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MediaTor: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Arjuna Subject : -
Articles 410 Documents
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Strategi Marketing Public Relations Perguruan Tinggi Islam Swasta: Peluang dan Tantangan di Era MEA Tresna Wiwitan; Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 10, No 1 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i1.2672

Abstract

Unisba dan Unissula merupakan perguruan tinggi islam swasta yang telah menguasai local brand/regional brand, dimana sama-sama mengusai pasar lokal untuk bidang lembaga pendidikan tinggi islam.   Di era MEA ini Unisba dan Unissula harus kerja keras dalam upaya bersaing dengan perguruan tinggi yang ada di ASEAN.  Marketing PR merupakan sinergi antara kegiatan marketing dengan strategi public relations, dengan Marketing PR diharapkan perguruan tinggi dapat menciptakan dan memperkuat brand sebagai perguruan tinggi Islam yang mempunyai citra dan reputasi yang baik. Penelitian ini bertujuan mengkaji, menganalisis perencanaan Marketing PR dan peluang serta tantangan Marketing PR di era MEA, dengan menggunakan penelitian kualitatif pendekatan studi kasus.  Teori yang digunakan untuk menganalisis penelitian ini adalah Teori Manajemen Relasi (Ledingham) dan Analisis SWOT.  Hasil Penelitiannya: 1) Dalam menyusun perencanaan Marketing PR, Humas harus melakukan manajemen relasi dengan siswa, guru/sekolah, orangtua, wartawan dan stakeholders melalui komunikasi yang berkesinambungan, 2)  Peluang dan tantangan startegi Marketing PR dalam analisis SWOT dapat dilihat dari aspek: a. Strategi Strengths-Oppurtunities, yaitu mempertahankan dan memperkuat nilai Islam dalam kegiatan Marketing PR, b. Strategi Weaknesses-Oppurtunities, yaitu mengedukasi publik internal tentang konsep Public Relations dan Marketing PR, c. Strategi Strengths-Treats, artinya di era MEA ini PTIS harus meningkatkan kerjasama dengan stakeholders di dalam maupun luar negeri, dan d. Strategi Weaknesses-Treats adalah meningkatkan kualitas akademik dosen dan mahasiswa, serta mutu pelayanan prima bagi publik internal dan eksternal.Kata Kunci: Analisis SWOT, Marketing PR, Strategi.
Seks, Gender, dan Representasi Media dalam Karya Ayu Utami Santi Indra Astuti
MediaTor (Jurnal Komunikasi) Vol 3, No 1 (2002): Atas Dasar Apa: Mediator Kali ini
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i1.759

Abstract

Dua tipe wacana seks diungkap Ayu Utami dalam novel ini: pertama, seks sebagai jenis kelamin (lelaki maupun perempuan) dengan stereotipe atau nonstereotipe masing-masing; kedua, seks dalam makna hubungan prokreasi yang melahirkan berbagai 'pengetahuan' tentang hubungan antar individu-dalamjenis yang 'biasa' diterima masyarat, dan Jenis. yang 'tidak biasa' diterima masyarakat. Apakah perselingkuhan Juga. ditahbiskan sebagai jenis hubungan yang diterima masyarakat. itu masih tanda tanya dan diserahkan pada sidang pembaca. Namun jelas bahwa perselingkuhan yang diungkap Ayu dalam LARUNG sudah menjadi realitas di tengah masyarakat kita.
Televisi dan Fenomena Kekerasan Perspektif Teori Kultivasi Nova Yuliati
MediaTor (Jurnal Komunikasi) Vol 6, No 1 (2005): Kontroversi Dakwah dan Politik
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v6i1.1185

Abstract

TV violence becomes one of the main polemics nowadays. Communication experts, media activists, and parents are strongly opposed and debated bad TV content due to its effect on children’s aggressive behavior. As stated by George Gerbner, communication expert who theorized Cultivation Theory, TV power comes from the symbolic content of the real-life drama shown hour per hour, week after week. Furthermore, television is easy to access and relatively cheap. More than 90 percent residents watch TV everyday. Cultivation theory theorized by Gerbner recently has developed and gave birth many other theories such as mainstreaming, resonance, desensitization, and priming.
Praktik Jurnalisme Kloning di Kalangan Wartawan Online Tsana Garini; Abie Besman
MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v11i1.2736

Abstract

The practice of cloning journalism is one of the most interesting phenomenon in the world of journalism. This practice has been considered as a common thing among journalists, especially online journalists. Whereas the practice of cloning journalism is closely related to plagiarism which is clearly incompatible with the ethics of journalism. Through this research the writer will discuss about the reasons behind this practice and what ethics have been violated by journalists who did it. The writer also discuss what ethics have been violated by journalists who do cloning journalism and why is this practice rife among online journalists using an autoetnography research method. The result of this research shows that the practice of cloning journalism among journalists is done because of several factors that include cooperation and solidarity among fellow journalists, the demand of online journalists’ work to write as many news as possible in the shortest period of time, the performance of journalists as an individual, regulation of mass media company, and the development of technology. The practice of cloning journalism is proven to be incompatible with the ethics of journalism because it is a form of plagiarism in the realm of mass media. It is also incompatible with regulations about accuracy and verification.
Pengaruh “Interpersonal Response Traits” Masyarakat Keturunan Cina Muslim terhadap Komunikasi Pembauran Lukiati Komala Erdinaya
MediaTor (Jurnal Komunikasi) Vol 4, No 1 (2003): Merayakan Wacana Kontemporer
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v4i1.833

Abstract

Penelitian ini diarahkan untuk mencari jawaban atas faktor-faktor internal apa saja yang dapat mempengaruhi Komunikasi Pembauran dan yang ada dalam diri masyarakat Cina. Perspektif Ilmu Komunikasi untuk melihat faktor-faktor itu disebut Interpersonal Response Traits, yang mengarahkan perilaku antarpersona. Artinya, setiap orang memalui berbagai kesempatan berperilaku dengan ditentukan pengaruh bawaan, pengalaman pribadi, dan memperkuat perbedaan abadi dalam merespon orang lain. Penelitian, yang menggunakan pendekatan metode Survey Explanatory, ini menunjukkan bahwa Interpersonal Respons Traits masyarakat Cina Muslim berpengaruh terhadap Komunikasi Pembauran.
Kemungkinan Bahasa Sastra Diadopsi Jurnalisme Septiawan Santana Kurnia
MediaTor (Jurnal Komunikasi) Vol 5, No 1 (2004): Filsafat Itu Ibarat Orang Bertanya
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v5i1.1097

Abstract

Upaya penyampaian pesan jurnalistik cetak, yang ber-feed back tidak langsung, diatasi dengan lebih mengaransir aspek “human interest” dalam susunan pelaporan. Efek medium “cetak”, yang tidak audio visual, dieliminir jurnalisme. Tiap peristiwa yang diletakkan tiap ujud fakta, dikemas lagi ke dalam pengisahan teknik “fiksi” sastra untuk menghampiri “bayangan” pembaca akan news value (nilai berita) yang punya daya greget. Pembaca diharapkan akan asyik membayangkan rincian kisah fakta-berita yang tengah aktual terjadi, serta akan diberi ulasan yang lebih mendalam dalam perspektif yang lebih meluas. Kekuatan tulisan sastra, misalnya, menjadi alat menjiplak jurnalis: mengembangkan sebuah pelaporan yang lebih menggigit “dramatisasi”, dan pelebaran isi pesan (pemaknaan) dienkoding masyarakat. Pencairan fakta dan fiksi, misal yang lain, juga membangun kepercayaan bahwa kenyataan “semiotis” pun memiliki daya guna bagi pelaporan fakta-berita. Kenyataan sosial dan realitas empirik ternyata bisa didekati dengan sebuah upaya membangun penyampaian pesan lewat semiotika pencitraan.
Youth Lifestyle in A Moslem Magazine: A Reception Analysis on “Muslimah” Readers Arini Nisa; Ken Reciana; Billy K
MediaTor (Jurnal Komunikasi) Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i1.1231

Abstract

This research is about whether or not Indonesian female youth Moslem are easily accepting religious values packaged with popular icons in a Moslem magazine. In this magazine, teenagers do not have to wear long, loose dark colored clothes, but they may wear light colored, tight and trendy dresses known as modern hijab. The main goal of this research is understanding female youths’ reception over Muslimah magazine applying Stuart Hall’s encoding and decoding approach. Primary data were collected by in-depth interview toward selected readers. The results are: (1) the ability of parents to control their teenagers’ religious behavior affect teenagers’ reading over Muslimah. (2) Informants who live with their parents younger than 20 years old, and have strong connection with religious peer group—tend to build negotiated readings. (3) Informants who do not depend on their parents—older than 20 years old, and have professional jobs—tend to rely more on mass media for seeking religious information more than their peer group or parents. Therefore, they tend to agree with Muslimah coverage which emphasized more on modern Moslem youth lifestyle than on its syariah (religious values).
Urgensi Komunikasi Pemasaran untuk Partai Politik di Indonesia Yusuf Hamdan
MediaTor (Jurnal Komunikasi) Vol 2, No 1 (2001): “Publish or Perish!”
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v2i1.707

Abstract

Komunikasi pemasaran memiliki tempat penting dalam aktivitas politik, karena melalui hal itu komunikasi antara partai dengan kontituensnya dapat dijalin dengan baik. Namun demikian, untuk menerapkannya perlu penyesuaian, karena politik sebagai produk memiliki karakteristik khusus. Bukan hanya itu, penerapannya dalam politik menimbulkan perubahan orientasi sistem politik dari orientasi kepada tokoh ke orientasi pasar, yang membuka ruang kepada para teknokrat politik untuk memiliki pengaruh politik.
Diplomasi Publik Organisasi Nonpemerintah dalam Membangun Citra Indonesia: Studi Kegiatan 'Koalisi untuk Kebebasan Informasi' Asep Saefudin
MediaTor (Jurnal Komunikasi) Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i1.1137

Abstract

The research is aimed to find out the “Coalition for Freedom of Information” activity, or Coalition, that can be categorized public diplomacy, its relationship with implementing thegovernment as the requirement to realize the good governance, and to get to know the relationship between good governance and the image building of Indonesia. The principles of public relations are used as the approach in analyzing the phenomenon of public diplomacy used by Coalition. This research was conducted by using the qualitative approach through constructivist paradigm toward the Coalition attitude in applying the public diplomacy. This research used both the key and supporting informa collecting was conducted by interview, observation, participation, and documentary study about the Coalition activity as well as the delphi technique. The data analysis was carried out as long as the research went on through the intersubjective commitment to focus being researched. The research gained some findings which involved: (a) The “Coalition for Freedom of Information” activity in public diplomacy can be done by the public relations approach using some activity categories, (b) The “Coalition for freedom of information” performance is focused on the efforts to uphold the law concerning freedom of access to public information in supporting the realization of good governance, (c) The public diplomacy activity applied by the Coalition through its advocacy was considered successful which can be seen by the local government rules concerning the implementation of participative and transparent government, (d) The model with the integrated public diplomacy potency and the synergy between the state actor and the non-state actor possessing their own structural authority and legality in the information service system for all public elements can build the positive image of Indonesia.
Faktor-Faktor yang Memengaruhi Perilaku Komunikasi Penyuluhan Pertanian Andy Corry Wardhani
MediaTor (Jurnal Komunikasi) Vol 7, No 2 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v7i2.1293

Abstract

This research aimed to gain a clear description over some factors which influenced communication process conducted by agricultural facilitators—both partially, and simultaneously.  Employing explanatory method of research, a sample of 116 agricultural facilitators from Kabupaten Indramayu, Kabupaten Bandung, and Kabupaten Tasikmalaya was chosen using stratified random sampling. Data was generated from questionnaire and a series of selected interviews. It is found that personal and situational factors affected facilitators communication act in the three regions. Compared with situational factors, personal factors have stronger effect.

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