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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 168 Documents
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Identitas Visual Milenial Dalam Merek Minuman Bubble Tea di Tangerang Selatan Arief Ruslan
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.983

Abstract

This article investigates the visual identity of “newest” soft drink businesses that target milennial communities in the South Tangerang region. The “kekinian” drinks, popular as millennial drinks and make this business blooming and compete with one another. Appending from some form of visual identity from within "branding" by business man, the discourse on milennial identity is indirectly built on several visual principles. Visual identity becomes the main channel as a communication tool and determines identity as social identity. This research focuses on "bubble drink" soft drink business people, or often called bobba drinks, who build their identity with logos as milennial identity. Using a qualitative method with observation and study of literature, this study took the visual identity (logoS) of 17 boba drink businesses in the South Tangerang area. With this logo, the researcher identifies the concept of communication in a visual form, which then unravels the signs that are present in the visual metaphore element, namely shape, color, and typography. The findings in this study are, a) The visual order presented by business people in building milennial children's identity is presented with flexible shapes, dominant colors that are contrast, and promotes the role of words combined with typographic forms. b) visual style that is built not only as a form of simplicity, but also as the identity “kekinian” society.
Computer Mediated Communication Dalam Perencanaan Pembangunan Daerah Provinsi Sulawesi Barat Arianto Arianto; Tuti Bahfiarti; Erik Kalalembang
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.973

Abstract

Computer Mediated Communication (CMC) is a form of communication activities through the use of computer media with internet networks. The use of CMC for digital development planning is to use e-planning applications as innovations from information media in the preparation of electronic-based regional development planning documents. The West Sulawesi Provincial Government as part of the provinces in Indonesia has used this information technology media. The research objective is to provide an overview of the use of e-planning website based Computer Mediated Communication (CMC) in compiling and setting regional planning priorities. The research method used refers to the type of descriptive qualitative research refers to the type of case study research. The type of data used is primary and secondary data from various sources. Data were collected using the main instruments in-depth interviews and observations to a number of research informants obtained based on purposive sampling techniques. Furthermore, the data collected has been analyzed qualitatively for inductive inference. The results of the study found that Computer Mediated Communication (CMC) in regional development planning in West Sulawesi Province uses website-based eplanning. The use of e-planning applications in the form of features is used for the input of RPJMD, Renstra, Pokir, and Musrembang documents. Furthermore, there are monitoring and control features, integrated in the determination of the budgeting program. Finally, the means to provide information for the process of finalizing the decision making is the priority of the implementation of regional development planning based on public interests.
PESAN DALAM PROGRAM KOTA KREATIF DAN SIKAP FOLLOWERS TERHADAP PENGEMBANGAN EKONOMI KREATIF Adzkia Kirana Dipa; Hanny Hafiar; Anwar Sani
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.969

Abstract

Kota Kreatif Program is a program that is followed by selected cities in Indonesia to support the development of the creative economyThe aim of this study is to acknowledge the correlation between the message in the Message in the Program Kota Kreatif on instagram @kominfopadangpanjang account with behavior of followers toward economy creative develpoment. This study used AISAS and correlation method with descriptive and inferential statistical analysis. The amount of samples was 93 people which was obtained by simple random sampling technique. The data was obtained by questionnaire, interview, and literature review. The result of this study was that there was strong correlation between Message in the Program Kota Kreatif with behavior of followers toward economy creative develpoment. The conclusions of this study was that there was strong relationship between the campaign message Program Kota Kreatif with attentio aspect, and a significant relationship between the campaign message Program Kota Kreatif with interest aspects, search aspect, action aspect and share aspects. Based on these conclusions, the researcher suggests that the target is young women and college student. with complete information message and improvement on visualization quality, and message on video format.
Crowdfunding sebagai Bentuk Budaya Partisipatif pada Era Konvergensi Media: Kampanye #BersamaLawanCorona (Kitabisa.com) Dhyayi Warapsari
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.985

Abstract

The internet and digital technology provide convenience for humans to carry out various activities that were originally carried out manually, face-to-face, and with time and distance limitations. With new technologies in the digital age connected to the internet, people can easily connect to each other even though separated by distance. However, all of these technologies are meaningless without humans as users. The existence and usefulness of technology depends on the institution and culture that enable the technology to survive so that it is important to study the participatory culture that surrounds the technology. There are four forms of participatory culture that can be studied, namely affiliations, expressions, collaborative problem-solving, and circulations. One of the problems being faced by Indonesia in 2020 is the Covid-19 pandemic issue. The increasing number of people diagnosed positive for Covid-19 and the death toll has caused panic among the people so that many people buy medical devices, such as masks and hand sanitizers, for prevention. It causes a shortage of stocks and a sharp increase in prices for medical devices, whereas medical personnel who directly deal with patients urgently need it. In the midst of financial difficulties to prevent and overcome the spread of Covid-19, a #BersamaLawanCorona fundraising campaign was launched by the crowdfunding platform Kitabisa.com in collaboration with several partners. This paper is a conceptual paper with a qualitative literature review method that attempts to build an argument for a logical relationship between the concepts of crowdfunding, participatory culture, and media convergence in the context of #BersamaLawanCorona fundraising campaign organized by Kitabisa (Kitabisa.com) that help resolve the Covid-19 pandemic problem in Indonesia.
Hierarki Pengaruh Dalam Pemberitaan Gibran Sebagai Kandidat Walikota Surakarta Di Solopos.com Pundra Rengga Andhita
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1242

Abstract

This study aims to determine the hierarchy of influence in the reporting of Gibran Rakabuming Raka as a candidate for mayor of Surakarta on Solopos.com seen from the theory of the hierarchy of influence of the mass media. This study uses a qualitative descriptive method with an emphasis on collecting data through in-depth interviews, observation and literacy studies. The data analysis method used interactive analysis by Miles and Huberman through three stages, namely data reduction, data presentation and conclusion drawing. Data analysis in this study used triangulation. The results showed that the high frequency of reporting on Gibran's candidacy as a candidate for Mayor of Surakarta on Solopos.com did not indicate Solopos.com's dependence on Gibran. The publication of the news is influenced by various factors from each level of the hierarchy of influence. At the individual level, the professional value of journalists is more dominant than the personal political choice factor. At the level of routine media, it shows the opposite. There is an influence of media routines on Gibran's reporting, namely, the implementation of editorial meetings and gatekeeping, tiered supervision of news content. These two aspects play a role as quality control of news products produced by Solopos.com. At the organizational level, it shows that there are no internal (owners or media group networks) and external (advertisers or political forces) factors that influence Gibran's news coverage. Newsrooms are not intervened by media elites, owners or advertisers. At the extra media level, the emphasis is on the public's attention to Gibran, which is the main consideration for Solopos.com. Gibran is considered to have high news value. The ideological level places more emphasis on Solopos.com's efforts in building an ecosystem of media organizations that prioritize the quality of journalistic products that are actual, credible, informative, educative, solutive and varied.
Media Sosial dan Tantangan Masa Depan Generasi Milenial Amar Ahmad; Nurhidaya Nurhidaya
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1158

Abstract

Millennial generation is a generation born between the 1980s and the present. This generation is very familiar with the world of digital -based technology . The use of gadgets is part of their lifestyle. Instant technology users have facilitated the various activities of this millennial generation. The use of media , especially social media among the millennial generation, is often the attention and spotlight of various groups ranging from the executive, legislative, judiciary, as well as a number of elements of society such as teachers, lecturers, education observers and of course parents do not miss. The number of social media users among the millennials is big enough namely 93%, therefore it is necessary to look at how to use it so that it can lead to a more positive direction, including optimizing the resources of the millennial generation in an effort to improved the nation’s economy by optimizing various online-based creative industries . This paper was conducted using a Library Research approach using Henry Jenkins' social media theory, namely the Participatory Media Culture theory. In his theory, Jenkins describes a number of approaches and mechanisms by individuals or certain audiences which collectively take on the role of media consumers as well as act as producers of certain information from the existing media. This study is expected to contribute to all existing stakeholders.
Pengalaman Komunikasi dan Adopsi Teknologi Komunikasi dalam Menjalankan Organisasi Mahasiswa selama Pandemi Covid-19 Kholidil Amin
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1285

Abstract

The Covid-19 pandemic, which has lasted a long time, requires organizations to adapt in running their organizational work programs. BEM FISIP Universitas Brawijaya 2020 experienced it, which requires the members to be adaptive to the pandemic situation. Changes in organizations' work ways occur in implementing work programs, coordination, and bonding activities between members that must be carried out online. Adoption of communication technology is one of the solutions applied by the organizations. Some previous research has explained that a pandemic situation makes individuals have subjective communication experiences in response to a pandemic. Using an interpretive paradigm and phenomenology, the present research seeks to explain what organizational management experience in running their organizations during the Covid-19 pandemic. The present study also aims to explain what obstacles are experienced and how to overcome the organization's obstacles during the Covid-19 pandemic. The results revealed that the members experienced advantages and disadvantages in running the organization during the pandemic. The study found that the members experienced constraints; however, they have adaptive solutions to face the pandemic. Another finding is that there are different experiences in carrying out organizational activities by members who suppose they are introverts or extroverts.
Motif Penggunaan Fitur Stories Highlight Instagram sebagai Memori Media bagi Generasi Milenial Nabila Putri Aldira
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1180

Abstract

The evolution of information and communication technology has brought changes to the way people perceive things. The presence of new media (digital) has eroded analog media. Modern society has switched to practical and dynamic digital use. The form of communication and memory storage or past memories also changes to become digitalized. This study aims to know and explore about motives for using Instagram stories highlight feature as a form of media memory for the millennial generation. This study uses the phenomenological theory of Alfred Schütz, the concept of new media, Instagram and the concept of media memory. By using the interpretive paradigm, qualitative approach, phenomenological research methods and descriptive research design, this study found that there are because-motives and in-order-to motives. The result of because motives (because-motives) in using Instagram highlight stories for millennial generation, are caused by following friends and trends, because it takes advantage of new media technology, and because Instagram highlight stories feature has more interesting options to convey messages and save memories than other features. There are also results about in-order-to motives in using Instagram highlight stories for millennial generation, to form a conceptual and structured digital album, in order to show off to others, and to be grateful for experiences that have happened in the future. And there are also found a result about the meaning of using Instagram stories highlight feature for millennial generation, as a digital album to store memories that have happened in the past. The conclusion is, Instagram highlight stories for millennial generation is a way of communicating through digital albums as an introduction to messages to other people in the modern era.
Personal Branding Vegan Influencer di Instagram Viendra Salsabila Harahap; Hanny Hafiar; Diah Fatma Sjoraida
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1361

Abstract

Indonesia is the 16th best country to live a vegan lifestyle. Even so, the number of vegans in Indonesia is still small. The purpose of this research is to find out the meaning of vegan for vegan influencers, the motives of vegan influencers in building personal branding on Instagram, and vegan influencer communication experiences in building personal branding on Instgaram. The theory used in this research is Schutz's Phenomenology Theory and Symbolic Interaction Theory by George Herbert Mead. This research uses the phenomenological method and constructivism paradigm. The results of this study from 10 subjects, indicate that vegan influencers define vegan as and for health, environment, ethics, and food. The vegan influencer motives are categorized into 2 categories, firstly because-motive and in-order-to-motives. Vegan influencer communication experiences in building personal branding on Instagram are divided into two, namely the communication experience when you first became a vegan influencer on Instagram and after becoming a vegan influencer on Instagram. The advice that can be given from this research is that vegan influencers are expected to be more consistent in creating content, increase content about simple vegans, better understand and frequently use Instagram features, and for further research it is hoped that it can develop research on vegan influencers in the influencer marketing aspect.
Strategi Komunikasi Dosen Dan Mahasiswa Dalam Meningkatkan Kualitas Pembelajaran Daring Selama Pandemik Covid-19 Nawiroh Vera
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1134

Abstract

The purpose of this study was to analyze the communication strategies of lecturers and students in overcoming obstacles and boredom in online learning in the Communication Theory course. The research approach is qualitative with the case study method, the informant is a lecturer and 45 students. The results showed that during online lectures students tended to feel bored and get a culture shock in the learning process. To overcome this, the lecturer implements two-way communication, giving students the opportunity to respond either in the form of questions, discussions, and comments on what is conveyed by the lecturer. Lecturers position themselves as motivators by promoting polite communication, being able to be good listeners, and being the first to take the initiative, so that students dare to express opinions actively. it also needs to be the attention of lecturers and students to be active, creative and innovative. The right communication strategy is proven to be able to eliminate boredom in online lectures which in turn can improve the quality of learning.

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