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INDONESIA
JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 174 Documents
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Influence of Perceived Value and Brand Awareness on Purchase Decisions for Volta Brand Electric Two-Wheeled Vehicles in Indonesia Tri Nur Rohmawati; Paniya; Sri Wahyuni
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7791

Abstract

Volta is one of the most widely owned two-wheeled electric vehicle brands in Indonesia. However, electric motorcycle sales in Indonesia declined in early 2025 following a significant surge in 2023. This study aims to analyze the influence of perceived value and brand awareness on purchase decisions for Volta two-wheeled electric vehicle. A quantitative approach is employed, utilizing a survey method in which questionnaires are distributed to 97 Volta consumers across Indonesia to collect the necessary data. The data are analyzed using multiple linear regression with SPSS 23 software. The results indicate that both perceived value and brand awareness have a positive and significant effect on purchase decisions, both partially and simultaneously. This study is expected to contribute to the development of effective marketing strategies and help address the decline in two-wheeled electric vehicle sales in Indonesia.
Influence of Service Quality and Corporate Image on Repurchase Intention of Services at PT MIP Semarang Della Okta Viana; Kurniani; Saptianing
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7792

Abstract

This research was conducted at PT Multiguna International Persada Semarang, a freight forwarding company. The aim of this study was to determine the effect of service quality and corporate image on repurchase intention. The research method used a saturated sampling technique with 55 respondents. Data were collected through questionnaires, interviews, and literature review, then analyzed using multiple linear regression with SPSS version 26. The results showed that service quality and corporate image had a positive and significant effect on repurchase intention, with corporate image as the most dominant variable. The resulting regression equation was Y = -2.504 + 0.136X₁ + 0.301X₂ + e. The conclusion of this study is that improving service quality and corporate image can encourage loyalty and increase consumer repurchase intention
Influence of Service Quality and Consumer Trust on the Decision to Use EMKL Services at PT Samudera Perdana Selaras Semarang Annisa Aulia Fitri; Suwardi; Paniya
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7795

Abstract

This study aims to analyze the extent to which service quality and consumer trust influence the decision to use EMKL services, both partially and simultaneously. This study employed a quantitative approach using a saturated sampling technique with 64 respondents. Primary data were collected using questionnaires and observations, while secondary data were obtained through literature review. The instruments used were tested for validity and reliability. Data analysis was performed using multiple linear regression with the classical assumption test, t-test, and f-test. The results indicate that service quality and consumer trust have a positive and significant influence on the decision to use services, both partially and simultaneously. The coefficient of determination value of 0.436 indicates that service quality and consumer trust together contribute 43.6% to the decision to use services, while 56.4% is influenced by other variables not examined in this study.
Influence of Brand Image, Customer Experience, and Service Quality on Customer Loyalty of Indomaret Sirojudin, Semarang Alit Nada Syahrani; Sandi Supaya; Saptianing
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7808

Abstract

The growth of retail in Indonesia, including Indomaret, faces challenges in maintaining customer loyalty despite having the largest number of outlets. The fact that Indomaret ranks second in national sales reflects a gap between expansion success and customer loyalty. This phenomenon is further supported by a pre-survey conducted in Semarang, where customers at Indomaret Sirojudin showed a tendency to switch to competitors, even though the store has the highest customer rating. This study aims to analyze the influence of brand image, customer experience, and service quality on customer loyalty at Indomaret Sirojudin, Semarang. The research employed a quantitative approach using purposive sampling with 100 respondents. The measurement scale used was a 4-point Likert scale. Data analysis was conducted through validity and reliability tests, normality, heteroscedasticity, multicollinearity, linearity tests, t-test, F-test, coefficient of determination, and multiple linear regression using SPSS 26. The results indicate that brand image does not significantly affect customer loyalty, while customer experience and service quality have a significant positive influence. The resulting regression equation is: Y = 0.920 + 0.291X₂ + 0.543X₃. These findings highlight that shopping experience and service quality are the two most influential factors in driving customer loyalty in retail contexts.

Page 18 of 18 | Total Record : 174

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