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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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Alih wahana folklor Indonesia dalam tumbler kopi Gunawan Wiradharma; Zul Fahmi; Melisa Arisanty
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2902

Abstract

In the current era of digitalization, the development of folklore culture has changed drastically. Folklore, which was originally known as an oral tradition, was gradually eroded, destroyed, and transformed into something new. The purpose of this research is to find out how to transfer a folklore tradition into a Starbucks coffe tumbler. Qualitative followed by descriptive analysis method is the type of method used in this study indicate that the process of transferring the folklore tradition into the form a Starbucks coffe in the form of shrinking and varied changes. the shrinking of the transfer of oral folklore into a Starbucks coffe tumbler is very much dominated by the substructure of characters and plots. Meanwhile, in the form of non-verbal folklore, it displays the shape of the building, traditional clothes, and the technology used by the area. This research also shows that the transfer of folklore traditions into the form of a tumbler brings a crucial and big idea for cultural preservation and environmental care.
Intercultural communication competence: A case study of international students' intercultural intelligence in Malaysia Mardhiyyah - Mardhiyyah; Mohd. Amirul Hafidz Ahmat; Berliani Ardha; Al-Mansor Bin Abu Said
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2542

Abstract

The experience of everyday intercultural communication events and encounters will always shape one's intercultural communication perspective. This perspective is also fully interwoven in our deeply held beliefs and values, which guide our thoughts and actions both within and across cultural boundaries, as well as our understandings of the other cultures we encounter. Therefore, it is a must to have intercultural communication competence in crossing these cultural differences. This study aims to develop Intercultural Communication Competence: a Case Study on Intercultural Intelligence of International students in Melaka, Malaysia. Using the concept of Intercultural Communication Competence, this study investigates studies related to the intercultural communication competence of international students in Melaka, Malaysia. The paradigm used in this study is constructivism. This study uses a qualitative method with a single case study design and data collection techniques with interviews and documentation studies. The subjects of this research are international students studying in Malaysia. Miles and Huberman’s data analysis technique was used in this study, which includes three activities, namely data reduction, data presentation, and conclusion drawing (verification). The findings of this study provide a description of international students' intercultural communication competence as evidenced by their attitudes, skills, knowledge, and behavior in accepting a culture other than their own. They have a strong desire to be able to adapt to a new culture, even though they are frequently hampered by language differences and stereotypes during the adaptation process.Keywords:  Intercultural, communication, competence, foreign  student
Diseminasi simbolik: Makna korupsi dalam media sosial Instagram Henky Fernando; Yuniar Galuh Larasati; Syahrul Akmal Latif
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3052

Abstract

 Studi ini mendeskripsikan tentang pemaknaan kejahatan korupsi yang diseminasikan oleh pengguna media sosial Instagram melalui simbol meme. Deskripsi dalam studi ini akan memberikan pemahaman yang komprehensif mengenai kejahatan korupsi dalam wacana khalayak pengguna media sosial Instagram. Studi ini menggunakan metode netnografi yang bersifat deskriptif kualitatif. Teknik pengumpulan data dalam studi ini diawali dengan pembacaan 104 ribu meme yang diunggah oleh pengguna media sosial Instagram melalui kata kunci pencarian hastag #korupsi. Analisis pada data dilakukan dengan cara mendeskripsikan dan menginterpretasikan data secara tematik untuk mengungkap makna dari kejahatan korupsi. Temuan dalam studi ini menunjukan bahwa kejahatan korupsi tidak sedikit didefinisikan melalui simbolisasi binatang, aktor, dan kelembagaan negara. Dalam konteks ini, penggunaan simbol-simbol tersebut merujuk pada tiga pemaknaan, yaitu; perilaku yang tidak manusiawi dehumanisme, perbuatan elitis dan dimaknai sebagai kejahatan kolektif.   
Melihat Islam vs Barat dalam film Indonesia: Sebuah kajian poskolonial Muria Endah Sokowati; Frizki Yulianti Nurnisya
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2906

Abstract

Tulisan ini dilatarbelakangi oleh booming film-film religi Islami di akhir tahun 2000an yang disebut oleh produser dan didukung banyak figur penting di Indonesia membawa misi untuk memperbaiki citra Islam yang memburuk pasca tragedi 9/11. Di mata dunia barat, Islam identik dengan terorisme, juga sikap dan perilaku intoleransi lewat kekerasan. Untuk itu, film-film Islam yang diproduksi dan berhasil menjadi box office menjadi sarana melawan stigma tersebut, dengan memberikan wajah Islam yang berbeda dengan narasi global yang didominasi oleh Barat. Dengan melakukan analisis pada empat film Indonesia yang mengklaim membawa misi tersebut, yaitu 99 Cahaya Di Langit Eropa 1&2 dan Bulan Terbelah di Langit Amerika 1&2, tulisan ini bertujuan untuk mengungkap bagaimana strategi keempat film tersebut dalam melakukan counter atas narasi barat tentang Islam. Lewat pendekatan poskolonial, penulis menemukan bahwa film-film yang menjadi objek analisis, dalam menjalankan misinya justru terjebak dalam oposisi biner antara Islam dan Barat. Jika Barat selama ini mendominasi narasi tentang Islam, maka keempat film berupaya membalik oposisi biner tersebut. Namun, alih-alih memberikan narasi alternatif, keempat film tersebut justru melanggengkan dominasi dan superioritas Barat.
Representasi identitas gender influencer laki-laki dengan ekspresi gender feminin di Instagram Nawan Sumardiono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3056

Abstract

Penelitian ini mengkaji mengenai representasi identitas gender influencer laki-laki dengan ekspresi gender feminin di media sosial Instagram. Ekspresi gender merupakan pengalaman performatif yang tidak berhubungan dengan jenis kelamin. Namun, masyarakat heteronormatif selalu menghubungkan ekspresi gender dengan jenis kelamin. Laki-laki yang memiliki ekspresi gender tidak sesuai dengan norma heteronormatif sering memperoleh stigma dan stereotipe negatif. Padahal, influencer bekerja untuk menyampaikan pesan produk kepada konsumen. Dengan kata lain, ekspresi gender yang dilakukannya turut mempengaruhi penilaian konsumen atas produk yang dipromosikan. Penelitian kualitatif ini dilakukan dengan metode analisis wacana yang bertujuan untuk menjelaskan bagaimana influencer laki-laki dengan ekspresi gender feminin merepresentasikan ekspresi gender mereka. Menggunakan Konsep Performativitas Gender dari Judith Butler, hasil penelitian ini menjelaskan bahwa representasi ekspresi gender beragam tergantung konten yang dibuat. Untuk konten product endorsement, keluarga, kehidupan sehari-hari, religi, dan kegiatan sosial, influencer meminimalisasi atribut yang memiliki asosiasi dengan femininitas. Sementara itu, untuk konten hiburan, influencer menampilkan ekspresi gender yang sepenuhnya feminin baik dari tampilan fisik maupun perilaku.
Supportive communication climate in the self-development of Generation Z Dwi Purbaningrum; Rini Sudarmanti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3219

Abstract

Generation-Z has become a popular topic in mass media, due to their development amidst the growing online lifestyle of our society. Born between 1996-2010, the internet has become part of their development, as it slowly grew into our society. Generation-Z are the true digital native. They have grown accustomed to using their handphone all day long, doing various activities with it. Such custom is enhanced by the Covid-19 pandemic which reduced, significantly, the possibility of a direct physical contact with other members of the society since March 2020. The contact also includes their learning and working process—where schools and offices alike were forced to take their operations online. This research used the qualitative-descriptive approach to get a natural depiction of the informants, and a study case to get a holistic data from the respondents, a group of Generation-Z. The purpose of this research is to find out how Generation-Z interprets the online learning situation. Using Modern Theories of Learning and symbolic interactionism, it was found that informants grew up in a supportive communication climate while learning from home. Informants are also more productive as they could study while working, interning in several places. This finding concluded that Gen-Z could use their online situation to develop themselves.
“Preserve our culture”: The use of digital music platform in the ethnic music community Yulinda Nur Fitriana; Riza Darma Putra
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2159

Abstract

The use of digital music platforms can become effective media in ethnic music especially Betawi music, Pop music , RnB and Jazz genre. This digital music Platform can be used to preserve Indonesian ethnic songs. The purpose of this research is to find out the motives for the preservation of Betawi Music in the utilization of digital music platforms in Gambang Kromong Community. The study of the theory used uses and gratification and new media. In addition, the study of concepts used derivatives of the  uses and gratification, digital music platforms used and the distribution of Music. This research is different from previous research existing to utilize digital music platform as an effective medium to preserve ethnic music, previous research utilizing digital music platform for promotional media. This research methodology uses a post-positivism paradigm with a qualitative approach and the type of this descriptive research, the analytical unit used by the organization, the research data collection techniques through interviews and documentation studies. This research Instrument researchers themselves, the data analysis techniques in the study of data collection, data reduction, data presentation and withdrawal of conclusions. Furthermore, validity of data used by the source of the sources by interviewing 5 informant. Based on the results of the study found that the utilization of digital music platform that is found by the work of Setia Muda foundations managed by Gema Nada Pertiwi tself become effective and preserve Betawi music in a digital way without using CDS and tapes to maintain its existence in the Betawi Music Foundation with a touch of Gambang Kromong on digital music platform. Keywords:  Betawi music, Community media, Digital music platform, and Gambang Kromong.
Shelter for women: Femina magazine cover design at pandemic situation Fanny Lesmana; Asthararianty Asthararianty; Yeremia Ambat
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3073

Abstract

Femina Magazine has a female with careers or work, both at home and in the public sphere as its audience target. Therefore, Femina Magazine has been publishing featuring cover designs for female models. However, in the May-June 2020 edition, Femina Magazine presents a different design concept. Femina did not use a female models as its cover but Femina is using illustrations for the cover. This closing design refers to the world situation affected by the Covid-19 pandemic outbreak. This study aims to determine the representation displayed by the cover design of Femina Magazine in the May-June 2020 edition. Research on the design of this magazine is based on design elements, namely picture, images and typography. The method used is Roland Barthes' semiotics, with a qualitative approach. The results showed that Femina Magazine has a different construction in presenting the cover design in the May-June 2020 edition. With this Covid-19 pandemic, Femina Magazine wants to show optimism for its readers in responding to this. The cover design for the May-June 2020 edition of Femina magazine also includes women having careers as a target for their readers to go to the domestic realm, namely returning home.
Use of anonymous social media accounts as self-disclosure media for Generation Z on postmodernism Syafruddin Pohan; M Akbar Hasyim Lbs
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 2 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i2.3351

Abstract

This paper aims to see how anonymous social media accounts are used as a medium of self-disclosure and by adolescents in the era of postmodernism. This study uses a constructivist paradigm with a descriptive method through a qualitative approach. Data collection is done by using library research techniques. Data sources come from relevant literature, such as books, journals, or scientific articles. Data analysis was carried out by identifying problems that occurred related to the research topic, then analyzed with a postmodernism perspective to reveal social realities that occurred in adolescents in the use of anonymous social media from the standpoint of Jean Baudrillard's simulacra theory and conclusions were drawn. The results of the study show that both the positive and negative impacts of using anonymous social media accounts, in the view of postmodernism, put forward a very subjective truth. In the context of adolescent self-disclosure, limits will be determined by personal will, and the benefits of self-disclosure refer to individual satisfaction. Adolescents are forced to enter into hyperreality conditions that are intended to deceive adolescents in a subtle way, namely deceiving and believing that the simulation is the real reality so that adolescents become dependent on the simulation and possessive.
Aktivisme digital dan pemanfaatan media baru sebagai pendekatan pemberdayaan masyarakat atas isu lingkungan Inda Rizky Putri; Ellya Pratiwi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 2 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i2.3303

Abstract

                 This research is to find out how Saling.id is a non-profit organization that focuses on environmental issues, especially in empowering the community through the use of new media for digital activism. This research is descriptive with a qualitative approach. The data collection methods used are interviews, observation, and documentation. The results show that the activism initiated by Saling.id is hybrid activism, which is a combination of connecting action and collective action. The new media is a place for digital interaction space between Saling.id and the participants or the audience. Through its digital activism, Saling.id aims to increase public awareness about environmental and waste issues and bring these issues closer to youth. The efforts made by Saling.id to achieve this goal are by utilizing new media including Instagram, website, YouTube, TikTok, and Facebook. In addition, Saling.id often adapts its content to trends in the virtual world among young people so that messages about environmental issues and waste are easier to receive. Saling.id also collaborates with various parties, including government agencies to local musicians.  

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