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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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ANALISIS UJI BEDA DIGITAL MARKETING, BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (DALAM NEGERI VS LUAR NEGERI) DI MASA PANDEMI Yunia Azis; Mia Mustika Destiani
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12029

Abstract

The high rate of layoffs during the pandemic caused purchasing power to drop drastically so that people prioritized buying primary needs over secondary needs such as fashion. This condition forces fashion entrepreneurs to switch to marketing their products using digital media so that existing brand awareness remains attached to consumers' memories. Fashion products originating from within the country have always competed with foreign products, so it is necessary to research whether there is a difference in consumer purchasing decisions for domestic and foreign products during the pandemic. The study was conducted to compare purchasing decisions during the pandemic, especially domestic and foreign fashion products through digital marketing and brand awareness. The research method used is descriptive and different test, using 2 fashion products as a comparison. The population of this study are women aged 20-40 years and often make transactions through online shops. Respondents were 30 people, the research instrument was a questionnaire. Validity and reliability were used to test the feasibility of the questionnaire, homogeneity and normality tests were used to test the sample, while the Independent sample t-test was used to compare the difference in the mean of the two different samples. This study obtained the results that in terms of digital marketing, brand awareness, and the decision to purchase foreign products were better developed than domestic products.
THE PERCEPTIONS OF THE USE OF QRIS ELECTRONIC MONEY ON THE MILLENIAL GENERATION IN DKI JAKARTA Ichsan Nur Yasar
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12032

Abstract

The study was conducted to analyze the perceptions (maslahah, ease of use, word of mouth, and risk) that influence the decision to use QRIS electronic money in the millennial generation in DKI Jakarta. The research method uses a quantitative descriptive approach with a sample of 96 millennial generation respondents who know and have experience using QRIS electronic money. The sample is determined by non-probability (accidental sampling). The data were statistically analyzed using the IBM SPSS Statistics software version 28. The results showed that there was a simultaneous and partial significant effect on the variables of perception of maslahah, ease of use and risk on the decision to use QRIS electronic money in the millennial generation in Jakarta, but the perception of word of mouth generally partial effect is not significant.
ANALISIS PENGARUH SISTEM KOMPENSASI DAN SISTEM ANGGARAN TERHADAP KINERJA PEGAWAI (STUDI KASUS DI BADAN KEPEGAWAIAN PENDIDIKAN DAN PELATIHAN DAERAH KABUPATEN PACITAN) Sulastiningsih -; Sri Mintowati
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12093

Abstract

This research aims to analyze the effect of the compensation and budget system on the performance of the Pacitan Regency Education and Training Agency employees. This research used data analysis methods with several tests including data validity and reliabiliti test, classical assumption test and regression test. The data used were obtained from the distribution of questionnaires which were filled in by 34 respondents. The analysis showed that partially the budget system affects the employee performance in a positive significant movement with a t-count value of 3.640 and a significant level of 0.001. Similarly, compensation system also has a significant positive relation with employee performance in the number of 2.643 t value and 0.012 significant level. The budget and compensation system simultaneously affect performance employee with the bond value of 44.4 percent and the other remaining 55.6 percent is influenced by other factors outside of this study.
PENGARUH INOVASI LAYANAN JASA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN POS INDONESIA Anggia tasya putri; Hartelina
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12125

Abstract

Pos Indonesia, whose company's financial condition was disrupted because it was unable to compete with other competitors. Pos Indonesia has made various innovations in various fields, but these innovations have not produced results, so Pos Indonesia is still unable to compete with other competitors. This study aims to examine the effect of service innovation on the decision to use Pos Indonesia delivery services. This research method uses quantitative methods with descriptive and verification analysis. This study collected primary data in the form of a questionnaire from 100 respondents as the research sample. The sampling technique of this research is the probability sampling technique with random sampling. This study uses data analysis techniques using simple regression analysis with IBM SPSS Statistic 21 software tools. The results show that there is a positive and significant influence between service innovation on service use decisions.
Shopping Life Style dan Stimulus Media Iklan Terhadap Ekpetasi Pelanggan (Studi Kasus Produk Fashion): Shopping Life Style dan Stimulus Media Iklan Terhadap Ekpetasi Pelanggan (Studi Kasus Produk Fashion) Taat Kuspriyono
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.12183

Abstract

As a woman, of course there is a desire to buy and try various desired products. This is not strange considering that as a woman, of course, you want to look elegant and beautiful. Before buying, of course, someone will be presented with various ad impressions that are intended to carry out promotional activities with the aim of making the goods sell well in the market. To prove this, the researchers carried out further research activities using quantitative research methods. Data collection is done by first distributing questionnaires to the informants. After the questionnaire data was collected, the data was then processed using SPSS software. The results of the study show that there is a positive and significant influence between Shopping Life Style and Advertising Media Stimulus on Customer Expectations (Case Study of Fashion Products). Keywords: Shopping Lifestyle and Advertising Media Stimulus, Customer Expectations
Pengaruh Likuiditas terhadap Profitabiitas dengan Solvabilitas sebagai Variabel Moderasi Idatul Firdausi; Ayub Wijayati Sapta Pradana
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12523

Abstract

This study aims to examine and analyze the effect of liquidity on profitability and to test whether solvency as a moderating variable weakens or strengthens the influence of liquidity on profitability in manufacturing companies listed on the Indonesia Stock Exchange for the period 2018 – 2020. The sampling technique used is purposive sampling technique, there are 237 samples. Methods of data analysis using classical assumption test, linear regression, t test, and F test. The results show that liquidity has a significant effect on profitability, and solvency moderates the effect of liquidity on profitability
ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA) Mayroza Wiska; Fenisi Resty; Hidayatul Fitriani Hidayatul Fitriani
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12524

Abstract

The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the virus, which has led many companies to start looking at tik-tok as a platform for marketing their products. Because tik-tok is a social media platform that has just emerged and is very popular during the pandemic, it occupies the fourth position as the most widely used social media platform, where most of its users are from Generation Z. Seeing this phenomenon, this research was conducted to find out and analyze what kind of impact is caused by content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z on tik-tok social media in Dharmasraya Regency. The purpose of this study was to determine and analyze "the effect of content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z cosmetics on tik-tok social media (a case study of Dharmasraya Regency). This study used a quantitative method of collecting data using a questionnaire. The total number of respondents who were used as samples was 225. The results of this study indicate that content marketing and electronic word of mouth (e-WOM) are partially and simultaneously proven to have a significant effect on purchasing decisions. Its R square value is 0.566, which means that all independent variables can explain 56.6% of the dependent variable. while the remaining 43.4% can be explained by other factors not tested in this study.
PENGARUH WORK-LIFE BALANCE DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KANTOR PELAYANAN PAJAK (KPP) PRATAMA BOJONEGORO Naililmuna Jihan Nabilah; Setiani
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12526

Abstract

This study aimed to examine and analyze the effect of employee performance on work-life balance, work environment, and job satisfaction, as well as to test and analyze work-life balance, and work environment on employee performance as a mediating role for job satisfaction. This study uses quantitative research methods with explanatory research. The sample is 41 employees of the Tax Service Office (KPP) Pratama Bojonegoro, with the path analysis method. The results show that: 1. Work-life balance has a positive and significant effect on employee performance, 2. The work environment has a positive and significant impact on employee performance, 3. Work-life balance has a positive and significant impact on employee performance when mediated by job satisfaction. , 4. work environment has a positive and significant effect on employee performance when mediated by job satisfaction, 5. Job satisfaction has a positive and significant effect on employee performance. Keywords: Employee Performance, Work-Life Balance, Work Environment, Job Satisfaction
pengaruh inovasi produk dan kepuasan konsumen terhadap keputusan pembelian pada banana pop kota bima Silvaazmiatun Asmi; intisari haryanti
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12530

Abstract

This study aims to examine and determine the effect of product inovation on product purchasing decisions at Banana Pop Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known sure, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at Banana Pop Bima City.
THE INFLUENCE OF PRODUCT DESIGN, SALES PROMOTION AND PRODUCT QUALITY ON CUSTOMER PURCHASE DECISION AT CONVERSE SHOES (STUDY ON MILLENIAL GENERATION): Article Christina Heti Tri Rahmawati; Tjhai Catherine Tanuwijaya; Albertus Yudi Yuniarto
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12538

Abstract

This study aim to determinate: (1) the influence of product design, sales promotion and product quality simultaneously on customer purchase decision at Converse, (2) the influence of product design partially on customer purchase decision at Converse, (3) the influence of sales promotion partially on customer purchase decision at Converse, (4) the influence of product quality partially on customer purchase decision at Converse. This sampling technique uses a non-probability sampling method with purposive sampling technique. The population of this research are millenial generation which is at the age of 21- 40 years. The sample of this research is 100 respodent of millenial generation who already purchased and used Converse shoes and the data was obtained by distributing questionnaires. The data analysis technique used in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis using the SPSS 23 application. The results of the study show that: (1) product design, sales promotion and product quality simultaneously influenced consumer purchase decision, (2) product design partially influenced consumer purchase decision, (3) sales promotion partially influenced consumer purchase decision, (4) product quality partially influenced consumer purchase decision.

Page 9 of 35 | Total Record : 346

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