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MediaTor: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Arjuna Subject : -
Articles 410 Documents
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The Utilization of Digital Communication Media Genre Radio in Successful BKKBN Programs yasha langitta setiawan; Puryanto Puryanto; Januardi Nasir
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8417

Abstract

The development of communication technologies has changed people's lives who are now more likely to use Internet-based or digital communication media. BKKBN West Sumatra is a government agency which innovates by using digital media called "GenRe Radio." This study aims to examine the use of the digital radio communication media genre in population programs, family planning, and family development and analyse the communication process performed by genre radio in the content of broadcasting programs. The research method used is a qualitative method based on a case study. The sample collection technique in this study was based on purposive sampling techniques. Informants in this study amounted to six people. This research shows that BKKBN uses digital radio communication media to transmit information about population, family planning, and family development in western Sumatra. The utilization of the digital radio communication media genre can increase the use of birth control and the suitable age to marry. Information and inducements to attract listeners are conveyed through the official Instagram post @genreradio107.9fm. The public can also participate in interactive talk show broadcast programs.
Service Communication On Unisba Student Satisfaction During The Covid-19 Pandemic Tresna Wiwitan; Mohammad Subur Drajat; Nurrahmawati Nurrahmawati
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8327

Abstract

One of the indicators of stakeholder assessment of higher education institutions is the service factor provided by the institution.  Online lectures and lecturer services – educators to students – are part of the communication services that Unisba provides to its students. Student dissatisfaction with the services that faculties and universities provide is usually conveyed on social media and it can be a boomerang effect for Unisba. Customer Relationship Management (CRM) is a form of service communication that is based on building relationships with customers.  The purpose of this study was to determine and analyze the effect of service communication on student satisfaction. This study uses quantitative analysis method to test the influences. The population is Unisba strata-1 (S1) active students in the 2020/2021 academic year, totaling 12,854 students.  To determine the sample size, the authors used the Slovin formula with a margin of error of 0.09 and the number of samples is 132 students.  The sampling technique that the authors used was the stratified probability one. The data analysis that we used was simple linear regression to see the influence of people, process, and technology aspects on Unisba student satisfaction.  The research results show that human, process, and information technology aspects have a significant influence on Unisba student satisfaction.
PARENTING EDUCATION AND COMMUNICATION OF GENDER EQUALITY PERSUASION IN THE FAMILY ON @LATIHATI Nurul Ifadhah; Irwansyah Irwansyah
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8124

Abstract

Internet technology innovations significantly influence various aspects of people's lives, including families. The presence of internet communication technology through New Media can educate and even persuasion the community through parenting content. Through this research, researchers describe the phenomenon of parenting education on social media, especially the Instagram platform through @latihati accounts that not only present psychological messages for the growth and development of children but also describe the importance of the presence of the role of adult men and women - in the family frame called Father and Mother. In presenting the message on @latihati, the author saw a spirit of gender equality carried out to maximize the learning pattern. An issue that is still rife in families in Indonesia where the role of mothers looks more dominant, according to un data in 2020. Through a qualitative research approach with discourse analysis, the author presents parenting education on Instagram @latihati. This was conducted through the technique of collecting interview data of @latihati account owner and observation of @latihati content whose message content is based on images and text. The purpose of this research is to prove that persuasive communication involving elements of affection- cognition consistency can lead to attitude change in equal parenting between mother’s and father’s roles as a family. 
Exploitation & Social Discrimination Portrayed in the Joker Movie (2019): A Study of Class Analysis Andi Farid Baharuddin; Amelia Novita Gosal
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.6482

Abstract

Film is a cultural instrument that can educate people. Through an interesting film, people can activate their intellectualisation in seeing the social situation that occurred in the film. This research examines Joker (2019) a movie containing the discourse ofexploitation  and the social discrimination system related to this era. In this study, researchers elaborate (1) what forms of exploitation and social discrimination does the Joker film have?; and (2)  what are the impacts of the exploitation and social discrimination in the film. The research method used is qualitative. Then in collecting data, the researchers first classify three types of data, namely primary  data, secondary data, and supporting data. These three data are an effort to strengthen the arguments of this study. Furthermore, to analyze the research problem above, the researchers use one of the branches of the sociological theory of Marxism, namely class contradiction analysis and also the theory of communication science called critical discourse analysis to analyse the issue of news media coverage in this film. The results of this study indicate that the form of exploitation and social discrimination in the Joker film is divided into three areas, namely (1) the Health Sector, (2) the Labor Sector and (3) the Media News Sector.
Gen Z's Reception of Covid-19 Information on Digital Media Ratri Rizki Kusumalestari; Arba’iyah Satriani; Andalusia Neneng Permatasari; Millenia Anjani; Nova N. Nadifah
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8387

Abstract

Qualitative studies regarding the reception or reception of Generation Z on Covid-19 information in Indonesia have not been widely carried out. As a generation that was born and grew up with digital technology that is developing very quickly, Gen Z has different characteristics from other generations. Gen Z's acceptance of information related to Covid-19 is one of the important things to assess regarding their potential role and quantity. This study aims to explore Gen-Z's acceptance of Covid-19 information in digital media with a qualitative approach to reception analysis. Data were obtained through FGDs and in-depth interviews. Research findings show that Gen Z prefers access to information that is fast-paced and practical; have a preference for news that is more relaxed, positive and informative; have adequate information literacy to identify hoaxes and perform fact checks; and has a reading position of negotiation and opposition with diverse behavior, but not hegemony-dominant.  The results of this study contribute to the qualitative data of Gen-Z reception of Covid-19 information among the available quantitative data.
Representation of Fat Women in Wolipop.detik.com and Liputan6.com: A Sara Mill's Analysis Perspective Rissa Amanda
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8166

Abstract

Having an ideal body is a common opinion and stereotype of women's society. They are competing to achieve it all because it is also supported by the depiction of the massive mass media with advertisements that place beautiful and slim women as actors. However, on the other hand, not all women have an ideal body shape like fat women who always get unfair behavior from the dominant society. They become a subculture group that must fight against negative stigma to get justice. It is rare for women to be portrayed positively by the mass media. Using Sara Mills' critical discourse analysis, the writer wants to see how the representation of  fat women at Wolipop.detik.com and Liputan6.com online media through three articles selected from each. This study uses a qualitative descriptive approach. The results show that these two media put writer-reader positions in place that see obese women as a subculture group struggling in the dominant society. However, many are brave enough to speak up nowadays, especially on social media. Wolipop.detik.com places more obese women as subjects, while for Liputan6.com women are told more as objects. These two media are still lack of Indonesian fat women positive stories, meaning that they still adhere to the dominant discourse and values.
CITY RESIDENTS' EXPECTATION FOR PERSUASIVE DAKWAH (A Study in Cimahi City) Bambang Saiful Ma'arif; umar yusuf; Suliadi Suliadi; Parihat Parihat; Seviyenti Fikroh
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.7147

Abstract

This paper is the result of research on 'Mapping  the  Profile  of Persuasive Da’wah Agenda in Cimahi City'. Cimahi is the smallest city in Indonesia with 3 sub-districts, known as a center for "creative animation." Cimahi residents have various livelihoods, such as laborers, traders, military and civil servants. Good da'wah is delivered based on reliable information, but until now no data has been obtained about the profile of persuasive da'wah in Cimahi City. This research is a survey conducted on 399 respondents with a multistage random sampling technique. The results of the research are as follows: 1) Da'wah actors need to consider the socio-demographic conditions of Cimahi City residents in designing their activities to achieve da'wah objectives optimally; 2) The average residents of Cimahi City has the habit of participating in intense religious activities, especially the Qur’an recitation; 3) Residents of Cimahi City respond positively to da'wah figures, da'wah themes, and da’wah  media; and 4) Residents of Cimahi city have their expectation for da'wah beyond bil-lisan or oral speech, especially recitation, which is seen as being able to increase religious knowledge, religious appreciation and encourage congregational religious practice. They hope da’wah activities can expand to bil-hal (action) on matters such as health, entrepreneurship and community empowerment. Da'wah is persuasive if people like, accept and practice its message. The more preferred/accepted a da'wah, the more persuasive it is.
Gotong Royong Reflection in The Content of GOTO Advertising at Youtube Rustono Farady Marta; Natasia Angreani; Mikhael Wijaya; Nani Kurniasari; Mercedes Amanda
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9499

Abstract

This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analysis helps us to explain the Hofstede six cultural dimensions through the mixture of visual and audio found in GOTO's. In order the emphasize the “Gotong Royong” culture, by using Philip Mayring Qualitative Content Analysis, the video was divided into parts that represent the audio and visual elements, GoTo's video tries to show a cultural message that is "Gotong Royong" which is the culture of Indonesia. This research found that GOTO implemented their 'Gotong Royong' motto and combined it with the goal of establishing GOTO, which is to increase the country's economic growth.
The Implication Of Social Media Toward College Students’ Online Behavior In Bandung Indri Utami Sumaryanti; Jannah Yuniar
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.8845

Abstract

In Indonesia, there has been an increasing amount of internet usage. Computer Mediated Communication (CMC) is a form of communication held between two people or more and a computer as the media. While 92,1 % of internet users in Indonesia are college students, it is important to investigate the impact of social media toward their behavior since internet can bring both positive and negative impacts. In this research, 483 college students in Bandung were asked about their Social Network Sites behavior through a structured interview. The data analysis used was MaxQDA software in order to gain the themes. The result of this study discovered that 47% of the participants used social media for more than 6 hours a day. Their top purposes of using social media were communication, entertainment, and information searching. While high social media use is related to social media addiction and several behaviors that might lead to mental health issues, it is possible that this escalation resulted from the Covid-19 pandemic.
Analisis Wacana Kritis Pemberitaan Penolakan Tambang Andesit di Desa Wadas pada Tempo.co Abdi Sri Kuncoro
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9522

Abstract

This study explains the dimension of the Teun A van Dijk model in online text news entitled "Rejecting the Andesite Mining in Wadas Village" by Tempo.co. Tempo's online newspaper provided survey data and data sources in text news entitled Rejecting the Andesite Mining in Wadas Village. The data collection technique in this research is used a descriptive-analytical documentation method with a critical discourse analytical approach of the Teun A van Dijk models. Investigation in Teun Van Djik's theory consists of three dimensions. Those three dimensions are superstructure, macrostructure, and microstructure dimensions. The superstructure dimension is about text consistency and schematization. The macro-structural dimension of Van Dijk's critical discourse analysis of the model discusses the problem: the discussion of the inhabitants of the village of Wadas refusing to mine andesite in their area. The microstructure dimension is background, detail, Intent, premise, sentence form (passive and active clauses), coherence (additive/additive coherence, causal coherence, and contrast coherence), pronouns (they and our pronouns), lexicons, graphics, and metaphors.

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