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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 390 Documents
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PENGARUH BRAND AWARENESS, INFLUENCER MARKETING, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE KAHF DI TIKTOK SHOP (STUDI PADA GENERASI Z DI SIDOARJO) Rizal Fahmy Likhukmy Robby; Rifdah Abadiyah; Sumartik Sumartik
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21776

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Awareness, Influencer Marketing, dan Perceived Value terhadap Keputusan Pembelian Produk Skincare Kahf di TikTok Shop. Penelitian menggunakan metode kuantitatif. Metode pengambilan sampel menggunakan non probability sampling dengan jumlah responden sebanyak 100 orang. Populasi dalam penelitian ini adalah Gen Z di Sidoarjo. Teknik pengambilan data menggunakan data primer yang didapat dari hasil penyebaran kuesioner melalui Google Form. Data sekunder di dapat dari buku, jurnal, artikel,dll. Teknik analisis data menggunakan Partical Least Square (PLS) versi 4.0. Hasil penelitian ini menunjukkan bahwa (1) Brand Awareness berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) Influencer Marketing berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. (3) Perceived Value berpengaruh positif dan signifikan terhadap keputusan pembelian
ANALISIS PENGARUH HUMAN CAPITAL DAN GAYA KEPEMIMPINAN TERHADAP KINERJA UMKM YANG DIMEDIASI INOVASI (Studi UMKM di Wilayah Kecamatan Kare Madiun) Dwi Susanti; Adya Hermawati; Tatik Mulyati
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22010

Abstract

This study aims to empirically examine and verify the influence of human capital and leadership style on the performance of MSMEs with innovation as a mediating variable, focusing on micro, small, and medium enterprises (MSMEs) in Kare District, Madiun Regency. Theoretically, this research contributes to the development of knowledge in Human Resource Management and Entrepreneurship Management, particularly regarding strategies to enhance innovation and performance among small business actors. Practically, the findings are expected to serve as a reference for MSME practitioners and related institutions, especially the Department of Industry and Trade (Disperindag) of Madiun Regency, in designing policies and strategies that foster innovation-driven MSME growth These findings emphasize that innovation serves as a crucial mechanism linking human capital and leadership style to MSME performance improvement, particularly in adapting to market dynamics and changes in consumer demand within the small business sector.
PERAN MEDIASI INTERNAL LOCUS OF CONTROL DALAM HUBUNGAN FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINANCIAL SOCIALIZATION TERHADAP FINANCIAL MANAGEMENT BEHAVIOR Amalia Safitri Ayuning Arma; Mohammad Yunies Edward
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21410

Abstract

The study analyzes the role of financial literacy, financial experience, and financial socialization in shaping financial management behavior of SMEs in Jepara, where internal locus of control serves as a mediator. This research is grounded in the rapid growth of SMEs in the post-pandemic era, which has not been matched by adequate financial capability and psychological readiness in managing business finances. This study uses a quantitative survey approach. Data were collected from 185 SME owners selected through purposive sampling. The examined using PLS-SEM with SmartPLS 3.0 to assess testing validity, reliability, and research hypotheses. The empirical evidence suggests that financial literacy and internal locus of control have a significant positive effect on financial management behavior. Financial experience and financial socialization do not directly affect the outcome. however, internal locus of control significantly mediates both variables. The results highlight that financial knowledge and experience alone are insufficient without strengthening psychological beliefs related to personal control over financial outcomes.
THE INFLUENCE OF SOCIAL INTERACTION ON IMPULSIVE BUYING THROUGH HEDONIC AND UTILITARIAN VALUES IN LIVE STREAMING SHOPPING Lady; Sherlen Sherlen; Fendy Cuandra
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21524

Abstract

This study investigates how social interaction affects impulsive buying urges in live streaming shopping, with hedonic and utilitarian values serving as mediating variables. The forms of social interaction analyzed include parasocial interaction with streamers and co-viewers, as well as local and social presence. A quantitative research design was applied using a survey method involving 350 active live streaming shoppers in Batam City. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study show that every form of social interaction analyzed, including interaction with streamers, interaction with co-viewers, local presence, and social presence of viewers, significantly strengthens both utilitarian value and hedonic value perceived by consumers. Furthermore, utilitarian value and hedonic value each demonstrate a significant negative effect on the urge to buy impulsively, meaning that when consumers perceive stronger functional benefits or pleasurable experiences, their tendency to make sudden and spontaneous purchases actually becomes lower during live streaming shopping. In addition, gender is proven to significantly influence the strength of these relationships, while prior purchase experience does not show a meaningful moderating effect.
EFFECT OF CUSTOMER EXPERIENCE AND FEAR OF MISSING OUT (FOMO) ON REPURCHASE INTENTION THROUGH CUSTOMER TRUST AS AN INTERVENTION VARIABLE : SKINTIFIC CUSHIONE SURVEY ON SHOPEE Aulia, Rika
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of e-commerce in Indonesia has reshaped consumer behavior in the beauty industry, with Shopee leading the market and Skintific cushion gaining strong popularity. Despite this, maintaining repurchase intention remains a challenge. This study investigates the effect of customer experience and fear of missing out (FOMO) on repurchase intention, with customer trust as a mediating variable. Using a quantitative method, 105 Shopee users who had purchased Skintific cushion were surveyed through questionnaires, and the data were analyzed with PLS-SEM (smartpls 4.0). The results indicate that customer experience positively and significantly affects customer trust, and customer trust in turn significantly drives repurchase intention. However, FOMO does not significantly influence customer trust or repurchase intention. Mediation analysis further shows that customer experience impacts repurchase intention through customer trust, while FOMO does not. This study emphasizes that improving customer experience and strengthening trust are more effective strategies than relying on FOMO- driven marketing
PENGARUH USER INTERFACE DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER EXPERIENCE PADA PENGGUNA PLATFORM SPOTIFY Dewi Sagita Anum Miswari; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21700

Abstract

Advancements in technology and the internet have transformed music distribution, and digital streaming services have changed the way people enjoy music. This study aims to analyze the influence of user interface and perceived value on customer satisfaction, mediated by customer experience, among users of the Spotify platform in Indonesia. This study employed a quantitative approach using an online questionnaire survey distributed to 160 respondents who were Spotify users aged 17–30 years in Indonesia. The sampling technique used was purposive sampling, and data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that user interface and perceived value have a positive and significant effect on customer satisfaction. The mediation analysis shows that customer experience significantly mediates the relationship between user interface and customer satisfaction. These findings reinforce that user experience plays a crucial role in creating customer satisfaction on digital platforms such as Spotify. This study is expected to provide theoretical contributions to the development of digital marketing research.
PENGARUH FINANSIAL TEKNOLOGI, LITERASI KEUANGAN, DAN INOVASI BISNIS TERHADAP KEBERLANJUTAN BISNIS UMKM Dimas Ady Nugroho; A. Khoirul Anam
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21845

Abstract

This study aims to analyze the influence of Finansial teknologi, financial literacy, and business innovation on the sustainability of MSMEs fostered by rumah BUMN Jepara. This study uses a quantitative method with a survey method through a Google Form questionnaire which is shared privately and through the official MSME group of rumah BUMN Jepara. The research population amounted to 123 respondents, the data was processed by 106 respondents because the response rate was 86% of the total population, with saturated sampling techniques, and the data was analyzed using SmartPLS 4.0 through the stages of outer model, inner model, and hypothesis tests. The results of the study show that financial technology and financial literacy are proven to have a positive effect on the sustainability of MSMEs, while business innovation has no effect because the innovations carried out are still incremental and have not provided strategic value
BUILDING HALAL FOOD CONSUMER LOYALTY: THE ROLE OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE IN THE E-COMMERCE ECOSYSTEM Bagas Wicaksono; Muhammad Sholahuddin
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22031

Abstract

This research explores how product quality, pricing, and brand image shape consumer satisfaction in the halal food e-commerce sector, while also investigating the role of consumer loyalty as a connecting mechanism. Through this perspective, the study aims to generate practical insights that help halal food businesses and online platforms strengthen customer satisfaction and build sustainable, long-term loyalty. This study adopted a quantitative explanatory approach, relying on primary data obtained through structured online questionnaires. The survey targeted Muslim consumers in Indonesia aged 18–45 who had purchased halal food via e-commerce services such as GoFood, GrabFood, or ShopeeFood at least twice within the last three months, selected through purposive sampling. Measurement indicators were drawn from prior research and assessed using a five-point Likert scale. The data were processed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, encompassing outer model testing for validity and reliability, as well as inner model analysis for hypothesis testing through bootstrapping at a 5% significance level.. The results show that product quality, price, and brand image positively and significantly affect customer satisfaction, with product quality emerging as the strongest determinant. However, consumer loyalty does not significantly mediate these relationships, indicating that these factors primarily influence satisfaction directly. The findings suggest that halal food businesses should prioritize high-quality products, fair pricing, and strong brand image to enhance customer satisfaction and support long-term loyaltys.
THE MEDIATION EFFECT OF ELECTRONIC WORD OF MOUTH-BASED IMAGE AND SERVICE QUALITY ON VISIT INTENTION Adjie Muhajir; Adya Hemawati; Septo Pawelas Asro
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of electronic word of mouth (e-WOM) and service quality on patients’ visit intention, with hospital image serving as a mediating variable at Soelastri Dental and Oral Hospital in Surakarta. A quantitative cross-sectional design was employed involving 100 general patients selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that e-WOM has a positive and significant effect on hospital image (β=0.225; T=7.523; p<0.05), as does service quality (β=0.336; T=4.268; p<0.05). Direct effects indicate that e-WOM (β=0.194; T=2.089; p<0.05), service quality (β=0.474; T=4.936; p<0.05), and hospital image (β=0.225; T=2.048; p<0.05) significantly influence visit intention. Mediation analysis confirms that hospital image significantly mediates the relationship between e-WOM and visit intention (β=0.121; T=1.854; p<0.05) as well as between service quality and visit intention (β=0.076; T=1.881; p<0.05). These findings extend healthcare marketing literature by highlighting institutional image as a critical psychological mechanism linking digital information and service experience to patient behavioral intentions. Practically, the results underscore the importance of integrating digital reputation management with consistent service quality improvement to strengthen competitive positioning in self-pay healthcare institutions.
PENGARUH DISIPLIN KERJA, STRES KERJA, DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN PADA PT.XYZ Eva Fitriananta; Nur Cahyadi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22067

Abstract

The purpose of this research is to examine how PT. XYZ's physical work environment, levels of stress on the job, and employees' adherence to company policy affect productivity. A descriptive quantitative approach is the study technique used. This research used the saturated sample approach to recruit all PT. XYZ personnel as its population. Questionnaires were sent in order to gather data. Using the SPSS software, the data was analyzed by multiple linear regression, tests of reliability and validity, and testing of classical assumptions. Employee performance is positively and significantly impacted by work discipline, negatively and significantly by work stress, and positively and significantly by the physical work environment, according to the study's findings. These results show that a combination of an ideal physical work environment, better methods of managing stress on the job, and stricter adherence to work rules may boost productivity. Company management is required to take this research into account when they formulate strategies for human resource management that are both effective and sustainable.

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