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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 804 Documents
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ANALISIS PENGARUH CURRENT RATIO (CR), UKURAN PERUSAHAAN DAN DEBT TO EQUITY RATIO (DER) TERHADAP PROFITABILITAS PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2021–2024 Simbolon, Frentiani Revalina; br Ambarita, Gmandys Anggi Wella; Purnasari, Nina; Herliani, Rini
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2222

Abstract

This study aims to obtain information on whether the current ratio, company size, and debt to equity ratio simultaneously or partially affect return on assets in LQ45 companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. The independent variables are CR, Company Size, and DER. The dependent variable is Return on Assets. This study uses a quantitative approach, data analysis is obtained through statistical analysis. The method used to analyze the research results is multiple linear regression. There are 45 populations with 20 samples, a total of 80 observation data (20x4). The results show that CR, Company Size, and DER simultaneously influence Return on Assets. Partially, CR and DER have a positive and significant effect on Return on Assets, while Company Size has a negative and significant effect on Return on Assets in LQ45 companies listed on the IDX for the 2021-2024 period. This study shows that the results of the determination coefficient test have an Adjusted R Square value of 0.179 indicating that the CR, Company Size, and DER variables are able to explain variations in ROA by 17.9%, while the remaining 82.1% is influenced by other variables outside the research model
PENGARUH PERSEPSI RISIKO, LITERASI KEUANGAN, GAYA HIDUP, DAN FAKTOR SOSIAL TERHADAP MINAT MAHASISWA MENGGUNAKAN PINJAMAN ONLINE Lumbanraja, Riska Hasnah; Turnip, Angel Aulia; Br Sinaga, Jholant Bringg Luck Amelia; Marini, Yushita
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2223

Abstract

This quantitative study aims to analyze the influence of risk perception, financial literacy, lifestyle, and social factors on students' interest in using online loan services. The study subjects consisted of 100 active students of the Faculty of Economics, in their fourth semester and above, in Medan City, selected based on criteria. Data were collected using a Likert-scale questionnaire and processed using IBM SPSS Statistics. The results of the study partially indicate that risk perception has no effect on interest in use, while financial literacy, lifestyle, and social factors have a significant influence. Simultaneously, all of these independent variables influence students' interest in using online loans.
PENGARUH LITERASI DIGITAL DAN INOVASI PRODUK TERHADAP KINERJA UMKM DENGAN ENTREPRENEURSHIP ORIENTATION SEBAGAI VARIABEL MODERASI (STUDI PADA UMKM KOTA MEDAN) DALAM SEKTOR USAHA MAKANAN Juna, Shelvy Ali; Purba, Mas Intan; Karisma, Payeel; Chang, Steven; Lubis, Nurul Wardani
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2228

Abstract

Small and Medium Enterprises (SMEs), particularly in the food sector, play an important role in the economy of Medan City. However, although digital adoption is already high, its utilization remains suboptimal, resulting in no significant improvement in performance. This study highlights that digital literacy and product innovation influence SME performance, but their effectiveness is strongly affected by Entrepreneurship Orientation (EO), which includes proactive, innovative, and risk-taking attitudes. EO acts as a strengthening factor that helps SMEs maximize the use of technology and innovation to enhance competitiveness and performance. Unlike previous studies that used digital marketing as a mediating variable, this study positions EO as a moderating variable that determines the extent to which digital literacy and product innovation affect SME performance. The population in this study consists of 125 food-sector SME actors registered and actively operating in Medan Area District, Medan City. This study employs a Simple Random Sampling technique to ensure that each member of the population has an equal chance of being selected as a sample, thereby making the data more representative. The findings indicate that digital literacy has a positive and significant effect on the performance of food-sector SMEs in Medan City, while product innovation does not significantly affect performance. Both digital literacy and product innovation have a positive and significant effect on entrepreneurship orientation, which in turn also has a positive and significant effect on SME performance. Furthermore, entrepreneurship orientation is proven to strengthen the influence of digital literacy on SME performance, but it does not strengthen the influence of product innovation on the performance of food-sector SMEs in Medan City.
PENGARUH LIKUIDITAS, KEBIJAKAN DIVIDEN, LEVERAGE, DAN UKURAN PERUSAHAAN TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MAKANAN DAN MINUMAN DI BEI Sitorus, Winda; Purnasari, Nina; Br Sitompul, Melda Sari; Saragih, Jhosua Billy Gredo; Sitompul, Haryani Pratiwi
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2229

Abstract

This study aims to examine the effect of liquidity, dividend policy, leverage, and company size on earnings management in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period. This study uses secondary data in the form of financial reports taken from the official IDX website. In this study, 140 samples were processed using SPSS. The data analysis techniques used were the classical assumption test, namely the normality test, heteroscedasticity test, autocorrelation test, and multicollinearity test. The results of this study indicate that the dependent variable does not affect the independent variables in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period.
PENGARUH DIGITAL MARKETING, BRAND AWARENESS, DAN INOVASI PRODUK TERHADAP DAYA SAING UMKM TOKO ROTI GOLDEN ROSE DI KECAMATAN MEDAN TEMBUNG Jaya, Stefanie Lean; Purba, Mohd. Nawi; Auza, Ara
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2230

Abstract

MSMEs are an important sector in supporting the national economy and are required to be able to adapt to changes in consumer behavior that increasingly rely on information technology, especially the internet. required to be able to adapt to changes in consumer behavior that increasingly rely on information technology such as digital marketing, especially the Golden Rose Bakery located in Medan Tembung. In addition, brand awareness and product innovation are also important factors in determining the competitiveness of a business. High-quality products will not be able to survive in the market if they are not accompanied by brand strength that is easily recognizable and remembered by consumers. The purpose of this research is to test whether the Influence of Digital Marketing, Brand Awareness, and Product Innovation on the Competitiveness of Golden Rose Bakery MSMEs in Medan Tembung District.This study uses primary data and secondary data and uses quantitative descriptive methods, because this study focuses on hypothesis testing with numerical data and statistical analysis by having a sample of 112 respondents using SEM analysis. The results of the research on the Influence of Digital Marketing, Brand Awareness, and Product Innovation on the Competitiveness of MSMEs Golden Rose Bakery in Medan Tembung District achieved the desired results. Therefore, it can be concluded that Digital Marketing affects the competitiveness of MSMEs, Brand Awareness affects the competitiveness of MSMEs, and Product Innovation affects the competitiveness of MSME. 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN ONLINE DI E-COMMERCE SHOPEE Tarigan, Rikki Gunawan; Devin, Devin; Malau, Yois Nelsari; Ginting, Wenny Anggresia
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2231

Abstract

This study aims to examine and analyze the factors influencing online consumer purchasing decisions on the Shopee e-commerce platform, where the independent variables used are Price, Product Quality, Product Reviews, Product Ratings, and Shopping Experience, with Purchasing Decision serving as the dependent variable. The research method used is a quantitative approach. The data collection technique employed in this study is a questionnaire, which was distributed via an online Google Form, yielding 100 respondent samples selected randomly using the Simple Random Sampling technique. The simultaneous results of the F-test indicate that the variables Price, Product Quality, Product Reviews, Product Ratings, and Shopping Experience collectively have a positive influence on Purchase Decision. Meanwhile, the partial results of the study using a t-test indicate that the variables of Price, Product Reviews, Product Ratings, and Shopping Experience do not have a partial or significant effect on the Purchase Decision, whereas Product Quality has a partial and significant effect on the Purchase Decision
ANALISIS PENERAPAN NILAI RETURN ON EQUITY (ROE), PRICE EARNING RATIO (PER), PRICE TO BOOK VALUE (PBV), DAN DEBT TO EQUITY RATIO (DER) DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM PADA SEKTOR PERBANKAN DI BEI SELAMA PERIODE 2019-2023 Sihombing, Hagai Fransiska; Williams, Jerry; Sitorus, Jessy Safitri; Sanjaya, Made Wulandari Sari
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2232

Abstract

The development of the capital market in the banking sector requires investors to accurately analyze financial information in making stock investment decisions. The dynamics of the banking industry in Indonesia, influenced by changing economic conditions and market uncertainty, underline the importance of this study. This research aims to analyze the effect of Return on Equity (ROE), Price Earnings Ratio (PER), Price to Book Value (PBV), and Debt to Equity Ratio (DER) on stock investment decisions in banking companies listed on the Indonesia Stock Exchange. This study employs a quantitative approach using secondary data derived from annual financial statements of banking companies. The sample is determined through a purposive sampling method. Data analysis is conducted using multiple linear regression, with hypothesis testing carried out through partial tests, simultaneous tests, and the coefficient of determination. The results indicate that ROE, PER, PBV, and DER have a significant effect on stock investment decisions. These variables are able to explain variations in investment decisions, while other factors outside the model also contribute.
PENGARUH LITERASI KEUANGAN, LINGKUNGAN SOSIAL, LOCUS OF CONTROL DAN GAYA HIDUP TERHADAP KEMAMPUAN PENGELOLAAN KEUANGAN PADA MAHASISWA AKUNTANSI UNIVERSITAS PRIMA INDONESIA Sinaga, Novi k.; Lestari , Tya Utami; Br Sinaga, Jholant Bringg Luck Amelia; Siregar , Muhammad Raja
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2233

Abstract

This study aims to analyze the influence of Financial Literacy, Social Environment, Locus of Control, and Lifestyle on the Financial Management Ability of Accounting Study Program Students at Prima Indonesia University in 2025. This study uses quantitative methods. The data used in this study are primary data obtained from filling out questionnaires conducted by respondents. The population of this study was 961 students in the 3rd semester and above who were registered in the Accounting Study Program at Prima Indonesia University in 2025. The sample used was 91 students of the Accounting Study Program at Prima Indonesia University using a non-probability sampling technique, namely purposive sampling, with the criteria of active students from the Accounting Study Program at Prima Indonesia University and at least in the 3rd semester. Data analysis used the data instrument test method, classical assumption test, multiple regression analysis test, hypothesis test with the help of the IBM SPSS Statistic 25 program. The results of this study using a partial test (T Test) stated that Financial Literacy and Locus of Control had a positive and significant effect on student Financial Management. Meanwhile, Social Environment and Lifestyle were not proven to have a significant effect on accounting students' Financial Management. Simultaneously (F-test), all independent variables significantly influenced student financial management. This study indicates that improving financial literacy and strengthening self-control are important factors in improving student financial management. Furthermore, the influence of the social environment and lifestyle also needs to be considered in developing better financial management.
PENGARUH TRANSFORMASI DIGITAL TERHADAP KINERJA OPERASIONAL PERBANKAN DI INDONESIA Pranita, Fera Lufhidarani; Nurfitri, Ade Rachmawati; Jasa, Retnowati; Soukotta, Agnes; Jimar, Any
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2235

Abstract

This study aims to analyze the impact of digital transformation on banking operations in Indonesia. Digital transformation has become a strategic issue in the banking industry along with the development of information technology and the increasing public demand for fast, easy, and efficient financial services. This study uses a quantitative approach with an explanatory design to examine the relationship between digital transformation as the independent variable and operational performance as the dependent variable. The data used are secondary data obtained from the annual reports and financial statements of banks in Indonesia that have implemented digital services. The sampling technique used purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results show that digital transformation has a positive and significant impact on banking operational performance. Increased service digitalization, technology investment, and digital innovation have been proven to improve operational cost efficiency, productivity, and customer service quality. These findings indicate that digital transformation plays a strategic role in improving operational performance and generating savings in banking in the digital era. However, the effectiveness of digital transformation is also influenced by the readiness of human resources, technological infrastructure, and management support in managing organizational change
ANALISIS MANAJEMEN PEMASARAN DIGITAL BERBASIS E- COMMERCE Laksmono, Rendro; Dimyati; Munir, Abdul Razak; Artino, Adi; Arief, Syarifuddin
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2236

Abstract

This study aims to analyze e-commerce-based digital marketing management and identify strategies, implementation, and challenges faced by businesses in improving marketing performance. The research method used is a qualitative approach, with data collection techniques through in-depth interviews, observation, and documentation. Informants in this study were business owners who actively utilize e-commerce platforms as a digital marketing tool. The results show that e-commerce-based digital marketing has a positive impact on increasing market reach and sales. Business owners have utilized various e-commerce features such as promotions, discounts, and social media integration to attract consumers. However, marketing strategy planning remains suboptimal due to a lack of analytical data and in-depth market segmentation. Furthermore, customer relationship management remains rudimentary and has not been integrated with technology systems such as Customer Relationship Management (CRM). This study also found that digital marketing performance tends to fluctuate and depends on promotional programs. Key challenges include high competition, price wars, limited digital literacy, and dependence on e-commerce platforms. Therefore, improving digital competency, innovative marketing strategies, and utilizing data-driven technology are necessary to support digital marketing success.

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