Jurnal Manajemen Bisnis
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
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Perilaku Konsumen Pengguna Instagram di Era Marketing 4.0
Luh Putu Indah Kencana Putri
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v16i4.2248
ABSTRACTThe study used a qualitative approach with a method of collecting data through in-depth interviews with 10 informants who were followers of the @tubbeautystore Instagram account. The purpose of this study is to explore the five stages of consumer behavior in the Marketing 4.0 era or what is called new customer path 5A. The results of this study indicate that informants obtained information through endorsers and also the activities of colleagues on Instagram until the informants were in the aware stage. All informants follow the @tubbeautystore Instagram account as an act of appeal. The informant wants to get information as soon as possible when there is information about the product needed (ask). Although currently digital development is very easy for activities, informants are still very comfortable to shop offline (act). Satisfied informants then recommend the TUB Beauty Store to other colleagues (advocate). Some informants do not go through all stages in customer path 5A. The conclusion of this study is that Instagram can help in the stage of awareness when companies use endorsers and hashtag services. When someone is interested they will take action following the account. After they are interested they tend to want to get information quickly. But even though the digital world allows all activities to be faster and easier, some are still convenient for shopping offline. And when satisfied, will undoubtedly recommend to others. The unique pattern of 5A consumer behavior is not always in the form of a serial.
Faktor-Faktor Terpenting Yang Mempengaruhi Kepuasan dan Loyalitas Pelanggan Pengguna Jaringan 4G di Denpasar
Silviana Melda Kolo;
Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 17 No 1 (2020)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v17i1.2342
The purpose of this study is to find out and analyze the effect of product quality and service quality to customer satisfaction, to find out and analyze the effect of quality product and service quality to customer loyalty of Tekomsel’s 4G network user in Denpasar. This study uses primer data in the form of quisioner data distributed to Telkomsel’s 4G network user in Denpasar. By using this random sampling method, then obtained amount of counted 100 samples. The analyis technique used is PLS (Partial Least System (technique). The reserach shows that (1) The product quality has significant influence to the customer’s satisfaction (2) the service quality has significant influnce to the customer’s satisfaction (3) the product quality has significant influence to the customer’s loyalty (4) the service quality has significant influence to the customer’s loyalty (5) the customers satisfacion has significant influence to the customer’s loyalty.
Manajemen Strategi Keamanan di Pulau Bali
Reinhard Habonaran Nainggolan;
Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 15 No 4 (2018)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v15i4.2283
ABSTRACTThe research undertaken at the Special Crime Investigation Directorate of Bali Regional Police aims to analyze the appropriate strategic management applied in the Special Crime Investigation Directorate in order to realize the security of the country. This research uses descriptive qualitative research method with data collection technique that is observation, interview and document study. Technique of examination and testing of data validity using triangulation of source and triangulation technique. Data analysis is done by data reduction, data presentation and withdrawal of conclusion and verification. Based on the result of the research, it can be concluded that the appropriate strategic management applied in the Special Crime Investigation Directorate is the improvement of professional, proportional and accountable police human resources in conducting special investigation and investigation of crime, supported by knowledge about law and legislation as well as information technology based capability and skill. The development of INP's human resources must be transparent and accountable with clear reward and punishment mechanisms, so that INP personnel can be realized that is professional, independent and reliable. Operational improvement, supported by a dynamic budgeting system following the development of security and public order is performance-based budgeting and supporting infrastructure, with information technology-based, to achieve maximum results to achieve strive for excellence to the community in order to realize national security.
Implementasi Sistem Pembayaran Quick Response Indonesia Standard Bagi Perkembangan UMKM di Medan
Josef Evan Sihaloho;
Atifah Ramadani;
Suci Rahmayanti
Jurnal Manajemen dan Bisnis Vol 17 No 2 (2020)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v17i2.2384
ABSTRACTThe use of server-based electronic money is one of the most popular non-cash payment systems in use today. The form of server-based electronic money is e-wallet / digital wallet. E-wallet can be used to transact by customers, if the merchant provides an application Same e-wallet to customers. This made Bank Indonesia, as the regulator of the payment system, issue a new payment channel namely; QRIS (QR Code Indonesia Standard). The use of QRIS is used to standardize all e-wallets applications that use the QR Code system to conduct payment transactions. This study examines how the application of QRIS to UMKM in Medan, and describes the roles, constraints, and income of UMKM s in the presence of QRIS. The research method used is interviews and literature studies with UMKM traders who have used QRIS as a payment tool in their characters. This research indicates that QRIS has benefits for UMKM traders.
Sertifikasi Tenaga Kerja Konstruksi: Mengikuti Regulasi Pemerintah Ataukah Meningkatkan Kompetensi Bisnis
Kadek Nita Puri Rahayu
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v16i4.2254
ABSTRACTThis study aims to determine whether certification can build business competency or just a mere formality / tick the box. The sampling technique that is done is by conducting interviews with informants and documentation. The informants in the study were determined by purposive sampling method. The informant referred to by the researcher is the first informant or the most suitable key informant is the Project Management Expert who has followed the certification of expertise then the Project Management Expert directs the next informant to the K3 Construction Expert, the K3 Expert Construction then directs the next informant who oversees the course of the project and the Overseer direct the next informant is the Builder who is considered capable of providing information in this study. The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce. This can be said by the author because certification is a very important factor to improve the competence and quality of their work, because the skills knowledge gained in the certification program can be applied directly in the field to the maximum, so that the completion of the project is completed on time. The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce. This can be said by the author because certification is a very important factor to improve the competence and quality of their work. From the results of interviews conducted by the authors that the implementation of certification has been effective but around 50% of the workforce has not yet received certification. Therefore, the next researcher is expected to be able to explore more specific information about what factors have caused the workforce to not have been certified.
Iklan, Citra Merek, Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Keputusan Pembelian
Putu Galih Jananuraga;
Ni Putu Nina Eka Lestari
Jurnal Manajemen dan Bisnis Vol 17 No 1 (2020)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v17i1.2347
ABSTRACTThe purpose of this study was to analyze advertising, brand image, service quality on customer satisfaction and purchasing decisions. Data collection techniques using questionnaires with a sample of 100 respondents. This study uses SEM analysis techniques. The results of this study show, (1) the Ad variable to Consumer Satisfaction is a significant positive effect which has a standardized estimate (regression weight) of 0.298, (2) the Brand Image variable towards Consumer Satisfaction is a significant positive effect that has a standardized estimate (regression weight ) amounting to 0.352, (3) Service Quality variables towards Consumer Satisfaction are significant positive influences which have standardized estimate (regression weight) of 0.224, (4) Advertising variables for Purchasing Decisions are not significant positive influences that have standardized estimate (regression weight) amounting to 0.093, (5) Brand Image variables on Purchasing Decisions is a significant positive effect that has a standardized estimate (regression weight) of 0.434, (6) Service Quality variables on Purchasing Decisions is a non-significant positive effect that has standardized esti mate (regression weight) of 0.112, (7) the Consumer Satisfaction variable on Purchasing Decisions is a significant positive effect which has a standardized estimate (regression weight) of 0.352.
Menakar Plus Minus Penerapan Corporate Social Responsibility (CSR) di Industri Jasa Penerbangan
Taufan Yudhistira;
Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 17 No 1 (2020)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v17i1.2338
ABSTRACTThe purpose of this study is to determine the company's understanding of CSR. In addition, this research is also to find out what has been done by the company in implementing CSR as well as to find out the impact on the implementation of CSR in the company. The research method used is a qualitative method. This research explores the interpretation and application of CSR of an airport management company as well as the impact of implementing the CSR. Data collection with interview techniques. The informants used as research objects were six people. Informant selection using a purposive sampling technique. The research location is PT. Angkasa Pura I (Persero) I Gusti Ngurah Rai Airport, Bali. The results of the interview can be concluded that the company understands that CSR is not just a contribution. The company implements CSR in terms of workforce management and the Partnership and Community Development Program. Recipients of corporate CSR are labor and Small and Medium Enterprises (SMEs) and the general public. The impact felt by workers, SMEs, and the community also gives positive results. Workers get benefits for their needs and self-development opportunities in the form of education and training. SMEs get loan funds for the development of their businesses. Communities also get grant assistance to use what is needed. This study only uses manpower management and contributes to the community as an object of research. It is hoped that further research can add another aspect in the implementation of CSR in accordance with ISO 26000: 2010 namely corporate governance, human rights, fair business practices, consumer issues, and the environment.
PENGARUH TINGKAT PENDIDIKAN, PENGALAMAN DAN KOMITMEN TERHADAP KINERJA KARYAWAN JASA KONSULTANSI
Arie Putu Ardhika
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v10i1.221
Labor or employee is a factor of production that is constantly moving and alwayschanging, has sense and feelings and motivations, if labor as a factor of production had thepleasure to work with passion and excitement, it is certain that the goals set by the companyor organization will be more easily achieved. Performance of employees perceived greaterrole in organizational life, whether in government or in private companies, this is because theposition of an employee is the determining factor in the success of the planned activitieswhich constitute the goals and objectives to be achieved by an organization. In a ConsultancyServices firm whose judgment judged by the quality of the work force expert, certainly has adifferent level of employee performance due to differences in level of education, commitment,and experience of a person that directly affect the level of employee performance. Therefore.companies need to look for efforts to improve employee performance, to get a ConsultancyServices firm that is ready to compete. Before determining the measures to be taken by thecompany's good to know how big or how significant these three variables affect theperformance of the employees.The approach used in this research is exploratory and descriptive analyticalapproach. Data collected through questionnaires and in-depth interviews with respondents.Data analysis was performed by descriptive qualitative Likert scale used to measure theattitudes, opinions and perceptions of employees CV. Amertha Nirwana.The results showed that the effect of the level of education, experience and commitment toemployee performance CV. Amertha Nirvana is as high as 79.6% with the regressionequation Y = -1.456 + 0.149 X1 + 0.209 X2 + 0.146 X3 which means that experience thegreatest impact, followed by education level and the lowest influence was committed whilethe remaining 20.4% are influenced by factors other.Keywords: employee performance, level of education, experience and commitment.
Kecerdasan Intelektual, Kecerdasan Emosional, Kecerdasan Spiritual, Budaya Organisasi dan Kinerja Karyawan
Ni Made Astri Septiarini;
A.A.N. Eddy Supriyadinata Gorda
Jurnal Manajemen dan Bisnis Vol 15 No 4 (2018)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v15i4.2279
ABSTRACTThis research is aimed to examine the impact of intellectual intelligence, emotional intelligence, spiritual intelligence, to organizational culture and employee performance in Mulia Farma Group so later this research can be used to increase Mulia Farma Group employee performances. This research has been conducted in Mulia farma Group. The location is in Singaraja and 56 employees are taken as responden. Questionaire was used as a tool in data collection method. Data analysis techniques in this research are path analysis. This research gets some important conclusion. Firstly, all hypothesis were proved to be significant. Secondly, all of variables intellectual intelligence, emotional intelligence spiritual intelligence, organizational culture has positive and significant impact on employee performance. Thirdly, the emotional intelligence has the greatest impact compare with other independent variables. The research implication is intellectual intelligence, emotional intelligence, spiritual intelligence, organizational culture played as important role in developing employee performance.
Kepemimpinan, Insentif dan Pelatihan Terhadap Kinerja Karyawan Pada Kantor Bank Syariah Mandiri Cabang Pematang Siantar
Sugeng Sukoco;
Satria Tirtayasa;
Hazmanan Khair Pasaribu
Jurnal Manajemen dan Bisnis Vol 17 No 2 (2020)
Publisher : Universitas Pendidikan Nasional
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DOI: 10.38043/jmb.v17i2.2368
ABSTRACTThe purpose of this research is to know the leadership, incentives and training on the performance of employees at Bank Syariah Mandiri Pematangsiantar Branch. The population in this study is the population in this study is the employees who are in the office of Bank Syariah Mandiri Pematangsiantar Branch as much as 40 people.. The sample is used as many as 40 employees in Bank Syariah Mandiri Office, Pematangsiantar, amounting to 40 people. The data collection techniques in this study are documentation and poll list. Data analysis techniques using multiple linear regression analyses, classical assumption Test T, Test f and coefficient of determination. Data processing in this study uses the program SPSS 22.00 for Windows Software. Based on the results of the research conducted, the partial leadership testing has significant effect on employee performance. Incentive partial testing has significant effect on employee performance. Training partial testing has significant effect on employee performance. Simultaneous testing of leadership influences, incentives and training significantly affects employee performance.