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MediaTor: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Arjuna Subject : -
Articles 410 Documents
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PERPSPEKTIF HUMAN RELATION DALAM PENYELESAIKAN KONFLIK OLEH SERIKAT PEKERJA PADA INDUSTRI PARIWISATA DI KABUPATEN BADUNG Haes, Putri Ekaresty; Joniarta, I Wayan
MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i1.5636

Abstract

This article discussed conflicts that occurred in the tourism industry. The techniques of collecting data that used were through observation, unstructured interviews and documentation. While the data analysis technique used several stages, namely the stages of data reduction, data display and conclusions and verification. The results of the study stated that (1) conflicts that occur in the industry are internal conflicts, this dispute appeared because of the failure of two parties (workers and management or between units) in conveying thoughts, ideas, feelings and actions to the cause of not achieving equality of meaning (mutual understanding) resulted in wrong perceptions between both parties. The difference in meaning in the message conveyed occurs because there were different interpretations between communication style (2) transformational leadership can support the presence of internal conflict in organizations. (3) Several cases of internal conflict that occur in the industry discussed at LKB is an institution that aims to create an atmosphere of effective organizational communication and a conducive work climate.
Budaya Inklusif dalam Komunikasi Pendidikan Anak (Stud Etnografi Komunikasi pada Sekolah Dasar Inklusif di Bandung) Ike Junita Triwardhani
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6873

Abstract

Inclusive education is education for all; it is a form of resistance to discriminatory treatment in education through the provision of effective education for all children. In inclusive schools, children with normal conditions will learn together with special needs children. Normal students in inclusive schools will learn to build sensitivity and develop their social intelligence, while students with special needs learn to build confidence and develop more of their abilities. This paper aims to analyze and map the cultural development in the implementation of inclusive education for children. The case chosen is an inclusive school in Bandung which implements inclusive education. This paper uses ethnographic of communication method by tracking communication patterns established from the interactions of actors in a community group, namely communication between normal students and special needs students in inclusive schools. Field data explain that the interaction process results in an inclusive culture that develops in schools. The results show that inclusive cultures built are giving opportunities and trust, helping spontaneously, reminding each other, respecting personalities, building discipline, developing tolerance, and carrying out all activities based on religious precepts. The culture built in an inclusive school produces harmony in the implementation of learning by accommodating the diverse needs of students.
Identity on Private Universities’ Billboards in Yogyakarta Irene Santika Vidiadari
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6519

Abstract

This research discusses identity as the visual means of private universities to attract prospective students. The data was collected by documenting billboard advertisements located on the arterial road of the City of Yogyakarta that contain visual and linguistic aspects. The gathered data are four billboards of private universities. Applying the multimodal analysis of Gunther Kress and Theo van Leeuwen, this study examines the billboard text to understand the visual and linguistic aspects as well as the relation between them to construct the commodification of education discourses. This research has found that identity becomes a highlighted aspect of the billboards of private universities. The visualization of the identity appears as on physical characters and attributes wore by the students or the models. There are three identities generally appearing, (1) university identity, through the alma mater jacket; (2) tribal/ethnic identity, through the physical appearance of the models; and (3) religious identity, through the fashion style. The slogans—e.g. ‘Welcome, the Smart and Humanist Generation’ and Excellent, Inclusive, Humanist, [with] Integrity’—written on the billboards, from the perspective of linguistic, represent the ideology of the educational institutions. The slogan is not only an enhancer but also a means to build and modify the meaning of the advertisement.  Furthermore, it also becomes the representation of what kind of higher-education services are offered by the institution. The modification of the message through identity issues shows exclusivity, while the cultural identity indicates the inclusivity on the campus.
HIJRAHTAINMENT: COMPOSING PIETY AND PROFANE AS COMMODIFICATION OF RELIGION BY MEDIA Ratri Rizki Kusumalestari
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6610

Abstract

According to the constructionism paradigm in communication and media theory, social reality is constructed by the media based on its ideology. The media construct various realities in the real world into a second reality. One of them is the rise of artists who explore Islam and decide to "emigrate" or “hijrah.” Using the Murray Edelman framing method, this study explores how online media okezone.com, detik.com, and tribunnews.com frame the hijrah phenomenon of  Indonesian artists in entertainment packages and bring up the term hijrahtainment. The results of this study show that the media construct two frames, namely the ideal millennial frame and the piety and profane frame. The categorisation from the three online media offers religion commodification in the frame of piety, mixing with profanity like entertainment.
Optimization Instagram Content as @gokampusofficial Brand Communication Medium Gloria Violita Manurung; Rewindinar Rewindinar; Rustono Farady Marta
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6402

Abstract

Instagram is one of the popular social media companies used as a medium for brand communication. Instagram has a role in reaching the company's target audience more widely and unlimitedly. One company which uses Instagram as a medium in the brand communication strategy is GoKampus. GoKampus is a new application-based company where the target audience is the majority of Instagram users. This research was conducted to discover how GoKampus optimizes Instagram in the form of video content created as an effort to introduce their brand to Instagram users who are their target audiences. This study uses a qualitative content analysis method by analyzing the content on four series of videos on the @gokampusofficial Instagram account. The study focuses on four categories of video content, specifically 1) message content explaining the Instant Approval feature, 2) message content explaining the GoKampus brand identity, 3) written captions, and 4) the number of viewers and comments. The results show that the series of video content having been created was able to create brand awareness of the GoKampus; however, it was not optimal enough in building brand engagement from its followers. Therefore, this can be examined from the small number of comments and the number of viewers.
Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale) Rezki Pratami; Afrina Sari
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6090

Abstract

This article examines PT. Shopee Indonesia's strategy in increasing sales with Korean celebrity brand ambassadors. Theory used is the integrated marketing communication theory by Kotler & Armstrong (2008) and brand ambassador concept owned by Rossita & Percy (2005). Data analysis is with observation, documentation and interviews of 4 informants by applying case study methods. The results showed choosing GFRIEND as the brand ambassador of Shopee 11.11 Big Sale campaign resulted in the sale of 70 million items sold on November 11, 2019, and sales tripled in the first hour compared to 2018. By running four of eight integrated marketing communication models by Kotler & Armstrong (2008) such as sales promotion, advertising, interactive marketing, and also events and experiences conducted through both mass media, online media, and social media resulted in a third quarter achievement of 2019 PT. Shopee Indonesia increased by 261,1% or equivalent to 257,2 million dollars, as well as Gross Merchandising Value (GMV) of 69,9% or equivalent to 4,6 billion dollars compared to 2018. This means that making GFRIEND as a brand ambassador Shopee 11.11 Big Sales is the right strategy and successfully brings PT. Shopee Indonesia to a significant increase in sales.
Reviewing Gadamer's Hermeneutics in Communication Studies Bayujati Prakoso
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.5981

Abstract

Hermeneutics is a theory and method of interpretation. Originally, Hermeneutics was used to interpret scripture, such as the Bible. Now, as time goes by, Hermeneutics was not only used to interpret the scriptures but other general texts. It is in the study of communication relating to the message (meaning), allowing relevance to Hermeneutics' emergence as a message interpretation approach. This is because a text is a medium to convey a communication message. This article aims to explain that there is a potential for Hermeneutics in contemporary communication studies. The focus of this article review is Gadamer's Hermeneutics. It is an effort to improve communication studies' knowledge, besides, to study in Indonesia on Content Analysis, Framing Analysis, and Critical Discourse Analysis (CDA). This article found that the study of hermeneutics studies has not been widely used to analyze communication issues & contemporary media. In this context, Hermeneutics requires an understanding of an interpretive dialogue that does not end up in communication (messages). Then, Hermeneutics can be used to gain a Hermeneutics understanding and to interpret texts, such as magazines, books, poems, speeches, songs, movies, reports, documents/articles, or news texts in print or online. This will be a starting point of hermeneutics to understand the reality of communication phenomena
The Role of Communication in Organizational Conflict Management at PT. Sinar Makmur Nusa Tenggara Yovita Marsha Listyono
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6094

Abstract

The sales team of PT. Sinar Makmur Timur, Nusa Tenggara area was formed in May 2019 and has been by the company standards in October 2019. In January 2020, the first conflict arose with the absence of the Sales Division during the morning briefing. Then the other conflicts have sprung up between the Sales Division and Area Sales Manager. This research focuses on the role of communication in organizational conflict management, especially the conflict between the Area Sales Manager and the Sales Division at PT. Sinar Makmur Timur Nusa Tenggara area. The approach to this research is a qualitative approach with a case study method. The results insulted that (1) the conflict is caused by the Sales Division which didn’t implement the Standard Operating Procedure (SOP). (2) The conflict resolution uses the team management style from R. Blake & Mouton, the collaborative style from Thomas & Kilmann conflict management, and the integrative negotiation. (3) Communication plays a role in conflict management at PT. Sinar Makmur Timur Nusa Tenggara as the conflict itself as well as a means of conflict resolution. (4) The organizational communication approach in PT. The Sinar Makmur Timur Nusa Tenggara area is a classic approach.
Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals Rizky Wulan Ramadhani; Fajar Rizali Rakhman; Edy Prihantoro
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6499

Abstract

Indonesia signed the Sustainable Development Goals (SDGs) in 2015. Joko Widodo and Jusuf Kalla proposed Nawacita as a national development goal that must be achieved. Nawacita and SDGs have similarities that involve mass media. TVRI has an extensive network to implement Nawacita and SDGs through a development communication strategy as communication planning and communication management in disseminating messages to invite the community to be involved in development. This study aims to determine the development communication strategy of TVRI in implementing Nawacita and SDGs. Qualitative research methods by conducting interviews and documentation of various sources. From the research results it is known that the media can help to implement Nawacita and SDGs. In this case, TVRI as media that participates in helping the success of the government's role in implementing Nawacita and SDGs in Indonesia using development communication strategies, namely: media-based strategy by using national and local stations, Monitor magazine, new media (website www.tvri.go.id, Instagram @tvrinasional, Twitter @TVRINasional, Facebook TVRI Nasional, Youtube TVRI Nasional and the TVRI Klik application), instructional design strategies (internal and external training), participatory strategies (audience journalism and institutional visits) and marketing strategies (programs and collaborations) that are tailored to the values of Nawacita and SDGs
The Agenda Setting of Corona: Analysis of the Corona Dissemination Impact on the Community Muhammad Qadaruddin Abdullah; Nahrul Hayat; Abd. Rahman
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6302

Abstract

This study is based on news dissemination about the Corona Virus Disease 2019, COVID-19, as a global pandemic. The massive amount of coronavirus news dissemination provokes the audiences to behave inappropriately. This study uses the theory of agenda-setting, which elaborates on the process of forming opinion in national television media. After that, the theory of media exposure is used to analyze the impact of exposure to the COVID-19 dissemination on social media. The research method used is a combination of qualitative and quantitative methods, namely, survey and interview in social media that is on the WhatsApp group of students and lecturers in the Province of South Sulawesi. The results of this study; First, the process of forming an opinion by the public media has not done proportionally, the information dissemination of the coronavirus had covered the dissemination of other important cases, such as the legal and corruption issues. Second, the effect of the COVID-19 news dissemination on social media not only had an impact on people's health but also a multi-effect toward the economic, religious, and psychological condition. The multi-dimensional impacts are responsible for setting the exposure of COVID-19 news dissemination as the single issue that makes the diversion of opinion and other issues occurred, such as legal and corruption cases which are no longer being a public talk.

Page 36 of 41 | Total Record : 410

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