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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 168 Documents
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Bingkai Berita Pencegahan Penyebaran Virus Covid-19 pada Kompas.com dan Detik.com Aris Sumartono; Ahmad Toni
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1345

Abstract

The spread of the Corona or Covid-19 virus has spread globally or worldwide, including spread in Indonesia. The spread of this virus is very panic and also causes public unrest. Public anxiety and panic have become excessive with the confusing news regarding Covid-19 so that the truth of the news conveyed becomes a question. In this case, the contribution of mass media or online media is very necessary in delivering messages to the public so that there are no misunderstandings in receiving a message or news. In delivering news, a media must have its own characteristics in constructing the news. The characteristic of this news can be seen from the style of writing news that is conveyed by framing news, commonly known as news framing techniques. The purpose of this research is to get an overview and analyze the understanding of online mass media, namely www.detik.com and Www.kompas.com online in framing the news about preventing the spread of Covid-19 online. Selection of www.detik.com and www.kompas.com with the consideration of being the most popular news portals today. The framing analysis in this study uses the framing model proposed by Robert N. Entman. The results of this study indicate that there are differences in framing news between www.detik.com and www.kompas.com, namely in news delivery. In construction, www.detik.com implements objectivation constructs with a more general or global narrative. While www.kompas.com frames its news by applying an externalized construction where the narrative of the news contains the day's outpouring or the reader's expression, besides that the delivery of news is more detailed and concrete.
Konstruksi Media Terhadap Berita Awal Munculnya Covid-19 di Indonesia (Analisis Framing Pada Berita Detik.com dan Kompas.com) Urip Mulyadi; Mubarok Mubarok
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1245

Abstract

Covid-19 announcement of the case the first time in Indonesia directly by the President Jokowi has made people panic. Because most of the information circulating on social media comes from online media. The role of the media in a pandemic is as important as doctors and medical personnel, because usually health issues in Indonesia are rarely a concern. This study aims to determine how Detik.com and Kompas.com framing about the COVID-19 outbreak in Indonesia. The method used in this research is the analysis of media text context with data analysis through the Pan and Kosicky framing model using the constructivism paradigm through qualitative research methods. The results showed that Detik.com and Kompas.com perform media functions as a social control with the same framing in response to a situation of panic in the community after President Jokowi announced two positive first citizen Covid-19 in Indonesia. In general, the framing of the news carried out by the two online media has the same theme in informing efforts to deal with the pandemic calmly, moving a healthy lifestyle, not panic buying and anticipating the worst.
Analisis Customer Engagement pada Akun Instagram @Oksigen_Cafe Menggunakan The Circular Model of Some Fathul Qorib; Asfira Rachmad Rinata; Latif Fianto
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1464

Abstract

Malang City is one of the cities that has many cafes for the younger generation. These cafes compete to get consumers through various strategies, such as using Instagram. One of the exciting cafes in Malang is Oxygen Cafe because it is based on the arts, culture, and literature community. This study aims to see the effectiveness of using Instagram @Oksigen_Cafe in maintaining relationships with its customers through the circular model of some from Regina Lutrell, namely, share, optimize, manage, and engage. This study uses a qualitative method, the primary data source in the form of documentation @Oksigen_Cafe, then strengthened by secondary sources in interviews with cafe owners. The results show that this cafe makes maximum use of Instagram by uploading any exciting information (share) and having an empathetic conversation with followers (engage). However, social media optimization still lacks (optimize), including the lack of understanding of how to use marketing tools, both free and paid marketing (manage). The advantages of Instagram @Oksigen_Cafe, especially in the arrangement of feeds and stories that are compact and based on trending moments. In conclusion, @Oxygen_Cafe can grow through Instagram but still lacks in the technical field of social media. This study suggests that @Oxigen_Cafe expands technical understanding of the use of social media to maximize the potential of Instagram as a way to increase customer engagement.
Muamalat Bank Mosque Management Training ‘’The Best Social Marketing’’ Viewed From Public Relations Theories Anggaraksa Adwitiya Arrazy; Juan Malik Frederick Turpyn
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1466

Abstract

The development of Information and Communication Technology makes it easier for humans to carry out their daily activities. Every element of society can certainly move to create a better human life. One of them is Bank Muamalat. This company helps mosques in Java and Sumatra in carrying out mosque management activities. This study also aims to analyze and examine descriptively the management of the Muamalat Bank mosque which was awarded as "The Best Social Marketing" which was reviewed through Public Relations theories. This research was conducted using a qualitative approach, and the data obtained are the real conditions that occur in the field. And the method chosen is descriptive qualitative method, that is descriptive data which results in the form of written or oral words from people or observed behavior. The results of observations on the management of the Muamalat Bank mosque that there are activities that try to utilize technology through trainings held by the Muamalat Bank itself and in collaboration with the National Amil Zakat Agency (BAZNAS) to train mosque management to develop in the digital era such as now.
Re-definisi Superioritas Kulit Putih Terhadap Kulit Hitam Dalam Film The Help Maulana Andinata Dalimunthe; Rizky Saputra
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1451

Abstract

The Help movie becomes a site for redefining the superiority of white skin over black skin. The number of films with the central theme of oppression and discrimination against blacks makes whites feel they have to redefine their identity in the eyes of the world as people who bring enlightenment to blacks. The purpose of this paper is to identify forms of redefinition superiority in The Help movie. The theory that used in this paper is representation theory that formulated by Stuart Hall. The data obtained from observation of images (visual image) and sound/dialogue (audio) in which there is a text that describes the redefinition of the superiority of whites over blacks, and then analyzed using a constructionist approach. The results showed, The Help is an attempt to construct that not all whites discriminate against blacks, by presenting white figures who oppose discrimination and defend black rights through a book, which is then published and read by the public, but on the other hand, this film wants to convey that the black struggle not succeed without the presence of whites. Blacks will not get their freedom if whites do not take part in the struggle that they are doing. This film wants to redefine white superiority which does not always have a bad impact on black lives, because there are many positive aspects that can be generated through white superiority, such as improvement in the economic level, and raise black awareness of their potential.
Pergulatan Diri Aktual Sebagai Pemaknaan Visual Pada Ilustrasi Efek Psikologis Body-Shaming Nicodemus Koli; Rustono Farady Marta; Natasha Richie Vallerie
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1501

Abstract

The research aims to interpret how media communication are capable of representing body-shaming impacts their victims through the use of illustration. The “efek-psikologis-body-shaming” illustrates how self conflict the victim suffered from body-shaming. Criticizing other’s physique or body-shaming is a part of social interaction. During this process, Individual’s are experiencing physical and psychological anxiety. This anxiety keeps growing as the victim takes more negative commentary from the public. During this dillema, there are two different approaches to adjust one’s physique to the public, whether they accept and cope with it or they simply turn anxious towards any stigma, such as mockery or criticism towards body-shaming. The qualitative research uses interpretive paradigm with the support of semiotics tradition. The study also uses content analysis in order to identify the meaning of the illustration of body-shaming potrayed by “efek-psikologis-body-shaming”. This identification of body-shaming is analyzed through the use of hermeneutic code, such as symbolic, narrative, semantic and cultural. It is discovered in the research that the “efek-psikologis-body-shaming”illustration represents body-shaming’s self conflict. The victim’s self existence and anonymous’ behavior is potrayed deeply within the illustration. Self existence in this context is analyzed through semiotics of visual communication which focuses on verbal and visual meaning.
Representasi Perempuan Cantik di Media Feminis Daring Jurnal Perempuan dan Magdalene Meylisa Yuliastuti Sahan; Denik Iswardani Witarti
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1475

Abstract

Women in their efforts to end the subordination of their bodies and create a body positivity movement then formed their own media with a feminist perspective such as Jurnal Perempuan and Magdalene. This study aims to analyze and explain the form of representation of beautiful women in the feminist media of Jurnal Perempuan and Magdalene using Sara Mills' critical discourse analysis theory with a feminist perspective that looks at the text from the subject-object and writer-reader side and its relationship to the circumstances when the text was produced. The results of this study explain that women must find a way out to believe the existing beauty myths. the definitions of beautiful women and beauty from the Journal of Women and Magdalene do not differ much, these two media try to explain and convince that there has never been a right definition to explain women's beauty itself, the definition and shape of the boxes on women's beauty are wrong. and the pursuit of beauty is not right. Beautiful women must be interpreted more broadly than just physical appearance.
Film Dokumenter Sebagai Metode Alternatif Penelitian Komunikasi Rocky Prasetyo Jati
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1552

Abstract

The use of audio-visual media as a documentation tool in research practice is growing along with technology development. Audio-visual media has advantages and benefits in searching for audio-visual data such as depth of information. This development is a new opportunity for research method innovation. This article argues that documentary films as an embodiment of audio-visual media are an alternative method in research practice. Documentary films are used as research tools, data/information, or research dissemination facilities and can be considered research methods. The use of digital media technology in making documentary films is also a concern of this article because it makes it easier for researchers, primarily to fulfill the functions of supporting tools for research data retrieval and data analysis. While documentary filmmaking has long been seen as a creative endeavor, it is now finding an opportunity in academia. However, some questions remain about the characteristics of documentary filmmaking as a research approach. This article attempts to show the methodological process adopted by documentary films as a qualitative research strategy. This study uses a qualitative approach with the method of literature study and observation and observation of two documentary film productions based on community research. This article will describe: 1) the documentary film approach as an alternative method in research practice; 2) stages of making a documentary film relevant to the need for data collection and analysis. The results of this study reveal that the use of documentary films as an alternative method of research offers creative and innovative ideas in research outcomes and supports research results that are rich, in-depth, dynamic, in sharing knowledge.
Analisis Hiperrealitas pada Film Aquaman sebagai Komoditas Kekuatan Kapitalis Maulina Puspa Dewi; Liya Umaroh
Avant Garde Vol 10, No 1 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i1.1765

Abstract

Film has the power to construct a person through the symbols it sends in each scene. In addition to the construction of meaning, film also has the power to fold and manipulate reality into nothing more than a narrow screen. This is known as hyperreality. Aquaman is a DC fantasy film that tells the story of the perfection of the hyperreal world of Atlantis. This study aims to analyze the hyperreality in the Aquaman film in order to build awareness that the visualization of the world of Atlantis is a commodity by capitalist forces. The researcher used a qualitative method with Roland Barthes' Semiotics analysis technique. The theory in this study uses the Theory of Simulacra and Hyperreality by Jean Baudrillard. Barthes' semiotics is used to observe the entire content of the film and analyze the meaning of denotation, connotation, and myth to find out its suitability with Baudrillard's thinking. The results show that this film is closely related to the concept of hyperreality which has passed through a series of 4 imaging phases. Hyperreality in the Aquaman film refers to everything that is "beyond reality" which is shown by (1) The Fictional Love Story of Two Worlds, (2) The Consumption of the Mythical Trident Fantasy Weapon, (3) The Presence of the Superpower Figure of the Fiction Figure Aquaman, (4) Visualization of the World Fantasy of Atlantis, and (5) Use of Technology in presenting the fantasy of Atlantis. Through the presentation of the Aquaman film, hyperreality is capitalism's way of offering technological sophistication and fantasy for profit and leading the masses to consume Aquaman's commodities. Society needs to prioritize logical rationality in viewing the imagination of a film
Pemanfaatan Media Sosial Sebagai Platform Utama Pemasaran Produk UMKM Ricky Noor Permadi; Maya Retno Sari; Novi Prawitasari
Avant Garde Vol 10, No 1 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i1.1695

Abstract

Amid the issue of economic uncertainty and the shift in the use of non-renewable natural resources, Micro Small and Medium Enterprises (MSMEs) have become the new flagship of the Indonesian economy. As if not following the flow of technological developments, many the MSME actors do not take advantage of this technology, especially the use of social media. This article aims to describe and analyze the benefits and advantages of marketing through social media. Utilizing social media as the primary platform for marketing MSME products must be done, because social media is a place for marketing products with relatively low costs, even free. The research method used is literature review. Furthermore, this study was conducted with a focus on two analyses. The first is to dig up information about the benefits of using social media to support MSMEs. Second, to find out the role of the government in increasing the use of social media. Therefore, literature review is the right research method chosen to achieve the objectives of this study. The literature analysis process in this research is carried out by collecting data in the form of relevant scientific articles from the google scholar database published between 2015 and 2022. And then, Vosviewer is used to visualize the most important topics in this subject. The data used as analysis material is secondary data collected from various sources (articles published by national and international reputable journals). The results of the study illustrate that there are so many benefits that MSME actors get when they market their products through social media, this also happens in other countries. The role of the Central Government and Regional Government are needed in accelerating MSME actors to be "exposed" and utilize social media in their marketing. The government must also educate the MSME actors, this can be done through training for MSME actors.

Page 11 of 17 | Total Record : 168

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