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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 403 Documents
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USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS Mira Maharani; Ikhtiara Mahreta
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1618

Abstract

The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.
THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA Andhalia Liza Marie; Tri Djoko Sulistiyo; Rizkita Nurauwel
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1619

Abstract

The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.
EFFORTS TO IMPROVE WORK DISCIPLINE AND ISLAMIC WORK ETHICS WITH WOMEN'S LEADERSHIP ROLES: EFFORTS TO IMPROVE WORK DISCIPLINE AND ISLAMIC WORK ETHICS WITH WOMEN'S LEADERSHIP ROLES Musoli Musoli; Seto Satriyo Bayu Aji
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1621

Abstract

The purpose of this research is to empirically study employee perceptions of their work in working in micro, small and medium enterprises (MSMEs). The research design uses a quantitative approach through research instruments. The unit of analysis in this study is MSME employees in Yogyakarta who have worked for at least 1 year. Data were collected through face-to-face distribution by researchers with Purposive sampling technique was used to collect this research sample. The total respondents in this study are 138 who are employees of MSMEs in the Special Region of Yogyakarta. This study shows that female leadership has a significant positive effect on Islamic work ethics. The empirical findings also show a significant positive effect of female leadership on work discipline and Islamic work ethics has a significant positive effect on work discipline.
THE EFFECT OF SERVICE QUALITY IN ENHANCING CONSUMER SATISFACTION Azis Nur Alamsyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1622

Abstract

This article reviews the mechanism of sharia leasing, as well as its implementation in the joints of life. This review aims to provide an overview of the activities, mechanisms, and implementation of the sharia leasing mechanism through learning conducted at Muhammadiyah Purwokerto University in the Management Information System course. This type of research is qualitative research because it does not contain elements of numerical analysis and this research method is legal because the author chooses to use the National Sharia Council fatwa as a legal provision for solving the problem. The analysis and conclusions are based on the legal basis. In addition, the author also uses a series of books and literature related to the topic under review, including fatwas as data collection. The measuring instrument in this research uses DSN-MUI fatwas related to the topic, especially in knowing the law of leasing from the perspective of Islamic law. The process of implementation is reviewed on the system and mechanism of Islamic leasing that uses Islamic principles in it. The description and laws that apply in it show that this application is important to be considered and implemented by Islamic leasing. Therefore, a measuring tool is needed to find out which boundaries should be used in its implem entation.
E-BANKING APPLICATION INFORMATION SYSTEM IN SHARIA BANK: Sharia Banking, Information System, E-Banking Novi Sofwatunnisa; Muizz Doni Kurniawan; Muhammad Ilhan Manzis; Hardian Rifanza; Suryo Budi Santoso
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1625

Abstract

The purpose of this study is to determine the management information system used to implement the use of E-banking at Islamic banks using digital technology in the form of gadgets or smartphones. Islamic economic growth has entered Indonesia's broad economic policy framework, so that sharia-based banking has become the driving force for the development of traditional banks. In carrying out its activities, Islamic banks utilize information technology to form and create systems in Islamic banking, namely a special application that can facilitate transaction procedures for customers so that Islamic banks can be said to be relatively good at applying technology.
THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers) Tatu Nur Ajizah; Arief Teguh Nugroho
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1631

Abstract

Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. This study discovered that there is a direct and significant positive effect of shopping lifestyle on positive emotion in TikTok Shop customers, that there is no significant effect of hedonic shopping motivation on impulse buying in TikTok Shop customers, and that the role of positive emotion as a mediator of shopping lifestyle for impulse buying in TikTok Shop customers has no significant.
EXECUTIVE INFORMATION SYSTEM ON STOCK TRADING IN JAKARTA ISLAMIC INDEX (JII) : Executive Information System Indah Firliyani; Karin Sukma Dhiana; Zerlinda Zsa Zsa Zabrina; Suryo Budi Santoso
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1636

Abstract

This study will examine the effect of executive information systems on stock price trading in the Jakarta Islamic Index (JII). Testing this research using library research techniques (Library Research) which is descriptive. Which in this study uses supporting data from previous studies. The results of the study show that the executive information system (SIE) has a significant effect on the trading price of share listed on the Jakarta Islamic Index (JII).
THE INFLUENCE OF CREATIVE AND INNOVATIVE WORK CULTURE ON ALYA TANI'S ENTREPRENEURSHIP Eman Sulaeman; Alya Abidatul Maula; Delis Kartikawati; Eva Amalia Nuralifah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1676

Abstract

The purpose of this study was to analyze the influence of a creative and innovative work culture on Alya Tani's entrepreneurship. The research method used is a qualitative research method using interviews and literature. In qualitative research methods, researchers interview respondents to get information directly from them. Besides that, the researcher also used the library method to collect information about the research topic from the literature. From the results of the analysis, it was found that the Alya Tani agricultural medicine kiosk is a place that provides safe and quality agricultural medicinal products, and its employees have high creativity so as to provide consulting services that are successful in solving customer plant pest problems. They also focus on maintaining product quality and services that satisfy consumers.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON THE DECISION TO VISIT AT RUMAH SERABI 74 LARANGAN, TANGERANG CITY, BANTEN PROVINCE Reno Catelya Dira Oktavia; Linda Desafitri RB
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1704

Abstract

The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, INTELLECTUAL CAPITAL, AND WORK ENVIRONMENT ON THE PERFORMANCE OF BAWASLU EMPLOYEES OF PASURUAN REGENCY Mokhamad Alfian Fahmi; Eva Mufidah; M. Tahajjudi Ghifary
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BAWASLU Pasuruan Regency is an institution that monitors election implementation, handles complaints, and overcomes administrative violations, election crimes, and ethics. This study analyzes the effect of Transformational Leadership, Intellectual Capital, and Work Environment on the performance of Bawaslu Employees. In a sample of 40 respondents, the quantitative approach involves Instrument Test, Classical Assumption Test, Multiple Linear Regression, and Hypothesis Test. The results show that Transformational Leadership, Intellectual Capital, and Work Environment have a significant impact on the performance of Bawaslu employees. Transformational Leadership and Intellectual Capital have a significant effect, while the Work Environment also has an effect with a significance value lower than the threshold of 0.05. These findings reinforce the role of these factors in improving the performance of Pasuruan Regency Bawaslu employees.

Page 34 of 41 | Total Record : 403

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