cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mariana Rista Ananda Siregar
Contact Email
marianasiregar@unpak.ac.id
Phone
+62251-8338650
Journal Mail Official
jpsik@unpak.ac.id
Editorial Address
Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Penelitian Sosial Ilmu Komunikasi
Published by Universitas Pakuan
ISSN : -     EISSN : 26568306     DOI : https://doi.org/10.33751/jpsik
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 114 Documents
 4   5   6   7   8 
ANALISIS PERSONAL BRANDING FADIL JAIDI DI MEDIA SOSIAL (STUDI KASUS KONTEN INSTAGRAM, TIK TOK, DAN YOUTUBE) Selly Septia Kurniati; Dini Valdiani; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6303

Abstract

Personal branding is something that is very important and needs to be owned by every individual. Personal branding is important for a Content Creator to be more easily recognized by the audience. This research was conducted in order to determine the personal branding of Content Creator Fadil Jaidi on social media Instagram, Tik Tok, and Youtube. This research also to know the differences and analyze the suitability of the personal branding criteria of Fadil Jaidi with the theory of Rampersad. This research uses a qualitative approach. Data collection techniques in this research were content analysis, in-depth interviews, and a literature study. In addition, checking the validity of the data using source triangulation. The results of this research indicate that the personal branding of Fadil Jaidi is joking and he has different personal branding criteria in each of his social media, but the most complex platform he uses is Instagram. Next, Fadil Jaidi in building personal branding in accordance with the authentic personal branding theory with the criteria, (1) Authenticity, (2) Integrity, (3) Consistency, (4) Specialization, (5) Authority, (6) Difference, (7) Relevance, (8) Visibility, (9) Persistence, (10) Kindness and (11) Performance.
PENANGANAN KRISIS PADA PENERAPAN PERMENAKER NOMOR 2 TAHUN 2022 TENTANG PEMBAYARAN JAMINAN HARI TUA Graha Wira Krida; Tina Maihasti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6243

Abstract

A crisis is an unexpected, dramatic, sometimes unprecedented event that pushes an organization into chaos, and can destroy the organization without any real action. The policy of the Minister of Manpower Regulation (Permenaker) number 2 of 2022 regarding the payment of Old Age Protection (Jaminan Hari Tua / JHT)) provoked protests and strong criticism from workers. The payment of the old-age protections, which must wait until the age of the worker reaches 56 years, has an impact on the emergence of a wave of protests throughout Indonesia in the period from February to April 2022. In this study, researchers conducted a study on how the Ministry of Manpower's public relations team (Kemenaker RI) who were members of the Ministry of Manpower crisis team tried to get through this crisis well. This study uses a qualitative descriptive method by taking research data with interviews, documentation, and literature studies. Researchers want to find out more about the causes of the crises that occurred, what are the stages of the crises that they went through and what real conditions emerged that could be observed, and strategies for managing the crises that occurred. The results of the study can show that the cause of this crisis is a crisis of confrontation due to widespread protests and criticism from workers throughout Indonesia, then the stages of the crisis include the phases of prodromal crisis, acute crisis, chronic crisis, and resolution crisis.
KOMUNIKASI WISATA SITU GUNUNG SUSPENSION BRIDGE DALAM MENGELOLA KUNJUNGAN DI MASA PANDEMI COVID-19 Verina Irvan Saipan; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6304

Abstract

This study aims to determine and describe Situ Gunung Suspension Bridge Tourism Communication Management in Tourism Management During the Covid-19 Pandemic. This research is motivated by the current condition of the Covid-19 pandemic, so how can the tourism sector carry out strategies for tourism management during the pandemic. The method used in this study was a qualitative descriptive approach. Key informants used as many as 1 person and 4 informants. Data collection techniques used are through interviews, observation, and documentation. The results of this study, Communication Management in the Management of Situ Gunung Suspension Bridge Tourism During the Covid-19 Pandemic, namely by carrying out the Planning, Organizing, Actuating, and Controlling processes which have gone quite well in the management travel during the Covid-19 pandemic. In planning, the tourism manager uses his Instagram social media by multiplying video and image content to inform tourism and the preparation of planned programs has been going well, the organization carried out during the Covid-19 pandemic has no reduction of employees, the implementation of maintaining infrastructure in an efficient manner. periodically, and supervision is carried out by means of evaluation as well as several parties involved in the supervision.
MAKNA KAMISAN OLEH ANGGOTA PADA AKSI PENEGAKAN HAM Tryan Nugraha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6249

Abstract

Kamisan action in the city of Bandung is an act of upholding human rights from various cases of past gross human rights violations that have not been resolved until now. The Kamisan action also became an act of solidarity among its members to the families of victims of human rights violations in the past, although this Kamisan member in the city of Bandung is not a family of victims of past human rights violations. This research was conducted to find out the meaning, motives, backgrounds, and communication experiences of the Kamisan members in the city of Bandung. The research method used in this research is phenomenology with qualitative analysis techniques. Data collection techniques used in this study are in-depth interviews, observation, and documentation. Researchers conducted data analysis based on Snowball Sampling Models. From the results of this study, it is known that although the Kamisan members are not from the families of victims of past gross human rights violations, the members interpret the Bandung Kamisan actions as a form of upholding human rights as well as solidarity actions for the victims' families. The motives of the Kamisan members are the awareness of the members, the struggle to uphold justice, and educating the members as well as the general public, as well as their existence. From communication experience, it can be found that Kamisan actions are made into public spaces, as knowledge increases, and learning about organizations. The recommendation that can be given through this research is that Kamisan members in the city of Bandung should carry out further reviews related to education to the general public about the actions they take every week.
KOMUNIKASI PEMASARAN LURING PONDOK PESANTREN MODERN SAHID DI TENGAH ERA DIGITAL Sabila Adinda Puri Andarini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6262

Abstract

This research discusses marketing communications from Sahid Modern Islamic Boarding School which are run offline by staff and students. The purpose of this study is to find out what kind of offline marketing communication is carried out by Sahid Modern Islamic Boarding School in the current digital era. The method used in this research is descriptive qualitative. Data collection techniques are carried out through interviews and documentation. From the results of the study, it was found that Sahid Modern Islamic Boarding School has implemented several forms of offline promotional activities in attracting prospective students. These offline promotional activities include taking a direct approach to prospective students, such as doing door-to-door strategy, word of mouth, exhibitions, and through business partners. Two-way communication is required, as well as the credibility of the informant and the form of the message are two important points in this research.
BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) Diana Amaliasari; Qoute Nuraini Cahyaningrum; Dhea Riska Purwanty
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6300

Abstract

The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relations’s also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.
STRATEGI PUBLIC RELATIONS CHIKI TWIST” DALAM MENINGKATKAN BRAND AWARENESS Aldila Dense; A Sigit Pramono Hadi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6242

Abstract

Chiki, which had suspended for 8 years in the 2010 era, has been in Indonesia since 1980. In 2021, Chiki released a snack innovation called Chiki Twist. The extruded snack which is made of corn flour requires a public relations (PR) strategy to increase brand awareness. Through the communicating #PlayTheCircleofFun, Chiki Twist communicates that it is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand increases brand awareness. The research method is descriptive qualitative research with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study reveals that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented were sampling, bundling, and education. While the PR strategy was online (digital), Chiki Twist focused on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicated value and positioning in the form of content. Other support run on digital was also using media ads, micro influencers, macro influencers, to increase awareness. Consumers have received the message communicated by Chiki Twist. The results state that the PR strategy to increase awareness which was conducted by Chiki Twist has been successful.
ANALISIS FUNGSI HUMAS SEKSI REHABILITAS PENYANDANG DISABILITAS DINAS SOSIAL KABUPATEN BOGOR TERHADAP KEGIATAN PEMENUHAN HAK PENYANDANG DISABILITAS Riska Marwah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.7166

Abstract

AbstrakPenelitian ini bertujuan untuk mengidentifikasi fungsi humas Seksi rehabilitas penyandang disabilitas Dinas Sosial Kabupaten Bogor terhadap kegiatan pemenuhan hak penyandang disabilitas, mendeskripsikan fungsi humas seksi rehabilitas penyandang disabilitas Dinas Sosial Kabupaten Bogor, menganalisis kegiatan fungsi humas seksi rehabilitas penyandang disabilitas Dinas Sosial Kabupaten Bogor. Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan satu teori yaitu fungsi humas milik Effendy. Indikator yang digunakan yaitu Menunjang kegiatan manajemen dalam mencapai tujuan organisasi, membina hubungan harmonis antara organisasi dengan publik baik internal maupun eksternal, menciptakan komunikasi dua arah untuk memperoleh feedback, Melayani publik dan memberikan pendapat kepada pimpinan lembaga untuk kepentingan umum. Penelitian ini dilaksanakan di Dinas Sosial Kabupaten Bogor pada bulan Januari 2022. Penelitian ini menggunakan teknik pengambilan sampel menggunakan purpositive sampling yaitu karyawan seksi rehabilitas penyandang disabilitas Dinas Sosial Kabupaten Bogor. Sumber dan teknik pengumpulan data yang diperoleh dari penelitian ini adalah adalah wawancara dengan informan kunci dan informan, observasi dan dokumentasi. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, penyajian data, dan penarikan dan pengujian kesimpulan. Hasil penelitian menunjukan bahwa kegiatan seksi rehabilitas penyandang disabilitas berfungsi menjadi jembatan untuk membantu penyandang disabilitas memenuhi kebutuhan-kebutuhan dan haknya untuk dapat mengembangkan potensi yang dimiliki juga dapat hidup berdampingan dengan masyarakat umum dengan memberikan pelatihan-pelatihan juga bantuan berupa bantuan sandang, pangan, alat bantu, serta finansial. Kegiatan tersebut telah berjalan dengan baik sesuai dengan fungsi kehumasan yang dilakukan oleh Dinas Sosial Kabupaten Bogor.Kata Kunci: Dinas Sosial, Fungsi humas, Kegiatan, Penyandang Disabilitas.AbtractThis study aims to identify public relations function of the Rehabilitation Section of Persons with Disabilities Bogor Regency Social Service on the activities of the rights of persons with disabilities. to describe public relations function of rehabilitation section for persons with disabilities in Department of Social Bogor Regency, to analyse the activity of public relations function in rehabilitation sections for persons with disabilities in Department of Social Bogor Regency. The method that used in this study is quantitative-descriptive using one Effendy’s theory about public relations function. The indicator of this study is support management activities to reach the goals of the organisation, build a good relations between organisation and public either internal or external, build two-way communication to get feedback, serve the public and give opinion to the leader for public interest. The research location is at the Department of Social Bogor Regency on January 2022. This study used purposive sampling that consisted of the employee at rehabilitation section for persons with disabilities in Department of Social Bogor Regency. Data collected by interview with key informant and informant, observation, and documentation. The data analyse in this study are data reduction, data presentation, and drawing and testing conclusion. The results of the study show that the activities of the rehabilitation section for persons with disabilities function as a bridge to help persons with disabilities fulfill their needs and rights to be able to develop their potential and can live side by side with the general public by providing training as well as assistance in the form of clothing, food, and assistive devices, as well as financially. The activity has been running well in accordance with the public relations function carried out by the Bogor Regency Social Service.Keywords: Activity, department of social, persons with disabilities, public relations function
Pola Komunikasi Masyarakat Adat Kasepuhan Cicarucub Dalam Kegiatan Adat Ngaseuk Rosy Destiana; Dini Valdiani; Yogaprasta Adi Nugraha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.8297

Abstract

Ngaseuk is the activity of growing rice in huma (dry land) using aseuk (to lift the taper). Ngaseuk is a traditional activity carried out by the Kasepuhan community to start ngamumule pare activities (maintaining rice). This activity is special because it is an early activity in the life cycle of the kasepuhan community. Because the interest of people, not only tourists but also academics, is the basic reason for this. This study was conducted to identify the communication patterns that exist in the Kasepuhan Cicarucub through traditional ngaseuk activities. The researcher dissected based on communication activities, the interaction of symbols, and components of ritual communication that occur during traditional activities. This study used a qualitative method with an ethnographic approach to focus on the traditional communication process of ngaseuk. The data collection technique used was in-depth interviews, observation, and document studies. The results showed that the Kasepuhan Cicarucub community still adhered to customary rules which included ngamumule pare (maintaining rice) as a life cycle that the Kasepuhan community had to live, which was inherited from their ancestors. The ngaseuk activity which is an escort for the life cycle of the Kasepuhan community has a deep meaning of communication with God, nature, and fellow human beings to produce a unique and distinctive communication pattern. So that it finds that the communication pattern that occurs in the Kasepuhan Cicarucub community in Ngaseuk traditional activities forms a transcedental communication pattern because the communication between indigenous peoples and something supernatural.
Manajemen Promosi Event Teenage Calling (Studi Kasus Keberhasilan Pengelolaan Promosi Kegiatan Mahasiswa Di Media Dalam Jaringan) Andika Pramudya Ananta; Fariz D Septiansyah; Adinda Dwi Cahya; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.8286

Abstract

Teenage Calling is a form of event organizer managed by a group of Pakuan University Communication Science students as one of the final assignment collections for special event management courses. This study aims to determine the success of promotional management at the teenage calling event in various online media. This research uses qualitative research methods with data collection techniques including interviews, observation, documentation of 3 in-depth sources, and literature studies. The results showed that promotion is the main key to the success of the event because promotion provides engagement with the event. The teenage calling event involves management functions, namely by implementing POAC so that an event runs smoothly, how the audience is interested in the event being held, and how to make an event interesting. Publication through online media is quite effective in this event considering that at the teenage calling event, the audience who came was so crowded that all tickets were sold out.

Page 6 of 12 | Total Record : 114

 4   5   6   7   8 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025 Vol 8, No 2 (2024): Volume 8 Nomor 2 Tahun 2024 Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024 Vol 7, No 2 (2023): Vol 7, No 2 (2023) Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023 Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022 Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022 Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021 Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021 Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020 Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019 Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019 More Issue