MediaTor: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Articles
410 Documents
<![CDATA[Parasocial Relationships and the Formation of Hyperreality in the BTS World Game ]]>
<![CDATA[Jasmine Alya Pramesthi]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7602
<![CDATA[The rapid development in the gaming business makes games, besides being a means of entertainment, also become the promotional tools for companies. One of them is the BTS World game released by Big Hit Entertainment to promote the K-Pop idol group, BTS. From the fandom perspective as the game users, BTS World is a form of media artifact facilitated by the company. BTS World is a video game as an adaptation of fan fiction, in which most of the story contents are the interaction between users and BTS members as the characters of the game. From the contents, it is possible to create a parasocial relationship and hyperreality felt by its players. The researcher conducted a study using a qualitative approach and phenomenological method to describe the meaning of the BTS World game and the experiences felt by the players both in parasocial relationships and forming hyperreality. Based on the results, the parasocial relationship, the meaning between parasocial friendship and parasocial, and the formation of hyperreality were found, which leads to the meaning of pseudo interaction and control of the characters' life.]]>
<![CDATA[The Identification of Persuasive Educational Message About Covid-19 Issue in New Media ]]>
<![CDATA[Mutia Rahmi Pratiwi]]>;
<![CDATA[Kheyene Molekandella Boer]]>;
<![CDATA[Teddy Dyatmika]]>;
<![CDATA[Amida Yusriana]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7663
<![CDATA[Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.]]>
<![CDATA[Implementation of Customer Communication to Maintain the Hospital Image from the Issues of Coviding Patients ]]>
<![CDATA[Rain Gunawan]]>;
<![CDATA[Muhammad Isnaini]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7667
<![CDATA[Accusations of hospitals that have taken Indiscipline’s actions on Covid-19 cases have many comments that’s appeared on social media like Twitter with the hashtag #BongkarMafiaCovidRS which reached 5,700 tweets. This study aims to examine the accusations of this issue, how the issue started and how to dismiss it. This research is a qualitative research using literature method. To complement the results of this study, the researcher also conducted interviews with several informants from medical personnel who worked in the hospital. Does the issue of coviding patients make the hospital's image worse? How is the hospital able to maintain the image of the hospital as a good health service facility amid accusations of coviding patients? The results of this study indicate that the developing issue is not based on facts, the hospital has clear SOPs and guidelines in carrying out covid-19 patient care. The hospital also conducts and implements customer communication to patients and patients' families before the procedure so that patients and families are well educated. Implementation of customer communication is one of the strategies that are believed to be able to maintain the hospital image and ward off accusations of the issue of coviding patients.]]>
<![CDATA[BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum ]]>
<![CDATA[David Randy]]>;
<![CDATA[Denik Iswardani Witarti]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.6802
<![CDATA[The news broadcasted on the BBC Great Debate places issues related to the referendum into two categories: our party (United Kingdom) and their party (European Union). According to Edelman’s news frame theory, BBC, through the BBC Great Debate program, creates specific perspectives by using particular words that influence the way audiences understand reality. This study explores the impact of the BBC ideology on frames of the EU referendum broadcasted on the BBC Great Debate and the changes in the Brits’ political attitudes. This research’s paradigm is constructivism with a qualitative approach, and the analytical method used is Edelman’s news frame analysis model. Based on the findings, despite numerous criticisms expressed by leading UK academics regarding BBC’s alignments with Leave campaigners in the first three months of the campaign, BBC continued to frame biased stories. The news packages broadcasted by the BBC were potentially designed to influence the Brits’ political decision, turning their vote from remain to leave the EU. However, a specific survey on the voters should be conducted to profoundly examine whether the BBC Great Debate had significantly changed their political decisions.]]>
<![CDATA[The Effectiveness of Interpersonal Communication Through Coaching Method For Employee In RSUD R. Syamsudin, SH ]]>
<![CDATA[Widiana Latifah]]>;
<![CDATA[Nani Nurani Muksin]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7022
<![CDATA[In the era of globalization marked by intense competition between hospitals, it is necessary to anticipate an increase in service quality on an ongoing basis in line with higher customer expectations for hospital services. Top management of RSUD R. Syamsudin, S.H. Sukabumi City has determined the policy of coaching method as a mean of interpersonal communication among the leader and staffs to increase the motivation and as part of the staff development efforts, since nowadays the hospital staffs are required to have high motivation to work to perform in health service. The purpose of this study was to determine how the effectiveness of interpersonal communication affects the success of the coaching method. This research was conducted using a qualitative descriptive method. Data were collected through in-depth interviews with two coaches and one coachee. The results showed that the effectiveness of interpersonal communication in the coaching method affected the success of the coaching process. Openness is marked by the coachee's willingness, to be honest, and open with the coach, empathy is carried out by active listening and clarifying, a supportive attitude is carried out through self-disclosure and powerful questions, a positive attitude is carried out by building trust and acceptance of positive thoughts and equality which is marked by eliminating the position subordinate superiors and the form of conversation in the form of dialogue and discussion. ]]>
<![CDATA[Identity and Interaction, A Glimpse into Persib WhatsApp Group ]]>
<![CDATA[Dimas Yudhistira]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7563
<![CDATA[Persib Bandung, an Indonesian professional football club, is the place where several identities are encountered. The specific place discussed in this article is a virtual place namely WhatsApp group. This research illustrates the form of virtual interaction among the players and managers. The interaction form is connected with the identity markers of the players. To illustrate the form of interaction in Persib’s WhatsApp group, I interviewed Persib’s social media manager. The aim of the questions is to uncover the activities inside the group. It makes this is a qualitative research. From the interview session, the data in the form of narration are discussed with the theory of identity, interaction, and social to find a meaning behind player’s responses towards messages from managers. As a result, Persib’s WhatsApp group is designed as a medium where the instructions are given. It shows that players’ understanding is influenced by their identity. The article finds the identity markers like age, race and experience enables the players to be more active in the group. However, identity markers like performance, which is seen as a salient aspect in football, do not guarantee the players to be more engaging in WhatsApp group.]]>
<![CDATA[MANAGEMENT OF ALTERNATIVE MEDIA KAWALCOVID19 AS A SOURCE OF INFORMATION DURING THE COVID-19 PANDEMIC ]]>
<![CDATA[Adi Wiguna]]>;
<![CDATA[Reni Nuraeni]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i2.8415
<![CDATA[The world is currently plagued by the Covid-19 pandemic. This situation causes the need for information as an essential thing for the public. KawalCOVID19 is one of the alternative media that contains information, education, and verification purposes regarding the Covid-19 pandemic in Indonesia, therefore good management of alternative media must be carried out by its managers. The purpose of this research is to find out how the management of KawalCOVID19 alternative media handles information about the Covid-19 pandemic. This research is a qualitative study with a descriptive method. The result of this study is that KawalCOVID19's alternative media management from the aspect of content, production, and distribution has a variety of unique features that distinguish it from mainstream media. In terms of content, KawalCOVID19 is neutral and offers a graphical display that makes it easier for readers to find out more information related to the Covid-19 pandemic. In the production aspect, the entire production process is carried out in full online collaboration of data, content, and technology teams. In the distribution aspect, KawalCOVID19 collaborates with various communities and NGOs, and uses social media to reach a wider audience. The management of KawalCOVID19 which is different from most other media, especially mainstream media during the pandemic shows that further studies are still viable regarding alternative media during the pandemic.]]>
<![CDATA[Foucault Dan Diskursus Media Siber ]]>
<![CDATA[Poppy Febriana]]>;
<![CDATA[Ratih Puspa]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i2.7713
<![CDATA[The availability of cybermedia offers many options that vary for discovering and consuming information similar to the ability to generate it. Cybermedia has also given rise to new methods for people to interact and build relationships in society, posing problems for researchers in the communication study field, particularly in dissecting new kinds of multi-modal communication. The research objective is to learn more about how Michel Foucault's discourse analysis applies to the cybermedia discourse. The findings of this study show that Foucault's notions, as found in The Birth of the Clinic, The Archeology of Knowledge, and Technology of the Self, are still relevant in addressing the difficulties of cybermedia research. The Foucaultian approach to social media focuses on sharing processes, which are the foundation of social media. Another aspect of Foucault's media philosophy is "constant awareness and visibility."]]>
<![CDATA[Effectiveness of Marketing 4.0 in the World of Online Advertising ]]>
<![CDATA[Alyssa Melita Rahmat]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i2.8416
<![CDATA[The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity. Marketing has evolved in 4 eras; each era has its own distinctive and focus. Throughout this marketing revolution, online advertising has effectively been one of the best tools that significantly affect the relationship between consumers and the company. Very few studies have analyzed the effectiveness of Marketing 4.0 that combines online and offline strategy in the advertisement world and developing countries like Indonesia. Therefore, using the method of meta-synthesis aggregative as a systematic review, this study aims to dig deeper into the effectiveness of Marketing 4.0 in advertising, especially online advertising in developing countries, such as Indonesia, and how it may affect the future society or Society 5.0. This study believed that using online advertising in Marketing 4.0 is an effective way to communicate with the consumers; however, some variables should be analyzed in knowing the effectiveness of online advertising. In the future, more studies should also be done in the developing countries context so that marketers can better know how to make an advertisement.]]>
<![CDATA[The Implementation of IMC Tools on Marketing Communication in Niche Market @kedaionyi During Covid-19 Pandemic ]]>
<![CDATA[Andariesta Adhani Panggita]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i2.8100
<![CDATA[Covid-19 pandemic has been for almost two years. However, this pandemic is also turning the business flow into an online business, including Mataram city. Various type of online businesses has helped people to support their needs during the Covid-19 pandemic. One of them is Kedai Onyi, the niche market type in food catering with a low budget. The owners offer and develop the business on social media. The purpose of this research is to analyze and describe the implementation of online marketing communication used by the owner of Kedai Onyi based on the Integrated Marketing Communication (IMC) tools concept. This research is qualitative research with a descriptive method. The result of this research shows us that Kedai Onyi has implemented several IMC tools on its online business. But, the implementation is still not applied to the maximum level.]]>
