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INDONESIA
JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 174 Documents
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Analysing Service Quality Control with SQC Methods to Improving Customer Satisfaction Salsa Ayu Aziah; Karnowahadi; Sri Marhaeni Salsiyah
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6579

Abstract

The perception gap between customer expectations and the quality of service received is a profound challenge for a business. This gap can arise when customers have high expectations for services, but the quality provided by the business does not reach or exceed expectations. This study aims to control service quality at PT Taspen (Persero) KCU Semarang by providing recommendations or proposals using the statistical quality control (SQC) method approach as a statistical tool to improve customer satisfaction. With data collection techniques used are inspection sheets, histograms, P - control charts, pareto diagrams, flow charts, cause - effect diagrams and proposed improvements based on cause - effect diagrams. The respondents obtained were 84 respondents, so the calculations and analyses produced were the number of complaints in January, February, March, April as many as 56 complaints, with the types of facility complaints of 44.64%, service reliability complaints of 21.43%, employee responsiveness complaints of 10.71%, problem solving complaints of 10.71%, and empathy complaints of 12.50% with doinan causal factors are human factors, method factors, and material factors. Gap persepsi antara harapan pelanggan dan kualitas pelayanan yang diterima menjadi tantangan mendalam bagi suatu bisnis. Kesenjangan ini dapat muncul ketika pelanggan memiliki harapan yang tinggi terhadap pelayanan, namun kualitas yang diberikan oleh bisnis tidak mencapai atau melebihi ekspektasi. Penelitian ini bertujuan mengendalikan kualitas pelayanan pada PT Taspen (Persero) KCU Semarang dengan memberikan rekomendasi atau usulan menggunakan pendekatan metode statistical quality control (SQC) sebagai alat statistik untuk meningkatkan kepuasan pelanggan. Dengan teknik pengumpulan data yang digunakan adalah lembar pemeriksaan, histogram, P – chart control, diagram pareto, diagram alur, diagram sebab – akibat dan usulan perbaikan berdasarkan diagram sebab – akibat. Responden yang diperoleh adalah sebanyak 84 responden, maka perhitungan dan analisis yang dihasilkan adalah jumlah komplain pada Bulan Januari, Februari, Maret, April sebanyak 56 komplain, dengan jenis komplain fasilitas sebesar 44.64%, komplain kehandalan pelayanan sebesar 21.43%, komplain daya tanggap pegawai sebesar 10.71%, komplain penyelesaian masalah sebesar 10.71%, dan komplain empati sebesar 12.50% dengan faktor penyebab yang doinan adalah faktor manusia, faktor metode, dan faktor material.
Influence of Functional Convenience, Celebrity Endorsment, and Self-Esteem on Impulsion Purchasing : Study on Somethinc Product Consumers in Semarang City Maydista Lestari; Endang Sulistiyani; Rif'ah Dwi Astuti
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6580

Abstract

This study was conducted to determine the effect of Functional Convenience, Celebrity Endorsment, and Self-Esteem on Impulsive Buying studies on consumers of Somethinc products in Semarang City. The independent variables used are Functional Convenience (X1), Celebrity Endorsment (X2), and Self-Esteem (X3), while Impulsive Buying (Y) is the dependent variable. This study involved 162 respondents as a sample of Somethinc product consumers in Semarang City. Nonprobability sampling method focusing on purposive sampling was applied to select samples with the criteria of having used Somethinc products for themselves. Questionnaires, literature review, and interviews were used for data collection. The majority of respondents were women aged 21 to 25 years old who were students with an income of <Rp 2,000,000. Data were analyzed using the statistical testing program SPSS 27.0. Multiple linear regression analysis resulted in the equation Y = 20.396α + 0.555X1 + 0.084X2 + 0.132X3 + e. Data were analyzed using the SPSS 27.0 statistical testing program. The findings of this study suggest that Functional Convenience has a significant effect on Impulsive Buying, then Self-Esteem also has a significant effect on Impulsive Buying, then Celebrity Endorsment has no effect on Impulsive Buying. The coefficient of determination results in the effect of Functional Convenience, Celebrity Endorsment, and Self-Esteem of 47.1% on Impulsive Buying, while the other 52.9% is a variable not examined in this research model. Penelitian ini dilaksanakan guna mengetahui pengaruh Kenyamanan Fungsional, Dukungan Selebriti, dan Self-Esteem terhadap Pembelian Impulsif studi pada konsumen produk Somethinc di Kota Semarang. Variabel independen yang digunakan adalah Kenyamanan Fungsional (KF), Dukungan Selebriti (DS), dan Self-Esteem (SE), sedangakan Pembelian Impulsif (PI) sebagai variabel dependen. Penelitian ini melibatkan 162 responden sebagai sampel konsumen produk Somethinc di Kota Semarang. Metode nonprobability sampling yang berfokus pada purposive sampling diterapkan guna memilih sampel yang berkriteria telah memakai produk Somethinc untuk diri sendiri. Kuesioner, studi Pustaka, dan wawancara dipergunakan guna pengumpulan data. Mayoritas responden ialah perempuan berusia 21 hingga 25 tahun yang merupakan pelajar/mahasiswa dengan penghasilan < Rp 2.000.000. Data analisis menggunakan program pengujian statistik SPSS 27.0. Analisis regresi linear berganda menghsilkan persamaan Y = 20,396α + 0,555X1 + 0,084X2 + 0,132X3 + e. Temuan penelitian ini mengemukakan Kenyamanan Fungsional berpengaruh signifikan pada Pembelian Impulsif, selanjutnya Self-Esteem juga berpengaruh signifikan pada Pembelian Impulsif, kemudian Dukungan Selebriti tidak berpengaruh pada Pembelian Impulsif. Hasil koefisien determinasi menghasilkan pengaruh Kenyamanan Fungsional, Dukungan Selebriti, dan Self-Esteem sebesar 47,1% pada Pembelian Impulsif, sementara 52,9% lainnya merupakan variabel yang tidak diteliti pada model penelitian ini.
Influence Workload and Physical Work Environment on Job Satisfaction at PT Matahari Silverindo Jaya Semarang City Milati Puja; Dody Setyadi; Sugiyanta
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6581

Abstract

Job satisfaction is something that must be considered by a company regarding optimizing employee performance. This study aims to analyze the influence of workload and physical work environment on job satisfaction. The data collection methods used were questionnaires and observation. The sample used was 100 production employees of PT Matahari Silverindo Jaya, Semarang City, with the data collection method, namely non-probability sampling. The analytical method applied in this study is multiple linear regression analysis with analytical methods in the form of determinant coefficient test, partial test (t test), and f test with the IBM SPSS 26 program. The results of data processing show that workload partially has a significant effect on job satisfaction while physical The work environment partially has a significant effect on job satisfaction. Meanwhile, for these two variables, workload and physical work environment can simultaneously have a significant effect on job satisfaction, namely 47%, the rest of which is influenced by other variables. Kepuasan kerja suatu hal yang mesti diperhatikan oleh perusahaan perihal mengoptimalkan kinerja karyawan, studi ini bermaksud menganalisis pengaruh workload dan physical work environment terhadap job satisfaction. Metode pengumpulan data yang dipakai ialah angket dan observasi. Sampel yang digunakan sebanyak 100 karyawan produksi PT Matahari Silverindo Jaya Kota Semarang, dengan motode pengambilan data yaitu non-probability sampling. Metode analisis diterapkan pada studi ini ialah analisis regresi linear berganda dengan metode analisis berupa uji koefisien determinan, uji parsial (uji t), dan uji f dengan program IBM SPSS 26. Hasil pengolahan data menunjukan bahwa workload secara parsial berpengaruh signifikan terhadap job satisfaction sedangkan physical work environment secar parsial berpengaruh signifikan terhadap job satisfaction. Sedangkan untuk kedua variabel ini workload dan physical work environment dapat berpengaruh signifikan secara silmutan terhadap job satisfaction ialah 47% yang dimana sisanya dipengaruhi oleh variabel lainnya.
Influence of Word of Mouth, Brand Image and Product Quality on Purchase Decision: Case Study on Bango Soy Sauce Consumers Arda; Rara Ririn Budi Utaminingtyas; Irawan Malebra
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6582

Abstract

This research aims to analyze the influence of Word of Mouth Communication, Brand Image and Product Quality on Purchasing Decisions (Case Study of Bango Soy Sauce Consumers). The independent variables are, Word of Mouth Communication (X1), Brand Image (X2) and Product Quality (X3), while the dependent variable is, Purchase Decision (Y). This research involved 112 respondents as a sample of Bango soy sauce consumers in Semarang City. By applying a side non-probability method that focuses on purposive sampling to select samples. Data were analyzed using the SPSS version 26.0 program. The findings of this research suggest that the word-of-mouth communication variable partially has no significant effect on purchasing decisions, while the brand image variable and product quality variables partially have a significant effect on purchasing decisions. Furthermore, word of mouth communication variables, brand image and product quality simultaneously have a significant effect on purchasing decision variables. Testing the coefficient of determination produces an influence of word of mouth communication variables, brand image and product quality of 53% on purchasing decision variables. The implication of this research is, creating content that contains positive reviews about Bango soy sauce consumers when using products on various social media platforms owned by Bango soy sauce. Penelitian yang dilakukan mempunyai tujuan menyelidiki dan menilai pengaruh Komunikasi dari Mulut ke Mulut, Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian (studi kasus pada konsumen kecap Bango). Variabel independennya yaitu, Komunikasi dari Mulut ke Mulut (X1), Citra Merek (X2) dan Kualitas Produk (X3) sementara variabel dependen yang digunakan ialah, variabel Keputusan Pembelian (Y). Penelitian ini melibatkan 112 responden sebagai sampel konsumen kecap Bango di Kota Semarang. Metode nonprobability samping dengan berfokus pada purposive sampling diterapkan guna memilih sampel, yang mempunyai kriteria responden yaitu telah mengkonsumsi produk kecap Bango setidaknya satu kali atau sudah menjadi pelanggan kecap Bango untuk dirinya sendiri. Data dianalisis menggunakan program pengujian statistik SPSS 26.0. Temuan penelitian ini mengemukakan komunikasi dari mulut ke mulut dengan cara parsial tidak berpengaruh signifikan pada keputusan pembelian, selanjutnya citra merek melalui cara parsial berpengaruh signifikan pada keputusan pembelian dan terakhir kualitas produk dengan cara parsial berpengaruh signifikan pada keputusan pembelian. Kemudian komunikasi dari mulut ke mulut, citra merek dan kualitas produk dengan cara simultan berpengaruh signifikan terhadap keputusan pembelian. Hasil koefisien determinasi menghasilkan pengaruh komunikasi dari mulut ke mulut, citra merek dan kualitas produk senilai 53% pada keputusan pembelian, sementara terdapat variabel yang lain dan tidak ada di model penelitian ini yang memberikan pengaruh 47%.
Influence of Celebrity Endorsement, Electronic Word of Mouth, Perceived Quality on Purchase Decision of Scarlett Whitening Consumer: Case Study on Consumer Store in Semarang City Sapna Putri Handayani; Taviyastuti; Irawan Malebra
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6583

Abstract

The aim of this research is to find out the influence of celebrity endorsement, ewom, perceived quality on the purchase decision of Scarlett Whitening consumers, a case study of store consumers in Semarang City. Purposive sampling was used to take a sample of 120 people. In research, questionnaires, literature studies, and interviews are used in data collection. Data were processed using descriptive analysis, research instrument testing, and multiple linear regression analysis. Next, hypothesis testing is carried out consisting of the t test, F test, and coefficient of determination test. The majority of respondents are women aged 21 to 25 years who are students with salaries < IDR 2,000,000. The results of descriptive analysis on the indicators of the variables celebrity endorsement, ewom, perceived quality have a high interpretation with a range of 85-120. Based on the test results, the data is said to be valid and reliable. The results of the multiple linear regression analysis produced the equation Y = 21.049 + 0.234X1 + 0.186X2 + 0.334X3 + e. The results of partial and simultaneous hypothesis testing have a significant effect on purchase decisions. The results of the coefficient of determination test resulted in celebrity endorsement, ewom, and perceived quality influencing purchase decisions by 80.9% with the remaining 19.1% being influenced by other factors not explained in the research. Tujuan dari riset ini ialah untuk mencari tahu pengaruh celebrity endorsement, ewom, perceived quality pada purchase decision konsumen Scarlett Whitening studi kasus pada konsumen store di Kota Semarang. Purposive sampling digunakan dalam pengambilan sampel sebanyak 120 orang. Dalam penelitian, kuesioner, studi pustaka, dan wawancara dipergunakan pada pengumpulan data. Data diolah dengan analisis deskriptif, uji instrumen penelitian, dan analisis regresi linear berganda. Selanjutnya dilaksanakan uji hipotesis terdiri dari uji t, uji F, dan uji koefisien determinasi. Mayoritas responden ialah perempuan berusia 21 sampai 25 tahun yang mana pelajar/mahasiswa memiliki gaji < Rp 2.000.000. Hasil analisis deskriptif pada indikator dari variabel celebrity endorsement, ewom, perceived quality mempunyai interpretasi tinggi dengan rentang 85-120. Berdasarkan hasil uji, data dikatakan valid dan reliabel. Analisis regresi linear berganda menghsilkan persamaan Y = 21,049 + 0,234X1 + 0,186X2 + 0,334X3 + e. Hasil dari uji hipotesis secara parsial dan simultan berpengaruh signifikan pada purchase decision. Hasil dari uji koefisien determinasi menghasilkan celebrity endorsement, ewom, dan perceived quality berpengaruh terhadap purchase decision sebesar 80,9% dengan sisa sebesar 19,1% dipengaruhi oleh faktor-faktor lain yang tidak dideskripsikan pada riset.
Implementation of Online Ordering and the AIDA Method in the Form of E-Commerce at PT Sleman Nara Group Muhammad Naufal Arif; Jumi; Mellasanti Ayuwardani
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6584

Abstract

The application of online marketing using the AIDA method through images, text, and speech can encourage the audience to take action in the form of ordering and expand the company's market reach. In today's dynamic business era, digital marketing plays a crucial role in business development and enhancing marketing quality. PT Sleman Nara Group is an SME engaged in garment production, offering a variety of high-quality clothing. PT Sleman Nara Group currently markets its products offline and has not yet utilized digital platforms, making it difficult to market its high-quality products effectively. The system design approach employs the Waterfall method and the CMS Wordpress as the development tool. The result of this study is an e-commerce website that emphasizes the integration between online and offline stores in terms of product ordering methods, product delivery, product variations, and online services. Additionally, the e-commerce website includes a company profile. The study shows that the e-commerce website can be integrated, allowing purchases to be made anytime and anywhere without needing to visit the offline store. Penerapan pemasaran online menggunakan Metode AIDA melalui gambar, tulisan, dan ucapan dapat mendorong audiens untuk melakukan tindakan pemesanan serta memperluas jangkauan pasar perusahaan. Di era bisnis yang dinamis saat ini, pemasaran digital sangat penting untuk mengembangkan bisnis dan meningkatkan kualitas pemasaran. PT Sleman Nara Group adalah UMKM yang memproduksi garmen. PT Sleman Nara Group memproduksi berbagai jenis pakaian berkualitas. PT Sleman Nara Group memasarkan produknya secara offline dan belum menggunakan platform digital, sehingga mengalami kesulitan dalam memasarkan produk-produknya yang berkualitas. Pendekatan perancangan sistem menggunakan metode Waterfall dan alat CMS Wordpress sebagai aplikasi pengembang. Hasil dari studi ini adalah website e-commerce yang menekankan integrasi antara toko online dan offline pada metode pemesanan produk, pengiriman produk, variasi produk, dan layanan secara online dengan berdasarkan Metode AIDA. Selain itu, website e-commerce ini juga mencakup profil perusahaan. Studi ini menunjukkan bahwa website e-commerce dapat terintegrasi, memungkinkan transaksi pembelian kapan saja dan di mana saja tanpa harus mengunjungi toko offline.
Designing an E - Commerce Website Based on Wordpress CMS With Payment Gateway Integration at UMKM Asbag Semarang Knitting Bag Muhammad Farhan Ario Putra; Karnowahadi; Andi Setiawan
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6585

Abstract

The development of the digital era has forced micro, small and medium enterprises (MSMEs) to develop their marketing strategies. One of the responses made by MSMEs is by utilizing digital platforms such as E-Commerce websites. UMKM Asbag Semarang Knitting Bag is a business that offers products from handmade knitting bags that have unique and attractive choices. This research aims to design an E-Commerce website as an online sales platform by using online payment transactions through Payment Gateway integration and produce an attractive website for Asbag Knitting Bags UMKM in order to gain consumer appeal. The research method used in the research is the Waterfall method which will go through several stage processes such as needs analysis, display design, implementation on the system, testing and website maintenance. The results of the research have been carried out at the testing stage showing that Alpha testing has been tested 100% “Successful”. At the testing stage, Beta testing was also carried out on 40 respondents which showed a percentage of success of 83.6% “Very Good”, besides that beta testing was also carried out on several employees of the Asbag Knitting Bag UMKM which showed a percentage of success of 87.5% “Very Good”. This research is expected to be a solution in answering challenges to be able to improve marketing performance in marketing products on digital platforms. Semakin berkembangnya era digital telah memaksa pelaku usaha mikro, kecil, dan menengah (UMKM) untuk melakukan pengembangan dalam strategi pemasarannya. Salah satu respons yang dilakukan oleh para UMKM yaitu dengan memanfaatkan platform digital seperti website E – Commerce. UMKM Tas Rajut Asbag Semarang merupakan sebuah usaha yang menawarkan produk dari kerajinan handmade tas rajut yang memiliki pilihan yang unik dan menarik. Penelitian ini bertujuan untuk merancang sebuah website E – Commerce sebagai platform penjualan online dengan menggunakan transaksi pembayaran online melalui integrasi Payment Gateway serta menghasilkan website yang menarik untuk UMKM Tas Rajut Asbag agar mendapatkan daya tarik konsumen. Metode penelitian yang digunakan pada penelitian yaitu metode Waterfall yang akan melewati beberapa proses tahapan seperti analisis kebutuhan, desain tampilan, implementasi pada sistem, pengujian dan pemeliharaan website. Hasil penelitian telah dilakukan pada tahap testing menunjukkan bahwa pengujian Alpha telah teruji 100% “Berhasil”. Pada tahap testing juga dilakukan pengujian Beta yang kepada 40 responden yang menunjukkan persentase keberhasilan sebesar 83,6% “Sangat Baik”, selain itu pengujian beta juga dilakukan pada beberapa karyawan UMKM Tas Rajut Asbag yang menunjukkan persentase keberhasilan sebesar 87,5% “Sangat Baik”. Penelitian ini diharapkan mampu menjadi solusi dalam menjawab tantangan untuk dapat meningkatkan kinerja pemasaran dalam memasarkan produk di platform digital.
Influence of Logistics Cost and Export Volume on Income Growth at PT Samudera Agencies Indonesia Semarang Branch Dewi Ayu Rachmania; Paniya; Bagus Yunianto W
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6643

Abstract

The research was based on the phenomenon of high logistics costs in Indonesia. Business changes caused by the pandemic have significantly impacted the logistics sector. This research analyzes logistics costs, export volume, and income growth at PT Samudera Agencies Indonesia Semarang Branch in the endemic era. The research sample is PT Samudera Agencies Indonesia Semarang Branch. The sample was selected by using a purposive sampling technique. The analysis model used is multiple linear regression analysis. The model analysis method uses a partial test (t-test), F-test, and coefficient of determination test with the IBM SPSS 26 program. This study's results indicate that logistics costs and export volume positively influenced income growth. It means that if there is an increase in each independent variable (logistics costs and export volume), the income will also increase. The coefficient of determination value is 0.645, which means that the contribution of independent variables to dependent variables is 64.5%. In comparison, the remaining 35.5% is influenced by variables not examined in this study.   Penelitian ini didasarkan pada fenomena tingginya biaya logistik di Indonesia yang mengakibatkan pertumbuhan pendapatan pada PT Samudera Agencies Indonesia berfluktiasi setiap bulan pada tahun 2020- 2021. Perubahan dalam bisnis yang diakibatkan oleh pandemi telah membawa dampak signifikan pada sektor logistik. Penelitian ini bertujuan untuk menganalisis biaya logistik, volume ekspor dan pertumbuhan pendapatan pada PT Samudera Agencies Indonesia Cabang Semarang di era pasca pandemi. Sampel penelitian adalah PT Samudera Agencies Indonesia Cabang Semarang. Sampel dipilih dengan menggunakan teknik purposive sampling. Model analisis yang digunakan adalah analisis regresi linier berganda. Metode analisis model menggunakan uji parsial (uji t), uji f, dan uji koefisien determinasi dengan program IBM SPSS 26. Hasil penelitian ini menunjukkan bahwa baik biaya logistik maupun volume ekspor berpengaruh secara positif terhadap pertumbuhan pendapatan . Jadi artinya jika terjadi peningkatan apda setiap variabel independen (biaya logistik dan volume ekspor), maka pendapataan juga akan meningkat. Nilai koefisien determinasi sebesar 0,645 yang berarti kontribusi variabel independen terhadap variabel dependen sebesar 64,5% sedangkan sisanya sebesar 35,5% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini.
Analysis of Lawson Indonesia Product Sales in Participation: A Quantitative Study for the Period July-December 2024 Salma Salsabila; Bagus Yunianto; Mellasanti Ayuwardani
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.6980

Abstract

This study aims to analyze the influence of event categories on the sales of Lawson Indonesia's products. Amidst the intense competition in the convenience store industry, the effectiveness of event marketing strategies is crucial. This research employs a quantitative method using secondary data from 72 events Lawson participated in during the July-December 2024 period, selected through a saturated sampling technique. Data analysis techniques include validity test, reliability test, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), F-test, t-test, coefficient of determination, and multiple linear regression analysis using SPSS 25. The results show that both the number of visitors and event categories have a significant positive effect on sales. The Adjusted R Square value of 0.156 indicates that the independent variables explain 15.6% of the variation in sales, while the remaining 84.4% is explained by other factors not included in this research model
Influence of Customer Trust and Price Perception on Customer Satisfaction at PT Arindo Jaya Mandiri Semarang Arum Suprapti; Kurniani
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7709

Abstract

This study aims to analyze the influence of customer trust and price perception on customer satisfaction at PT Arindo Jaya Mandiri Semarang. This study used a quantitative approach with a saturated sampling method, where all the company's customers during the 2023–2024 period were sampled. Data processing was performed using SPSS version 20, with analysis techniques including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, F-test, and t-test. The results showed an Adjusted R Square value of 0.541, indicating that customer trust and price perception simultaneously influence customer satisfaction by 54.1%. The remaining 45.9% is influenced by other variables not examined, such as service speed, communication, and external market conditions

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