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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

Arjuna Subject : -

Articles 289 Documents

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PENGARUH KOMPETENSI, BUDAYA ORGANISASI, LINGKUNGAN KERJA TERHADAP MOTIVASI DAN KINERJA KARYAWAN I Putu Wahyudi
Jurnal Manajemen dan Bisnis Vol 10 No 2 (2013)
Publisher : Universitas Pendidikan Nasional

This study is bassed ob fact that human resources as doers of an organization havegot different attitudes and experience. The differences cause every individual in doingactivities in the organization to have different work abilities or performances as well. Thisstudy was conducted in PT Astra International, Tbk. Toyota Sales Operation of Denpasar orbetter known as AUTO 2000 of Denpasar. The research concerns the effect of Competence,Culture of Organization, Work Environment towards Motivation and EmployeesPerformance in service division of AUTO 2000 of Denpasar.The respondent of this study were taken from all employees in service division ofAUTO 2000 of Denpasar excluded the head departement. The number of the respondent were55 people both permanent workers and contract workers whose position were as instructor,service advisor, foreman, technician, toyota home service attendants, vallet and car washattendants. The data were taken using questionnaire consisting of question delivered directlyto them all to fill in. The data were analyzed to the test the hypothesis using Path Analysiswith AMOS program 20.0 version.Based on the result of the analysis the conclusion was drawn that there was asignificantly positive effect of Competence towards the Work Performance and Motivation tothe Work Performance. There was not significant positive effect of Competence towardsMotivation, The Culture of Organization to the Motivation, The Culture of the Organizationto the Work Performance, The Work Environment to Motivation and the Work Environmentto the Work Performance. The percentage of Competence, Culture of Organtization, WorkEnvironment towards Motivasion was 37,3 % meanwhile the effect of Competence, Culture ofOrganization, Work Environment and Motivation towards Work Performance was 60,9 %.The magnitude percentage effect of Competence variable, Culture of Organization, WorkEnvironment and Motivation towards Work Performance after Motivation variable indicatesthat Motivational variable is moderator variable.Keywords : Competence, Culture of Organization, Work Environment, Motivation andWork Performance.

Indikator Terpenting Dalam Keputusan Konsumen Berbelanja Online Lemsina Kogoya; Ida Bagus Raka Suardana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study aims to determine the influence of cultural factors on consumer behavior to shop online, the influence of social factors on consumer behavior to shop online, the effect of personal factors on consumer behavior to shop online. To determine the effect of psychological factors factors on consumer behavior to shop online. To know the influence of cultural factors on consumer decisions to shop online, the influence of social factors on consumer decisions to shop online, the influence of personal factors on consumer decisions to shop online, the influence of psychological factors on consumer decisions to shop online, and the influence of consumer behavior factor to consumer decision to shop online. The data were collected using questionnaires involving a sample of 114 people. Data analysis technique using SEM using AMOS application. The results showed the better the culture factor then the more supportive of consumer behavior with regression coefficient of 0.786. The better the social factors then the more supportive of consumer behavior with regression coefficient of 0.994. The better the personal factor then the more supportive of consumer behavior with regression coefficient of 0,518. The better the psychological factors then the more supportive of consumer behavior with regression coefficient of 0.214. The better the cultural factor the faster the consumer takes the decision with a regression coefficient of 0.648. The better the social factor the faster the consumer takes the decision with a regression coefficient of 0.404. The better the personal factor the faster the consumer takes the decision with a regression coefficient of 0.395. The better the psychological factor the faster the consumer takes the decision with a regression coefficient of 0.008. The better the consumer behavior the faster the consumer takes the decision with a regression coefficient of 0.190.

Diversification Analyzes The Concept Of Branding And Promotion To Company Performance Alin Nesia; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

This research is madeto determine whethera particular concept ofbranding andpromotion, could help to improve the company’s marketing performance. Apart from twovariables, which are location and marketer, there is also promotion that could improvecompany’s marketing performance. These three are intervening variables to help thecompany’s performance.From the results of research conducted using questionnaire data obtained from 128respondents, which questionnaire results were tabulated using Microsoft excel and processedby the method of Statistics Structural Equation Model ( SEM ) with 20.0 Amos programshowed that the eight criteria Goodness of Fit, there are three criteria are met and onecriteria is marginal. The results obtained after one modifying. Followed by data processingbetween variables can be seen that between five variables studied, the most powerfullvariable is the variable effectiveness of strategy execution. Promotion variable is the variablewith the highest score after the missed intervening variable ( direct effect ).With these results , we can conclude that PT. Arkadena need a strong team with thestrong concept diversification branding and promotion that should be decided by a goodstrategy execution to supporting the companies performance.Keyword : Location, Promotion, Diversification, Branding, Marketer,Strategy Execution,Company Performance

Pemanfaatan Media Sosial Dalam Memahami Perilaku Konsumen Terhadap Keputusan Pembelian Nilna Muna; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis research aims to determine the benefits of social media in understanding consumer behavior toward purchase decisions of Jewelry accessories in MOD-Collection. Social media is one of the media where its participant can interact and share information with other user's. Social media in business has benefits for online branding, marketing, building relationship and word of mouth / networking, where it can use to understand consumer behavior & purchase decision. Consumer behavior & purchase decision in social media can be identified from the needs & desires which shows from their interaction & communication in media social. This research uses qualitative method which involved 8 subject informants. Techniques of data collection is done by observation and deep interview. The results of this study indicate that consumer behavior influenced by culture, social, personal and psychological factors while purchase decision influenced by price, quality, communication convenience and goods design factors.

STRATEGI BISNIS DALAM MENINGKATKAN KEUNGGULAN BERSAING PADA PT. BALI EXOTIC WEDDING F. Mateus L. Osorio Soares
Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014)
Publisher : Universitas Pendidikan Nasional

The business strategy is the policy and guidelines set out how a company competes inan industry, and in particular, the foundation base where he's trying to build a competitiveadvantage.Informants in this study is that leadership as well as the owner of PT. Bali ExoticWedding to get a picture of the business strategy undertaken by PT. Bali Exotic Wedding toachieve competitive advantage and several employees of PT. Bali Exotic Wedding-related inorder to obtain an overview of the barriers and drivers of which is owned by PT. Bali ExoticWedding and to identify the strengths, weaknesses, opportunities, and threats to the PT. BaliExotic Wedding SWOT analysis technique used.The results showed that the right business strategy implemented by PT. Bali ExoticWedding is: (1) cost advantage strategy (cost leadership). (2) Product DifferentiationStrategies / Differentiation (differentiation). (3) The strategy focus. (4) Image StrategyKeywords: Business Strategy, competitive advantage.

Pemahaman Generasi Milenial Berinvestasi di Peer to Peer Lending Ni Putu Mega Lestari
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe development of digital technology, especially in the field of financial technology (fintech), always presents new innovations that invite the millennial generation's curiosity. Peer to peer lending is one form of fintech innovation in terms of investment which is becoming a trend in Indonesia. The purpose of this study was to determine the interest of the millennial generation of investing to be lenders in peer to peer lending. The writing method in this study is qualitative by conducting interviews (in-depth interviews) with millennial generation informants with birth ages from 1980 to 1990, or at the beginning of 2000. The results of this study are to measure the investment interest of millennial generations with understanding of the benefits and risks of peer to peer lending. From this research, it can be concluded that most millennials are hesitant and are not interested in becoming lenders in peer to peer lending. Millennials prefer to invest in other forms such as stocks, gold, deposits, savings, and property. Socialization and in-depth information about the benefits of investments in peer to peer lending is one of the things that needs to be done by the peer to peer lending platform providers. In addition, the role of government is also needed in regulating regulations to provide security and minimize the risk of default and fraud. The results of this study are expected to contribute to the provider of peer to peer lending platforms and can be a picture for millennial generations in making investment decisions in the digital era.

Blue Ocean Strategy di Industri Perhotelan Kadek Linda Kusnita
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis research is intended to know the marketing carried out by Harper Kuta Hotel to get out of the Red Ocean Marketing carried out in the hospitality industry has implemented a red ocean zone which in all hotels uses the same marketing strategy, so marketing is offered in marketing. This study uses qualitative methods and uses four blue ocean frameworks that explain the strategies that must be corrected and corrected. Data collection uses interview techniques from each resource person. The final goal of this research is to learn the advantages possessed by Harper Kuta Hotel, so that they can choose the right strategy and have innovation.

Tingkat Keberhasilan Transaksi, Kemampuan Sistem Teknologi, Kepercayaan, Mutu Layanan E-Banking dan Minat Bertransaksi Ulang Secara Online I Gusti Agung Anantha; A.A.N. Oka Suryadinatha Gorda
Jurnal Manajemen dan Bisnis Vol 14 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

The objectives of this study are to know the impacts of Success Transaction Ratio, Technology System Capability, Trust and Service Quality of e-banking in raising customers interest on online transaction in the Bank of BPD Bali. The population of this study are customers who used mobile banking transaction of BPD Bali and the sample took 132 respondents.No probability technique is used in choosing sample. Data analysis applies Structured Equation Model (SEM). The result of the study shows that there are positive impacts which significantly can be seen in the ratio of Success Transaction, Technology system capability, Trust and Service Quality of e-banking in the interest to do online transaction repeatedly at BPD Bali. Therefore, it can be known that the ratio of Success Transaction and the capability of Technology System theoretically and based on this study, are able to convince customers, in addition it is able to increase e-banking service quality which consequently raise the interest to do online transaction repeatedly.However, there are some infrastructures that has to be improved by the corporate.

Ukuran Perusahaan, Kepemilikan Institusional, Struktur Kapital dan Nilai Perusahaan Publik di Indonesia Ni Putu Mira Diantari Sadia
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT The purpose of this study was to determine the importance of the role of corporate value in the manufacturing industry of public companies in Indonesia. Specifically, this study intends to examine whether company size and ownership structure play a role in increasing the value of the company, especially through the capital structure. This study focuses on manufacturing companies in Indonesia that are listed on the Indonesia Stock Exchange (IDX). Determination of company samples in this study was carried out by purposive sampling method, with the criteria of manufacturing companies listed on the Indonesia Stock Exchange during the period of 2016, the data collection method used in this study was the method of documentation study. The data analysis method used is Path Analysis. The results of the study, the minimum value of the company size was 12.74, while the maximum value was 30.87. The average value of company size is 23.98 with a standard deviation value of 4.87. Institutional ownership variables with a minimum value of 0.87 and a maximum value of 99.38 with an average value of 59.57 and a standard deviation of 29.22. The capital structure variable with a minimum value of 10.52 and the highest is 1658.82 with an average value of 133.98 and a standard standard deviation of 19.33. In the variable value of the company it is known that the minimum value is 0.14 and the highest is 62.78 with an average value of 3.35 and a standard deviation of 20.41. Noting the value of the cut-of-value and Goodness of fit results of the model, it appears that the criteria are good so that it is feasible to be used for further testing.

Eksplorasi Persepsi Kualitas Layanan Pasien Rawat Jalan Dengan Pendekatan Tri Hita Karana Ayu Widyasari; Ni Nyoman Sunariani
Jurnal Manajemen dan Bisnis Vol 14 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study is to determine the perception as well as what factors should be improved to improve the quality of outpatient services with the concept approach Tri Hita Karana in Kasih Ibu Hospital Denpasar. The quality of service used in five dimensions is in accordance with the theory of Parasuraman et al., In Tjiptono (2016), in health care namely tangibles, reliability, responsiveness, assurance and empathy. Tri Hita Karana concept consists of three elements namely parhyangan, pawongan and attenuation. Informants in this study are outpatient, Head of Outpatient Installation, Polyclinic Manager, Head Division Frontliner and Head of Sub Division of Care Service RSU Kasih Ibu Denpasar. With this type of descriptive qualitative research. To ensure the credibility of the data is done techniques examination of data validity by triangulation technique. Result of research in service quality at service of Kasih Ibu Hospital Denpasar beside that approach of local wisdom of Tri Hita Karana executed well and according to existing SOP, perception to service quality of outpatient service good and got positive response from every informant. Factors that need to be improved to improve the quality of outpatient services are in the dimensions of responsiveness and dimensions of tangibles without any curative to other dimensions. Judging from the concept of Tri Hita Karana need improvement in element of pawongan and palemahan.

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I Made Wira Dharma

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