cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agung Edi Rustanto
Contact Email
agungedirustanto75@gmail.com
Phone
-
Journal Mail Official
uppm.poltek@gmail.com
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
 32   33   34   35   36 
DAMPAK MEDIA SOSIAL TERHADAP PURCHASE INTENTION ITEM VIRTUAL PADA GAME ONLINE GENSHIN IMPACT Suprehatin Siti Romelah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1074

Abstract

Genshin Impact quickly rose to fame as one of the most played mobile games in the world after gaining widespread recognition. Many gamers, especially those who are truly dedicated to gaming, have engaged in this practice of purchasing virtual goods. The main objective of this research is to measure the impact of Twitter as a social media platform on interest in purchasing in-game products in the Genshin Impact video game. Using IBM SPSS version 26, this research uses quantitative analysis tools. One hundred people participated in this research by filling out a questionnaire sent to them via Direct Message (DM) by the official Twitter account @GenshinImpact. The sampling technique used was purposive sampling, and the number of samples was 100. A series of tests, including validity and reliability tests as well as statistical analysis and coefficient of determination, were used to analyze the data. This research found that the intention to purchase virtual goods (Y) was influenced positively and significantly by the social media variable (X). Key words: Media Social, Purchase Intention, Item Virtual
MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG Ghassani Salsabil Fasya Hikmat; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1075

Abstract

In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM
PENGARUH KUALITAS, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Aniek Widiarti; Estu Niana Syamiya; Udoh Supriatin
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1076

Abstract

The aim of this research is to determine the influence of quality, price and promotion on consumer purchasing decisions at Mustika Collection Toko Pasar Kemis, especially Nibras Clothing. The method used in this research is a quantitative method. The population of this research was 100 consumers and the research technique used simple random sampling of 80 consumers. The method used in this research uses calculations, multiple regression, descriptive statistics and hypothesis testing. The results of research on the influence of quality, price and promotion on purchasing decisions show quite good results. The results of the regression analysis of quality, price and promotion have a positive influence on purchasing decisions. The hypothesis shows that quality has a positive influence on purchasing decisions, while price and promotion have a negative influence on purchasing decisions. Keywords: Quality; Price; Promotion; Buying decision.
PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ) Annette Zaneta Zaluchu; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1078

Abstract

Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen
PENGARUH PHYSICAL ENVIRONMENT TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI Ridwan Maf'ul Muttaqin
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1080

Abstract

Using customer satisfaction as a mediator, this research analyzes how the physical environment influences the desire to revisit. This research uses quantitative methodology. Participants in this research were visitors to a modern theme-based cafe in the Sidoarjo DPR plot area. In this research, the sample consisted of one hundred respondents. The technique used in the sampling procedure is called purposive sampling. The survey delivery method via Google Form was used to collect respondent data, and a Likert scale was used to measure the instrument for each statement. The Partial Least Square (PLS) approach was then applied to field data using the SmartPLS version 4 program. Research findings show that there is a good and significant influence between Physical Environment and Customer Satisfaction. Physical Environment has a big impact on Revisit Intention. Revisit Intention is positively and significantly influenced by Customer Satisfaction. Through Customer Satisfaction, Physical Environment has a positive and significant influence on Revisit Intention Key words: Physical Environment, Revisit Intention, Customer Satisfaction.
PENGARUH PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP PENGHINDARAN PAJAK PADA SUB SEKTOR LOGAM YANG TERDAFTAR DI BEI PADA PERIODE 2019-2022 Irvan Alfredo Pardosi; Ronny Buha Sihotang; Remista Simbolon
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1084

Abstract

Legal efforts made by companies to avoid taxes by reducing the deferred tax burden are called tax avoidance. If tax avoidance activities are carried out according to the rules of the applicable law, it is considered legal by the company. The purpose of this study is to understand and analyze the various benefits of profitability (X1) and business growth (X2) on financial performance (Y) in the Metal Subsector listed on the Indonesia Stock Exchange. The method used in this research is quantitative, and the annual report of the Metal Company for the period 2019-2022 as secondary data. Panel data regression is applied for analysis techniques. The findings of this study explain that profitability produced with ROA and company size produced with SIZE have no significant effect on Tax Avoidance in Metal Companies on the Indonesia Stock Exchange. Keywords: Profitability, Company Size, Tax Avoidance
PENGARUH FINANCIAL PERFORMING TERHADAP NILAI PERUSAHAAN YANG DIMODERASI OLEH GREEN SUPPLY CHAIN MANAGEMENT (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2018-2022) Jauhari Ibnu Hamdani; Dwi Nita Aryani
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1085

Abstract

Investors will consider financial performance when choosing an investment. Financial performance can continue to improve with the implementation of the right business strategy, thereby increasing company value. the purpose of this study was to test and analyze the effect of current ratio, return on investment, and green supply chain management on firm value, as well as to test and analyze whether green supply chain management can moderate the effect of current ratio and return on investment on firm value. This research uses quantitative research. The data source in this study was taken from secondary data, namely annual reports obtained from the Indonesia Stock Exchange (IDX). The description of the population in this study is a manufacturing company in the food and beverages sub-sector listed on the Indonesia Stock Exchange (IDX) in 2018-2022. Based on the research results, it is known that CR has a positive and significant effect on firm value, ROI has a positive and significant effect on firm value, GSCM has a positive and significant effect on firm value. Then GSCM is not able to moderate the effect of CR and ROI on firm value. Key words: Current ratio, Return On Investment,Green Supply Management
ANALISIS STRATEGI APARATUR DINAS LINGKUNGAN HIDUP DAN PERTANAHAN DALAM PENGELOLAAN SAMPAH DI KABUPATEN TAKALAR Hendrawati Hamid
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1088

Abstract

This research aims to find out and analyze the strategies implemented by the Environment and Land Service apparatus in managing waste in Takalar Regency. The waste problem in various regions in Indonesia is a very urgent matter that needs attention from officials in each regional government because it is closely related to public health and healthy environmental conditions. This research uses a qualitative descriptive approach method, and the data is analyzed using the SWOT technique. Data collection was carried out by combining observation techniques, in-depth interviews with informants (Heads of Departments, Heads of Divisions, implementing officers in the field, and the general public), as well as documentation data. The findings obtained in this research are that the strategies implemented by the Environment and Land Service apparatus have been working well, although they still require various improvements and attention from the relevant apparatus. This strategy, which has not yet been effective, should receive more serious attention in the waste management process because it has the potential to create new jobs, as well as contribute more to increasing the Gross Regional Domestic Product (GRDP) of Takalar Regency. To improve waste management in Takalar Regency, increase the number of PDUs, TPS3R, and community-based waste banks as well as carry out outreach and create the "SALINTAK" application. Keywords: Strategy Management, Waste Management, SWOT Analysis
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
PENGARUH SPESIALISASI AUDITOR DAN UKURAN K.A.P TERHADAP KUALITAS AUDIT DENGAN KOMITE AUDIT SEBAGAI VARIABEL PEMODERASI Moh. Tahang; Haris Sarwoko; Siti Asmanah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1093

Abstract

Audits can mitigate the opportunistic actions of agents by ensuring that a company's profits are accurately reflected through the quality of the audit. The aim of this research is to explore and evaluate the impact of KAP size and auditor specialization on audit quality. This study employs a quantitative methodology using secondary data, with data collection through the documentation method obtained indirectly. The study's population and samples consist of financial statements from manufacturing companies covering the years 2018 to 2022. The analytical approach involves the use of the ANOVA application to perform several analyses, including descriptive statistical tests, classical assumption tests, normality tests, heteroscedasticity tests, and hypothesis tests. The findings of this research indicate that for Hypotheses 1 and 2, which concern the size of the KAP and the specialization of auditors, both resulted in a p-value of 0.336 > 0.05, suggesting that both the size of KAP and auditor specialization influence the quality of the audit. Recommendations for future researchers include using a broader time span for data, incorporating more varied variables, and utilizing data from companies beyond the manufacturing sector Key words: KAP Size, Auditor Specialization, Audit Quality

Page 34 of 72 | Total Record : 719

 32   33   34   35   36 

Filter by Year

2012 2026


Reset
Filter By Issues
All Issue Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026 Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025 Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025 Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025 Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024 Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024 Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023 Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023 Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023 Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022 Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022 Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022 Vol. 10 No. 3 (2021): JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS Vol 8, No 2 (2019): JURNAL LENTERA BISNIS Vol 8, No 1 (2019): JURNAL LENTERA BISNIS Vol 7, No 2 (2018): JURNAL LENTERA BISNIS Vol 7, No 1 (2018): JURNAL LENTERA BISNIS Vol 6, No 2 (2017): JURNAL LENTERA BISNIS Vol. 6 No. 2 (2017): JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS Vol 5, No 2 (2016): JURNAL LENTERA BISNIS Vol 5, No 1 (2016): JURNAL LENTERA BISNIS Vol 4, No 2 (2015): JURNAL LENTERA BISNIS Vol 4, No 1 (2015): JURNAL LENTERA BISNIS Vol 3, No 1 (2014): JURNAL LENTERA BISNIS Vol 2, No 1 (2013): JURNAL LENTERA BISNIS Vol 1, No 2 (2012): JURNAL LENTERA BISNIS Vol 1, No 1 (2012): JURNAL LENTERA BISNIS More Issue