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Tourism Scientific Journal
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI-AKTRIPA
ISSN : 24776912     EISSN : 25411519     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Diterbitkan oleh Sekolah TInggi Ilmu Ekonomi Pariwisata (STIEPAR) YAPARI-AKTRIPA BANDUNG dan Asosiai Pendidikan Pariwisata Seluruh Indonesia (APPSI). Terbit dua kali pada bulan Juni dan Desember, dengan nomor ISSN: 2477-6912. Redaksi mengundang para pakar, akademisi dan prakrisi serta seulurh pihak untuk menulis karya ilmiah secara kreatif dan inovatif meliputi tema: Kepariwisataan; Manajemen Pariwisata; Ekonomi dan Masyarakat Berbasis Ekonomi.
Arjuna Subject : -
Articles 224 Documents
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Yuviani Kusumawardhani

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Emron Edison; Merdiana Hasanah Kurnia; Septy Indrianty

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Dina Mayasari Soeswoyo; Sekti Rahardjo

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Any Noor; Marceilla Suryana; Sholihati Amalia; Irgi Buana Putera

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Potensi Pengembangan Wisata Edukasi Berbasis Community Based Tourism di Desa Wisata Ngargoretno Hanna Daniati; Lien Maulina; Dede Kuswandi; Siti Yulia Irani Nugraha; Eka Nuraisah Rosiana
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.117

Abstract

Community participation in a tourist village has a major influence on its development as a tourist attraction. The concept of Ngargoretno Village as an edutourism village requires the active role of the community in advancing and developing the existing natural and human potential, so that tourism activities in the village have a positive impact on the prosperity and progress of the village and society. The research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, surrounding communities, village governments and tourists. The results showed that the Tourism Village of Ngargoretno can be categorized as educational tourism, because the attractions in the form of tourism and education at the tourist attraction of the Etawa Goat Farm and Manoreh Red Marble Hill have a high educational content. In addition to attractions in the form of edutourism, aspects of tourism products that are already good are accessibility and ancilieries services, while the amenity aspect, namely tourism supporting facilities, needs to be increased in quantity and pay attention to its condition. The Ngargoretno Village community plays an active role in the management and development of tourist villages. namely the community, forming and joining BUMDes POKDARWIS, as well as LPP. In developing the role of the community, training is also given in managing the tourism village business. The training was carried out in collaboration with the Borobudur Authority Agency (BOB), and Educational Institutions.
Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian di Kedai Kopi Wargi Bogor Riani Prihatini Ishak
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.178

Abstract

The development of marketing digitalization has increased significantly, this is applied to business actors, namely Kedai Kopi Wargi Bogor, which markets their products and businesses through social media. This study aims to determine the effect of social media promotion on purchasing decisions at Kedai Kopi Wargi Bogor. The research method used is a quantitative study with a population of social media consumers at Kedai Wargi Bogor using a questionnaire and assessed using a Likert scale and statistically analyzed. The results showed that promotion had a strong influence and correlation with Purchase Decisions at the Wargi Coffee Shop, Bogor. This can be seen from the R2 value obtained, indicating that promotions affect Purchase Decisions at the Wargi Coffee Shop, Bogor by 50.3% and the remaining 49.7% is influenced by other variables not assessed.
Pemberdayaan Masyarakat di Situ Cisanti Desa Cibeureum Kecamatan Kertasari Kabupaten Bandung Emron Edison; Rieke Sri Rizki Asti Karini
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.180

Abstract

Community empowerment is an effort to create and increase the capacity of individual and group communities related to improving their quality of life, independence, and welfare. One of them is through the development and development of tourism. The tourism potential is great, but it has not been managed professionally, so that the community has not felt the acceptance. This is due to the lack of support for community participation. Community empowerment is expected to increase the capacity of the community, both individuals and groups to improve the living standards of the surrounding community. The purpose of the study was to find out how the process of community empowerment was carried out through 3 aspects, namely strengthening capacity, strengthening access and business opportunities and strengthening tourism awareness in Situ Cisanti. The research method used is descriptive qualitative. Data collection techniques by conducting field observations, interviews and documentation with purposive sampling. The conclusion is community activities in implementing the concept of community empowerment approach through tourism development, namely strengthening the capacity and role of the community, strengthening community access and business opportunities, and strengthening tourism awareness. The existence of community empowerment activities has been going well, however, it still cannot be implemented because there is no good cooperation with the community. The benefits of the extension program have not yet been felt in strengthening Tourism Awareness because people do not understand the importance of tourist attractions that grow the economy and community welfare.
Dampak Pandemi Covid-19 Terhadap Perkembangan Event E-Sports di Indonesia Naomi Michelle Lim; Budi Setiawan
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.181

Abstract

Electronic sports (e-sports) is a competitive online game activity which has been approved as a sport by the Olympic Council of Asia (OCA) since 2017. The great interest of the world community, especially young people in e-sports, has made the industry developed into sports tourism and entertainment with the concept of digital tourism, organized in the form of national and international scale events. The Covid-19 pandemic has hampered various tourist activities, including e-sports events around the world. The design of this research is a qualitative descriptive literature review through case studies of e-sports events associated with the COVID-19 pandemic in Indonesia. The results of the study show that the COVID-19 pandemic followed by a large-scale social restriction has encouraged adaptation in the e-sports industry through the implementation of online e-sports events (streaming) which has an impact on the success of this industry to survive and even grow into a creative industry sub-sector that is proven to be able to thrive during the COVID-19 pandemic. The increase in the market ranking of the Indonesian e-sports industry from 16th in Southeast Asia in 2017 to the largest in Asia Pacific, and even 12th in the world in 2020 has shown the great potential of the e-sports event creative industry to move the wheels of the tourism industry which was on the ground during the COVID-19 pandemic in Indonesia.
Strategi Pemasaran pada Masa Pandemi dalam Upaya Meningkatkan Tingkat Hunian Kamar Hotel di Jember (Studi Kasus di Hotel Bintang Mulia) Hadi Jatmiko; Cristian Rizqi Anggraini
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.182

Abstract

This study aims to analyze the right marketing strategy to increase the room occupancy rate during the pandemic. The population of this study were employees at the Bintang Mulia hotel with a proportional random sampling of 44 respondents. Structured interviews with hotel managers and associations. The research analysis method uses SWOT analysis. The results of the study stated that the position of the Bintang Mulia hotel was in Quadrant I, this was based on the results of the IFAS and EFAS analysis. The strategy that can be applied is an aggressive growth policy (growth-oriented strategy, while alternative strategies include: First, implementing an online booking system which is expected to provide convenience for guests. Second, getting used to the application of health protocols that guests are expected to feel safe. Third, maintaining and improve the quality of its services, improvement efforts can be made through assessments from visitors through feedback in the form of ratings and reviews on travel agent applications. Fourth, collaborate with genpi, influencers, and the government.
Degradasi Budaya Betawi pada Atraksi Ondel-Ondel Jalanan Derinta Entas; Ni Made Dwiyana Rasuma Putri; Heru Suheryadi; Mochammad Aliff
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.183

Abstract

The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization.  Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are empirical facts that cannot be ignored for the phenomenon of betawi cultural degradation, especially in the ondel-ondel attractions of the streets.

Page 18 of 23 | Total Record : 224

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