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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH HARGA, CITRA MEREK, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI KEMEJA FORMAL PRODUK CARDINAL Saputra, Muhammad Gilang; Karamang, Ezra
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1974

Abstract

Price, brand image, and social media marketing as they pertain to Cardinal's formal shirt items in Bandung City are going to be the focus of this research. The study takes a quantitative tack by using a descriptive-verificative methodology to measure and analyze the interrelationships of the variables. In order to gather primary data, 105 participants who met the requirements of having bought or shown interest in Cardinal formal shirts and having interacted with the brand's digital marketing efforts were randomly chosen using a purposive sample approach and given a Likert-scale questionnaire. To evaluate the impact of the independent variables on purchase intention, we used multiple linear regression, classical assumption tests, validity and reliability testing, and data analysis. Predicted results show that customers' desire to buy is favorably and considerably affected by a well-planned price strategy, a solid and consistent brand image, and successful social media marketing programs. Cardinal hopes to use the study's strategic findings to improve the efficacy of their marketing, solidify their brand positioning, and maximize their use of social media in order to stay competitive in the ever-changing local fashion business
STRATEGI CONTENT MARKETING INSTAGRAM DAN TANTANGANNYA DALAM MEMPERTAHANKAN CUSTOMER ENGAGEMENT Fard, Ahmad Muhlis Fanmaddamkhul; Vania, Amelindha
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1975

Abstract

This study aims to determine the implementation of Instagram content marketing strategies and the challenges in maintaining customer engagement. This study uses a descriptive qualitative approach. The research subjects consisted of four informants divided into two categories: internal and external subjects. The data used included primary and secondary data collected through interviews, observation, and documentation. Data analysis was conducted using the Miles and Huberman method, which includes data reduction, data presentation, and conclusion and verification stages. The results of this study indicate that the implementation of the Instagram content marketing strategy @ngopibarengpintulangit has adapted content to the needs of the audience, especially the family segment, through the use of various Instagram features. The transition from soft selling to hard selling was carried out to encourage direct audience decisions, but the consistency of uploads, caption development, and suboptimal two-way interaction resulted in uneven engagement levels.
PERAN INVESTASI SEKTOR UMKM DALAM MENINGKATKAN PERTUMBUHAN EKONOMI INDONESIA Nur, Muh.; Ummah, Rahila Amanatul; Azizs, Abdul; Ladjin, Nurjanna; Suryati, Suryati
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1976

Abstract

This study aims to determine the role of investment in the MSME sector in increasing economic growth in Indonesia. This research approach collects data through a literature review, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that investment in the MSME sector plays a strategic role in driving economic growth in Indonesia. Access to financing, business mentoring, and technical support enables MSMEs to increase production capacity, output quality, and business competitiveness. Macroeconomically, investment flows into the MSME sector contribute to increased output and Gross Domestic Product (GDP), expanded employment, and strengthened household incomes. It also encourages economic diversification through the development of various business sectors, thereby strengthening the national economic structure. Thus, investment in the MSME sector plays a crucial role in creating inclusive, stable, and sustainable economic growth.
DETERMINASI KEPUTUSAN GENERASI Z MEMBELI KOPI KELILING DI KOTA BANJARMASIN Sucidha, Irma; Irayana, Ika
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1977

Abstract

The phenomenon of mobile coffee (Starling/Kopling) has become an informal business model that has transformed the coffee consumption landscape in Indonesia, including in Banjarmasin, by offering high accessibility and affordable prices. This study aims to analyze and identify the most dominant determining factors influencing the Purchase Decisions of Generation Z in Banjarmasin. This quantitative research uses an explanatory cross-sectional design with 105 Generation Z respondents in Banjarmasin, selected through accidental sampling, where the majority of respondents are students (49.52%). The independent variables examined are Product Quality (X1), Price (X2), Location/Access (X3), Promotion/Social Media (X4), Brand Image (X5), and Service Quality (X6) on Purchase Decision (Y). Partially (t-test), four variables were proven to have a significant effect: Product Quality (X1), Location/Access (X3), Brand Image (X5), and Service Quality (X6). Based on the regression coefficient values, Brand Image (0.300) is the most dominant factor, followed by Service Quality (0.250). Meanwhile, Price (X2) and Promotion/Social Media (X4) do not have a significant effect. These findings highlight that amidst the homogeneity of mobile coffee prices, psychological and social factors reflected in brand image, product quality, and service become the main determinants of Purchase Decisions for Generation Z.
ANALISIS TINGKAT KEPUASAN KERJA KARYAWAN PADA PT. REMALA ABADI TBK Suci, Ratu Balqis Dipomustika; Lutviani, Metya
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1978

Abstract

This study aims to analyze the level of employee job satisfaction towards the company at PT Remala Abadi. Job satisfaction is one of the important factors that affect employee productivity and loyalty in an organization. The method used in this study is a quantitative method with a survey approach by distributing questionnaires to all employees who are respondents. Data were analyzed using a Likert scale and analyzed based on the calculation of actual scores, ideal scores, and percentage levels of satisfaction. The results of the study showed that the level of employee job satisfaction at PT Remala Abadi reached 80%, which is included in the high category. This reflects that most employees are satisfied with various aspects of the work environment, including relationships with superiors, work facilities, updates, and internal communication. However, there are still several aspects that need to be considered to be improved, such as training new employees and providing certain work facilities. With these results, the company is expected to be able to maintain factors that have provided high satisfaction and make continuous improvements to aspects that are still considered less than optimal.
PENGARUH PRODUCT ATRIBUTES DAN CUSTOMER VALUE TERHADAP MINAT BELI KONSUMEN DENGAN PERSEPSI NILAI SEBAGAI VARIABEL MEDIASI PADA PRODUK JADAH DI SELO, BOYOLALI Afifah, Sarah Dila Nur; Isa, Muzakar
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1980

Abstract

This research aims to analyze the effect of product attributes and customer value on consumers’ purchase intention with perceived value as a mediating variable for jadah products in Selo, Boyolali. A quantitative approach was employed using a survey method involving 322 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results indicate that quality value, innovation value, and service value have a significant and positive effect on perceived value, while experience value has no significant effect. Perceived value positively influences purchase intention and significantly mediates the effects of quality value and innovation value on purchase intention. These findings highlight the importance of product quality and innovation in strengthening perceived value and increasing consumers’ purchase intention toward jadah products in Selo.
PENGARUH PENGEMBANGAN KARIR, KEPUASAN GAJI, DAN BEBAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN GEN Z DI PT SUNWOO GARMENT INDONESIA Putri, Windy Annisa; Waskito, Jati
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1981

Abstract

This study aims to analyze the effect of workload, salary satisfaction, and career development on turnover intention among Generation Z employees at PT Sunwoo Garment Indonesia. The study adopts a quantitative research design and applies a survey technique by administering structured questionnaires to 150 participants who were chosen based on purposive sampling criteria. The collected data were analyzed using multiple linear regression analysis, classical assumption tests, and instrument testing. Hypothesis testing was conducted using F-tests and t-tests with a significance level of 0.05, supported by the coefficient of determination (R²). The results indicate that career development has a negative but insignificant effect on turnover intention, suggesting that this factor is not a primary consideration for Generation Z employees in deciding whether to remain with or leave the company. In contrast, salary satisfaction has a significant and negative effect on turnover intention, indicating that higher salary satisfaction reduces employees’ intention to leave. In addition, workload has a significant effect on turnover intention, where a higher workload tends to increase employees’ intention to leave the organization. Overall, salary satisfaction and workload are more dominant factors influencing turnover intention among Generation Z employees than career development.
DIGITAL LEADERSHIP CAPABILITY EFEKTIF MENINGKATKAN EMPLOYABILITY KARYAWAN SEKTOR JASA Wardani, Yulinda Siti; Ingsih, Kusni; Febriana, Artha; Purusa, Nanda Adhi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1982

Abstract

The rapid digital transformation requires companies in the service sector to develop human resources (HR) who are innovative, adaptable, and highly competitive. Using Self-Efficacy as a mediating variable, this study aims to analyze the influence of Digital Leadership Capability and Innovation Capability on the value or level of employee Employability in the service subsector in the City of Semarang. The analysis is based on the Resource-Based View (RBV) theory, which emphasizes the importance of internal resources in building long-term competitive advantage. The study population consists of all employees in the service sector in Semarang, with 150 employees selected as samples using purposive sampling based on specific criteria. A quantitative approach is employed using PLS-SEM through the SmartPLS 3.2.9 software. The research findings reveal that Digital Leadership Capability and Innovation Capability have positive and significant effects on both Self-Efficacy and Employability. Additionally, Self-Efficacy is proven to play a significant mediating role in the relationship between the two independent variables and employee work capability. These conclusions demonstrate that digital leadership capability, innovation capability, and self-efficacy are strategic intangible resources that play an essential role in building the competitive advantage of both employees and companies in an increasingly digital business environment.
MENDORONG PERUBAHAN: PERAN NILAI HARGA, KESESUAIAN HAMBATAN INFRASTRUKTUR, PENGARUH SOSIAL, DAN INSENTIF PEMERINTAH DALAM MEMBENTUK MINAT GENERASI Y UNTUK MENGADOPSI KENDARAAN LISTRIK DI JABODETABEK Syah Fahlevi, Mochammad Reza; Siregar, Reza Poetra; Mustikasari, Faranita
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1983

Abstract

Air pollution in Jakarta continues to increase annually, along with the growing number of vehicles on the road. This situation has pushed the electric vehicle sector to develop and adapt rapidly in an effort to mitigate environmental problems in Jakarta. Jakarta is a potential market for both two-wheeled and four-wheeled electric vehicles. However, although Jakarta is one of the largest markets for electric vehicle adoption in Indonesia, various factors still influence electric vehicle purchase intentions in the region. This study uses the Theory of Planned Behavior as a theoretical foundation, adding the variables Price Value and Infrastructure Barrier. Data were collected through an online questionnaire using a non-probability sampling method.
PELAKSANAAN KESELAMATAN DAN KESEHATAN KERJA (K3) PADA PT. UBJ LOGISTIK Barokah, Mutiara; Prihandono, Prihandono; Chalisyah, Elis; Soleha, Soleha
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1984

Abstract

This study was conducted to determine, find and describe the phenomenon or problems of Occupational Safety and Health (K3) at PT UBJ Logistik. This study is motivated by the importance of human resources in carrying out work. K3 is an effort to create a safe and healthy work environment for  workers, with the aim  of preventing work accidents, occupational diseases, and increasing work productivity. The purpose of this study is to determine the obstacles in the implementation of K3, to find solutions and overcome obstacles in the implementation of K3. This writing method uses qualitative descriptive, namely presenting a description of the problem or a certain condition without any special treatment of the object being studied. Data collection techniques are carried out using observation, interview and documentation techniques. Based on the results of this study, it can be concluded that the implementation of K3 carried out by PT UBJ Logistik is not good enough in implementing K3, because the K3 regulations applied by the company are not strict enough so that employees pay less attention to the importance of K3.

Page 68 of 72 | Total Record : 719

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