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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 309 Documents
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PENGARUH IKLIM KOMUNIKASI ORGANISASI DAN GAYA KOMUNIKASI PIMPINAN TERHADAP KINERJA PEGAWAI PTS DI RIAU Hendra Hidayat; Lisa Anggraini; M Ridha; Sami’an Sami’an; Aminah Swarnawati
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1846

Abstract

This study aims to analyze the influence of organizational communication climate and also the influence of leadership communication style on employee performance in one of the Riau Private Universities. The research method used in this study is descriptive analysis to provide an overview of respondents and quantitative analysis using multiple linear regression analysis models. The theory used is Organizational Communication Theory and organizational climate theory. The results of this study found that the communication climate in one of Riau's private universities is positive. Likewise, the leadership's communication style which is based on equality (The Equilitarian Style), makes the performance of employees have high trust between employees and leaders. Decisions are made based on mutual agreement, honesty, listening to each other both up and down, and mutual attention for high performance. The influence of a leadership style based on equality (The Equilitarian Style), also makes the organizational climate more responsive, responsible, and integrated and consistent accountability
STRATEGI KOMUNIKASI HUMAS BNN DALAM MEMBERIKAN INFORMASI KEPADA PUBLIK Didi Permadi; Akhmad Habibullah
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1901

Abstract

This study focuses on Indonesian National Narcotics Agency (BNN) Public Relations in using communication strategies related to delivering information to the public in handling cases involving State Officials. This research was conducted to identify and describe the communication strategy and communication limitations carried out by BNN public relations regarding handling cases involving State Officials. This research uses a qualitative approach with a case study methodology through in-depth interviews as the primary data collection method. This study uses a constructivist paradigm in viewing the problem. The theory used in this study is the Berlo model of communication and communication strategy theory (SMCR). The results of this study indicate that BNN Public Relations does not use a particular communication strategy in conveying information to the public regarding the handling of cases involving State Officials. BNN Public Relations also does not have communication limitations regarding delivering information to the public.
MOTIF DAN KEPUASAN KOMUNITAS ACID PADA MEDIA SOSIAL DISCORD SEBAGAI SARANA PEMENUHAN KEBUTUHAN INFORMASI Maria Clara Irsa Setya Tumewu; Nani Kurniasari
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1680

Abstract

Computer Mediated Communication encourages the formation of virtual communities in the new media era. The shift in communication patterns to become more effective and efficient is one of the advantages that can be felt through the presence of the Internet in the daily life of its users. Discord as the main medium for exchanging information for members of the Indonesian Autoclutch community, specifically discusses sim racing or virtual racing which is in great demand by various social, economic, and age groups. Thus, the existence of Discord as a means of fulfilling information needs that has been used by more than 100 million users every month is interesting to be studied further. This study aims to analyze Discord as a medium for meeting the information needs of the ACID community using Uses and Gratifications Theory. The methodology used in this study is based on the positivistic paradigm, through a quantitative approach, with an explanatory type, using measuring tools in the form of a questionnaire, simple correlation analysis data analysis techniques, and Discrepancy Theory to see a comparison between motives and satisfaction obtained. The results showed that there was a moderate level of satisfaction with a percentage of 82%.
ANGKRINGAN SEBAGAI RUANG PUBLIK DAN SARANA INTERAKSI SOSIAL DI KOTA BOGOR Retno Dyah Kusumastuti; Airlangga Surya Kusuma
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1850

Abstract

Angkringan currently acts as a public space in various cities, including in the city of Bogor. The advantages of angkringan, which offer cheap food and drinks, and give customers the freedom to socialize, make angkringan as an ideal public space for social interaction, especially for the lower middle class. The purpose of this study is to describe in detail how the role of angkringan as a public space and as a means of social interaction in the city of Bogor. The research method used for this study is descriptive qualitative with a case study approach. The data collection technique used in this study was observation and literature review method. This study shows that social interactions in angkringan happened in the form of social contact and interpersonal communication. The social contact in angkringan occured when angkringan customers learn and accept the norms that apply in angkringan, namely egalitarian norms and emphasis on face-to-face communication. The existence of these two norms enabled an effective and intese interpersonal communication. This made angkringan as a public space that can facilitate better social interaction for urban communities in Bogor City.
KOMUNIKASI PEREMPUAN TENTANG HARMONISASI KELUARGA POLIGAMI Dian Ismi Islami
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1919

Abstract

Polygamy in Indonesia is legalized in accordance with UUUP No. 1 of 1974 article 3 paragraph (2), while in Islam the Koran allows polygamy contained in the letter an Nisa paragraph 3 but in practice Polygamy causes controversy on people's attitudes in Indonesia, polygamy also has a significant impact in family communication. Women or wives have an important role in realizing polygamous household harmony. Women's communication style is determined by the feelings and quality of the relationship. It is this woman's communication style that determines the harmony of a polygamous family. The problem in this study is how women communicate about the harmonization of polygamous families and what are the barriers to women's communication in polygamous families. This study uses a constructivist paradigm with a descriptive qualitative research type. Data collection by in-depth interviews, observation, the informants in this study were Muslim women in polygamous families.The results of this study indicate that communication between wives in polygamous families is influenced by feelings, closeness or intensity of meetings, and the adjustment process. Meanwhile, communication barriers in polygamous families can occur because of the husband.
STRATEGI MARKETING PUBLIC RELATIONS URBAN REPUBLIC DALAM MEMBANGUN BRAND AWARENESS Diva Aulia Topan; Gita Widiasanty
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1755

Abstract

Urban Republic is a newcomer in the field of electronic retail, starting in 2016 Urban Republic is here to meet the needs of urban communities in big cities in Indonesia. The presence of Urban Republic is not widely known by urban people who actively use social media, this is based on the comparison of Urban Republic's Instagram followers with competitors who are far away. This research was conducted based on the background of the problem and the aim was to find out the marketing public relations strategy used by Urban Republic in building brand awareness to balance out competitors in the electronic retail sector and how to communicate Urban Republic's marketing public relations strategy to the audience in building brand awareness. Qualitative research methods and descriptive research types were used, the data were collected through in-depth interviews with selected informants using the purposive sampling technique. The selected research informants were Urban Republic's public relations, Urban Republic area head, and one of Urban Republic's Instagram followers. The results of this study found that Urban Republic is a retail brand that houses many brands, therefore the strategies used by public relations are diverse and flexible so that they can be used on all brands that are shaded. Urban Republic communicates its marketing public relations strategy through soft-selling communications, namely by press releases, press conferences, and launching events from the shaded brands.
PERAN PUBLIC RELATION DALAM CSR “PROGRAM WASH” PT AQUA DANONE INDONESIA Aprilia Nugraheni; Ahmad Toni
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1873

Abstract

In the context of commercialization, corporate social responsibility (CSR) is an effort to build a positive image of the company through the role of Public Relations in the publication of CSR programs. One form of CSR program implementation carried out by PT Aqua Danone is WASH (Water Access, Sanitation and Hygine). This study aims to analyze the role of PR with the four - step method and the 3P concept in CSR . The qualitative method used in this research is through a descriptive approach. The research data obtained are documentary secondary data conducted by researchers on the website and social media of PT Aqua Danone, as well as interviews with the mass media. Data acquisition technology utilizes library research and observations on the Danone website and online news. As a result, the fact on the ground is that the need for clean water sanitation is very high in 18 districts, especially in watersheds (DAS) and post-disaster. Planning and programs are carried out in a participatory manner with the government, NGO partners and the community. Action and Communication is carried out with various parties and the media. The evaluation was carried out using the 3 P (Planet, People, Profit) concept, namely 120,000 beneficiaries, Badung, Bali and Kupang regencies, NTT received the title of Village Free of Open Defecation, and PT Aqua Danone earned a stable net income. This enhances a positive image for PT Aqua Danone so that it gets awards from the central and local governments
KOMUNIKASI POLITIK MUHAMMAD DWIKI RAMADHANI DALAM MEREBUT DUKUNGAN KALANGAN GENERASI MILENIAL PADA PEMILU 2019 Linawati Linawati; Rialdo Rezeky M L Toruan; Purba Indra Gumelar; Khairunnisa Al-Araf
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1922

Abstract

This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.
ANALISIS FRAMING POLRI PADA PENANGANAN DEMONSTRASI UU CIPTA KERJA DI KOMPAS.COM DAN DETIK.COM Tiara Febriani; Lusia Handayani; Vinta Sevilla
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1814

Abstract

UU Cipta Kerja experienced pros and cons after it was passed on October 4, 2020. Therefore, various community groups hold demonstrations throughout October 2020. Polri has duties and obligations in handling and securing demonstrations. This incident attracted a lot of attention from Indonesian citizen, therefore online news portals such as kompas.com and detik.com raised this news. This study aims to find out how detik.com and kompas.com frame the police's handling demonstrations against the job creation law through Robert Entman's framing model and construct the reality of the news. This study uses qualitative descriptive approach with constructivist paradigm and uses framing analysis method. Results showed that kompas.com considered the Police to have not handled demonstrations according to their duties and obligations, while detik.com considered the Police to have handled demonstrations well. The construction of the reality of kompas.com is that the Police aggressive and repressive actions and tend to be pro to masses, while detik.com constructs that the Police perform well and corner the anarcho groups who are rioting. Differences in reality construction occur due differences in media ideology, where kompas.com has social democratic ideology that has  humanist approach, then detik.com has nationalist ideology that tends to side with government officials.
INTEGRATED MARKETING COMMUNICATION NARUNA KERAMIK DALAM MEMBANGUN BRAND AWARENESS PADA MASA PANDEMI Yvonne Eka Soetristiyono; Zon Vanel
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2055

Abstract

The challenges faced in the business are getting heavier. Besides the competition, the pandemic caused a heavy blow for Micro Small Medium-Sized Enterprises, resulting in a decrease in business. But, the difference occurs in Naruna Keramik which has grown fast during the pandemic. Therefore this research aims to know and describe the integrated communication strategy of Naruna Keramik to build brand awareness during the pandemic situation. This research is analyzed using five marketing mixes: advertising, sales promotion, personal selling, direct marketing, and public relations. The research uses qualitative methods and descriptive research types. The data in this research are collected using mixed methods including interviews, documentation, observation, and survey. The result is that Naruna Keramik has all of the marketing mixes including advertising, sales promotion, personal selling, direct marketing, and public relations. The use of online media has proven to be effective in optimizing the integrated communication strategy, proven from the most effective marketing mixes in building brand awareness are online advertising and public relations in the social media aspect. The brand awareness of Naruna Keramik is on the brand recall level, where people can memorize and mention the Naruna brand after the top of mind brand.

Page 18 of 31 | Total Record : 309

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