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Ahmad H. Sutawijaya
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Universitas Mercu Buana Program Doktor Manajemen, Gedung Internasional dan Program Pascasarjana Lt.2-3., Jl. Meruya Selatan No.1, Kembangan, Jakarta Barat 11650
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INDONESIA
Jurnal Doktor Manajemen (JDM)
Published by Universitas Mercu Buana
ISSN : 26225352     EISSN : 26229285     DOI : http://doi.org/10.22441/jdm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Doktor Manajemen JDM() adalah sebuah jurnal Ilmiah bagi para tenaga kependidikan dosen, professional, mahasiswa, dan mitra bebestari yang ingin menuangkan hasil karya ilmiahnya, berdasarkan penelitian ilmiah, dimana didalamnya mencakup keilmuan bidang Manajemen Sumber Daya Manusia, Pemasaran, dan Keuangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 142 Documents
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Analysis of Competition Maps, Service Quality, and Customer Movement Behavior of Internet Service Providers in the Special Region of Jakarta Hanif Yusuf; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37313

Abstract

This study aims to analyze the competitive map, service quality, and customer transfer behavior in four main internet service providers in the Special Region of Jakarta, namely IndiHome, Biznet, First Media, and MyRepublic. Internet services, which have become an essential need of urban communities, present fierce competition between providers, especially in terms of speed, stability, price, and user experience. This study uses the Multidimensional Scaling (MDS) method to map the brand position based on customer perception of service attributes, including features, network reliability, area coverage, speed, and price. In addition, the Kano model is used to assess the level of customer satisfaction with each service attribute, while the Markov Chain method is applied to predict the chances of customer switching between service providers. The results show that Biznet occupies the most differentiated position with advantages in terms of speed and network stability, while IndiHome, First Media, and MyRepublic are in close positions which reflects the perception of service similarity in the minds of customers. These findings confirm that competitive advantage in the internet service provider industry is not only determined by price, but also by technical quality, reliability, and customer experience. Theoretically, this study strengthens the understanding that customer switching behavior is closely linked to perceived service quality and competitive positioning in service-based industries.This research is expected to be a reference for internet service providers and regulators in formulating strategies to improve service quality, customer retention, and encourage the creation of healthy market competition in the Indonesian telecommunications sector.
Optimization of Tourism Experiences to Enhance Revisit Intention: Analysis of Destination Image and Accessibility in Yogyakarta Vely Randyantini; Ika Puji Saputri; Ari Apriani; Siti Annisa Wahdiniawati
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37546

Abstract

Despite extensive research on revisit intention, limited studies have integrated accessibility, destination image, and memorable tourism experiences within a unified predictive framework that explicitly examines tourist satisfaction as a mediating mechanism, particularly in cultural tourism destinations. Addressing this gap, this study investigates the direct and indirect effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, with Satisfaction positioned as a mediating variable, in the context of Yogyakarta, Indonesia. A quantitative survey was conducted involving 195 domestic tourists who had visited Yogyakarta within the last six months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships and mediation effects. The results indicate that Memorable Tourism Experiences exert the strongest effect on Satisfaction (β = highest among predictors) and have a significant direct impact on Revisit Intention. Accessibility and Destination Image also significantly enhance Satisfaction, which in turn demonstrates a strong positive influence on Revisit Intention. Mediation analysis confirms that Satisfaction significantly mediates the effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, highlighting its central role in shaping repeat-visit behavior. This study contributes theoretically by extending the revisit intention literature through an integrated mediation-based model that clarifies the psychological mechanism linking destination attributes to behavioral intention in cultural tourism contexts. From a managerial perspective, the findings underscore the importance of prioritizing experience design, improving destination accessibility, and maintaining a consistent destination image as strategic levers to enhance tourist loyalty and sustainable destination competitiveness.

Page 15 of 15 | Total Record : 142

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