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Ath Thariq Jurnal Dakwah dan Komunikasi
Published by Institut Agama Islam Negeri Metro Lampung
ISSN : 25801651     EISSN : 26148439     DOI : -
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Ath-Thariq Jurnal Dakwah dan Komunikasi adalah jurnal penelitian yang khusus mempublikasikan naskah hasil penelitian tentang dakwah dan komunikasi yang belum dipublikasikan. Diterbitkan oleh Fakultas Ushuluddin Adab dan Dakwah IAIN Metro. Terbit dua kali setahun pada bulan Mei dan November. Ath-Thariq Jurnal Dakwah dan Komunikasi merupakan terbitan berkala yang memuat artikel-artikel tentang penelitian ilmiah dengan berbagai pendekatan yang diterbitkan dalam bentuk cetak dan online.
Arjuna Subject : -
Articles 143 Documents
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TECHNOLOGY ADAPTATION AND ITS IMPACT ON E-LEARNING IMPLEMENTATION AT THE STATE ISLAMIC UNIVERSITY OF PALEMBANG CITY FERA INDASARI; Gita Astrid; Safitri Elfandari
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 9 No 2 (2025): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/686njs56

Abstract

The rapid advancement of technology has significantly influenced the educational landscape, necessitating the adaptation of e-learning systems in higher education institutions. This study aims to explore the processes and outcomes of technology adaptation in implementing e-learning at the State Islamic University. The research focuses on identifying the key factors that facilitate or hinder the adoption of e-learning technologies, evaluating the effectiveness of these technologies in enhancing educational delivery and assessing the overall impact on students and faculty. The study employs a descriptive qualitative method, involving interviews with lecturers and students to gather comprehensive insights into their experiences and perceptions regarding e-learning adaptation. The findings reveal that the successful adaptation of e-learning technologies heavily depends on institutional support, technological infrastructure, and user competence. Additionally, the results indicate a positive correlation between e-learning implementation and improved academic performance, student engagement, and teaching efficiency Despite these benefits, challenges such as resistance to change, technical issues, and the digital divide among students remain significant barriers.  By addressing these issues, the State Islamic University can enhance its e-learning capabilities, providing a more flexible, efficient, and inclusive educational environment for all stakeholders.
COMMUNICATION PSYCHOLOGY IN FOSTERING THE DISCIPLINE OF MAHASANTRI AT MA’HAD AL-JAMI’AH UIN RADEN INTAN LAMPUNG Azizah Azzahra Jaenuri; M. Nasor; Khairullah Khairullah
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 10 No 1 (2026): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ac7vhh83

Abstract

This study aims to analyse the implementation of communication psychology in fostering time discipline among mahasantri at Ma’had al-Jami’ah UIN Raden Intan Lampung. The study employed a qualitative approach using a case study design. The research informants consisted of five Ma’had administrators and eight mahasantri selected purposively. Data were collected through observation, in-depth interviews, and documentation. Data analysis was conducted using the Miles and Huberman model, encompassing data reduction, data display, thematic coding, and conclusion drawing. The findings reveal that empathetic, dialogical, and interpersonal communication approaches are more effective in cultivating disciplinary awareness than authoritarian approaches. Furthermore, the study identifies a disciplinary development model based on a balanced combination of psychological and structural approaches, implemented through empathy, mentoring, regulations, and sanctions. These findings reinforce the discourse of communication psychology in character development within higher education Ma’had environments.
ANALYSIS OF THE ROLE OF PUBLIC RELATIONS OF MIE GACOAN MEDAN–MANSYUR IN MAINTAINING CUSTOMER LOYALTY AMID HYGIENE ISSUES May Hasanah; Nurhanifah
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 10 No 1 (2026): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/d6qbsr63

Abstract

This study was prompted by the reputational crisis faced by Mie Gacoan Medan-Mansyur Branch following the viral hygiene issues on social media, which led to a decline in customer loyalty. The focus of this research is to analyze the role and strategies of Public Relations at Mie Gacoan in restoring public perception and protecting consumer loyalty amidst these negative issues. This research adopts a descriptive qualitative design using field study techniques. Data were gathered through in-depth interviews with the outlet manager, PR staff, and customers, as well as direct observation and digital content documentation throughout January and February 2026. The research findings demonstrate that Mie Gacoan's Public Relations scheme was executed through three stages: rapid response, visual transparency, and reputation reconstruction. The accelerated response in less than 24 hours using credible messaging (Qaulan Sadida) proved effective in halting rumors. The utilization of visual documentation via influencers, combined with systemic changes to the self-service model and digital ordering (QR Code), became key variables in regaining public trust. This study concludes that the collaboration between transparent digital crisis narratives and physical evidence improvements at the outlet significantly managed to stabilize daily traffic and maintain customer loyalty within an efficient timeframe.

Page 15 of 15 | Total Record : 143

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