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INDONESIA
JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 174 Documents
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Influence of Service Quality, Price Perception, and Product Availability on Customer Satisfaction at the AHASS Motor Center Gajahmada Semarang Workshop Pinky Alviyani; Kurniani; Khairul Saleh
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7710

Abstract

This research is grounded in the decline of service visits that occurred at the workshop AHASS Motorcycle Center Gajahmada Semarang from March through April 2025. The study's main focus is to elucidate how customer satisfaction at the workshop AHASS Motorcycle Center Gajahmada Semarang is impacted by service quality, price perception, and product availability. This research employed a purposive sampling method, which is categorized as non-probability sampling, and involved 97 participants. The data were obtained using a questionnaire with a Likert Scale spanning from 1 to 6 and analyzed using SPSS version 26. The results of the T-test show that while product availability has a negative and insignificant impact on customer satisfaction. On the other hand, service quality and price perception have a positive and significant impact. The F-test results demonstrate that service quality, price perception, and product availability all have a significantly simultaneous impacted on customer satisfaction. This research is anticipated to offer a solution for determining the optimal marketing strategy in the face of competition in the Indonesia automotive industry at the workshop AHASS Motorcycle Center Gajahmada Semarang.
Influence of Servicescape, Perceived Value, and Price Perception on Purchase Decisions for Membership at Fit Hub Setiabudi Semarang Redite Cahyo Permadi; Rustono; Makmun Riyanto
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7712

Abstract

This study aims to analyze the influence of Servicescape, Perceived Value, and Price Perception on the Purchase Decision of membership packages at FIT HUB Setiabudi Semarang. The data were collected through questionnaires distributed to members using a 4-point Likert scale. The sampling technique applied was purposive sampling, with 123 respondents selected as participants. Data processing was conducted using SPSS version 25. Based on the results of multiple linear regression analysis, the equation obtained is Y = 0.729 + 0.235X1 + 0.279X2 + 0.272X3. The t-test results indicate that each independent variable has a significant effect on the Purchase Decision (Y). The F-test shows that the regression model is feasible, which means that Servicescape (X1), Perceived Value (X2), and Price Perception (X3) simultaneously influence the Purchase Decision (Y). The coefficient of determination (R²) is 0.668, indicating that 66.8% of the variance in Purchase Decision (Y) can be explained by the three independent variables, while the remaining 33.2% is influenced by other factors not examined in this study.
Influence of Product Quality, Price Perception, and Lifestyle on Purchasing Decisions of Uwinfly Brand Electric Motorcycles in Semarang City Meilina Dyah Setyani; Sugiyanta; Ana Putri Nastiti
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7713

Abstract

This study looks at how much electric motorcycles are being used in Indonesia, with a focus on the Uwinfly brand in Semarang City. The goal is to understand how product quality, how people see the price, and their lifestyle affect their decision to buy. The research uses a survey with 100 people, chosen through non-probability and purposive sampling methods. The findings show that product quality and price perception have a strong effect on buying decisions, but lifestyle does not. When all three factors are considered together, they all have a significant impact. The study also found that about 50.6% of buying choices are influenced by these three factors, while the other 49.4% are affected by things not covered in this research.
Influence of Work Engagement and Job Satisfaction on Employee Work Commitment at PT ARINDO JAYA MANDIRI Sania Norma Amalia; Hadiahti Utami; Mellasanti Ayuwardani
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7714

Abstract

This study examines the influence of work engagement and job satisfaction on employee commitment at PT Arindo Jaya Mandiri, a freight forwarding and EMKL company focusing on export-import services. The research sample included all employees (n=35) using a total sampling method. Data were collected through questionnaires and literature review, and analyzed using SPSS version 25 with validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, as well as F and t tests. The results indicate that both work engagement and job satisfaction significantly influence employee commitment. The obtained multiple linear regression equation is Y = -5.786 + 0.474X1 + 0.696X2, with the two variables contributing 71.3% to employee commitment, while the remaining 28.7% is influenced by factors beyond the scope of this study.
Influence of Service Quality and Price Perception on Purchasing Decisions: A Study on Passengers at Ahmad Yani Port, Ternate Shafira Jihan Fairuz Mazaya; M Nahar; Makmun Riyanto
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7715

Abstract

Based on the Theory of Planned Behavior framework, this study aims to analyze the influence of Service Quality and Price Perception on Purchasing Decisions among passengers at Ahmad Yani Port, Ternate, North Maluku. The survey approach used primary data through a structured questionnaire to 100 respondents with direct experience using port services. Sampling was determined using the Slovin formula and purposive criteria to ensure representativeness. The results showed that Service Quality had no significant effect on Purchasing Decisions, while Price Perception had a positive and significant effect. Simultaneously, both variables were able to explain almost 60% of the variation in passenger decisions, with price aspects proving more dominant than service quality in the context of maritime transportation. Perceptions of affordability, fairness, and price competitiveness emerged as the main determinants in influencing consumer choices. This study's contributions are both theoretical and practical. Theoretically, the study enriches the consumer behavior literature by confirming that price considerations can shift the role of service attributes in the context of island transportation. Practically, the results recommend that port managers prioritize transparent, affordable, and competitive tariff strategies, accompanied by improvements in service facilities and staff responsiveness to maintain long-term passenger satisfaction and loyalty
Effect of Service Quality and Price Perception on the Purchase Decision of EMKL Services at PT Ardana Sejahtera Abadi Muhammad Didan; Umar Farouk; Saptianing
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7777

Abstract

This study focuses on analyzing the influence of service quality and price perception on the decision to purchase Sea Freight Forwarding (EMKL) services at PT Ardana Sejahtera Abadi in Semarang. Against the backdrop of increasing international trade activity and fierce competition in the logistics industry, a company's ability to provide quality services and set competitive prices has become an important factor influencing customer purchasing decisions. The research method used is quantitative with a survey approach, employing a saturated sampling technique on the entire population of PT Ardana Sejahtera Abadi customers, totaling 34 respondents. The data analysis methods used were validity, reliability, and classical assumption tests. The research data were analyzed using multiple linear regression through SPSS version 26. The results of this study indicate that service quality has a positive and significant influence on purchasing decisions with a multiple linear regression value of Y = 0.255 + 0.351 X1 + 0.555 X2. Service quality and price perception contribute 47,5% to purchasing decisions, while the remainder is influenced by factors outside the scope of this study. These findings confirm that EMKL companies need to maintain service quality, particularly reliability and responsiveness, and implement value-based pricing strategies to ensure that price perceptions remain positive.
Influence of Capital Structure, Profitability, and Liquidity on the Value of Transportation and Logistics Companies Listed on the IDX 2022-2 Elsanti Nur Safitri; Sugiyanta; Sri Wahyuni
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7786

Abstract

Throughout the period 2022–2024, the average Price to Book Value (PBV) of companies in the transportation and logistics sector experienced a consistent downward trend. This decline was accompanied by a weakening trend in the IDXTRANS stock index, indicating financial dynamics that require further scrutiny, particularly regarding capital structure, profitability, and liquidity. This study aims to examine the effect of capital structure, profitability, and liquidity on the value of companies in the transportation and logistics sector listed on the Indonesia Stock Exchange during the period 2022–2024. Capital structure was measured using the Debt to Equity (DER) ratio, profitability using Return on Assets (ROA), and liquidity using the Current Ratio (CR), as well as firm value, proxied by PBV. The sample was obtained through purposive sampling of 19 companies with a total of 228 quarterly observations. Data analysis was performed using multiple linear regression, t- and F-tests, and the coefficient of determination (R²) calculation. The findings of this study indicate that individually, profitability and capital structure have a significant positive impact on firm value. Conversely, the liquidity variable does not show a significant effect. Simultaneously, all three variables significantly influence firm value. The results of this study provide a strategic foundation for management, investors, and other stakeholders in examining and determining significant financial indicators in the process of assessing a company's market value
Influence of Self-Efficacy, Physical Work Environment, and Internal Communication on Job Satisfaction of Non-Production Employees PT Poliplas Makmur Santosa Ungaran Savina Umi Lestari; Rara Ririn Budi Utaminingtyas; Isnaini Nurkhayati
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7787

Abstract

PT Poliplas Makmur Santosa is a plastic packaging manufacturing company that markets its products internationally. In its operations, the company still faces several challenges, such as high absenteeism, employee resignations with less than three years of service, inadequate inventory, and ineffective communication between departments. This study aimed to examine the influence of Self-Efficacy, the Physical Work Environment, and Internal Communication on Job Satisfaction among non-production employees. This study involved 70 respondents using a saturated sampling method. Data were collected using questionnaires, observations, and literature reviews, and then analyzed using SPSS version 25. The results showed that the Physical Work Environment and Internal Communication significantly influenced Job Satisfaction, while Self-Efficacy had no significant effect. The most dominant variable was Internal Communication, so the company needs to improve training, provide adequate facilities, and organize discussion forums to improve employee job satisfaction.
Influence of Company Image, Emotional Brand Attachment, and Perceived Value on Purchase Decisions of Customers of PT Dua Kelinci, Pati Regency Indah Larasati; Makmun Riyanto; Sri Wahyuni
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7789

Abstract

Purchase decisions are a crucial factor that companies need to pay attention to because they play a role in building long-term relationships and increasing competitiveness. This is especially true for snack food companies such as PT Dua Kelinci, whose main focus is on customers. Therefore, maintaining purchase decisions is one of the keys to achieving the company's goals. This study aims to evaluate the impact of Company Image, Emotional Brand Attachment, and Perceived Value on Purchase Decision among PT Dua Kelinci customers. The research employs a quantitative method with data collection through the distribution of questionnaires to 100 respondents. Non-probability sampling was applied for sample selection, while data analysis was conducted using multiple linear regression. The results of the study indicate that, simultaneously, the three independent variables significantly influence the dependent variable, namely Purchase Decision. This finding implies that improving Company Image, Emotional Brand Attachment, and Perceived Value toward Purchase Decision can be an important strategy in enhancing PT Dua Kelinci's Purchase Decision
Influence of Work Facilities and Cross-Cultural Communication on the Performance of Back Office Employees at PT Matahari Tire Indonesia Rina Setya Arum; Sri Marhaeni Salsiyah; Suwardi
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7790

Abstract

This study aims to examine the effect of workplace facilities and cross-cultural communication on the performance of back-office employees at PT Matahari Tire Indonesia. The research background is based on the assumption that limitations in workplace facilities and cultural diversity among employees may influence work effectiveness and performance achievement. This study employed a quantitative approach with a population of 172 back-office employees. The sampling technique used was purposive sampling, by selecting respondents from departments experiencing higher intensity of issues related to workplace facilities and cross-cultural communication compared to other departments, thus considered most relevant to the research focus. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression to determine both simultaneous and partial effects of the independent variables on the dependent variable. The results indicate that workplace facilities and cross-cultural communication have a significant effect on the performance of back-office employees, both jointly and individually. This implies that the better the workplace facilities provided and the more effective the cross-cultural communication among employees, the higher the level of performance achieved. Based on these findings, it is recommended that the company continue to improve the quality of workplace facilities and foster effective cross-cultural communication. In addition, integrating cultural training programs and creating a work environment that supports collaboration across diverse backgrounds are essential to strengthen overall employee performance.

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