Jurnal Penelitian Sosial Ilmu Komunikasi
Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran
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114 Documents
<![CDATA[MENGEMBANGAN POTENSI ANAK USIA DINI MELALUI BUDAYA SUNDA ]]>
<![CDATA[Nina Kurniasih]]>;
<![CDATA[Almadina Rakhmaniar]]>;
<![CDATA[Robby Rachman]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i1.3292
<![CDATA[The development of children's potential in Early Childhood Education (PAUD) in the era of globalization is currently facing big challenges. In especial, the challenge of the entry of global culture or foreign culture into Indonesia that is not in accordance with the value system and culture of the Indonesian nation which carries full value, norms, customary ethics and local culture as well as other values and principles, This causes an impact on Indonesian education and culture and is feared that it will erode and threaten the existence of Sundanese culture as a local cultural part of the Indonesian nation's culture, in order to always exist and be strong, we need a way to maintain it. One of the solution is by synergize and integrating Sundanese culture in early childhood education, which is considered the Golden Age, a phase that determines the future of children. is through Sundanese culture in the form of Sundanese cultural philosophies or values and pupuh, is hoped that in addition to being able to be a way to conserve the local wisdom of Sundanese culture and as a filter from the negative impact of foreign cultures, it can also develop the potential of early childhood. other than that the opinion of experts also shows that the values and philosophies contained in Sundanese culture are in accordance with the principles of the national educational goals.]]>
<![CDATA[PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) ]]>
<![CDATA[Fahmi Indra Wajdi]]>;
<![CDATA[Layung Paramesti Martha]]>;
<![CDATA[Intan Tri Kusumaningtias]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v4i2.2513
<![CDATA[The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today. Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.]]>
<![CDATA[PERSEPSI PEMUDA ISLAM TERHADAP KEBIJAKAN ERDOGAN PADA KONFLIK PALESTINA-ISRAEL ]]>
<![CDATA[Donny Pramudya Mahardi]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i2.4434
<![CDATA[Erdogan has a political movement based on Islamic politics. Erdogan issued a range of political policies inherent in Islamic identity. This shaped Erdogan's image as a world-Islamic figure who represented the interests of the Islamic world. Erdogan's policy on the Palestinian-Israeli conflict in 2021 strengthens Erdogan as an Islamic leader. The study examined Erdogan's foreign policy in favor of Palestine in the context of the Israeli-Palestinian conflict and analyzed perceptions of Muslim youth as implications for that policy. The study analyzed foreign policy strategies that stakeholders can use in shaping public perception of him. The study uses a mix of desk study and empirical approaches. Data collection is carried out by (1) reviewing the literature of previous research results and (2) distributing questionnaires to the board of Islamic student organizations at IPB University as respondents. Based on the results of the analysis, the influence of Erdogan's policies on his support of Palestine has a strong impact on young Muslims in Indonesia. Respondents perceived that Erdogan is an Islamic leader who meets the expectations of the world's Muslims.]]>
<![CDATA[ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM ]]>
<![CDATA[Dewi Septika]]>;
<![CDATA[Mariana Rista Ananda Siregar]]>;
<![CDATA[Ratih Siti Aminah]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i1.3288
<![CDATA[This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.]]>
<![CDATA[EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN ]]>
<![CDATA[Fierda Ayu Utami]]>;
<![CDATA[Dwi Rini Sovia]]>;
<![CDATA[Layung Paramesti Martha]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v4i2.2509
<![CDATA[This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.]]>
<![CDATA[APAKAH PEMUDA DESA MENGETAHUI OBYEK WISATA DI DESANYA? Gambaran Pengetahuan Pemuda Tentang Potensi Wisata Desa Ciasmara Kecamatan Pamijahan Kabupaten Bogor ]]>
<![CDATA[Yogaprasta Adi Nugraha]]>;
<![CDATA[David Rizar Nugroho]]>;
<![CDATA[Mariana Rista Ananda Siregar]]>;
<![CDATA[Restu Maharani Dewi]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i2.4430
<![CDATA[This study was conducted to identify the perception of rural youth on tourism potential in Ciasmara Village. In addition, this study also tries to describe individual characteristics, frequency of visits to tourist objects, analyse the relationship between individual characteristics and frequency of visits with youth perceptions. Indicators on individual characteristics include age, gender, and level of education. Indicators on the frequency of youth visits include the frequency of visits to waterfalls and the frequency of visits to hot springs. The research was carried out in Ciasmara Village, Pamijahan District, Bogor Regency from April 2019 to August 2020. This method uses two approaches, namely a Survey approach to see the distribution of perceptions. The sampling technique used was purposive sampling technique with descriptive-correlational quantitative methods, descriptive statistical data analysis techniques and non-parametric statistics (Rank Spearman Chi-Square). This research found that youth in Ciasmara village have a positive perception of tourism potential in Ciasmara village but from the results of in-depth interviews it was also found that there are several challenges that need to be considered if they want to develop Ciasmara Village as a tourist village]]>
<![CDATA[ANALISIS PENDEKATAN MARKETING PUBLIC RELATIONS DALAM PENGEMBANGAN PROMOSI PARIWISATA DI KOTA BOGOR ]]>
<![CDATA[Shafia Aqsha Nuraini]]>;
<![CDATA[Roni Jayawinangun]]>;
<![CDATA[Imani Satriani]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v4i2.2514
<![CDATA[This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism]]>
<![CDATA[ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) ]]>
<![CDATA[Widia Ramadhanti]]>;
<![CDATA[Dwi Rini Sovia Firdaus]]>;
<![CDATA[Intan Trikusumaningtias]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i2.4435
<![CDATA[This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.]]>
<![CDATA[PERTARUNGAN WACANA PEMERINTAH DAN PUBLIK TENTANG PANDEMI COVID-19 ]]>
<![CDATA[Nursatyo Nursatyo]]>;
<![CDATA[Humaini Humaini]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v5i1.3289
<![CDATA[The Covid-19 pandemic around the world has caused various problems, especially in the health and economic sectors. Various efforts have been made by the government to overcome the impact of Covid-19. One of the government's efforts is to carry out various public communication strategies to influence public discourse and behavior in order to avoid the virus. However, the government's efforts to construct public discourse must deal with other discourses that are sourced from information spread on the internet. This article seeks to understand the construction of government discourse and other discourses by using secondary data from internet. The conclusion that can be drawn is that the discourse constructed by the government in an effort to deal with the impact of the Covid-19 pandemic is that there is always a middle way between health interests and economic interests. People must remain productive at work while maintaining health. Meanwhile, another public discourse that has also developed is that Covid-19 is a form of global conspiracy that aims to destabilize the world economy.]]>
<![CDATA[HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU ]]>
<![CDATA[Danu Triana]]>;
<![CDATA[Qoute Nuraini]]>;
<![CDATA[Ismail Taufik Rusfien]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v4i2.2510
<![CDATA[The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.]]>
