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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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DAMPAK RASIO KEUANGAN, PASAR SAHAM, DAN NILAI TUKAR PADA RETURN SAHAM INDOCEMENT TUNGGAL PRAKARSA Grace Orlyn Sitompul; Jhon Rinendy
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1128

Abstract

The objective of this research is to analyze the impact of financial ratios, namely (Current Ratio, Return On Assets, Total Asset Turnover, Debt to Assets Ratio), Stock Market, and Exchange Rate over the period from 2012 to 2022. The sample selection was conducted purposively on Indocement Tunggal Prakarsa (LQ45) stocks, which consistently had annual financial reports during the period, resulting in 44 quarterly samples. Partial and simultaneous multiple linear regression tests were used in this study. Empirical evidence indicates that Total Asset Turnover (TAT) and the Stock Market have a positive and significant effect on stock returns, while the Current Ratio (CR), Return On Assets (ROA), and Exchange Rate do not have a significant impact. Conversely, the Debt to Assets Ratio (DAR) has a negative impact on LQ45 stock returns. Overall, Liquidity, Profitability, Activity, Leverage, Stock Market, and Exchange Rate collectively have a positive and significant influence on Stock Returns.
PENGARUH KUALITAS KONTEN TIK TOK TERHADAP CUSTOMER ENGAGEMENT PADA CUSTOMER QUEENSHA Rahmi Rosita; Evalina Darlin
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1129

Abstract

Fenomena perkembangan jaman yang begitu cepat, semakin cepat pula platform media baru bermunculan. Hal ini berpengaruh terhadap perubahan pola perilaku masyarakatdalam mengkonsumsi infomasi. Demikian halnya dengan Tik Tok sebagai media yang mendominasi tahun 2023. Berallihnya minat beli konsumen dari platform berbasis e-commerce ke pembelian melalui aplikasi TikTok sebagai platform digital. Penelitian ini bertujuan untuk mendeskripsikan pengaruh konten tik tok terhadap tingkat customer engagement. Adapun jenis penelitian ini adalah jenis penelitian kuantitatif. Sampel dalam penelitian ini adalah  pengikut akun Tik Tok Queensha Shop kepada 100 orang responden. Pengambilan data dilakukan  dengan instrument penelitian menggunakan teknik random sampling dan kuesioner angket serta menggunakan uji instrumen metode analisis data menggugunakan teknik uji parsial atau Uji-t dan uji koefisien determinasi, dengan menggunakan dua variable  yaitu customer engagement dan kualitas konten Tik Tok. Berdasarkan hasil output SPSS dari hasil Uji-t, menumjukkan bahwa variable kualitas konten Tik tok berpengaruh terhadap customer engagement menunjukkan nilai signifikansi < dari 0.05 dengan T-hitung lebih besar dari T-tabel. Hasil penelitian menunjukkan menunjukkan angka R Square sebesar 0,34 atau 34%. Artinya persentase sumbangan pengaruh aplikasi tik tok dan iklan terhadap minat beli sebesar 34%, dan sisanya 66% dipengaruhi oleh variable diluar model regresi ini. Hasil penelitian menunjukkan adanya perbedaan persepsi audiens yang disebabkan oleh kualitas konten.  Konten digital dapat digunakan sebagai media promosi yang sangat baik dalam mempromosikan sebuah produk.
ANALISIS PENGARUH PENGGUNAAN SOSIAL MEDIA, TEKNOLOGI INFORMASI, DAN MINAT BERWIRAUSAHA TERHADAP ENTREPRENEURSHIP Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1130

Abstract

Entrepreneurship is an important idea in supporting the independence of the community to reduce the current unemployment rate, the fact in the field that the level of entrepreneurship is still very low in supporting national economic independence, especially in the younger generation who focus after finishing school and college enter the world of work not entrepreneurship, from this phenomenon, more in-depth research is needed related to the factors that influence entrepreneurship. The purpose of this study was to analyze social media factors, information technology, and young people's entrepreneurial interest in entrepreneurship. The research sample used a saturated sample, namely 130 Pelita bangsa university student respondents. The research method uses descriptive and inferential statistics with a quantitative approach, the data analysis used is multiple linear regression analysis. The results showed that social media variables and entrepreneurial interest had a significant effect with a positive direction on entrepreneurship, while information technology variables had no effect on entrepreneurship.
PERAN JASA FREIGHT FORWARDER DALAM MENUNJANG KESUKSESAN AKTIVITAS EKSPOR MELALUI TRANSPORTASI LAUT DI INDONESIA Julian Arya Dwiguna; Rani Sukmadewi; Vhirda Daniyati Haryanto
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1131

Abstract

Indonesia is one of the countries with the largest population in the world. With such a significant total population, the economic growth of its people is also expected to increase substantially. International trade plays a central role in driving global economic growth. Export, as one of the main pillars of international trade, makes a significant contribution to national income while accelerating economic growth. Freight forwarders play a vital role in facilitating these highly complex export activities. This research aims to analyze the role of freight forwarder services in supporting the success of export activities via sea transportation at PT. Freight Solution Indonusa. The research method used is qualitative descriptive, with data collection techniques through interviews and observations. The results show that PT. Freight Solution Indonusa has proven capable of contributing to export activities by responsibly handling the entire process of transporting goods, including shipment, document management, and customs clearance. Shipping via sea transportation has become the backbone of international trade due to the numerous advantages it offers exporters, such as lower logistics costs and cargo flexibility. With the increasing export activities in Indonesia, competition among logistics companies is becoming more competitive. PT. Freight Solution Indonusa needs to improve and evaluate its role as a freight forwarding company to maintain or even enhance the quality of its services.
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA) Rossanhaz Syah; Lina Auliana; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1132

Abstract

This study aims to analyze the influence of content marketing on customer engagement on the Instagram account @dearmebeauty managed by PT Garland Cantik Indonesia. Instagram is a popular social media platform used as a marketing channel. The research data was collected through questionnaires distributed to 122 respondents who follow the @dearmebeauty Instagram account and have purchased products from Dear Me Beauty at least twice. The results of the analysis show that content marketing has a significant influence on customer engagement. The implications of this study are the importance for companies to design and deliver engaging and relevant content to enhance customer engagement. Effective content marketing strategies can increase customer loyalty and help companies achieve marketing goals more efficiently.
ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY) Rani Sukmadewi; Herwan Abdul Muhyi; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1133

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.
PENGARUH PROGRAM UNIVERSITAS “KEWIRAUSAHAAN”, KREATIVITAS, EFIKASI DIRI WIRAUSAHA TERHADAP NIAT BERWIRAUSAHA Tantri Yanuar Rahmat Syah; Hery Darmawan; Rojuaniah; Puji Astuti; Kristiana Widiawati
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1134

Abstract

This study aims to analyze the effect of entrepreneurial program, creativity, and entrepreneurial self-efficacy on the entrepreneurial intention of Bina Insani University students. Data were collected through an online questionnaire to students who had participated in the entrepreneurial program. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS and SmartPLS. The results showed that the entrepreneurial program had a positive effect on entrepreneurial intention, while creativity and entrepreneurial self-efficacy had no direct effect on entrepreneurial intention. This research is expected to provide valuable information for educational institutions in their efforts to improve the quality of education and encourage young entrepreneurs from among students.
PENGARUH UTILITARIAN VALUE, HEDONIC VALUE, DAN SYMBOLIC VALUE TERHADAP MINAT BELI (Studi Pada Live Streaming Shopee @Mayoutfitofficialshop) Salsa Nurpadilah; Nenden Kostini; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1140

Abstract

In today's digital age, live streaming has become a dominant marketing platform, allowing for direct interaction between producers and consumers as well as providing a hands-on experience to users. Companies like Shopee @mayoutfitofficialshop have adopted live streaming as a key strategy to promote their products. This study identified the contribution of Utilitarian Value, Hedonic Value, and Symbolic Value in live streaming to consumer buying interest by involving 100 respondents in a quantitative and descriptive research design. Data from a questionnaire with a Likert scale of six answer choices were analyzed using descriptive statistics and multiple linear regression. The results show that Utilitarian Value, Hedonic Value, and Symbolic Value significantly influence consumers' buying interest in Shopee @mayoutfitofficialshop live streaming, emphasizing the important role of practical utility, fun, and symbolic value in the formation of buying interest on live streaming platforms such as Shopee @mayoutfitofficialshop.
KEUNGGULAN KOMPETITIF SETELAH PANDEMI: STRATEGI REFORMULASI Pratami Wulan Tresna; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1141

Abstract

This research focuses on MSMEs in Indonesia facing the challenges of the COVID-19 pandemic, with the aim of reformulating post-pandemic competitive advantage strategies. The Systematic Literature Review method was used to collect and evaluate relevant literature. The results showed several key findings: MSMEs must utilize resources to explore new opportunities and manage enterprise growth. About 70% of participants emphasized the importance of online sales and distribution channels to meet changing customer demands. Active and transparent negotiations with stakeholders, including employers, investors and labor, were considered crucial. Proactive and creative leadership is also required to implement effective strategies. In addition, pentahelix cooperation between government, business, academia, society and the media is considered important. The research concluded that MSMEs need to adapt to the changes in habits, behaviors, and technology that occurred during the pandemic to reformulate their vision, mission, goals, and business plans. Controlled and well-monitored strategy implementation is key to achieving competitive advantage in the post-pandemic era.
ANALISIS KEPEMIMPINAN KEWIRAUSAHAAN PADA STARTUP BERBASIS METAVERSE DI INDONESIA Nurillah Jamil Achmawati Novel; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1144

Abstract

This research focuses on analyzing the dimensions of entrepreneurial leadership in metaverse-based startups in Indonesia. The aim of the research is to determine the implementation of entrepreneurial leadership in startups, using eight dimensions of leadership according to Bagheri & Harrison (2020): Framing Challenges, Absorbing Uncertainty, Underwriting, Building Commitment, Defining Gravity, Opportunity Identification and Exploitation, Orientation Toward Learning, and Creative Collective Self-Efficacy. The research method uses a mixed approach, with quantitative data collection through questionnaires filled out by 156 respondents from the Bandung Startup community, and qualitative data through in-depth interviews with 11 informants. The research results show that the entrepreneurial leadership dimension in metaverse startups received very high ratings, with an average score above 4.3 on a 1-5 Likert scale. The main findings from interviews indicate that metaverse-based startups are generally full-time remote, flexible, and oriented towards completing work targets. Additionally, opportunities in the metaverse industry to generate revenue and grow businesses are still vast, requiring constant innovation from leaders. In conclusion, entrepreneurial leadership plays an important role in managing the dynamics of metaverse-based startups, accompanied by high adaptation and innovation to achieve optimal performance in a rapidly developing ecosystem.

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