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Ahmad H. Sutawijaya
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Universitas Mercu Buana Program Doktor Manajemen, Gedung Internasional dan Program Pascasarjana Lt.2-3., Jl. Meruya Selatan No.1, Kembangan, Jakarta Barat 11650
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Jurnal Doktor Manajemen (JDM)
Published by Universitas Mercu Buana
ISSN : 26225352     EISSN : 26229285     DOI : http://doi.org/10.22441/jdm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Doktor Manajemen JDM() adalah sebuah jurnal Ilmiah bagi para tenaga kependidikan dosen, professional, mahasiswa, dan mitra bebestari yang ingin menuangkan hasil karya ilmiahnya, berdasarkan penelitian ilmiah, dimana didalamnya mencakup keilmuan bidang Manajemen Sumber Daya Manusia, Pemasaran, dan Keuangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics Furqon, Salsa Angraeni; Alfansi, Lizar
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33031

Abstract

This study explores how Augmented Reality (AR) features affect user experience and to what extent they contribute to users' purchase intention for cosmetic products on Shopee. As AR technology becomes increasingly integrated into online retail, key features such as personalization, interactivity, and detailed product information enhance user experience, which may increase consumer willingness to purchase. The aim of this study is to investigate whether using AR on Shopee can positively influence consumers' intention to buy. Employing a quantitative research approach, and the data collection tool use questionnaire by google form. In this study, the sample consist of 205 specifically gen-Z who have interacted with AR features. This study was conducted using SMARTPLS 4.1.0.8 software was used to analyze the data. This study found that the use of AR with information, personalization and interactivity features can improve user experience which explains that the higher the positive experience of AR users, the more it will affect the user's desire to buy cosmetic products.
Implementasi Digital Marketing Dalam Kualitas Produk Dan Daya Saing Terhadap Customer Purchase Order Pada Coffee Shop Kopi Kenangan Hidayah, Nurul; Fauziah, Elyza; Aprilianti, Resti; Ananti, Yani Fuzi; Ramadhita, Nazwa; Setyaningrum, Retno Puwarni
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31210

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi digital marketing dalam kualitas produk dan daya saing terhadap customer purchase order pada coffee shop kopi kenangan. Perkembangan teknologi digital telah memberikan dampak signifikan terhadap strategi pemasaran bisnis, termasuk pada sektor kopi yang semakin kompetitif. Dalam konteks ini, digital marketing berperan penting dalam meningkatkan kualitas produk dan daya saing yang pada gilirannya memengaruhi keputudan pembelian pelanggan. Penelitian ini menggunakan kualitatif deskriptif dengan pendekatan studi kasus. untuk merinci dan menyajikan pandangan orang yang diteliti secara rinci dan mendalam. Penelitian ini dilakukan untuk mengeksplorasi bagaimana Kopi Kenangan mengimplementasikan digital marketing dan pengaruhnya terhadap kualitas produk serta daya saing di pasar kopi yang dangat kompetitif. Kemudian, penelitian menggunakan teknik triangulasi sumber data dan Analisis SWOT sebagai alat tambahan untuk mengidentifikasi faktor-faktor yang dapat berpengaruh terhadap objek penelitian. Hasil penelitian diharapkan dapat memberikan wawadan bagi pengelola Kopi Kenangan dalam mengoptimalkan strategi digital marketing untuk meningkatkan kualitas produk, daya saing, dan volume customer purchase order. Selain itu, penelitian ini juga berkontribusi pada pengembangan literatur dalam bidang pemasaran digital, khususnya dalam industri makanan dan minuman.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Pelanggan 24ever coffee Rahma, Alma Syifa; Putri, Fuzha Melyani; Khomairo, Ratu Dini; Zulaieka, Almira; Sialagan, Demak
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31294

Abstract

This study aims to determine the effect of product quality, service quality, and digital marketing on customer loyalty at 24ever Coffee. The research used a quantitative approach with a case study design. Data were collected using a questionnaire distributed to 60 respondents through social media, using a Likert scale. The study employed multiple linear regression analysis with SPSS and included classical assumption tests such as normality, multicollinearity, and heteroscedasticity. The results of the study show that product quality and digital marketing have a significant positive effect on customer loyalty, while service quality does not show a significant effect. The findings suggest that to improve customer loyalty, 24ever Coffee should prioritize enhancing product quality and utilizing digital marketing strategies effectively. Although service quality did not significantly influence loyalty in this study, it still remains important to support overall customer satisfaction. These insights are expected to guide strategic decisions for businesses in maintaining competitiveness and sustaining customer relationships.
Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach) Syafarudin, Afriapollo; Sihite, Mombang; Arrahman, Tharriq
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.32983

Abstract

This research aims to find the influence of value innovation on competitive advantage and its strengthened impact on corporate sustainability. The population in this study is building management manager who worked at office buildings in Jakarta. Research samples are based on purposive sampling method with a total of 500 data. Logistics regression analysis with MRA test with the strengthening corporate sustainability. The result showed that value innovation significantly affected competitive advantage. In addition, the results of this study also show that corporate sustainability strengthens competitive advantage.
Pengaruh Lingkungan Kerja, Leader Member Exchange dan Budaya Kaizen Terhadap Kinerja Karyawan PT Yamaha Music Manufacturing Asia Section Mechanical Part Grup Painting Printing Rahayu, Martiana Putri; Hanafia, Fifi
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33286

Abstract

Employee performance is essential to supportithe successiof the organization amidst the iincreasingly tight icompetition in musical instrument production andi the iemergence of imany new  competitors. The era of globalization brings various challenges and opportunities, which affect the way employees work and contribute to the company. Thisistudy aimsi to determinei how muchiinfluence the iWork Environment, Leader Member Exchange and Kaizen Culture have on Employee Performance in the Mechanical Part Section of the PaintingiPrinting Group of iPT Yamaha iMusic iManufacturing Asia. Thei population iof this istudy wasiall employees iof the mechanical part section of the paintingiprinting group production totaling 65ipeople. The samplingitechnique used was nonprobability sampling iused in ithis study iwas fed up. This study used a quantitative method through a survey using a questionnaire for theiresearch instrumentiusing a Likert scale. Theidata analysis methodiused was validity testing, reliability testing, classicali assumption testing, imultiple linearianalysis and hypothesisitesting. Testing was carriediout using IBMiSPSS StatisticsiVersion 26i (SPSS 26). The results of the study showed that the Work Environment, Leader Member Exchange and Kaizen Culture had a partial effect.
Pengaruh Organizational Culture Dan Reward Terhadap Employee Loyalty Pada My Kopi O! Bekasi Dimediasi Employee Engagement Damayanti, Arfia Putri; Fitriyanti, Evi; Rachma, Vita Aulia; Setyaningrum, Retno Purwani
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31268

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh budaya organisasi dan penghargaan terhadap loyalitas karyawan, dengan keterlibatan karyawan sebagai variabel perantara pada My Kopi O! Bekasi. Data yang digunakan dalam penelitian ini mencakup data primer yang diperoleh melalui kuesioner dari 50 responden, serta data sekunder dari sumber tepercaya. Pendekatan penelitian ini bersifat kuantitatif dengan menggunakan metode analisis Partial Least Squares (PLS) atau SmartPLS 3.0 untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa budaya organisasi tidak memiliki pengaruh signifikan baik terhadap loyalitas maupun keterlibatan karyawan. Sebaliknya, penghargaan memiliki pengaruh signifikan terhadap keterlibatan karyawan, namun tidak langsung terhadap loyalitas karyawan. Selanjutnya, keterlibatan karyawan terbukti memiliki pengaruh signifikan terhadap loyalitas, yang menunjukkan bahwa employee engagement merupakan faktor penting dalam membangun loyalitas karyawan. Temuan utama dari penelitian ini menawarkan saran strategis bagi perusahaan untuk meningkatkan loyalitas karyawan melalui penguatan budaya organisasi, penghargaan yang efektif, serta peningkatan keterlibatan karyawan.
Perceived Organizational Support dan Kinerja Pegawai: Peran Mediasi Komitmen Normatif Pada Aparatur Sipil Negara Pemerintah Daerah Kota Serang, Banten Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli Saepul
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33222

Abstract

This study aims to analyze the influence of Perceived Organizational Support (POS) on Employee Performance (EP), with Normative Commitment (NC) as a mediating variable. The research was conducted on civil servants (ASN) of the Serang City Government, Banten. The target population consisted of ASN with a minimum tenure of five years (N = 1,500). The sample size was determined using the Slovin/Taro Yamane formula with a margin of error of approximately 8.76 percent, resulting in 120 respondents. The sampling technique applied was probability sampling with a simple random sampling (SRS) approach, ensuring that every employee in the population had an equal chance of being selected. Data were collected using a structured questionnaire and analyzed with the PLS-SEM method through SmartPLS software. The results show that POS positively influences employee performance, while NC also plays a significant role in improving performance. Furthermore, NC mediates the influence of POS on employee performance, indicating that employees’ sense of obligation strengthens the effect of organizational support. These findings suggest that organizational practices such as fair treatment, adequate rewards, and concern for employee welfare are crucial in fostering responsibility, loyalty, and improved performance in public organizations.
The Effect of Competence and Motivation through Work Discipline on Employee Performance Mulyeni, Sri; Yulistianti, Putri
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.32514

Abstract

This study aims to determine and explain the effects of competence, work motivation through work discipline on employee performance at PT. Pou Yuen Indonesia. Respondents taken as many as 91 employees, data analysis was carried out quantitatively with data collection techniques through questionnaires and the analysis used was phat analysis, the results of the study showed that competence had a positive impact on employee performance at PT. Pou Yuen Indonesia. Work motivation has a positive effect on employee performance. Competence through work discipline has a positive impact on employee performance. Work motivation through work discipline has a positive effect on employee performance. The results of the coefficient of determination of the R2 value are very good, so it can be concluded that competence, work motivation, work discipline have a positive impact on employee performance
Pengaruh Glass Ceiling Terhadap Pengembangan Karir di Moderasi oleh Budaya Organisasi dan Leader Member Exchange (Studi pada Aparatur Sipil Negara Perempuan Daerah Khusus Ibukota Jakarta) Putra, Juniawan Mandala; Nurhayati, Mafizatun; Asih, Daru
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33394

Abstract

This study aims to examine the influence of the glass ceiling on the career development of female civil servants in the Provincial Government of DKI Jakarta, while also assessing the moderating roles of organisational culture and Leader–Member Exchange (LMX). A quantitative method was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) with a sample of 400 respondents selected through stratified random sampling. The findings reveal that the glass ceiling does not exert a significant effect on career development, whereas organisational culture and LMX demonstrate significant influences. Furthermore, organisational culture is found to be ineffective in moderating the relationship between the glass ceiling and career development, while LMX is shown to strengthen this relationship. These results underscore the critical importance of leader–subordinate relationships and a supportive organisational environment as key factors in overcoming structural barriers to women’s career progression in the public sector.
Implementasi Kebijakan Diversity, Equity, and Inclusion di Industri Teknologi Novrianzah, M. Rustam; Andrias, Mone Stephanus
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33660

Abstract

This research is motivated by the importance of implementing Diversity, Equity, and Inclusion (DEI) policies in the Indonesian technology industry, especially in Software as a Service (SaaS) companies operating in Jakarta, and the need to increase innovation and global competitiveness through a more inclusive and diverse work environment. The main problems identified are how employees perceive and experience DEI policies, and the challenges faced in implementing them in a heterogeneous and dynamic work environment. This research uses a qualitative approach with a case study design at PT. Cloud, where data is collected through in-depth semi-structured interviews with employees from various backgrounds, positions, and work experiences. Data analysis was carried out thematically, strengthening data validity by source triangulation. The results indicate that the DEI policy implemented in the PT Cloud entity has created a more inclusive and supportive work atmosphere. Cultural bias and resistance at the structural level are a challenge to solve. Overall, the implementation of DEI increases job satisfaction, motivation, and collaboration between teams.

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