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MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 372 Documents
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PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ANDO Rahmawati, Karima Nabila Yulia; Oetarjo, Mas; Sukmono, Rita Ambarwati
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21792

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kualitas produk, dan harga merek terhadap keputusan pembelian produk Ando. Metode yang digunakan adalah survei kuantitatif. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang efektif, kualitas produk yang terjaga, serta harga merek dalam meningkatkan penjualan Ando.
PENGARUH FINANCIAL STABILITY DAN FINANCIAL DEPTH TERHADAP FOREIGN DIRECT INVESTMENT PADA PASAR MODAL SEBAGAI INDIKATOR KEDALAMAN KEUANGAN ASEAN TAHUN 2013 - 2023 Wira Ganet Aribowo; Sodik; Henry Windrianto Darmoko
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22011

Abstract

Studi ini menganalisis pengaruh stabilitas keuangan dan kedalaman keuangan terhadap aliran Foreign Direct Investment (FDI) di negara-negara ASEAN-5 selama periode 2013-2023. Berangkat dari paradigma eklektik OLI (Dunning) dan teori pertumbuhan endogen, penelitian ini mengintegrasikan indikator stabilitas perbankan (Non-Performing Loans/NPLs, Bank Capital Adequacy Ratio/BCAR, dan selisih suku bunga) serta indikator kedalaman keuangan (kredit domestik ke sektor swasta, kapitalisasi pasar saham, dan likuiditas pasar modal) dalam satu kerangka empiris. Menggunakan data panel dan pendekatan statis (FE/RE) serta dinamis (System-GMM), studi ini menemukan bahwa dalam kerangka statis jangka panjang, stabilitas dan kedalaman keuangan memiliki pengaruh positif dan signifikan terhadap FDI. Namun, dalam model dinamis jangka pendek, kedalaman keuangan menunjukkan pengaruh negatif dan signifikan, sementara stabilitas keuangan tidak signifikan, menunjukkan adanya biaya penyesuaian dan risiko transisi selama fase ekspansi keuangan. Temuan ini menegaskan bahwa peran sistem keuangan terhadap FDI bersifat kontekstual dan bergantung pada cakupan waktu analisis. Implikasi kebijakan menyoroti pentingnya keseimbangan antara mendalamkan sektor keuangan dan memperkuat stabilitas untuk menarik FDI berkualitas dan berkelanjutan di ASEAN.
PERAN MEDIASI INTERNAL LOCUS OF CONTROL DALAM HUBUNGAN FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINANCIAL SOCIALIZATION TERHADAP FINANCIAL MANAGEMENT BEHAVIOR Ayuning Arma, Amalia Safitri; Edward, Mohammad Yunies
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21410

Abstract

The study analyzes the role of financial literacy, financial experience, and financial socialization in shaping financial management behavior of SMEs in Jepara, where internal locus of control serves as a mediator. This research is grounded in the rapid growth of SMEs in the post-pandemic era, which has not been matched by adequate financial capability and psychological readiness in managing business finances. This study uses a quantitative survey approach. Data were collected from 185 SME owners selected through purposive sampling. The examined using PLS-SEM with SmartPLS 3.0 to assess testing validity, reliability, and research hypotheses. The empirical evidence suggests that financial literacy and internal locus of control have a significant positive effect on financial management behavior. Financial experience and financial socialization do not directly affect the outcome. however, internal locus of control significantly mediates both variables. The results highlight that financial knowledge and experience alone are insufficient without strengthening psychological beliefs related to personal control over financial outcomes.
THE INFLUENCE OF SOCIAL INTERACTION ON IMPULSIVE BUYING THROUGH HEDONIC AND UTILITARIAN VALUES IN LIVE STREAMING SHOPPING Lady; Sherlen, Sherlen; Cuandra, Fendy
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21524

Abstract

This study investigates how social interaction affects impulsive buying urges in live streaming shopping, with hedonic and utilitarian values serving as mediating variables. The forms of social interaction analyzed include parasocial interaction with streamers and co-viewers, as well as local and social presence. A quantitative research design was applied using a survey method involving 350 active live streaming shoppers in Batam City. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study show that every form of social interaction analyzed, including interaction with streamers, interaction with co-viewers, local presence, and social presence of viewers, significantly strengthens both utilitarian value and hedonic value perceived by consumers. Furthermore, utilitarian value and hedonic value each demonstrate a significant negative effect on the urge to buy impulsively, meaning that when consumers perceive stronger functional benefits or pleasurable experiences, their tendency to make sudden and spontaneous purchases actually becomes lower during live streaming shopping. In addition, gender is proven to significantly influence the strength of these relationships, while prior purchase experience does not show a meaningful moderating effect.
EFFECT OF CUSTOMER EXPERIENCE AND FEAR OF MISSING OUT (FOMO) ON REPURCHASE INTENTION THROUGH CUSTOMER TRUST AS AN INTERVENTION VARIABLE : SKINTIFIC CUSHIONE SURVEY ON SHOPEE Aulia, Rika
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of e-commerce in Indonesia has reshaped consumer behavior in the beauty industry, with Shopee leading the market and Skintific cushion gaining strong popularity. Despite this, maintaining repurchase intention remains a challenge. This study investigates the effect of customer experience and fear of missing out (FOMO) on repurchase intention, with customer trust as a mediating variable. Using a quantitative method, 105 Shopee users who had purchased Skintific cushion were surveyed through questionnaires, and the data were analyzed with PLS-SEM (smartpls 4.0). The results indicate that customer experience positively and significantly affects customer trust, and customer trust in turn significantly drives repurchase intention. However, FOMO does not significantly influence customer trust or repurchase intention. Mediation analysis further shows that customer experience impacts repurchase intention through customer trust, while FOMO does not. This study emphasizes that improving customer experience and strengthening trust are more effective strategies than relying on FOMO- driven marketing
PENGARUH USER INTERFACE DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER EXPERIENCE PADA PENGGUNA PLATFORM SPOTIFY Sagita Anum Miswari, Dewi; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21700

Abstract

Advancements in technology and the internet have transformed music distribution, and digital streaming services have changed the way people enjoy music. This study aims to analyze the influence of user interface and perceived value on customer satisfaction, mediated by customer experience, among users of the Spotify platform in Indonesia. This study employed a quantitative approach using an online questionnaire survey distributed to 160 respondents who were Spotify users aged 17–30 years in Indonesia. The sampling technique used was purposive sampling, and data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that user interface and perceived value have a positive and significant effect on customer satisfaction. The mediation analysis shows that customer experience significantly mediates the relationship between user interface and customer satisfaction. These findings reinforce that user experience plays a crucial role in creating customer satisfaction on digital platforms such as Spotify. This study is expected to provide theoretical contributions to the development of digital marketing research.
PENGARUH REKRUTMEN, PENGEMBANGAN, PENILAIAN TERHADAP KINERJA GURU DAN KARYAWAN DI SLB NEGERI 1 GUNUNGKIDUL Magdalena Bendot Ratu Langit; Muhammad Robi Nurwahyudi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21712

Abstract

This study aims to analyze the effect of recruitment, development, and performance appraisal on the performance of teachers and staff at SLB Negeri 1 Gunungkidul. The research employed a quantitative approach using a survey method through Likert-scale questionnaires distributed to 55 teacher and staff respondents. Data were analyzed using multiple linear regression, including t-test, F-test, and coefficient of determination (R Square), with the assistance of IBM SPSS version 27. The results indicate that recruitment has a negative and insignificant effect on teachers’ and staff performance. In contrast, development and performance appraisal have a positive and significant effect on performance. Simultaneously, recruitment, development, and performance appraisal significantly affect teachers’ and staff performance. The coefficient of determination (R²) of 0.706 indicates that 70.6% of teachers’ and staff performance can be explained by the three variables, while the remaining 29.4% is influenced by other factors outside this study. Keywords: recruitment, development, performance appraisal, teachers and staff performance.
PERAN INFLUENCER DALAM PEMASARAN BANK DIGITAL DI APLIKASI TIKTOK Eltino, Prata Besto
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21715

Abstract

The development of digital technology has significantly transformed consumer behavior in seeking information and making purchase decisions. One notable phenomenon is the increasing influence of social media, particularly TikTok, as an effective digital marketing platform among Generation Z. This study aims to examine the effects of influencer credibility and influencer attractiveness on consumer attitudes, as well as the influence of consumer attitudes on the intention to open a SeaBank digital banking account through TikTok content. This study employs a quantitative method with a causal research design to analyze the relationships among variables. Data were collected through an online questionnaire using a Likert scale, distributed to Generation Z respondents in the Greater Jakarta area (Jabodetabek) who had viewed content from the TikTok account @doddybicarainvestasi. The data were analyzed using validity and reliability tests, followed by hypothesis testing. The results indicate that influencer credibility and influencer attractiveness have a positive and significant effect on consumer attitudes. Furthermore, consumer attitudes have a positive and significant effect on the intention to open a SeaBank digital banking account. These findings suggest that TikTok influencers play a strategic role in shaping positive consumer attitudes and increasing intentions toward digital banking services. Therefore, digital banking companies are encouraged to optimize influencer marketing strategies by strengthening credibility, transparency, and content relevance on social media platforms.
PENGARUH FINANSIAL TEKNOLOGI, LITERASI KEUANGAN, DAN INOVASI BISNIS TERHADAP KEBERLANJUTAN BISNIS UMKM Nugroho, Dimas Ady; A. Khoirul Anam
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21845

Abstract

This study aims to analyze the influence of Finansial teknologi, financial literacy, and business innovation on the sustainability of MSMEs fostered by rumah BUMN Jepara. This study uses a quantitative method with a survey method through a Google Form questionnaire which is shared privately and through the official MSME group of rumah BUMN Jepara. The research population amounted to 123 respondents, the data was processed by 106 respondents because the response rate was 86% of the total population, with saturated sampling techniques, and the data was analyzed using SmartPLS 4.0 through the stages of outer model, inner model, and hypothesis tests. The results of the study show that financial technology and financial literacy are proven to have a positive effect on the sustainability of MSMEs, while business innovation has no effect because the innovations carried out are still incremental and have not provided strategic value
PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN UANG SAKU TERHADAP PERILAKU KEUANGAN MAHASISWA DI UNIVERSITAS MUHAMMADIYAH GRESIK Faqqihatut Toyyibah; Anita Handayani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21974

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and pocket money on the financial behavior of students in the Faculty of Economics and Business at Muhammadiyah University of Gresik. The research method used in this study was a deductive quantitative method with a sample of 169 students. The data analysis technique used was multiple linear regression analysis using the SPSS version 25 analysis tool. The results of the study showed that financial literacy had a significant positive effect on financial behavior, lifestyle had a positive but insignificant effect on financial behavior, and pocket money had a significant positive effect on financial behavior

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