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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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ANALISIS PENGARUH CRM DAN PROMOSI TERHADAP LOYALITAS PELANGGAN XL AXIATA (STUDI PADA MAHASISWA STIE ALWASHLIYAH SIBOLGA) Permatasari, Dina Indah; Chania, Mutia Fitri; Pane, Ira; Pasaribu, Kurnia Arifah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2021

Abstract

The purpose of this study is to determine the effect of Customer Relationship Management on XL Axiata Customer Loyalty among Students in Sibolga, to determine the effect of Promotion on XL Axiata Customer Loyalty among Students in Sibolga, and to determine the effect of Customer Relationship Management and promotion simultaneously on XL Axiata Customer Loyalty among Students in Sibolga. This study uses a quantitative description of the questionnaire instrument with a population of 1,268 student consumers in Sibolga city. The sample determination uses saturated sampling so that the research sample is 75 people. The results of the study are the t-test coefficient value of Customer Relationship Management 3.861; t-table value 1.993, so the t-test value > t-table (3.861 > 1.993); sig value < 0.05 (0.000 < 0.05), the t-test coefficient value of Promotion 4.943; t-table value 1.993, so the t-test value > t-table (4.943 > 1.993); sig value < 0.05 (0.000 < 0.05). The Fcount value of Customer Relationship Management and Promotion is 5.228 and the Ftable value is 3.219, so Fcount> Ftable (5.228> 2.731; sig value < 0.05 (0.000 < 0.05). The RSquare value is 0.698 or R2 x 100% 69.80%, meaning that the cause variable makes a large contribution to explaining XL Axiata Student Customer Loyalty in Sibolga, namely 69.80%, the remaining 31.20% is influenced by other factors.
INTEGRASI LITERASI DIGITAL, DOMPET DIGITAL DAN BAHASA INGGRIS DALAM MENINGKATKAN EFEKTIVITAS PEMASARAN UMKM Sirait, Fransiska; Batubara, Lika Silvia
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2022

Abstract

The purpose of this study is to analyze the effect of the integration of digital literacy, the use of digital wallets, and English language proficiency on the marketing effectiveness of Micro, Small, and Medium Enterprises (MSMEs). The focus of the research is directed toward examining how these three factors interact in enhancing market reach, promotional efficiency, and the competitiveness of MSMEs in the digital era. Based on the survey results, it was found that the digital marketing strategies implemented have not yet produced optimal outcomes. The promotional activities remain passive, unstructured, and have not had a significant impact on increasing sales. This low level of marketing effectiveness is attributed to the absence of consistent promotional strategies, limited understanding of branding concepts, and the underutilization of analytical features and customer review tools. Therefore, the researchers developed training programs delivered through a website and disseminated them to participating MSMEs. The research findings indicate that all three types of website-based training—digital literacy, the use of digital wallets, and English language skills—have a positive effect on improving the marketing effectiveness of MSMEs. Digital literacy enhances promotional capabilities, digital wallets facilitate transaction convenience, and English language skills expand market reach. The integration of these three components through website-based training serves as an effective strategy for improving the competitiveness and marketing performance of MSMEs in the digital economy era.
AKSELERASI KINERJA UMKM: PERAN STRATEGIS FINANCIAL LITERACY DI ERA DIGITAL Shanti, Elena Rista Kurnia; Mangifera, Liana
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2023

Abstract

The decline in the number of active MSMEs in Boyolali Regency indicates obstacles in business performance, thus requiring financial literacy in the use of fintech and financial behaviour to improve MSME performance in a sustainable manner. The purpose of this study is to analyse the role of financial literacy in mediating the influence of financial behaviour and financial technology on SME performance in Boyolali Regency, with financial literacy as the mediator. This study uses a quantitative approach and primary data was collected from 140 SME actors through a questionnaire distributed using purposive sampling techniques. Data analysis was conducted using the PLS-SEM method. The research findings indicate that financial behaviour and financial literacy have a significant positive effect on MSME performance, while financial technology has a significant negative effect. Financial behaviour and financial technology have a significant positive effect on financial literacy. Furthermore, the effect of financial behaviour on MSME performance is partially mediated by financial literacy, while the effect of financial technology on MSME performance is fully mediated by financial literacy. It is hoped that these findings will enrich our understanding of how financial behaviour, financial technology and financial literacy influence the performance of MSMEs, and contribute fully to MSME actors and stakeholders in designing financial management strategies and policies for the sustainability of MSME performance.
TAX PLANNING, COMPANY SIZE, AND FIRM VALUE IN REAL ESTATE Andy Adinegara, Ahmad; Fenny Krisdina, Tiana; Damayanti, D'liya; Masruri, Fahrul Alam; Kartika, Tita; Farman, Fanji
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2024

Abstract

This study aims to test and analyze the effect of Tax Planning and Company Size on Company Value in Property and Real Estate Companies Listed on the Indonesia Stock Exchange (IDX) in 2021-2024. By using quantitative research methods, sampling using purposive sampling by means of Judgment sampling, the sample of this study was 12 companies with 48 financial reports. The analysis method used in this research is multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing using the t test and F test. The results in the t test Tax Planning using Effective Tax Rate show that there is a significant negative effect as evidenced by the tcount is smaller than the t table (-2.545 < -2.014). Meanwhile, the t test of Company Size on Company Value has no effect as evidenced by the tcount greater than the ttable value (-0.628> -2.014). The results of the F test show that the Fcount is greater than the Ftabel of (3.389> 3.20), thus together the Tax Planning and Company Size variables have a significant effect on Firm Value in Property and Real Estate companies listed on the IDX in 2021-2024.
PENGARUH ISLAMIC HUMAN CAPITAL MANAGEMENT DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI BANK SYARIAH INDONESIA Mallapiseng, Alif Fadil; Arifin, M. Rahmawan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2025

Abstract

Bank Syariah Indonesia has a limited number of human resources who possess adequate basic knowledge of the sharia context in banking. On average, the educational background of employees does not come from Islamic banking or related fields, but rather from conventional and general economics. In Islamic Human Capital Management (IHCM), the implementation of Islamic principles in human resource management is not only oriented toward improving employee performance but also contributes to employee job satisfaction. Therefore, this study is interesting and aims to examine whether IHCM and job satisfaction influence employee performance. This study employs a quantitative research design using the total sampling method, in which all members of the population are taken as research samples, totaling 40 respondents. Data were collected using a Likert scale supported by questionnaire (survey) techniques, observation, and a combination of both. Data analysis was conducted using SPSS version 22. The results of data analysis indicate that the Islamic Human Capital Management variable obtained a p-value (sig) of 0.000 < α (0.05), thus H₀ is rejected and H₁ is accepted. This finding concludes that IHCM has a positive and significant effect on employee performance. The job satisfaction variable obtained a p-value (sig) of 0.001 < α (0.05), thus H₀ is rejected and H₁ is accepted, indicating that job satisfaction has a positive and significant effect on employee performance. Simultaneously, the IHCM and job satisfaction variables obtained a p-value (sig) of 0.000 < α (0.05), thus H₀ is rejected and H₁ is accepted. Therefore, it can be concluded that IHCM and job satisfaction jointly have a significant effect on employee performance at Bank Syariah Indonesia KCP Kolaka.
ANALISIS TASK PERFORMANCE DALAM LINGKUNGAN KERJA: STUDI PERBANDINGAN KARYAWAN GENERASI Z DAN MILENIAL PADA PT. BANK PERKREDITAN RAKYAT SARIKUSUMA SUYA Achira, Naswa Arindya; Sukoco, Iwan; Sitio, Nurul Mardhiah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2026

Abstract

Current  changes  in  workforce composition  indicate that  Generation  Z  and  Millennials dominate the workforce, including in the banking industry, such as PT. Bank Perkreditan Rakyat Sarikusuma Suya (BPR SKS). The differences in characteristics between these generations raise questions about the task performance demonstrated by these two generations. This study aimed to analyze the task performance achievements of Generation Z and Millennial employees in the same workplace in depth, focusing on job quality, job quantity, and job time limits. The research employed a quantitative approach, with questionnaires distributed to employees at BPR SKS as the data collection instrument. Hypothesis testing using an Independent Sample t-test showed a significance value of 0.284, indicating no significant difference between Generation Z and Millennial employees in task performance achievement in the workplace. However, differences in work patterns and perceptions were found between employees from both generations. The study concluded that although there were no significant differences in performance, differences in work patterns and perceptions are important as a basis for a company's Human Resources (HR) management.
PENGARUH AUDIT TENURE, FEE AUDIT, AUDIT DELAY, AUDIT CAPACITY STRESS TERHADAP KUALITAS AUDIT PADA KAP WILAYAH KOTA MEDAN Zain, Jenny; Sari, Dewi Permata; Vimalananda, Yuga; Simorangkir, Enda Noviyanti; Syahputra, Oky
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2031

Abstract

Audit quality is a key element in the preparation of financial statements, as reliable financial reports serve as a foundation for decision-making. This study aims to examine the influence of Audit Tenure, Audit Fee, Audit Delay, and Audit Capacity Stress on Audit Quality. This quantitative research uses a purposive sampling method, with primary data collected through questionnaires distributed to auditors at Public Accounting Firms in the Medan area. The study sample consists of 80 auditors, and the data were processed using the SMARTPLS 4.0 application. The results of the study indicate that Audit Tenure and Audit Capacity Stress have a positive influence on Audit Quality, while Audit Fee and Audit Delay show no significant effect on Audit Quality.
PENGARUH FLASH SALE, PAYLATER, DAN FOMO TERHADAP PERILAKU IMPULSE BUYING PADA PLATFORM E-COMMERCE DI WILAYAH JAKARTA DAN BEKASI Wuryan, Sophiyanto; Amel, Dika Amelia; Baskara, Ika
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2032

Abstract

This study aims to analyze the influence of flash sales, paylater, and fear of missing out (FOMO) on impulse buying behavior on e-commerce platforms in Indonesia, focusing on TikTok Shop. The increasing trend of online shopping has encouraged spontaneous buying behavior due to promotional strategies that create a sense of urgency and provide ease of transaction. This study used a quantitative approach with a survey method by distributing questionnaires to 125 respondents who were TikTok Shop users in the Jakarta and Bekasi areas. The sampling technique used purposive sampling, while data analysis used multiple linear regression using SPSS version 23. The results showed that flash sales, paylater, and FOMO had a positive and significant influence on impulse buying, both partially and simultaneously. Of the three variables, paylater proved to have the most dominant influence on impulsive buying behavior. These findings provide managerial implications for e-commerce players to strengthen promotional strategies that emphasize a sense of urgency and ease of payment to encourage spontaneous consumer purchasing decisions.
PERAN BRAND EXPERIENCE, BRAND IMAGE, BRAND VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN COFFESHOP Wuryan, Sophiyanto; Ardyawati, Ananda Indhira
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2033

Abstract

This study aims to analyze the influence of Brand Experience, Brand Image, Brand Value, and Customer Satisfaction on Brand Loyalty among customers of Fore Coffee at Hive Harapan Indah, Bekasi. The research employed a quantitative approach, with data collected through questionnaires distributed to 105 active customers of Fore Coffee. Data were analyzed using multiple linear regression with the help of SPSS. The findings indicate that all four independent variables Brand Experience, Brand Image, Brand Value, and Customer Satisfaction have a positive and significant effect on Brand Loyalty, both simultaneously and. This research contributes theoretically to marketing literature, particularly in the context of the coffee shop industry in Indonesia, and offers practical implications for Fore Coffee’s management in developing marketing strategies focused on customer experience and satisfaction.
ANALISIS PEMANFATAAN BRAND AMBASSADOR DAN DIGITAL MARKETING TERHADAP KEPUTUSAN KONSUMEN DALAM UPAYA PEMBELIAN PRODUK DI TIKTOK Viyang, Cyinthia Rachael; Tanjora, Berlian
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2034

Abstract

The rapid growth of social media, particularly TikTok, has transformed digital marketing strategies and consumer purchasing behavior. This study aims to analyze the influence of brand ambassador utilization and digital marketing on consumer purchase decisions on the TikTok Shop platform. The theoretical framework is based on the concepts of brand ambassadors, digital marketing, and consumer purchase decisions from the perspectives of digital marketing and consumer behavior. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire using a Likert scale, involving 106 active TikTok users who had made purchases through TikTok Shop.  The data analysis techniques included validity and reliability testing, classical assumption tests, and multiple linear regression analysis using SPSS software. The results indicate that brand ambassadors and digital marketing have a positive and significant effect on consumer purchase decisions, both partially and simultaneously. Digital marketing demonstrates a more dominant influence compared to brand ambassadors. The coefficient of determination shows that a substantial proportion of the variation in purchase decisions can be explained by these two variables. This study concludes that the effective integration of brand ambassador strategies and digital marketing plays a crucial role in enhancing marketing effectiveness and encouraging consumer purchase decisions on TikTok Shop.

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