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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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DISCOURSE OF INDONESIAN MEN’S BODY FIGHT IN MEN’S FITNESS CONTEST Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo; Erica Monica Abao Garcia
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2336

Abstract

The men body is not only seen as a body. Currently the men body has been exploited by capitalism which rivals the popularity of the women body which is usually exploited through beauty contests. The men body, which is disciplined by fitness products, has now ventured into men's fitness contests, one of which is The New L-Men of The Year which has been transformed from L-Men of The Year. This is one of the annual fitness contests for Indonesian men which was stopped in 2014, and then re-held in 2018. This research seeks to unravel the discourse behind The New L-Men of The Year using critical discourse analysis method by van Dijk. The unit of analysis for this research is online news on fimela.com related to the fitness contest The New L-Men of the Year 2018 period. The results showed that the discourse that emerged in the men's fitness contest through The New L-Men of The Year was a discourse on a healthy lifestyle. This healthy lifestyle is transmitted by the winner of The New L-Men of The Year as a health influencer who does not always highlight his six pack, but has the ability to communicate and understand the digital world as a form of persuasion of a healthy lifestyle.
THE LOCAL CREATIVE ADS ON SRITANJUNG FM TO INCREASE FINANCIAL REVENUE DURING COVID-19 PANDEMIC Zainal Abidin Achmad; Juwito Juwito; Muhammad Saud
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2229

Abstract

The COVID-19 pandemic condition requires private radio managers’ creativity, one of which is the Sritanjung FM in the Banyuwangi Regency. Uniquely, as a cultural radio, Sritanjung FM advertising revenue increased precisely during the COVID-19 pandemic. This research uses a virtual ethnographic method that collects data offline and online. Researchers conducted direct observations of Sritanjung FM in Rogojampi District, Banyuwangi Regency, and conducted a virtual search through audio streaming, Facebook, and WhatsApp. In this study, informants amounted to four people, two from radio staff, one cultural expert, and one loyal listener. The results showed that the number of local advertisers and the frequency of local advertisements had increased three times. The internal causes include the creativity of Sritanjung FM in creating cultural programs and religious programs, creativity in the designing messages for ads spots, and uniqueness of using local language that match the COVID-19 theme. Local culture advertising creativity can be felt as the main taste of content that has relevance to postmodernism studies. External causes include the need for a business breakthrough to maintain income, the socio-cultural context of Osing ethnicity for the Banyuwangi people. Combined interest between local advertisers, strong Osing culture identity, and advertisers' creativity make Sritanjung FM experience a surge in revenue from local advertisers during the COVID-19 pandemic.
UNDERSTANDING DISASTER PREVENTION LITERACY OF VILLAGERS IN MAGELANG REGENCY Anisa Setya Arifina; Jaduk Gilang Pembayun; Mercedes Amanda
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2446

Abstract

 This research aims to measure the disaster literacy of residents in Disaster-prone Area (DPA) III and its support villages in Magelang Regency related to the Sister Village-based disaster mitigation. The four-level disaster literacy model (basic disaster literacy, functional disaster literacy, communicative/interactive literacy, and critical disaster literacy) is used to explain the manifestation of awareness, knowledge and understanding of DPA III villagers and their support villages regarding the Sister Village program. This qualitative research uses a constructivist approach. The data was collected through in depth-interview with research respondents, namely village officials and the Disaster Risk Mitigation Team in Ngargosoko, Nglumut, and Kapuhan villages (located in DPA III) as well as Sucen, Gulon and Mangunsari villages (support villages). The results showed that there are concrete manifestations of awareness, knowledge understanding and behavior of the villagers regarding the Sister Village program at these four levels. However, the context is preparedness or non-disaster and before disaster conditions. For example, the understanding of the table-top exercise and field exercise function held by BPBD Kabupaten Magelang. The function of the Sister Village program is to collect population and pre-existing facilities data on a regular basis, conduct awareness programs in accordance with respondents’ job description in the Sister Village program and map the aspects of disaster mitigation to minimize disaster risks. As for the condition during disaster and after disaster, it is still cannot be seen from the research results because at the time of the research, the respective community was not facing eruption disaster, given that the last Merapi eruption occurred in 2010 and the Sister Village program was only initiated a year later.
MEMETAKAN PESAN HOAKS BERITA COVID-19 DI INDONESIA LINTAS KATEGORI, SUMBER, DAN JENIS DISINFORMASI Oemar Madri Bafadhal; Anang Dwi Santoso
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2148

Abstract

ABSTRACT It is projected that the spread of disinformation infodemic among the COVID-19 pandemic will be as quickly or even more rapidly than the virus itself. The absence of the government in quickly and accurately providing information is suspected of being the basis of this phenomenon. Several studies have attempted to examine how the disinformation is shared, absorbed and driven to other behaviors. Meanwhile, no preliminary study maps the features of disinformation to be used practically for prevention and for overcoming disinformation itself. This study aims to fill this gap by examining 174 disinformation during the pandemic of COVID-19. There are five types of COVID-19 disinformation in Indonesia, namely governance, health, foreign relations, business and crime. We argue that if these five categories are not taken seriously, they will create a public distrust of government and science. Another result that arises is the apathy towards the virus which will endanger the wider community. On the basis of these results, we propose a strict government intervention in the provision of knowledge and clarification of disinformation in different forms of social media.Keywords:  hoax news, COVID-19, disinformation, misinformation  ABSTRAK Infodemi disinformasi di tengah pandemi COVID-19 diproyeksi sama cepat atau bahkan lebih cepat dari virus itu sendiri. Fenomena ini ditengarai terjadi karena absennya negara dalam menyediakan informasi yang cepat dan tepat. Berbagai macam studi telah mencoba menguji bagaimana disinformasi dibagikan, dikonsumsi dan mengarahkan masyarakat untuk melakukan aktivitas tertentu. Sementara itu belum ada studi pendahuluan yang memetakan karakteristik disinformasi secara praktis untuk dimanfaatkan bagi tindakan preventif dan penanggulangan disinformasi itu sendiri. Studi ini bertujuan untuk mengisi celah tersebut dengan menganalisis 174 disinformasi selama pandemi COVID-19. Hasil penelitian menunjukkan terdapat lima kategori disinformasi tentang COVID-19 di Indonesia yaitu politik, kesehatan, luar negeri, bisnis, dan kriminalitas. Kami berargumen bahwa kelima kategori tersebut jika tidak ditangani secara serius akan memunculkan sikap ketidakpercayaan publik terhadap otoritas pemerintah dan ilmu pengetahuan. Akibat lain yang muncul adalah sikap apatis terhadap virus tersebut yang akan membahayakan masyarakat luas. Berdasarkan temuan tersebut, kami merekomendasikan kehadiran pemerintah yang tegas dalam memberikan informasi serta mengklarifikasi disinformasi yang muncul di berbagai macam media sosial.Kata Kunci: berita hoaks, COVID-19, diinformasi, misinformasi
UNDERSTANDING THE ONLINE MOVEMENT FOR #HARIPRABANGSANASIONAL Amida Yusriana; Nurul Hasfi; Sunarto Sunarto; Luz Rimban
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2232

Abstract

Hari Prabangsa Nasional with hashtag (#) symbol had took over twitter during early February 2019. This trending topic was popularized by AJI Indonesia to protest against the government’s policy that has the possibility of threatening the press freedom. Prabangsa is the name of a journalist that was murdered by I Nyoman Susrama. This movement arised because of the policy to grant remission to the murderer. Hari Prabangsa Nasional or shortened as HPN has the similar abbreviation to Hari Pers Nasional (HPN). The aim of this research is to understand how Twitter as social media is employed as the new form of the press freedom protest. This research will be analyzed by The Logic of Connective Action Theory by Bennett and Segerberg . The Logic of Connective Action Theory argues for a more expansive path to concerted actions through the selfmotivated sharing of personalized content on social media. This research uses the Critical Discourse Analysis Method. This method will analyze the phenomenon from three different levels, such as the producer of social movement, the twitter text and the consumer of the social movement. The merit of this research is to add depiction that social media is effective way for conducting a social movement. The finding shows that to employ the Twitter for such movement, offline and online combination are still needed.
MAPPING THE CONVERGENCE TRENDS OF TELEVISION BROADCASTING MEDIA IN INDONESIA Rizki Briandana; Edi Pribadi; Sarata Balaya
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2120

Abstract

This research will analyze the media convergence with the rapid development of the existing equipment in the broadcasting system of the television station in Indonesia. The digitalisation and advancement of communication and information technology have a tremendous impact on the emergence of a new paradigm and therefore, will also change the overall perspective of humans about various problems that occur around them. With the emergence of digital channels, the analogue media cannot support the existing system independently and require the integration of technologies in the discovery of new platforms. To analyze the paradigm shift of the television stations in Indonesia, this research uses the case study research method through interviews and observation data collection techniques. The research results show that technological and information changes in the broadcasting system in some technical parts of television media, i.e. the library system, post-production and broadcasting systems in the control room of the research. In responding to media convergence, the diversity of technologies involved in the processes of convergence, it makes the work more practical and efficient. Efficiency is very visible in the decent decrease of the production finance (cost) where works become competent with the integration of related units in the processes of convergence.
STRATEGI MEDIA GATHERING PT XL AXIATA, TBK DALAM MEMBANGUN SINERGISITAS DENGAN INDUSTRI PENYIARAN Mokhammad Naigam Mahriva; Eka Wenats Wuryanata
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2172

Abstract

Kondisi persaingan dibidang telekomunikasi semakin tinggi. Di dalam dunia bisnis dan industri, setiap perusahaan dituntut memiliki hubungan yang baik dan erat dengan masyarakat, baik masyarakat sekitar maupun masyarakat luas. Hubungan yang baik antara perusahaan dan masyarakat (media) merupakan Point Plus tersendiri bagi sebuah perusahaan, termasuk PT. XL Axiata Tbk. Hubungan yang baik antara PT. XL Axiata Tbk dan media merupakan aset jangka panjang yang sangat penting bagi kelangsungan perkembangan perusahaan di masa yang akan datang. Dalam hal tersebut PT. XL Axiata Tbk harus memiliki strategi/program yang bertujuan untuk membangun dan mempertahankan hubungan baik terutama dengan media. Salah satu program tersebut adalah Media Gathering. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode literature review dan pengumpulan data dilakukan secara content analysis serta in depth interview terhadap keabsahan dan relevansi sumber primer dan sekunder yang digunakan. Hasil penelitian menunjukkan bahwa Media Gathering sebagai salah satu program PT. XL Axiata Tbk berperan penting dalam membangun hubungan baik dengan media. Selain itu, hubungan tersebut memberikan dampak positif berupa peningkatan pertumbuhan pendapatan, penguatan pangsa pasar sebagai Strong #2, total pelanggan semakin meningkat, serta memperoleh beberapa penghargaan atas membangun hubungan kerjasama yang baik dengan media.
REFLEKSI ANOMALI MAKNA PERILAKU MEROKOK DI KALANGAN DOSEN UNIVERSITAS ISLAM RIAU Muhd Ar. Imam Riauan; Genny Gustina Sari; Abdul Aziz; Rendi Prayuda; Ahmad Tamrin Sikumbang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2177

Abstract

ABSTRACT This study aims to determine the meaning of smoking behavior. Symbolic interaction theory explains subjective meaning as the basis for action. The symbolic interaction perspective contains the same thoughts as social action theory about the subjective meaning of human behavior, social processes and pragmatism. This means that humans (in smoking behavior) act based on the meaning they understand. This study uses symbolic interaction theory which explains the behavior of the meaning understood by smokers as seen from the aspects of mind, self, and society. This study uses qualitative methods by using a constructivism approach. In-depth interviews data collection technique used to get information from lecturer’s smokers at Islamic University of Riau which was determined by purposive sampling technique. The data analysis technique used is qualitative data analysis. The results of this study show that the anomaly meaning in smoking behavior is reflected based on the meaning that understood by smokers about smoking behavior. The meaning of smoking based on “Mind” is a negative activity, positive life habits, entertainment, symbol of creativity, hard work, symbol of friendship and an economic symbol. The meaning of smoking based on “Self” means dependence, self-confidence, and economic stability. While, based on the concept of society, smoking is a behavior caused by the social interaction of the smoker with the community in the smoker's environment in the family, general public, work environment, and past experiences.Keywords: anomaly meaning, lecturer, smoking behavior, symbolic interactionism  ABSTRAK Penelitian ini bertujuan untuk mengetahui makna perilaku merokok. Teori interaksi simbolik menjelaskan makna subjektif sebagai dasar tindakan. Perspektif interaksi simbolik mengandung pemikiran yang sama dengan teori tindakan sosial tentang makna subjektif dari perilaku manusia, proses sosial dan pragmatismenya. Artinya  manusia (dalam perilaku merokok) bertindak berdasarkan makna yang dipahami dalam diri mereka. Penelitian ini menggunakan teori interaksi simbolik yang menjelaskan perilaku dari makna yang dipahami oleh perokok yang dilihat dari aspek mind, self, dan sosiety. Penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan konstruktivis. Teknik  pengumpulan  data yang dilakukan adalah wawancara mendalam kepada informan penelitian dosen perokok di lingkungan Universitas Islam Riau yang ditentukan dengan Teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis data kualitatif. Hasil penelitian ini menunjukkan bahwa terdapat anomali makna dalam perilaku merokok yang direfleksikan berdasarkan makna yang dipahami oleh para perokok tentang perilaku merokok itu sendiri. Makna merokok berdasarkan Mind merupakan aktivitas negatif, kebiasan Positif, sarana hiburan, simbol kreativitas kerja keras, simbol pergaulan dan simbol ekonomi. Kemudian makna merokok berdasarkan Self bermakna ketergantungan, percaya diri, dan kemapanan ekonomi. Selanjutnya berdasarkan konsep society merokok adalah perilaku yang disebabkan oleh interaksi sosial perokok dengan masyarakat yang ada di lingkungan perokok. Hasil penelitian ini menunjukkan bahwa interaksi sosial perokok yang membentuk makna merokok terjadi di lingkungan keluarga, masyarakat umum, lingkungan kerja, dan pengalaman masa lalu.Kata Kunci: anomali makna, dosen, perilaku merokok, interaksi simbolik
KOMPAS.COM DECONSTRUCTION ON RESHUFFLE STATEMENTS AS A POLITICAL POLICY DURING THE COVID-19 PANDEMIC Joshua Fernando; Sarwititi Sarwoprasodjo; Dwi Retno Hapsari; Matahari Irandiputri; Ratih Kurnia Hidayati
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2681

Abstract

The COVID-19 pandemic seems to be a challenge for every country in determining its political-strategic direction. The political policies taken are determining the sustainability of the lives of hundreds of millions of Indonesians. During the COVID-19 pandemic, the reshuffle issue continued to surface and made media coverage very important. Kompas.com is present as a major media that continues to record the development of the reshuffle issue amid the pandemic. This study aims to look at the framing of three reports of kompas.com in different time frames, regarding the reshuffle issue during the COVID-19 pandemic. This study used a qualitative research method with  theory of deconstruction of perspective Jacques Derrida and was sorted using Robert N. Entman's framing analysis. The results of this study found that kompas.com tried to construct public thinking by making opinion articles as an emphasis on news discourse reshuffles which made a shift of people's views to the possibility that resulted in a reshuffle that became a reality.
NEGOSIASI PENONTON DALAM LIVE STREAMING PADA ERA POSMODERNISME: ANTARA KENIKMATAN MENONTON FILM DAN BERKOMENTAR Ratna Puspita
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2644

Abstract

Artikel ini berupaya mengeksplorasi aktivitas penonton ketika menyaksikan film melalui live streaming yang dibentuk oleh teknologi internet. Eksplorasi ini diharapkan memberikan kebaruan dalam hal penonton film sebagai khalayak media yang aktif berpartisipasi. Metode penelitian ini menggunakan etnografi digital, yang menekankan pada observasi data digital yang diproduksi penonton selama menonton film. Peneliti juga menjadi partisipan sehingga memahami pengalaman dan perasaan menonton melalui live streaming. Berdasarkan data digital “Lionsgate Live! A Night at the Movie”, peneliti menemukan lima tema dalam aktivitas penonton ketika menyaksikan film melalui live streaming YouTube Live, yakni kegiatan menonton, pengalaman menonton, pemenuhan kebutuhan menonton film, reaksi terhadap film, dan penggunaan media. Hasil penelitian menunjukkan bahwa aktivitas menonton melalui live streaming bukan hanya kegiatan menyaksikan dan menikmati film, melainkan kegiatan berkomentar. Ini sekaligus menunjukkan penonton film sebagai khalayak media makin jauh meninggalkan konsep khalayak pasif yang muncul pada era modernisme. Aktivitas menonton ini dibentuk oleh pengalaman interaksi dengan gawai dan YouTube.

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