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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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Gastronomic tourism: A case study of ecofeminism in local food promotion S.E Mandaru, Silvania; Leuape, Emanuel Sowe; Meilawati, Fitria Titi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6670

Abstract

Gastronomic tourism is a growing sector that intertwines cultural heritage, local food promotion, and sustainable practices. In this context, ecofeminism explores the intersection of environmental sustainability and gender roles, emphasizing women's contributions to food-related traditions. Mollo District, in East Nusa Tenggara, Indonesia, presents a compelling case where women play a vital role in promoting local gastronomy. This study aims to analyse the role of women within the ecofeminist framework in promoting local food to support gastronomic tourism in Mollo District. The research adopts a qualitative approach using a case study method. Data is collected through observations, interviews, and document analysis, focusing on women's involvement in local food production and promotion. Key findings are, firstly,  women play a crucial role in developing gastronomic tourism through their expertise in domestic tasks, particularly cooking and household management. Secondly, their traditional knowledge and culinary skills align with ecofeminist perspectives, reinforcing their significance in local food sustainability. Lastly, the successful development of Mollo’s gastronomic tourism depends on strengthening human resources, particularly among women, to enhance their contribution to the sector. The implications are recognizing and supporting women's roles in local food promotion can enhance sustainable gastronomic tourism in Mollo District. Furthermore, capacity-building initiatives and policy support are essential to empower women as key agents in tourism development.
Challenges and tradition: Exploring the communication concept of pamali about pregnant mother in Lakang Island society, Makassar Yulianandaris, Yulianandaris; Munajat, MD Enjat; Yustikasari, Yustikasari; Novianti, Evi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.5990

Abstract

Lakkang Island has a beautiful tourist destination and cultural diversity which is also the center of attention and attraction for tourists. This place still implements culture in the form of traditions/customs. The local community still strongly adheres to the customs or beliefs called Pamali or commonly called Kasimpalli, which have been entrenched for generations. However, some of the immigrant communities who live there have adapted to appreciate and respect the traditions of the local community so that their friendship remains good even others don't quite believe it pamali. This type of research uses descriptive qualitative. Qualitative method because pamali is a non-exact object that can only be described in words. Researchers used a descriptive approach to describe the various ways the pamali concept was applied in the Lakkang Island Community. The data collection process was assisted by traditional leaders and the Lakkang Island Community. The methods used to collect data were interviews, observation, documentation, audio visual. Pamali in the Lakkang Island Society, is defined as expressions that contain a kind of prohibition or prohibition to be carried out because they contain consequences. Even though times have changed, the people do not want to let go of this sacred tradition, making pamali still exist and have a high position for the indigenous people of the island itself. From a cultural perspective, belief in pamali is seen as a way to maintain traditions that have been passed down by previous generations.Keywords: Culture; Pamali; Tourism; Lakkang Island
Fan power and capital in JKT48’s senbatsu sousenkyo voting contest Prasetyo, Mario Aditya; Angeliqa, Fitria
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8128

Abstract

Senbatsu Sousenkyo (SSK), adapted from Japanese idol sister groups, is an event that members JKT48 and fans look forward to. Through a voting system, fans play a role in determining which members will take center position in the next single. SSK as a general election always experiences a surge compared to the previous event. This shows the militancy of fans which has implications for the popularity of their idols. It cannot be denied that there are various capitals massively empowered to boost voting results. This research aims to explore the complex interactions and contestations of capital in popular culture, especially in the context of participatory democracy in SSK. This research also aims to identify the dominant forms of capital, explore the habitus displayed by fans, and analyze the doxa of the SSK competition arena as a reflection of power dynamics in popular culture. This research uses Pierre Bourdieu's approach in understanding the SSK phenomenon through the trilogy of habitus, field, and capital to analyze how fan practices reproduce power relations in digital fandom economies. This research uses qualitative approach with a case study design. Data collection techniques in this research involved document tracing, non-participatory observation, and analysis of physical artifacts on several fanbase accounts, such as @FreyanationID and @C_Jessination48. This research finds that various capitals in SSK interact with each other to determine the outcome of contestation through, especially economic capital as the main factor in the voting system that boosts voting preferences for certain idols. The victory obtained through the mobilization of economic capital also raises other capitals such as symbolic and social capital related to the ‘closeness’ and previlege obtained by fans. These findings indicate that SSK is a capital-driven battleground that reinforces consumerist culture, produces fan hierarchies, and institutionalizes economic stratification within the idol group entertainment industry.
Optimizing the use of the avoskin tiktok application and content attraction to buying interest Situmeang, Ilona VO; Purwatiningsih, Sri Desti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8762

Abstract

The rise of TikTok as a digital marketing platform has transformed consumer engagement in the skincare industry, particularly in promoting local brands like Avoskin to introduce his product to followers. This study investigates the influence of TikTok usage and content attractiveness on the buying interest of followers of the avoskinbeauty account. This research uses two theories media ecology theory and elaboration likelihood theory, the research explores the relationship between media usage, content engagement, and consumer behaviour. Adopting a positivist paradigm with a quantitative and explanatory approach, the study employed a survey method with 100 respondents selected using the Slovin formula, alongside 30 pretest participants. The results reveal a strong correlation (r = 0.783) between the use of the TikTok application and content attractiveness in shaping purchase interest. Hypothesis testing confirms a significant positive influence of both variables on the buying decisions of @avoskinbeauty followers. These findings highlight the strategic role of engaging content and platform utilisation in driving consumer behaviour in the digital era. theory of media ecology, studying how media technology affects society and its users. Aplication Tik Tok affects its users through what is presented in the advertisement in the application TikTok. The more interesting the content presented the more followers will be aware of the existence of Avoskin products and be interested the product. Elaboration likelihood theory, the central route can have an influence on the audience when they see the quality of information that they feel is high so that the audience can increase trust in the brand. Peripheral route is a route that occurs when the motivation possessed by the audience is less and the attitude evoked is determined by the positive or negative cues in the persuasive message can provide such strength; therefore, visualisation is important to attract the attention of audiences who have low motivation or are in the peripheral route.
The influence Of whatsapp usage on persuasive communication in romantic relationships: A study among Indonesian Generation Z Wahyuti, Tri; Sudarmanti, Rini
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8220

Abstract

The digital revolution has reshaped how people communicate and establish relationships. This study aims to explore the nuanced dynamics of romantic relationships within the instant messaging platform WhatsApp, which is highly popular among Generation Z users in Indonesia. The research questions focus on how Generation Z utilizes WhatsApp to build and maintain romantic relationships, and how persuasive communication in romantic relationships is formed through this platform. This research was conducted using a quantitative approach by distributing questionnaires to 308 university students aged 18-24 years. The findings reveal that WhatsApp usage significantly influences persuasive communication in Generation Z romantic relationships, explaining 37.8% of the variance across all dimensions. The platform demonstrates its strongest impact on security and trust (R² = 0.444), followed by expressions of attention and affection (R² = 0.398) and expressions of love (R² = 0.371), while showing more limited effectiveness in conflict resolution contexts (R² = 0.181). The Technology Acceptance Model dimensions show that perceived ease of use correlates more strongly with persuasive outcomes than perceived usefulness, suggesting that interface experience takes precedence for digital natives. These patterns support Social Judgment Theory, indicating that Generation Z exhibits a high latitude of acceptance for using WhatsApp for affection expression and trust-building, but a higher latitude of rejection for conflict resolution. The findings suggest that while WhatsApp effectively facilitates expressing affection and building security in relationships, the platform has limitations in resolving conflicts, which may still require face-to-face interaction for more effective outcomes.
Is print dying? A critical analysis of the digital convergence of West Java media from a postmodern perspective Astuti, Dyah Rahmi; Muchtar, Khoiruddin; Muhaemin, Enjang Muhaemin; Maarif, Abdul Azis; Wahab, Encep Dul
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8382

Abstract

This study aims to explore how local print media in West Java maintain their business existence amidst the competition in the media industry and the development of the digital era. This study uses a case study method with data collection techniques of interviews with local media editors-in-chief, observations of print media activities, and documentation studies of documents related to print media activities in maintaining their business. The influence of the digital era on print media business patterns has forced mass media to transform in order to continue to exist. This study found several important points related to local print media in West Java, namely: having closeness to the regional and city or provincial governments of West Java so that when there is a grant from the government, they always receive it; print media has long been a government partner for advertising and publication of government activities; Advertising costs in print media are more affordable compared to national print media, plus the closeness of local print media to the people of West Java and social media facilities that local print media already have that can be utilized by the government for additional advertising and publication, and there are still loyal readers of local print media. Local print media leaders have additional tasks to develop media businesses. 
The role of symbolic capital and symbolic violence in shaping social hierarchies through digital consumption and production in Roblox online game Oktavianingtyas, Irmawati; Rusadi, Udi; Jamalullail, Jamalullail; Napitupulu, Frenki
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8113

Abstract

This study investigates how symbolic capital is accumulated and how symbolic violence operates to legitimize economic disparities within the digital society of Roblox. Using Pierre Bourdieu’s concepts of symbolic capital and symbolic violence, this research explores how digital consumption and production practices contribute to the construction and legitimization of social hierarchies. A qualitative approach using case study method was adopted, with data collected through in-depth interviews, participant observation, and document analysis. The findings reveal that symbolic capital in Roblox is accumulated as prestige and reputation. Prestige is gained through the ownership of premium items and exclusive memberships that signify wealth and social status. Reputation is achieved through social influence and recognition as game developers and creators, reinforced by verified badges and symbolic awards. The study further reveals that symbolic violence operates through four mechanisms: social status differentiation, internalization of social hierarchies, justification of economic disparities, and reproduction of social hierarchies. These mechanisms differentiate players based on symbolic capital, leading to internalized social hierarchies that justify economic inequalities as logical social distinctions. This conceals power dynamics and motivates players to participate willingly in economic practices that sustain social stratification within the digital society of Roblox.
Redefining beauty: The refined perception of plus-size women by Adithira Hanim Augusta, Zefanya Brilyanti Citra Ayuning Mega; Sujoko, Anang; Riani, Yuyun Agus
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8143

Abstract

This study explores the portrayal of body positivity on social media, focusing on the Instagram plus-size influencer Adithira Hanim (@tiraemon). Utilizing Roland Barthes’ semiotic analysis, this research examines how visual and textual elements construct new beauty narratives that challenge traditional beauty norms. The analysis focuses on five key aspects of Adithira Hanim’s content: (1)Text captions, which convey empowering messages of self-acceptance and confidence; (2)Messages within the content, emphasizing body positivity, breaking stereotypes, and redefining beauty beyond thinness; (3)Settings, which provide context and reinforce the intended meaning behind the content; (4)Objects featured in the content, such as fashion, poses, and symbolic elements that influence beauty perception; and (5)Mood in content delivery, which affects audience reception and engagement. The findings highlight three key themes: (1)Body positivity as a means of self-empowerment, where Adithira Hanim utilizes her platform to encourage self-love and challenge societal beauty expectations; (2)The redefinition of beauty standards beyond thinness, promoting inclusivity by showcasing diverse body types as equally valuable and beautiful; and (3) Social media as an inclusive space, where digital platforms serve as alternative discourses that empower plus-size individuals to embrace their identities with confidence. Through fashion, lifestyle, and personal storytelling, Adithira Hanim plays a pivotal role in reshaping societal perceptions of beauty, advocating for more diverse and inclusive representations. This study underscores the transformative potential of social media in fostering body positivity and promoting a broader acceptance of beauty diversity.
Breaking the chain of the advanced sandwich generation through family communication and financial literacy Kuswanti, Ana; Moenawar, Muhamad Ghozali; Tayibnapis, Radita Gora; Ridwan, Ridwan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8031

Abstract

This research aims to analyze the application of communication management in financial literacy to break the chain of continued sandwich generations in the family. The phenomenon of the advanced sandwich generation is increasingly being found in Indonesian society, where individuals not only care for aging parents but also have to bear the economic burden of the next generation. With increasing financial burdens, effective communication within the family is key in managing finances and planning for the future. Research with quantitative and qualitative approaches (explanatory sequential mixed methods) This research explores data by distributing questionnaires to one hundred respondents. It is strengthened by interviews with families identified as the advanced sandwich generation. Then analyze solutions and strategies that can be implemented to improve communication and financial management in the family. Research result shows the importance of communication in financial literacy for generations sandwich. And the need to manage finances sustainably. From focus group discussion produce a model, as a step to break the chain of generations sandwich continuation in the family. The research results also found the main challenges faced by the generation sandwich, such as time and financial pressures, exacerbated by a lack of understanding of good financial management. Finally, this research recommends the importance of increasing financial literacy and managerial skills in communication as keys to supporting generational prosperity sandwich in Indonesia
Baudrillard’s postmodernist perspective on aggression and violence expression in online media comment columns Yanuar, Fit; Marta, Rustono Farady; Widaningsih, Titi; Oktavianti, Roswita; Ekayanthi, Daesy
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8230

Abstract

This study attempts to bridge the thoughts of a postmodernist thinker, Jean Baudrillard, with the contemporary phenomenon of aggression and violence exhibited by online media audiences, particularly through the comment sections. These online audiences actively engage in comment sections by expressing aggressive and violent messages. Jean Baudrillard’s postmodernist perspective argues that consumers in the advanced information technology era can be deceived by systems created by capitalist entities. In alignment with this theme, the author establishes a correlation between media entrepreneurs' manipulation of online media consumers—through the engineered structure of comment sections—and the emergence of aggressive and violent communication behavior among online commenters. Referring to Baudrillard's notion, the comment section activity in online media can be regarded as a rather ecstatic form of communication that intoxicates its users and prompting continuous engagement, including the proliferation of aggressive and violent messages. This study employs the critical discourse analysis method introduced by Teun A. van Dijk, known as the Social Cognition Model. This model integrates three fundamental components of analysis: text, social cognition, and social context. It posits that any text appearing in the media is intrinsically linked to societal cognition and the underlying social context. From a societal perspective, aggressive and violent communication messages in online comment sections do not contribute positively or provide solutions to societal problems. Practically, this study seeks to propose viable solutions to these issues.

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