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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 804 Documents
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PENGEMBANGAN STRATEGI PEMASARAN MENINGKATKAN MINAT BERBELANJA DI PASAR BERSIH BEKASI Wuryan, Sophiyanto; Baskara, Ika; Wahyudi, Endik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2205

Abstract

This study aims to examine the effects of product, price, and service quality on consumers’ shopping interest at Pasar Bersih Telaga Mas, North Bekasi, while also formulating marketing strategies that reflect actual field conditions. A quantitative approach was employed, with data collected through questionnaires administered to 60 respondents. The data were analyzed using multiple linear regression to assess both partial and simultaneous relationships among variables. The findings indicate that product and price have a positive and statistically significant effect on consumers’ shopping interest, with product emerging as the most dominant variable. In contrast, service quality does not exhibit a significant effect. Simultaneously, all three variables significantly influence shopping interest, as reflected in a high coefficient of determination, indicating that the model accounts for a substantial proportion of the variation in consumer interest. These results suggest that improving product quality and variety, along with maintaining competitive and consistent pricing, constitutes the primary basis for enhancing consumer interest. The study is expected to provide practical considerations for market management in formulating more targeted and contextually grounded marketing policies and strategies.
PENGARUH LITERASI KEUANGAN, SIKAP KEUANGAN, KEPRIBADIAN, DAN PENDAPATAN TERHADAP PERILAKU PENGELOLAAN KEUANGAN UMKM KULINER DI KECAMATAN MEDAN PETISAH Br Sembiring, Emninta; Pasaribu, Juwita Aknesia; Br Sinaga, Jholant Bringg Luck Amelia; Br Sembiring, Veramika
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2206

Abstract

This study examines the impact of financial literacy, financial attitudes, personality, and income on financial management behavior among culinary MSME actors in Medan Petisah Sub-District. A quantitative causal design was employed, with the population comprising all MSMEs in the sub district. Samples were selected via purposive sampling based on criteria aligned with the study's objectives. Data were collected through a Google Form-based questionnaire from 100 respondents and analyzed using SPSS version 22. Findings reveal that financial literacy (sig. 0.000 < 0.05; t count = 9.015), financial attitudes (sig. 0.001 < 0.05; t-count = 3.555), personality (sig. 0.034 < 0.05; t-count = 2.154), and income (sig. 0.005 < 0.05; t-count = 2.891) each significantly influence financial management behavior. Collectively, these factors exert a substantial effect, underscoring their crucial role in financial management.
ANALISIS PENGARUH PERTUMBUHAN EKONOMI, INFLASI, NILAI TUKAR, DAN SUKU BUNGA TERHADAP PERTUMBUHAN PENYALURAN KREDIT DI BANK NASIONAL YANG TERDAFTAR DI INDEKS LQ45 PERIODE TAHUN 2020–2024 Purba, Henry; Malau, Harman; Siagian, Harlyn
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2207

Abstract

This study examines the impact of economic growth, inflation, exchange rates, and interest rates on credit growth in national banks listed in the LQ45 Index during the 2020–2024 period. The analysis focuses on national banks that consistently remained constituents of the LQ45 Index, representing highly liquid, large-capitalization, and systemically important banks in the Indonesian economy. The observation period covers both the economic downturn during the COVID-19 pandemic and the subsequent recovery and monetary policy normalization, providing a relevant context to assess the sensitivity of bank lending to macroeconomic dynamics. Macroeconomic data are obtained from official publications of Statistics Indonesia and Bank Indonesia, while banking credit data are sourced from national banking statistics and published reports. At the aggregate level, Indonesia’s banking credit exhibited a strong upward trend throughout the study period, with LQ45 banks accounting for a substantial share of total national credit. This study is expected to contribute empirical evidence on how dominant banks adjust their lending behavior in response to macroeconomic changes and to provide insights for policymakers, bank management, and investors.
PENGARUH KUALITAS LAYANAN DAN DIVERSIFIKASI BISNIS TERHADAP KEPUASAN PELANGGAN MELALUI PENGALAMAN PELANGGAN DENGAN TRUST SEBAGAI MODERASI PADA SPBU Sitorus, Victor Dean Rizky Maulana; Susilawati, Wati; Alamanda, Dini Turipanam
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2208

Abstract

This study aims to analyze the effect of service quality and business diversification on customer satisfaction through customer experience, with trust as a moderating variable at gas stations (SPBU) operated by PT Pangandaran Putra. A quantitative approach was employed using a survey method involving 150 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that service quality and business diversification have a positive and significant effect on customer satisfaction, both directly and indirectly through customer experience. Customer experience is proven to act as a significant mediating variable, while trust has a positive effect on customer satisfaction but shows a negative moderating effect on the relationship between customer experience and satisfaction. These findings highlight that customer satisfaction is not only determined by service quality and business diversification but also by customer experience as a key mechanism, supported by customer trust.
ANALISIS FAKTOR MEMENGARUHI PENINGKATAN PENDAPATAN PETERNAK AYAM DESA TOLBUK BANGKALAN Jannah, Hilyatul; Tarman, Manah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2212

Abstract

This study aims to analyze the factors influencing the increase in income of chicken farmers in Tolbuk Village, Klampis District, Bangkalan Regency. The variables examined include business capital, production costs, livestock technology, access to information, and social factors. This research is based on the existence of income disparities among farmers due to differences in resources, management, and local conditions. A qualitative approach with a case study method was employed. Data were collected through interviews, observation, and documentation involving five informants consisting of farm owners and workers. Data analysis was carried out through data reduction, data display, and conclusion drawing to provide a comprehensive understanding of the research problem. The findings show that business capital significantly affects the scale and continuity of farming activities. Production costs, especially feed costs, are the main factor influencing income levels. Livestock technology contributes to improving efficiency, although its application is still limited. Access to information helps farmers make better decisions regarding market prices and selling time. Social factors, including family support and cooperation among farmers, also play an important role in supporting business success. In conclusion, the increase in farmers’ income is determined by the synergy of capital, cost efficiency, technology, information access, and social support.
PENGARUH KECEPATAN, KEAMANAN, DAN AKURASI TERHADAP KEPUASAN PELANGGAN SHOPEE DI KALANGAN GEN Z Putri, Engyelita Verlianty; Marsella, Marsella; Halim, Calista Joice; Januardin, Januardin; Purba, Truly Okto Hasudungan
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2213

Abstract

Service providers are required by the sharp competition in the e-commerce sector to prioritize the pillars of security, speed, and accuracy as determinants of consumer satisfaction. This study is oriented to test and analyze the significance of the influence received by Shopee users on satisfaction in the Generation Z segment in Medan City from the dimensions of security, service speed, and accuracy.Quantitative research is the method implemented by this research, where primary data is the source of data collected in this study. Using a purposive sampling technique, with respondent criteria aligned with the research objectives, 100 selected respondents were recruited to complete a structured questionnaire. Multiple linear regression analysis was implemented to statistically process all data using IBM SPSS Statistics software. The research findings show that customer satisfaction is significantly influenced by security, speed, and accuracy, both partially and simultaneously. This suggests that shopee app user satisfaction can be increased by improvements in system security quality, service speed, and information accuracy in the transaction process.
ANALISIS PENERAPAN STRATEGI SOCIAL MEDIA MARKETING (SMM) PADA UMKM MIE AYAM & BAKSO MAS DEN TANGERANG SELATAN Aisyiyah, Aldinenur; Aprilia, Finki; Amalia, Della; Rahmah, Putri Aulia; Karomah, Nurul Giswi
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2215

Abstract

This study aims to analyze the implementation of Social Media Marketing (SMM) strategies in the micro, small, and medium enterprise (MSME) Mie Ayam & Bakso Mas Den in South Tangerang. Social Media Marketing has become one of the important strategies for MSMEs to increase visibility, interaction with customers, and product sales in the digital era. This research uses a qualitative descriptive method with a case study approach, where data were obtained through interviews and observations with the MSME owner, observation of social media activities, and documentation of promotional content. The analysis was conducted to evaluate the SMM strategy activities implemented, including types of content, posting frequency, interaction with consumers, and its impact on sales. Based on the SWOT analysis, the results show that Mie Ayam & Bakso Mas Den has actively utilized social media platforms such as Instagram and TikTok, with engaging content strategies and responsive promotions, which have had a positive impact on increasing the number of customers and sales. However, there are opportunities for further development, such as optimizing the use of influencers on social media. This study is expected to provide practical contributions for other MSMEs in implementing Social Media Marketing strategies effectively.
PENGARUH GREEN MARKETING TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN AQUA DI KECAMATAN PINGGIR Bonar Situmorang, Jeremi; Malau, Harman; Hutabarat, Francis M.
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2219

Abstract

The aim of this research is to ascertain how green advertising influences brand perception and consumers’ purchasing decisions for AQUA products in Pinggir District. In addition, the role of brand image as a factor affecting this relationship is also examined. This research utilizes a quantitative methodology through the distribution of questionnaires to 150 respondents who have previously purchased and used AQUA products. A Likert scale ranging from 1 to 5 is used in this research. The results of the study show that with r2 of 0.791, green advertising has a significant influence on brand image. The results also show that brand image also has a positive and significant effect on consumers’ purchasing decisions for AQUA products, with an R² value of 0.747. The research indicates that brand image serves as a mediating variable in the correlation between green advertising and consumer purchasing decisions. In this case, AQUA functions as a full mediator that bridges this relationship. Overall, the results suggest that AQUA’s green marketing strategy is highly dependent on its integration with efforts to enhance consumers’ brand perception.
PENGARUH FLASH SALE TERHADAP MINAT BELI SOMETHINC DIMODERASI OLEH MOTIVASI BELANJA HEDONIS PADA PLATFORM TIKTOK SHOP Siregar, Norberta; Triadinda, Dexi; Retnosary, Rieke
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2220

Abstract

This study aims to analyse how Somethinc’s flash sale programme on TikTok Shop influences purchase intent among Generation Z, with hedonistic shopping motivation serving as a moderating variable. The researcher employed a quantitative approach and collected data via a survey of TikTok Shop users who had previously used the Somethinc flash sale feature. The results of the analysis indicate that the flash sale has a positive and significant impact on hedonistic shopping motivation, and influences purchasing intention both directly and indirectly. Hedonistic shopping motivation was found to have a positive and significant effect on purchase intention, thereby acting as a key channel through which the flash sale influences consumers’ purchasing decisions. The coefficient of determination indicates that the research model possesses a moderate to strong explanatory power
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, INTENSITAS ASET TETAP, DAN PROFITABILITAS TERHADAP TAX AVOIDANCE DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SEKTOR ENERGI DI BURSA EFEK INDONESIA PERIODE 2020–2025 Gunawan, Oka; Indriyanto, Erwin
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2221

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR), fixed asset intensity, and profitability on tax avoidance, with firm size serving as a moderating variable in energy sector companies listed on the Indonesia Stock Exchange during the 2020–2025 period. The study employs a quantitative approach with an associative design and uses secondary data derived from financial statements and annual reports. The sample was determined through purposive sampling, resulting in 30 companies with a total of 180 observations. Data were analyzed using panel data regression with the assistance of EViews through descriptive statistical analysis, classical assumption testing, panel model selection, simultaneous testing, partial testing, and coefficient of determination analysis. The model selection results indicate that the Fixed Effect Model (FEM) is the most appropriate model. Partially, CSR has a significant negative effect on tax avoidance, while fixed asset intensity and profitability have significant positive effects on tax avoidance. Firm size is proven to moderate the relationship between CSR, fixed asset intensity, and profitability and tax avoidance. Simultaneously, all independent variables and their interactions have a significant effect on tax avoidance. The R-squared value of 0.812 indicates that 81.2% of the variation in tax avoidance can be explained by the research model. These findings confirm that tax avoidance behavior in energy sector companies is influenced not only by the firms’ internal characteristics, but also by firm size, which strengthens the direction of the relationships among variables. This study provides empirical contributions to the development of corporate taxation literature and may serve as a reference for regulators in strengthening oversight in the energy sector.

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