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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

Arjuna Subject : -

Articles 289 Documents

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Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata Kadek Ardi Permana; Agus Putu Abiyasa
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

Strategi Sukses K-Pop Memasuki Pasar Musik Mainstream: Bighit Entertainment, BTS, dan ‘Army’ Ni Made Santika Krisna Diari; Luh Putu Mahyuni
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study is to identify the differentiation strategy of K-pop agency in the digital economic era, as well as the role of fans in their application. The focus of this research is on BigHit Entertainment the agency that manages the current phenomenal K-pop group, namely BTS; as well as the behavior of their fans. This descriptive qualitative research uses secondary data collected from articles and videos related to the agency, the group, and their fans; as well as observational data from social media, like Twitter. This research use Miles and Huberman model of analisys techniques which include data reduction, data presentation, and conclusion drawing. The results of analysis show that BigHit Entertainment applied the strategies of product differentiation, marketing channel differentiation and image differentiation in order to obtain competitive advantage. Those differentiation strategies is in line with the tactical steps of digital marketing that begin with an understanding of consumer behavior, and then continued with human-oriented marketing for brand attractiveness, content marketing for brand recognition, omnichannel marketing for brand commitment, and engagement marketing for brand affinity. During the process of strategy implementation, fans that mostly consist of young people and women played a major role as a good brand advocate and contents distributors.

Kepemimpinan, Kompensasi, Disiplin Kerja Motivasi dan Kinerja Pegawai Indah Pertiwi; A.A.N Oka Suryadinata Gorda
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT The purpose of this study is to find out and analyze Leadership, Compensation, Work Discipline, Motivation and Employee Performance. The population used in this study is the Regional Office X of the Denpasar State Civil Service Agency staff of the with 85 employees. The sample in this study is the entire population because the number of employees is less than 100. Data collection is done using the questionnaire method. The analysis technique used is PLS (Partial Least Square). The results of the study showed that Leadership, Work Discipline, Motivation had a significant positive effect on Compensation and Employee Performance. This research is expected to be a reference and consideration for the Regional Office X of the Denpasar State Civil Service Agency to provide opportunities for employees to develop their ability to perform well and facilitate employees in increasing work motivation.

Inovasi Disruptif di Industri Perhotelan Bayudin Bayudin
Jurnal Manajemen dan Bisnis Vol 16 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT The concept of a market provider of room rentals or residential units using online networking information technology systems such as those conducted by the Airbnb company is now a new competitive concept in the hotel industry. It is still unclear whether it is considered a threat or not in the development of the hotel industry. The purpose of this study is to analyze the concept of online market place whether it is a disruption to the hotel industry and to analyze the reaction of incumbent companies and government policies in addressing the development of the hotel industry. This research used qualitative method that is constructive with literature review and documentation as the premier data source. The results of the study cover the advantages and disadvantages of the existence of online market places for the hotel industry. This research contributes to the hotel industry that the presence of Airbnb companies as an online market place provider is not a nuisance for incumbent companies in the hotel industry. However, standardization of the quality of rooms or residences that are leased needs to be done to ensure the quality of the products and services offered at online market place. Further studies can be conducted to analyze the application of policies for minimum rental rates for rooms offered both by online market-place provider companies such as Airbnb and incumbent companies in the hotel industry.

Merajut Asa Implementasi Food Preference di Rumah Sakit Swasta Ni Luh Ayu Kalimantari; Ida Bagus Teddy Prianthara
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study was to find out to find out how the implementation of the food preference in organizing food at Surya Husadha Nusa Dua Badung Hospital and the obstacles that occur in the implementation of a food preference. This research was conducted at Surya Husadha Nusa Dua Hospital, Badung Regency. The design of this study is qualitative, namely to understand the phenomenon of food preference implementation preference in organizing food. Technically, data collection uses interviews with informants. The research informants consisted of elements involved in the mechanism of organizing food at Surya Husadha Nusa Dua and patient. The results of the study showed that the food preference imple- mentation in Surya Husadha Nusa Dua Hospital had 1) effective communication in food preference implementation, 2) inadequate resources in the implementation of food preferences, 3) the attitude of the implementers in the food preference implementation was already underway well and 4) the bureaucratic structure in the implementation of a food preference knows the duties and responsibilities. The organizational structure has gone well. Then the obstacles in the implementation of food preferences include: The semi out-sourcing system that is used in hospitals triggers delays in food distribution and ineffective communication between task implementers, and the lack of human resources causes implementers to be more oriented towards the target time of completion of work rather than on the results or quality of work.

Pengaruh Fundamental Saham, Tingkat Efektifitas Manajemen Terhadap Harga Saham dan Perataan Laba Gusti Arya Wilwatikta Bayu; A.A.N. Eddy Supriyadinata Gorda
Jurnal Manajemen dan Bisnis Vol 13 No 2 (2016)
Publisher : Universitas Pendidikan Nasional

Associated with investments made the main purpose of investors are generallyfocused on profits or income so often found many managers intentionally reduce fluctuationsin reported earnings in order to achieve the desired level of profit. For the company performincome smoothing, which is one form of earnings management. As well as earningsmanagement, the concept of income smoothing found by agency theory, which assumed theprincipal (owner) and agent (management) have the same interests to maximize the utility ofeach of the information held, giving rise to a conflict of interest that is the asymmetry ofinformation , The research data from the Indonesia Stock Exchange service industry subsectorsproperty and real estate. Hypothesis testing results show that the PER positive andsignificant effect on stock prices, the level of PBV significant effect on stock prices, NPM hasa negative impact and no significant effect on the company's financial performance, ROIpositive and significant impact on stock prices, PER not significant effect on the index excel,PBV not significant effect on the index excel, NPM no significant effect on the index excel,ROI significant positive effect on excel index, stock price index significant positive effect onexcel.Keyword: PER, PBV, NPM, ROI, same price, income smoothing

Leadership, Organizational Culture, Organizational Justice on Organizational Commitments and Employee Performance Contract in Private Hospitals Dwi Cahyadi Putra Aditya
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study was to analyze the variables of Leadership, Organizational Culture, Organizational Justice Against Organizational Commitment and Contract Employee Performance at Private Hospitals. This researcher was conducted at the Premagana Hospital in Gianyar. Data collection techniques using questionnaires and interviews with a sample of 150 respondents. This research technique with Amos for Windows 23.0 analysis process, starts from the evaluation process of SEM assumptions through evaluation of data normality, Confirmatory factor analysis (CFA) and influence analysis with SEM. The results of this study indicate that the CR value of 2.704> 2,000 and Probability = 0.007 <0.05 indicates that the effect of leadership variables on organizational commitment is a significant positive effect CR value 3.459> 2,000 and Probability = *** <0.05 indicates that influence the organizational culture variable on organizational commitment is a significant positive effect. CR value 4.181> 2,000 and Probability = *** <0.05 indicates that the influence of organizational justice variables on organizational commitment is a significant positive effect. The value of CR 2.165> 2,000 and Probability = 0.030 <0.05 indicates that the influence of leadership variables on employee performance is a significant positive effect. CR value 4.527> 2,000 and Probability = *** <0.05 indicates that the influence of organizational culture variables on employee performance is a significant positive effect. The CR value of 0,233 <2,000 and Probability = 0,823 <0,05 shows that the influence of organizational justice variables on employee performance is a positive and insignificant effect. CR value of 2.193> 2,000 and Probability = 0.002 <0.05 indicates that the influence of organizational commitment variables on employee performance is a significant positive effect.

Efektivitas Leadership, Growth Performance dan Regulasi Otoritas Jasa Keuangan Ni Made Ayu Trisna Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

The aim of this study was to examine the effectiveness of leadership, growthperformance and regulation of the financial services authority in the PT. BPR PicuManunggal Sejahtera in the face of Asian Economic Community 2015. The design of thisstudy is a qualitative approach. The results showed leadership effectiveness PT. BPR PicuManunggal Sejahtera has effectively undone. This was possible due to the effectiveness of theleadership has been able accurately to achieve the goals or objectives to be achieved by PT.BPR Picu Manunggal Sejahtera. This can be seen from the indicators of organizationalperformance achievements are all well executed. PT. Picu Manunggal Sejahtera has a goodgrowth performance of the company. It can be seen from the financial ratios such as ROA of12%, ROA of 43% and NPL below 5%. This means that the growth performance of PT. BPRPicu Manunggal Sejahtera is good. Aside from the financial ratios of the above, the growthperformance of PT. BPR Picu Manunggal Sejahtera can also be seen from the growth ofsavings, deposits, credit, income, and assets from 2012 to 2013 increased quite significantly.Efforts undertaken by the RB in the face of Asian Economic Community 2015 includeimproving human resources by setting the standard of education 80% Bachelor, conductsurveillance for head section and AO, so that people placed here are ready and able toimprove the performance of the company.Keywords: leadership, growth performance, Financial Fervices Authority and the AsianEconomic Community

Strategic Supply Chain Management in the Era of Industry Revolution 4.0 : A Study of Textile Industry in Bali Juzer Juzer; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this research is to understand every problem inside textile company in Bali island. In this 4.0 industrial revolution era, a textile company is forced to pay attention in all aspect in order to run company strategy. All issues like goods supply certainty, price, product variety, credit sales, regulation and digital marketing has been discussed in detail to make the leader understood about the difficulty and challenge inside the company. This research uses qualitative method and using SWOT analysis which explain in complete ways how strength, weakness, opportunity and threat in every issue that occurred in a textile company in Bali island. The writer used interview technic in detail way to collect data from all the informant in a textile industry chain link. The final purpose of this research is to improve textile industry in Bali island based on accurate facts and data.

Menakar Competitive Strategic Lembaga Perkreditan Desa di Bali I Gusti Kade Pusdikardiana Alin; Ni Nyoman Sunariani
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTLembaga Perkreditan Desa (LPD) spread over Bali are one of the financial services managed by Desa Pakraman . The LPD was established with the aim of encouraging the economic development of rural communities with targeted savings and effective capital distribution. Given the increasing number of competitors from other financial institutions, good governance and competitiveness strategies also need to be considered in its development. This study uses qualitative methods aimed at finding out how the competitiveness strategy in the LPD, by collecting data through interviews, observation and documentation. The location of the study was carried out in Negara Subdistrict with two LPDs chosen to represent this study, namely: LPD Desa Pakraman Lelateng (LPD with healthy conditions) and LPD Desa Pakraman Kaliakah Kangin (LPD with unhealthy conditions). Data were analyzed by SWOT analysis. Based on the results of the study it was found that, the LPD of Desa Pakraman Lelateng had a good image, trustworthiness, competent human resources, good business conditions, problem loans, utilization of technology and operational areas. The strategy that should be implemented is a focus strategy that is to provide services that are maximum for customer trust and an improved risk management strategy. Then in the LPD of Desa Pakraman Kaliakah Kangin, employee loyalty, a bad image of the organization, decreased trust, a decline in business, non-performing loans and perarems that have not been resolved were found. The strategy that should be implemented is a strategy to optimize socialization to the community to restore trust in the institution.

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I Made Wira Dharma

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Kota denpasar,

Bali

INDONESIA