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.473500
<![CDATA[Marketing mix is one of many marketing strategies that usually used by companies to combine product, price, place and promotion. This strategy is always changing amenable to the competitive condition progress. PT. Sosro is one of many companies thats threatened in this tightened competition. To overcome this obstacle, they decided to launch a product as a fighting brand. The product is later branded Teh Botol FruitTea Sosro that originally used to protect their main product Teh Botol Sosro. One thing interesting about using the strategy with fighting brand is a possibility of predatory, which is the fighting brand that was intent to protect the main brand becomes big and eventually act as a competitor for it’s main brand. This condition is made possible by the growth of fighting brand that is so great and replace the main brand perception on consumers mind. The purpose of this research is to determine wether there is predatory risk by fighting brand towards the main brand of PT. Sosro. Furthermore this research wants to know the consumer perceptions towards product (one of the marketing mix) fighting brand and main brand of PT. Sosro. This research is carried out by distributing questionaires to consumers of both product and tested with T-Test.]]>
<![CDATA[Analisis Tingkat Literasi Keuangan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
<![CDATA[Rasyid, Rosyeni]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 1, No 2 (2012): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.477800
<![CDATA[The aimed of research to know how students’ financial literacy level and money management ability of Management Study Program of Faculty of Economics, State University of Padang. It’s used descriptive and asosiatif research. Data primary is used to this research with 100 sample. Hypotesis test use multiples linear regression analysis. The results of research found the student’s level is moderate in financial literacy with score 3.43 (69%); spending literation with score 3.46 (69%); credit literation with score 3.1 (62%); saving literation with score 3.39 (67%), and investment literation with score 3.79 (76%). The results also showed that money management ability is moderate level. Result of research show that financial literacy influential significant positively to money management ability student.]]>
<![CDATA[Analisis Perbaikan Kualitas Layanan dengan Mengintegrasikan Model Kano – Quality Function Deployment (QFD) pada Jasa Perbankan (Studi Kasus: Bank BRI Unit Surian Kabupaten Solok) ]]>
<![CDATA[Firman, Firman]]>;
<![CDATA[Linda, Muthia Roza]]>;
<![CDATA[Putri, Amelia Eka]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 5, No 2 (2016): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.10750600
<![CDATA[The purpose of this study was to analyze (1) the level of importance of each attribute of service quality in Bank BRI Unit Surian, (2) to analyze the performance of services in BRI Unit Surian, (3) to analyze the response techniques that prioritized for improvement service quality in Bank BRI Unit Surian.In this study, attributes are classified into Kano category and then integrated into the QFD using frameworks. The results showed there were eight attributes that are must-be category, nine attributes are one-dimensional, and 5 attributes are attractive. Based on the level of importance, the attributes considered most important by the customer is the bank provides personal attention to customers. While the attributes that have the highest performance values are employees who groomed, and attributes that have the lowest performance value is the bank's employees provide prompt service. Furthermore, the priority attribute is the bank keep accurate records. And priorities of technical responses is to provide standardized training services to employees.]]>
<![CDATA[Hubungan Debt Equity Ratio, Growth, Net Profit Margin dan Price to Book Value terhadap Return Saham Perusahaan Manufaktur di Bursa Efek Indonesia ]]>
<![CDATA[Suryana, Febriyanno]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 3, No 1 (2014): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.474400
<![CDATA[Penelitian ini bertujuan untuk mengetahui adanya hubungan antar Debt Equity Ratio, Growth Profit, Net Profit Margin, dan Price to Book Value dengan return saham perusahaan manufaktur di Bursa Efek Indonesia. Sampel dalam penelitian ini adalah perusahaan manufaktur di Bursa Efek Indonesia dari tahun 2006 – 2008 dengan jumlah sampel sebanyak 156 perusahaan. Jenis data yang digunakan adalah data sekunder yang bersumber dari ICMD (Indonesian Capital Market Directory) pada Bursa Efek Indonesia. Variabel yang digunakan adalah 4 variabel bebas dan 1 variabel terikat. Variabel bebas meliputi; Debt Equity Ratio, Growth Profit, Net Profit Margin, dan Price to Book Value sementara variable terikat adalah return saham. Metode Penelitian menggunakan metode kuantitatif dan pengolahan data menggunakan software statistis Eviews 6.0. Hasil penelitian mengatakan bahwa sampel yang sesuai kriteria berjumlah 32 perusahaan, sementara dari 4 variabel bebas yang digunakan hanya variabel Growth Profit dan Price to Book Value yang signifikan mempengaruhi return saham, sementara variable lainnya ; Debt Equity Ratio dan Net Profit Margin tidak mempengaruhi return saham.]]>
<![CDATA[Anomali Size Effect di Bursa Efek Indonesia ]]>
<![CDATA[Ramel Yanuarta]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 1, No 1 (2012): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.476900
<![CDATA[This study aims to find empirical evidence about the size effect phenomenon, that the smaller firms consistently generate higher stocks return than larger firms on average, in Indonesia Stock Exchange (IDX). My empirical evidences, which use data from LQ-45 within period of 2005-2007, show that the smaller firms do not generate higher return on based on market capitalization and value of total assets approach. Two different methods are used, i.e. paired sample t-test and market-adjusted regression model. Additional results show that stock portfolio of smaller firms are riskier than that of the bigger ones, based on the greater standard deviation value.]]>
<![CDATA[Determinan Struktur Modal pada Perusahaan Manufaktur di Bursa Efek Indonesia ]]>
<![CDATA[Zulvia, Yolandafitri]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 5, No 1 (2016): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.10283500
<![CDATA[This study examined the effect of asset structure, profitability, growth opportunities and business risks of the company's capital structure. The population in this study is manufacturing companies listed on the Indonesia Stock Exchange (BEI). The sampling technique used purposive sampling and techniques data analysis using regression panel data.These results indicate that the asset structure, profitability, growth opportunities and business risk has a significant negative impact on the capital structure of the company. While the business risk has a not significant positive effect]]>
<![CDATA[The influence of trust, perceived usefulness, perceived ease of use, and attitude on purchase intention ]]>
<![CDATA[Rahmiati, Rahmiati]]>;
<![CDATA[Yuannita, Indri Ilma]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 8, No 1 (2019): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.10884800
<![CDATA[This research aims to analyzed: (1) The effect of Trust on Attitude, (2) The effect of Trust on Purchase Intention, (3) The effect of Perceived Usefulness on Attitude, (4) The effect of Perceived Usefulness on Purchase Intention, (5) The effect of Perceived Ease of Use on Attitude (6) The effect of Perceived Ease of Use on Purchase Intention and (7) The effect of Attitude on Purchase Intention. The type of this research is causative research. The total sample of this research was 151 people by using questionnaire. The result of research shows that (1) Trust has significant effect on attitude (2) Trust has significant effect on purchase intention (3) Perceived Usefulness has no significant effect on attitude (4) Perceived Usefulness has significant effect on purchase intention (5) Perceived Ease of Use has significant effect on attitude (6) Perceived Ease of Use has significant effect on purchase intention and (7) Attitude has significant effect on purchase intention. The conclusions are Trust, Perceived Usefulness and Perceived Ease of Use have significant effect on purchase intention. For the future research it is better to explore more about variable that can influence purchase intention.Keywords: Trust; perceived usefulness; perceived ease of use; attitude; purchase Intention]]>
<![CDATA[Pengaruh Diferensiasi Produk dan Harga terhadap Minat Beli pada Sepeda Fixie di Kota Padang ]]>
<![CDATA[Susanto, Perengki]]>;
<![CDATA[Rahmi, Nella]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 2, No 1 (2013): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.475500
<![CDATA[The purpose of this research is to determine the extent of the impact of product differentiation and price towards intention to buy on Fixie bike in Padang. The populations in this study are all the people of Padang who were aged 15-24 years which have known Fixie bike but have never had a Fixie. The sample of 100 respondents which used the sampling technique using proportionate stratified random sampling method. The primary data in this study were obtained from questionnaires distributed to the respondents, while secondary data is data associated with the object of the research presented by the other party. Data analysis techniques using descriptive analysis and inductive analysis using multiple linear regression analysis techniques. Hypotheses were tested by t test at α = 0.05. The results showed that the product differentiation significantly influence intention to buy on Fixie bikes in Padang as evidenced by the results of the t test of 4.147 is greater than t table (1.98472) or with sig 0.000 <0.05. Furthermore, prices have a significant effect towards intention to buy on Fixie bikes in Padang as evidenced by the results of the t test of 3.441 is greater than t table (1.98472) or with sig 0.001 <0.05. Obtained R-square value of 0.374, which means that the dependent variable is explained by the independent variables at 37.4% while the remaining 62.6% is explained by other variables outside the model.]]>
<![CDATA[Pengaruh Pengumuman Dividen terhadap Abnormal Return Saham Sebelum dan Sesudah Ex-Dividen pada Perusahaan yang Terdaftar di BEI ]]>
<![CDATA[Megawati, Megawati]]>;
<![CDATA[Oktanina, Rahmi]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 4, No 2 (2015): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.618900
<![CDATA[Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah terdapat perbedaan abnormal return sebelum dan setelah ex-dividend pada kelompok perusahaan yang mengumumkan dividen naik dan dividen turun. Penelitian  ini dilakukan dengan metode event study dengan menggunakan windows period selama 10 hari sebelum dan 10 hari setelah ex-dividend pengumuman dividen. Objek penelitian adalah perusahaan yang melakukan Pengumuman dividen naik dan dividen turun di Bursa Efek Indonesia (BEI) selama periode 2012-2014. Teknik pengambilan data menggunakan teknik dokumentasi sehingga data yang di kumpulkan untuk penelitian ini adalah sebanyak 50 perusahaan. Data yang dipergunakan dalam penelitian adalah data sekunder yang diperoleh dari Bursa Efek Indonesia (BEI) dan berbagai sumber situs keuangan lainnya. Pengujian hipotesis dilakukan dengan menggunakan uji beda Wilcoxon. Hasil penelitian ini menunjukkan bahwa tidak terdapat perbedaan reaksi pasar yang dilihat dari rata-rata abnormal return saham sebelum dan setelah ex-dividend terhadap informasi pengumuman dividen naik dan dividen turun. Hal ini menunjukkan bahwa pasar modal di Indonesia masih belum juga efisien dalam bentuk setengah kuat dan tidak tanggapnya para investor menyerap informasi yang tersedia, serta dikarenakan adanya anggapan bahwa kebijakan dividen dapat merugikan pertumbuhan perusahaan karena pendanaan perusahaan  untuk operasional akan berkurang karena sebagian besar kas perusahaan diberikan dalam arus kas pendanaan.]]>
