JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Articles
309 Documents
<![CDATA[STRATEGI BERTAHAN CAFE MELALUI PENDEKATAN INTEGRATED MARKETING COMMUNICATION DI MASA PANDEMI COVID-19 ]]>
<![CDATA[Jihan Indah Sari]]>;
<![CDATA[Joko Susilo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i1.1350
<![CDATA[Covid-19 Pandemic affects all sectors around the world, including economic sector especially in culinary bussines field. The impact of covid-19 is felt directly by bingsoo cafe, such as income has dropped and there is no customer that comes by due to government's policy which forces people to stay at home. The purpose of this research is to describe the defensive strategy by bingsoo cafe through the approach of integrated marketing communications (IMC), so that it can continue to defense and adapt to the bussines situation of Covid-19 pandemic. The method of this research is qualitative with observation technique and deep interview. The result of this research indicates that bingsoo cafe applies the strategy of Integrated Marketing Communications (IMC) by combining 9 out of 12 elements of promotion. Those elements are Advertising, Social Media And Website/Internet Marketing, Personal Selling, Public Relations, Sales Promotion, Point Of Sale And Merchandising, Corporate Identity, Packaging, And Word Of Mouth.]]>
<![CDATA[LITERASI MEDIA SEBAGAI KUNCI SUKSES GENERASI DIGITAL NATIVES DI ERA DISRUPSI DIGITAL ]]>
<![CDATA[Frederik Masri Gasa]]>;
<![CDATA[Eflina Nurdini Febrita Mona]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.989
<![CDATA[In the era of digital disruption, internet is a major differentiating factor in the social arena of society. The internet presents various forms of new media platforms which known as digital media or social media. Social media has become a media information and at the same time as a new employment for the community, especially for the digital natives. This generation knows the internet and social media since they were little kids and over time, they are able to change social media from just channeling a hobby to become a profitable media. This cleverness in reading business opportunities is also due to the strong foundations of media literacy that were acquired since they were young. This happened to the six students in Malang who were informants in this study. Researchers used a qualitative approach with an interpretive paradigm to be able to explore how the background of these six students in achieving profits through the social media.]]>
<![CDATA[POLA KOMUNIKASI ANTARPRIBADI PELATIH DAN PEMAIN DALAM PROGRAM LATIHAN KOMUNITAS FUTSAL TUTER FC ]]>
<![CDATA[Natalina Nilamsari]]>;
<![CDATA[Mochammad Nandang Perdana]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v2i2.880
<![CDATA[The aim of the researchers was to find out how the patterns of personal communication between coaches and players in the futsal training program at the FC Tuter futsal community and the supporting factors and inhibiting factors of existing communication activities. This research was developed using a descriptive qualitative approach. The research paradigm is a case study on the TUTER FC futsal community and the method used is positivism. The results of the analysis showed that the implementation of two-way communication patterns was considered to be the most effective in conducting training activities. It could be said to be effective because the coach delivered the material and was well received by the players. As well as providing feed back given by players to the coach shows the effectiveness of communication.]]>
<![CDATA[FILM DAN IDEOLOGI POTRET ISLAM DALAM FILM-FILM HOLLYWOOD ]]>
<![CDATA[Herry Hermawan]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.699
<![CDATA[This research is concerned with Hollywoods portrayal of Islam. This research paper is basically analyses of four Hollywood Movies (Batman v Superman: Dawn of Justice; Avatar: The Last Airbender; Robocop 2014 and Iron Man 3). It consists the analysis of these movies to find out how Hollywood portrays Muslims, especially after 9/11. Through the qualitative research method the analysis techniques in use were genre and semiotics analysis. I analyzed and criticized the four movies scenes with regard to the language they used, the places where the scenes of movies took place and other minor details such as how the directors narrated and articulated different events and scenes with different Islamic symbols. The findings indicate that Islam and Muslims received negative coverage. A consistent stereotyped association with violence, terrorism, fundamentalism and extremism marks the representations of Islam and Muslims in Hollywood movies. These representations encapsulate the perception of Islam and Muslims by mass media to the point it becomes very difficult to perceive Islam and Muslims differently.]]>
<![CDATA[PENGARUH PENGGUNAAN FACEBOOK TERHADAP PARTISIPASI MASYARAKAT DALAM MENJAGA KEAMANAN DAN KETERTIBAN KOTA MANADO ]]>
<![CDATA[Whitney Kenny Rey Pangkey]]>;
<![CDATA[Rully Viersa Budiman]]>;
<![CDATA[Sekar Puspita Dewi]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1879
<![CDATA[Facebook is one of internet-based social interaction platform for the community to participate in various agendas. In Manado, people use Facebook as communication media to participate in maintaining security and order around them. This study focuses on phenomena that occur in society that involve the influence of social media, especially Facebook on public participation in maintaining community security and order of Manado. This study uses the ‘uses and gratifications theory’ as the main theory, where the research method used in this study is a quantitative research method using a questionnaire resulting in a strong relationship between the use of Facebook and public participation in maintaining public security and order in Manado City. This research can be used as basic information for Manado residents to be more aware of circulating criminal issues.]]>
<![CDATA[REFLEKSI KEPEMIMPINAN KRISIS PEMERINTAH PADA FASE AWAL COVID-19 DI INDONESIA ]]>
<![CDATA[Frederik Masri Gasa]]>;
<![CDATA[Herma Retno Prabayanti]]>;
<![CDATA[Yosephine Aurelia Purnomo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1703
<![CDATA[This study uses a qualitative approach that aims to examine the government's crisis leadership during the early period of the COVID-19 pandemic in Indonesia. The COVID-19 pandemic is a crisis that requires appropriate and fast handling from the government as a leader. Leaders must have crisis leadership characteristics in order to get out of crisis situations. The unit of analysis for this research is the December 2, 2020 edition of Kompas.com, entitled “9 Bulan Pandemi Covid-19, Apa yang Salah dengan Penanganan di Indonesia.” Through this news, Kompas.com media is trying to evaluate the government's performance in dealing with COVID-19 in Indonesia. The news text is analyzed using Robert N. Entman's framing analysis model as a data analysis method, which consists of four main elements, namely define problems, diagnose cause, make moral judgment and treatment recommendation. The results show that the three indicators described in the news illustrate that from March to December 2020, the government is considered not to have the characteristics of a crisis leader, namely being responsive, implementing performance management (rewards and consequences) and having good articulation in conveying communication.]]>
<![CDATA[KONTEN MARKETING INSTAGRAM DAN BRAND IMAGE PADA MINAT PENGGUNAAN JASA PERENCANA KEUANGAN ]]>
<![CDATA[Muhamad Mirzan Hasan Bisri]]>;
<![CDATA[Pitoyo Pitoyo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1894
<![CDATA[In marketing and developing a product, companies must have a strategy on how brands can be recognized, communicated and get product positioning in the market through digital promotions using electronic media, one of which is Instagram social media, which in turn will affect interest in using products or services. . This study aims to determine the effect of marketing content and brand image as a mediation on interest in using financial planning services Finansialku.com. The test tool used is SMART PLS 3.0. The results showed that the marketing content variable had a significant effect on brand image and interest in using, and the brand image variable had a significant influence on interest in using services, as evidenced by the partial test or t-test showing the P Values below 0.05. Likewise, the path analysis test shows the results that brand image mediates between marketing content variables and interest in using the services of financial planners at Financialku.com as evidenced by P Values below 0.05.]]>
<![CDATA[NARASI REVITALISASI PADA PERSPEKTIF PENDIRI JEMBER FASHION CARNAVAL ]]>
<![CDATA[Gati Dwi Yuliana]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1830
<![CDATA[Narrative is the essence of human form of communication. Jember Fashion Carnival (JFC) chose a fashion carnival as a medium for telling stories about social struggles that became his dream. This study focuses on how JFC builds a narrative story at each of its carnival events. So that this research is expected to be able to comprehensively explain how a carnival builds a narrative through a storytelling approach as an effort to revitalize the arts in order to maintain the sustainability of a tourism program. This study uses the theory of the narrative paradigm to explain how individuals create meaning in life through dialogue in various mediums. This study uses a qualitative approach, Case study Methode with interview techniques. Research informants are representatives of JFC management. The results of the study show that the way JFC builds its main narrative is by appointing the figure of Dynand Fariz himself as the founder. This is because Dynand Fariz forms his figure as a narrator who tells a story about himself and manifests all his thoughts in all carnival events. The story about the figure of Dynand Fariz melts into a series of carnival defiles that describe the ideals, dreams, and struggles to return the carnival to its essence as an art performance.]]>
<![CDATA[PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI SOCIAL COMMERCE USAHA BRO.DO ]]>
<![CDATA[Thallita Affifah Nugroho]]>;
<![CDATA[Farah Citra Azzahra]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1883
<![CDATA[Brodo is an industry that runs in the fashion sector and has been running for 11 years. In this modern era, Brodo uses social media as a means of expanding information about the types of products offered by Brodo, namely the features on Brodo's Instagram are used as well as possible. The purpose of this study was to find out how the role of Instagram as a publication media for Brodo. The theory used in this research is Promotion and Marketing Mix 7P. The method used in this study is a qualitative descriptive method. The findings obtained in this study are the maximum utilization results in making Instagram as Brodo's publication media. Supported by the activities that Brodo carries out on its Instagram, consistently and innovatively uploading Brodo content on Instagram and conveying it well by the public. In this study it was found that Brodo has used Instagram as a publication medium and in its implementation Brodo is more focused on providing stories and information through the Brodo.do Instagram platform.]]>
<![CDATA[PENGARUH TAGLINE TERHADAP BRAND AWARENESS PADA SOFTWARE INVOICE PAPER.ID ]]>
<![CDATA[Bella Sukma]]>;
<![CDATA[Rivaldo Rivaldo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1705
<![CDATA[Paper.id is a platform that offers convenience in managing business that can be used by UMKM to large companies. Paper.id uses a tagline which is “Software Invoice #1 in Indonesia”. However, the tagline is difficult to hear and accept in the community. So the purpose of this study is to determine the effect of the tagline on brand awareness on Paper.id invoice software. In this paper, the researcher uses a quantitative approach with data collection methods in the form of online questionnaires which are distributed to a sample of 93 people who are active users of Paper.id, especially those in the North Jakarta area. This study uses primary data, namely data from questionnaires and secondary data, namely data obtained through various literature references, namely the internet, books, journals, to articles published on the internet. This research uses advertising theory, tagline theory and brand awareness theory.The results of this study indicate the influence of the tagline on a brand awareness that is on the Paper.id invoice software by 71.8%. Paper.id and it is recommended in the future to be able to see how much influence the tagline has in advertising so that it is hoped that in the medium or long term to get more and more competitive profits and public interest.]]>
