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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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STRUCTURE AND POWER FLEXIBILITY: SALES GADGET SPECIALIST (SGS) SMARTFREN TELECOM BANDUNG IN THE POST-MODERN ERA Winda Ersa Putri; Dian Wardiana Sjuchro; S. Kunto Adi Wibowo; Isiaka Zubair Aliagan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.1983

Abstract

Istilah "modern" dan "postmodern" telah menjadi mata uang umum dalam debat intelektual dalam organisasi. Postmodern dengan definisi definisi diartikan sebagai "zaman", "perspektif" atau "paradigma" pemikiran baru. Namun, sebagian besar temuan penelitian berpendapat bahwa apa yang membedakan postmodern dari modern adalah "gaya berpikir" yang menggunakan istilah organisasi kritis seperti "organisasi", "individu", "lingkungan", "lingkungan", "struktur", "budaya" dan dll . di. Penelitian ini bertujuan untuk meneliti era postmodern yang juga membuat banyak pandangan berbeda dari berbagai aspek.Hasil penelitian ini adalah bahwa organisasi SGS Smartfren adalah organisasi postmodern berdasarkan hasil analisis realitas organisasi dengan teori postmodern yang dikembangkan oleh para ahli. Organisasi ini juga tidak hanya menggambarkan beberapa elemen organisasi postmodern, adalah "lingkungan turbulen" dan "otonom kerja", tetapi juga memberikan gambaran organisasi yang memiliki struktur organisasi dan kekuasaan dalam mengkarakterisasi organisasi postmodern. Hasil penelitian ini adalah bahwa organisasi SGS Smartfren adalah organisasi postmodern berdasarkan hasil analisis realitas organisasi dengan teori postmodern yang dikembangkan oleh para ahli.Organisasi ini juga tidak hanya menggambarkan beberapa elemen organisasi postmodern, adalah "lingkungan turbulen" dan "otonom kerja", tetapi juga memberikan gambaran organisasi yang memiliki struktur organisasi dan kekuasaan dalam mengkarakterisasi organisasi postmodern. Hasil penelitian ini adalah bahwa organisasi SGS Smartfren adalah organisasi postmodern berdasarkan hasil analisis realitas organisasi dengan teori postmodern yang dikembangkan oleh para ahli. Organisasi ini juga tidak hanya menggambarkan beberapa elemen organisasi postmodern, adalah "lingkungan turbulen" dan "otonom kerja", tetapi juga memberikan gambaran organisasi yang memiliki struktur organisasi dan kekuasaan dalam mengkarakterisasi organisasi postmodern.
FENOMENA FASHION BLOGGER DALAM MEMBENTUK CITRA DIRI DAN KREDIBILITAS UNTUK MENCIPTAKAN PENAMPILAN IDEAL Suci Andarini; Tutut Ismi Wahidar; Ringgo Eldapi Yozani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2346

Abstract

Penelitian ini bertujuan untuk mengetahui proses pembentukan citra diri dan kredibilitas fashion blogger untuk menciptakan penampilan ideal. Penelitian ini merupakan penelitian kualitatif dengan pendekatan fenomenologi. Subjek penelitian ditentukan berdasarkan kriteria yang telah ditetapkan peneliti sebanyak satu (1) orang fashion blogger berbasis di kota Medan sebagai informan kunci serta dua (2) orang informan pendukung yang mengenal informan kunci. Teori yang digunakan dalam penelitian ini adalah teori New Media dan teori Interaksionisme Simbolik yang ditambahkan dengan konsep citra, kredibilitas, remaja, fashion, dan penampilan ideal. Metode pengumpulan data dilakukan dengan mengobservasi blog dan akun media sosial lainnya yang dikelola informan kunci, wawancara mendalam dengan informan kunci dan informan pendukung serta studi pustaka. Analisis data dilakukan dengan  pengkodean data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan pembentukan citra diri dan kredibilitas untuk menciptakan  penampilan ideal yang dilakukan fashion blogger tidak selalu dilakukan secara sadar dan terencana. Citra seorang fashion blogger terbentuk melalui proses komunikasi pesan yang secara konsisten difokuskan pada bidang fashion baik secara verbal maupun nonverbal. Kredibilitas akan muncul dengan sendirinya ketika fashion blogger menorehkan prestasi di kompetisi di bidang fashion. Tingkat kredibilitas juga terlihat dari jumlah follower di media sosial dan jumlah endorsement yang diterima fashion blogger. Fashion blogger pada kenyataannya tidak serta-merta merubah standar penampilan ideal follower, tetapi fashion blogger mampu memberikan alternatif berpenampilan  dan membantu follower menerima dan bangga terhadap keunikan masing-masing. 
NEWS DISCOURSE ON THE 212 SOCIAL MOVEMENTS: CRITICAL DISCOURSE ANALYSIS ON REPUBLIKA AND MEDIA INDONESIA Achmad Jamil; Danof Daniel; Amer Qasem
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2748

Abstract

The 3rd Defend Islam Action incident on Friday, December 2, 2016, was the biggest rally after the 1998 protest rally. This action created two camps, i.e. supporters of DKI Jakarta Governor, Basuki Tjahaja Purnama, and the camp who demanded his detention. This condition could be seen in mass media news, including in the Media Indonesia newspaper owned by Surya Paloh, Chairman of the National Democratic Party, who supports Basuki Tjahaja Purnama and also in the Republika newspaper which promotes the interests of Muslims. The focus of this study is the existence of different discourses on the news of this 3rd Defend Islam Action. These differences are the result of the interests and ideology of the two media. Media Indonesia’s news discourse did not support the action. On the contrary, Republika pushed for it to be carried out. This study uses the public sphere and hegemony theory which is able to see that in the news text both media have their own interests and ideologies. This study used a critical paradigm with a qualitative descriptive method. Teun Van Dijk's critical discourse analysis model was used in this study. The results of this study indicate that the news coverages of the 3rd Defend Islam Action produced by Media Indonesia and Republika were produced by their editorial staff based on the ideology and hidden interests of the media.
KONSTRUKSI KORBAN DALAM FILM DOKUMENTER SEXY KILLERS Chelsy Yesicha; Ratna Noviani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2171

Abstract

Reformasi memberikan ruang demokrasi yang ditandai dengan kebebasan pers hal ini mendorong lahirnya film-film documenter di Indonesia. Wacthdoc sengaja dirilis Sexy Killer pada masa tenang pemilihan umum dengan tujuan menginterupsi perdebatan para pendukung kedua calon yang sudah keluar dari inti permasalahan politik saat itu. Diangkat dari realitas kebutuhan pasokan listrik yang menjadi tuntutan bagi pembangunan dan masyarakat manapun. Sesuai dengan karakternya sebagai documenter, korban dihadirkan sebagai narasumber yang berperan langsung dalam fokus peristiwa. Lebih dari 22 korban yang memberikan pernyataan dalam film tersebut sehingga muncul asumsi korban menjadi sumber komoditas dari media untuk mendapatkan keuntungan politis atas nama human interest. Analisis naratif Chatman dengan membagi naratif kedua bagian yaitu story dan discourse yang bertujuan menganalisis konstruksi naratif dan visual korban dalam Sexy Killers. Muncul makna Sexy Killers yang mengandung arti pembunuhan secara perlahan tanpa sadari. Komodifikasi ideal victim antara korban laki-laki sebagai sosok yang tabah dan tetap berjuang sebagai kepala keluarga yang memberikan nafkah, korban perempuan lebih emosional sekaligus menjadi pendukung dari penderitaan oleh kaum laki-laki sedangkan anak-anak dikonstruksikan sebagai korban yang tidak tau apa-apa dengan realitas yang ada. Hyperealitas dimunculkan dari repetisi angle kamera dan naratif membahayakan korban selaku kaum yang tidak berdaya dengan ketidakpastian nasib. Ancaman akan kerugian, kerusakan lingkungan, kesehatan hingga keselamatan disimulasi berdasarkan fakta visual dan naratif yang disampaikan, korban kehilangan hak mereka tanpa adanya kepedulian dari pemerintah dan pihak perusahaan.
A COMPARATIVE ANALYSIS: THE SOCIAL WRONGS REVEALED & THE IDEOLOGIES BROUGHT IN EDITORIAL NEWS EXPOSING THE NEW KPK LAW Christina Atika Yulina; Patricia Natasya Rhea Sudarna; Widi Handayani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2859

Abstract

This research is a comparative analysis between two mass media in producing politic news responding to the establishment of the new KPK law by using Critical Discourse Analysis. The research aims to look for and to compare the social wrongs and ideologies brought by the writers from the chosen texts. In order to do critical analysis discourse, the researchers use Fairclough analytic-three-dimensional framework which is wrapped in the four stages of Roy Bhaskar explanatory critiques presented by  Fairclough (2013).The first stage focuses on the social wrong which has semiotic aspects that is analyzed through its linguistic choice by using Appraisal theory proposed by Martin and White. The social wrong of the text is represented by the use of attitude consisting of affect, appreciation, and judgment as it shows the writers’ attitude towards the related parties in the texts. The second stage identifies the obstacles to it being tackled through the analysis of the network of practices, the relationship of the semiosis to other elements and the semiosis itself. It is analyzed using Gee’s Seven Building Tasks of Language. It aims to analyze the areas of “reality” that are built through the texts, which can be used to understand the meaning of the discourse. It may also be used to understand different aspects of the meaning being created through discourse. The ideology of the text is represented by the significances, activities, identities, relationships, politics, connections, and sign systems & knowledge in the texts. The third stage considers whether the social order needs the problems/the social wrong. The last stage reveals the possible ways to tackle the obstacles. The findings from these steps of analysis are combined and interpreted together. It is found that the article produced by The Jakarta Post, as a verified news editorial by the Indonesian Press Council, apparently seems to share more negative attitudes compared to Independent Observer which is not verified yet. This shows the social wrong establishes in the social order: the politicization of the media, which is clearly unnecessary in the social order since it makes the media are politically polarized. Despite the ideological differences in the two articles, both articles basically share the same ideology: the importance of eradicating corruption in Indonesia.
PELECEHAN SEKSUAL PADA LAKI-LAKI DAN PERSPEKTIF MASYARAKAT TERHADAP MASKULINITAS (ANALISIS WACANA KRITIS NORMAN FAIRCLOUGH ) Adita Miranti; Yudi Sudiana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2809

Abstract

Pelecehan seksual yang terjadi di sekitar kita pada umumnya seringkali merugikan perempuan. Namun dalam penelitian ini menganalisis lebih dalam pelecehan seksual yang menimpa laki-laki. Namun perspektif maskulinitas di masyarakat yang menjadi korban tidak banyak yang melaporkannya. Pelecehan seksual diartikan sebagai suatu keadaan yang tidak dapat diterima baik secara lisan, fisik, atau isyarat seksual dan pernyataan yang bersifat menghina atau mengintimidasi yang bersifat membedakan dan menjatuhkan salah satu jenis kelamin. Fokus penelitian ini meninjau dan menggambarkan lebih dalam bahwa tindakan pelecehan seksual bisa saja terjadi pada semua jenis kelamin baik perempuan maupun laki-laki. Perspektif maskulinitas yang ada di masyarakat membuat pelecehan pada laki-laki menjadi serius. Penelitian kualitatif ini menggunakan paradigma kritis dengan tipe deskriptif dan menggunakan Model Analisis Wacana Kritis Norman Fairclough. Data diperoleh dari observasi langsung di lapangan, dengan wawancara informan yang mendalam. Hasil penelitian menunjukan bagaimana pelecehan seksual bukan hanya terjadi pada perempuan namun bisa menimpa laki-laki. Dampak dari pelecehan seksual yang terjadi pada laki-laki cenderung berdampak pada keadaan psikologis karena pelecehan seksual yang dialami dianggap normal.
POST-INDUSTRIAL MOTIVATION POLEMICS BEHIND THE ISSUE OF CROSS-MEDIA PLASTIC BAGS DIET Yesica Yuliani Clara; Laurencia Steffanie Mega Wijaya Kurniawati; Rustono Farady Marta; Aditya Kumar Shukla
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2749

Abstract

Garbage is often an environmental problem, especially in Indonesia, which produces more than 100 tons of waste that is difficult to decompose. This fact creates a separate concern for the government both at home and abroad, especially in the maintenance of the environment and forestry. After socializing the minimization of plastic bags, other problems arise such as reduced employment opportunities due to lower levels of plastic bag consumption. This research reveals several viewpoints of domestic and foreign media that show the disadvantages of plastic factories since the government decree on reducing the use of plastic bags, and with media comparative research methods that will show the objectives of each media through news packaging with analysis of the language used. 
INTERAKSI PARASOSIAL PENGGEMAR K-POP DI MEDIA SOSIAL (Studi Kualitatif pada Fandom Army di Twitter) Eka Putri Wardani; Rina Sari Kusuma
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2755

Abstract

In Indonesia, the Korean wave (Hallyu) has become the most popular phenomenon in the past few years. One of the products from Hallyu is Korean pop music or also known as K-pop. The development of K-pop in Indonesia grows rapidly through the internet and social media that easy to access. The convenience offered by social media makes fans feel close to their idols. This study tries to analyze the phenomenon of fan behavior on social media towards their idols, where their media behavior leads to parasocial interactions. Parasocial interactions can be defined as the extent to which fans interact psychologically with media characters. Therefore, the purpose of this study is to see how the process of parasocial interaction and media activities carried out by Army on Twitter social media through their psychological response occurs in this study. The result of this study then analyzed using PSI-Process Scale categorization. This study used a qualitative methodology and collect data through interviews and observations. The results showed that all informants actively interacted with BTS through social media Twitter, where the parasocial interaction involved the informants' psychological responses. All of the informants give cognitive responses, affective responses, and behavioral responses when carrying out their parasocial interactions.Keywords: Fandom, parasocial interaction, K-Pop, social media.
Orientalism and western hegemony in fashion brand's social media advertisements Syahrul Hidayanto; Moh. Rifaldi Akbar
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3212

Abstract

The relentless technology development nowadays has encouraged people worldwide to innovate in things, one of them being advertisements. Although the traditional media is not to be replaced anytime soon, numerous brands are currently establishing social media as a promotional platform by maximizing their social network advertising through various strategies. For example, they use foreign models or celebrities as their brand ambassadors. This strategy, however, ironically brushes off local models and celebrities as potential human resources. Due to this case, this study aims to comprehend fashion brands’ social media advertising strategies by focusing on the background of foreign model preferences. This study uses a qualitative approach and a data-collection technique of in-depth interviews with three owners of professional fashion brands. The results point out that fashion brands prefer foreign models to the local ones as their ambassadors to follow the popular trends, deliver lush visuals, and build a professional, modern, and high-qualified image for the brand and products. Moreover, it is common for Indonesians to disparagingly perceive local brands, as they rather deem local materials and designs below standard. Consequently, this deep-rooted perception successfully perpetuates the socio-cultural hegemony among various practices, including social media advertising and marketing.
Papua dalam semiosfer Kota Yogyakarta Bagus Ajy Waskyto Sugiyanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2933

Abstract

This paper aims to find out how the semiosphere boundary is defined for Papuan students in Yogyakarta. The nickname of the city of Yogyakarta as a miniature of Indonesia actually needs to be questioned again. The unfavorable relationship between the Yogyakarta community and Papuan students recently required a study of cultural meaning to be able to find out the root of the problem. By using Juri Lotman's model of cultural semiotics, this study finds the boundaries that are central and peripheral to the Yogyakarta semiosphere. Analysis of the Yogyakarta semiosphere boundary shows that there are forms of marginality among Papuan students. Papuan students are still in outer space or peripherals in the Yogyakarta semiosphere, while the core is the symbols of "Indonesian and Javanese".

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