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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 403 Documents
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DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.
FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS ON MSMES IN BELITUNG Patria Gantara; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Utami
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine analyzing the effect Factors Influencing Consumer Purchase Decisions on MSMEs in Belitung such as of Corporate Social Responsibility (CSR), social media marketing, store environment and perceived value. The population to be studied is all SMEs in Belitung and the sample in this study is 110 respondents from all SMEs in Belitung with data collection techniques using a questionnaire. Data analysis using the SPSS 25.0 application with various tests carried out such as validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing through T and F tests, and the coefficient of determination test was carried out. The results of the study found that Corporate Social Responsibility, Social Media Marketing, Store Environment and Perceived Value had a positive and significant effect on Purchase Decisions for SMEs in Belitung
DECISION MAKING TO INVEST IDXHIDIV 20 STOCK WITH FUNDAMENTAL ANALYSIS Choirun Nisful Laili; Lik Anah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i1.1558

Abstract

Investing in Capital Market requires fundamental and technical analysis. For long-term oriented investors aimed to obtain dividends every year, it require an analysis of companies that are consistent in dividend distribution, which can be seen in IDXHIDIV20. The data population was a company registered in IDXHIDIV20. The data sample is determined by purposive sampling method. The results showed that ASII, HMSP, INDF, INTP, TLKM, UNTR, UNVR meet the sample criteria. The fundamental analysis showed that the highest average ROE is UNVR, the lowest average DER is INTP, the highest average of DPR is INTP, the highest average of DPS is UNTR, the highest average of EPS is UNTR, and the lowest average of PER is UNTR. Meanwhile, based on stock valuation, INDF still in the undervalued category (PER <15x, PBV <1). There were two issuers with undervalued PER categories, namely UNTR and ASII.
THE ANALYSIS OF DIGITAL MARKETING IN EFFORTS TO IMPROVE COMPETITIVE ADVANTAGES IN MSMEs Winaika Irawati; Rohmad Prio Santoso
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of the research is to find out, 1) the effect of implementing digital marketing through interactive indicators on competitive advantage, 2) the effect of implementing digital marketing through incentive program indicators on competitive advantage, 3) the effect of implementing digital marketing through site design indicators on competitive advantage. 4) the effect of applying digital marketing through cost/transaction indicators on competitive advantage This research is a quantitative research, which uses multiple linear regression analysis as its approach. The research population is culinary business actors in the sugarcane area of ??Sokosari. The research sample was 30 respondents. The research findings show: digital marketing indicators, namely interactive, incentive programs, site design, cost/transactions have partial or simultaneous effects on competitive advantage in the culinary business of the Sokosari area. seen from the simultaneous test where sig 0.00 <0.05
THE INFLUENCE OF THE AMOUNT OF COFFEE PRODUCTION, VALUE EXCHANGE AND INFLATION ON COFFEE EXPORTS INDONESIA 2016—2020 Dian Rizky Amelia; Antoni Ludfi Arifin; Eric Hermawan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

THE INFLUENCE OF THE AMOUNT OF COFFEE PRODUCTION, VALUE EXCHANGE AND INFLATION ON COFFEE EXPORTS INDONESIA 2016—2020
GROSS OPERATING PROFIT (GOP) ACHIEVEMENT POSITIVE STRATEGY IN THE NEW NORMAL ERA (Case Study at Swiss Belresidences Hotel Kalibata Jakarta): Case Study at Swiss Belresidences Hotel Kalibata Jakarta Dede Fahruroji
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1595

Abstract

The COVID-19 pandemic has impacted various sectors of life, including the hotel business. Due to restrictions on community mobility resulting in a decrease in room occupancy rates, MICE (Meeting, Incentive, Convention, and Exhibition), and the provision of social events at the Swiss Belresidence Hotel Kalibata Jakarta. This decrease can have an impact on decreasing hotel revenues which can affect the acquisition of Gross Operating Profit (GOP) which is calculated by revenue minus costs and expenses that must still be paid. This study aims to analyze the achievement of Gross Operating Profit (GOP) during the pandemic and predict it for the next 5 years, as well as formulate a strategy so that the GOP obtained is in accordance with the target. The data in this study were obtained by SWOT analysis through observation, interviews and documentation. Informants in this study are financial statements and hotel management. The data analysis technique in this study used qualitative descriptive. The results of this study are strategies that can be formulated for Swiss-Belresidences Kalibata Hotel, such as implementing a strategy of utilizing green areas in the hotel, offering attractive promos with complete facilities and easy transportation access. So the GOP for 2021 and predictions for the next 5 years GOP obtained are positive with an average growth of around 11.39 percent.
THE INFLUENCE OF CLOTHING ONLINE MARKETING ON PURCHASE DECISIONS IN ONLINE SHOPEE APPLICATIONS IN STUDENTS OF TRISAKTI TOURISM INSTITUTE Mimi Enggriani; Triana Rosalina Dewi; Faiza Rachim
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1596

Abstract

This study aims to determine the effect of online clothing marketing on purchasing decisions in the Shopee online application for Trisakti Tourism Institute students. This type of research is descriptive quantitative with simple regression analysis method and sampling by random sampling. The number of samples is 100 0 people. The results of the study show that clothing online marketing has a significant effect on purchasing decisions in the Shopee online application. Online clothing marketing has a significant impact on the purchasing decisions of Trisakti Institute of Tourism students because of the ease of accessing online stores via mobile devices, providing a wider selection, promotions and discounts, product reviews and ratings, and the ability to easily share information with friends through social media.
THE INFLUENCE OF INSTAGRAM CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN STUDENTS OF THE TRISAKTI TOURISM INSTITUTE Anita Swantari; Haryo Wicaksono; Pramudito Pramudito
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1597

Abstract

This study aims to determine the effect of celebrity endorsements on Instagram on the buying interest of Trisakti Tourism Institute students. This research is a qualitative research that is quantified through a simple regression method. The population in this study were all Trisakti STP students, while the sample consisted of 100 respondents. The sampling technique used is accidental sampling. Data collection techniques by distributing questionnaires with a Likert scale. The results showed that celebrity endorsements on Instagram had a significant effect on the buying interest of Trisakti Tourism Institute students. Instagram celebrity endorsements significantly affect purchase intention among Trisakti Tourism Institute students because of their positive perceptions of Instagram celebrities as endorsers, their reputation and popularity, and the ease with which celebrities promote products or services on social media.
The Influence of Work-Life Balance on Employee Performance (Empirical Study at Telkomsel Regional Sumbagsel Office): (Empirical Study at Telkomsel Regional Sumbagsel Office) Muhammad Brian Valery; Parama Santati; Muhammad Ichsan Hadjri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1601

Abstract

This study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid working.
STRATEGY TO REDUCE COAL HAULING CYCLE TIME TO INCREASE THE PRODUCTIVITY IN PT ADARO INDONESIA Jil Helga; Yuanita Handayati; Adirizal Nizar
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1605

Abstract

PT Adaro Indonesia (AI) is one of the largest thermal coal producers in Indonesia with production of around 40-50 million tons per year. AI’s mine business processes are managing mining production operations and selling to customers. To transport coal from production sites to sales points, AI travels by land and river. This paper will focus on transportation by land. Land coal transportation is carried out from the Stockpile/ROM (run-of-mine) to the Barito River Port in Kelanis Dedicated Coal Terminal using a coal trailer with capacity of 140-ton through dedicated hauling road along 86 km. one coal hauling cycle takes approximately five hours. It includes loading time in the stockpile, hauling time, weighing time on the weighing bridge and dumping time at Kelanis, then back to the Stockpile. In the period of January – April 2022, the average hauling cycle time is 5 hours 14 minutes which means exceeding the agreed time at the beginning of the year which was 5 hours. This has an impact on the non-achievement of sales target in the period that ultimately has an impact on not achieving the company’s revenue target. The focus on this research is to analyze the root cause of the non-achievement of cycle time targets on the dedicated hauling road and will identify the solutions to improve the conditions. The methods used are quantitative and qualitative to obtain data and information from various company stakeholders. The root cause of the problem is identified based on the data then validated based on the results of interviews and literature studies. The problems concluded from this study are transportation time and weighing time. The hauling time is affected by the average travel speed of the trailer, while the weighing time is affected by the change shift of trailer operator. Therefore, we recommended solution to increase the average travel speed of the trailers based on the root cause analysis is to increase road maintenance, while to reduce weighing time is to reschedule the number trailer operator shifts.

Page 33 of 41 | Total Record : 403

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