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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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INTELLECTUAL CAPITAL DAN NILAI TAMBAH EKONOMI Ardian Prima Putra; Purwanto Purwanto; Bambang Nur Cahyaningrum
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9181

Abstract

Intellectual capital means asset as valuable power source for firms to increase firm performance. One of performance measured is economic value added (EVA). The study aims to find empirical evidence the role intellectual capital and EVA for Firms listed in Indonesia Stock Exchange. Research Method uses quantitative analysis with SPSS 15. Examining data uses linier Regression Analysis that means examining independent variable to dependent variable. The study provided some findings that intellectual capital influence to EVA. Parsial test showed that VACA and VAHU significant influence to EVA, however STVA can not influence significantly to EVA. The beneficial of research such as developing literature between intellectual capital and EVA, for managing intellectual capital and EVA in public firms.Keywords : Intellectual capital, economic value added, Indonesia Stock Exchange
MEMPERKUAT MANAJEMEN STRATEGIS DENGAN PENGUKURAN KINERJA DALAM ORGANISASI BADAN HUKUM PUBLIK nugroho teguh benianto
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9491

Abstract

Manajemen strategis dipahami lebih dari sekedar membuat dan mengimplementasikan perencanaan strategis, namun dalam cakupan yang lebih luas merupakan proses yang bersifat terus-menerus mencakup seluruh aktivitas yang dilakukan untuk membuat rencana, tindakan, dan kebijakan-kebijakan untuk mencapai tujuan atau misi organisasi. Ada tiga macam analisis yang diperlukan untuk mempersiapkan manajemen strategis bagi organisasi badan hukum publik yaitu analisis lingkungan internal organisasi, analisis lingkungan eksternal organisasi, dan analisis pilihan strategis. Analisis lingkungan internal dan eksternal organisasi dengan metode SWOT (strengths, weaknesses, opportunities dan threats) sangat diperlukan untuk mendapatkan pilihan-pilihan strategi yang berguna dilakukan pada masa yang akan datang, membangun kekuatan, mengurangi kelemahan, memperluas kesempatan dan menangkal ancaman.Ada beberapa hal yang berpengaruh dalam memperkuat manajemen strategis suatu organisasi yaitu: pentingnya pelanggan, perbaikan yang bersifat terus-menerus, pengukuran kinerja, transformasi kultural, dan keterlibatan anggota organisasi. Dalam artikel ini, selain membahas berbagai konsep dalam pengukuran kinerja dalam organisasi badan hukum publik, pembahasan juga akan difokuskan pada bagaimana pengukuran kinerja organisasi badan hukum publik dapat memperkuat manajemen strategis, khususnya dilihat dari pendekatan TQM dari Deming.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK SMARTPHONE XIOMI PADA DUTA CELL BIMA NURLIATI NURLIATI; Irma Mardian
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9651

Abstract

Naskah Diterima : Revisi Naskah :Diterima Untuk Terbit:Tersedia Online: The purpose of this study was to determine and analyze the  effect of product quality, brand image and price perception on buying interest in Xiomi smartphone products at Duta Cell Bima. This type of research is associative, using primary data sources with quantitative data types. The research instrument used was a questionnaire with a Likert scale. The data collection techniques used were observation, interview, questionnaire and literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, determination test, t test and f test. Based on the results of the statistical t test, it shows that product quality, brand image and price perception partially do not have an effect on the purchase intention of Xiomi Smartphone products at Duta Cell Bima. Simultaneously, product quality, brand image and price perception affect the purchase interest of Xiomi Smartphone products at Duta Cell Bima.  Keywords    :Product Quality, Brand Image, Price Perception, Purchase Intention 
STRATEGI PENINGKATAN PELAYANAN PRIMA STUDI KASUS PADA BPJS KESEHATAN CABANG MAGELANG Agustin Erna Purnamawati
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9665

Abstract

This study aims to define the appropriate strategy formulation to improve excellent service quality for the customers in the BPJS Kesehatan Branch of Magelang.The method of this research using the qualitative descriptive approach. The writer using SWOT analysis (Strength, Weakness, Opportunitis and Threats), IE (Internal External) Matrix, then QSPM (Quantitative Strategic Planning Matrix) which is an alternative method for determining priority of the strategy.The results of this study, the position of excellent service quality at BPJS Kesehatan Branch of Magelang based on the IE analysis is in Quadrant I (growth and develop), the value of the coordinate (3.31; 3.21). The result of SWOT matrix is in Quadrant I, it is shown on the coordinates of the x=1.47 and y=1.01. It means that the company is suggested to employ the strategy of aggressive. The results of the QSPM analysis show that there are 13 alternative strategies, which the majority of alternative strategy should be managed which are carried out by product development strategies, then followed by market penetration strategy. The highest TAS (Total Attractiveness Scores) value is in doing roleplay related to continuous excellent service to employees, followed by activities of gemba service (TAS value of 6,46).
The Impact of Perceived Value, Satisfaction and Culture on Gojek Customer Loyalty in Yogyakarta Putri Sundariningsih
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9891

Abstract

The Covid-19 pandemic which hit across the world have brought essential changes in the marketing area, such as the one concerning customer loyalty especially in an online transportation service (Gojek) in Yogyakarta, Indonesia. Customer loyalty faced the problem of restrictions on access and activities related to transportation. Yet, practically the business process must keep going in any situation. This research investigates the factors that affect customer loyalty which are perceived value, satisfaction, and culture. Previous studies demonstrate that perceived value and satisfaction influences customer loyalty. This research subsequently investigates another factor of customer loyalty, i.e. culture. This research is a combination between those conducted by Diallo, Diop-Sall, Djelassi, and Godefroit-Winkel (2018) and Parida and Sahney (2017). The relationship between perceived value and satisfaction toward customer loyalty adopted from Diallo, Diop-Sall, Djelassi, and Godefroit-Winkel (2018), hereinafter the additional variable namely culture that affect customer loyalty adopted from Parida and Sahney (2017). This research collected data from 100 respondents and tested the hypotheses by using partial least square (PLS). The results showed that the customer loyalty of Gojek in Yogyakarta is still significant based on perceived value, satisfaction, and culture factors. Specifically, the culture variables developed in this study have a significant effect on customer loyalty. This research provides an insight that Gojek customer loyalty in Yogyakarta remains significant even though it is hit by Covid-19 pandemic based on perceived value, satisfaction, and culture factors. It implies that the management of Gojek should increase the customer loyalty during Covid-19 pandemic. In addition, the results of this study give an insight to academics in studying and developing research in the marketing field, especially under the topic of customer loyalty. Keywords: customer loyalty, perceived value, satisfaction, culture.
KUALITAS PELAYANAN PASANG BARU LISTRIK PRABAYAR DI PT PLN (PERSERO) UNIT LAYANAN PELANGGAN WOHA Sebtian Tri Putra; Ismunandar Ismunandar
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10020

Abstract

The purpose of this study was to determine how the service quality of Prepaid Electricity Installations at PT PLN (Persero) WOHA Customer Service Unit. This type of research is descriptive, the data sources used are primary and secondary data. The research instrument used was a Likert scale questionnaire. The data collection techniques used were observation, interview, questionnaire, and literature study. The data analysis technique used is validity test, reliability test and one sample t test. The results showed that the service quality of prepaid electricity installations at PT. PLN Persero ULP. Woha more than 70% of expected (good).
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEPUASAN KERJA PEGAWAI PADA KANTOR SATUAN POLISI PAMONG PRAJA KOTA BIMA Agus Gunawan; Firman Kusmayadin
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10079

Abstract

This study aims to determine whether the transformational leadership style has a significant effect on employee job satisfaction at the Civil Service Police Unit Office of Bima City. With the sampling technique using purposive sampling. The population used in this study were 228 employees with details of 82 civil servants and 146 contract workers. The sample used in this study amounted to 82 civil servants. The research method used simple linear regression to obtain a good regression value, first tested the validity and reliability test. And the results of this study indicate that the leadership style of the transformation has no effect on the performance of employees at the Civil Service Police Unit Office of Bima City. Based on statistical calculations, Thus it was decided that the hypothesis that says there is a significant influence between transformation leadership style on employee performance at the civil service police unit office in Bima City with Ha rejected and Ho is accepted, which means that the leadership style of the transformation (X), has no significant effect on employee performance (Y).
ANALISIS SEMANGAT KERJA PADA DINAS PARIWISATA KOTA BIMA Anggitasari Anggitasari; M Badar
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10105

Abstract

This study aims to determine and analyze how morale at the Bima City Tourism Office. This type of research is descriptive. The research instrument used was a Likert scale questionnaire with data collection techniques used, namely observation, questionnaires and literature study. The population used in this study were all employees at the Bima City Tourism Office, as many as 61 employees consisting of 37 civil servants (ASN), employees. The sample in this study were all employees at the Bima City Tourism Office, as many as 61 employees, with the sampling technique used, namely the saturated sampling technique, where all members of the population were sampled in the study. The results showed that morale at the Bima City Tourism Office was less than or equal to 70% of the expected (high) acceptable.
PENGARUH STRATEGI PROMOSI INDIHOME TERHADAP MINAT KONSUMEN DI KOTA BIMA Muhammad Aras Nuryakin; Herry Nurdin
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10280

Abstract

The rapid development of network access technology and internet-based technology makes it possible for service operators to be able to provide various services, one of which is fiber optic network services. This study aims to determine and analyze the effect of Indihome's promotional strategy on consumer interest in Bima City. This type of research is associative by using quantitative data from primary data sources. The research instrument is a Likert scale questionnaire. The population used in this study is all Indihome WIFI users in Bima City, the number of which is not known with certainty. The sample in this study was 96 respondents using the Bernoulli formula. The sampling technique in this study is purposive sampling, which is a sampling technique with certain considerations, what the authors consider from the sample to be studied are the people of Bima City who already know about the existence of Indihome products offered by PT. Telekomunikasi Indonesia, Tbk. The results showed that the Indihome promotion strategy had an effect on consumer interest in the City of Bima with a strong relationship level and the effect was 37.8%.
PENGARUH FASILITAS DAN LOKASI TERHADAP MINAT BERKUNJUNG PADA WATER BOOM AREMA RAYA KOTA BIMA Awal Awaluddin; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10286

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with the facility and location tend to buy back the product and reuse the product when the same needs reappear at a later date. This study aims to determine the effect of facilities and location on the interest in visiting the water boom arema raya bima city. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study were consumers who had visited the Araema Raya water boom, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 26.00. The results of the study based on the t test (partial) show that there is no effect of facilities on interest in visiting, location has an effect on interest in visiting, while facilities and location jointly affect interest in visiting. Keywords: Facilities, Location, Visiting Interest

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