cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Putu Mega Putra
Contact Email
megabizland@gmail.com
Phone
+62361-222291
Journal Mail Official
info@ojs.stimihandayani.ac.id
Editorial Address
Br. Piakan, SIbangkaja
Location
Kota denpasar,
Bali
INDONESIA
Forum Manajemen
Published by Sekolah Tinggi Ilmu Manajemen Indonesia Handayani
ISSN : 08540616     EISSN : 25991299     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
FM memiliki fokus utama pada pengembangan ilmu-ilmu Manajemen. Lingkup ranah ilmu manajemen antara lain meliputi; tetapi tidak hanya terbatas pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Manajemen Perkantoran, dan Manajemen Bisnis Pariwisata, dan Kesekretariatan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 478 Documents
 16   17   18   19   20 
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
HARGA, DESIGN, KUALITAS PRODUK DAN PROMOSI PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI APV DI DEALER TOP MOTOR BATU BULAN Wiryawan Suputra Gumi; Galuh Nanda Apriyanto
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of Price, Design, Product Quality and Promotion on Purchasing Decisions of Suzuki APV Cars. This research was conducted at the Top Motor Dealer Batu Bulan. The population in this study were 150 Suzuki APV buyers at Batu Bulan Motor Top Dealers in 2019. The sample was selected using the Slovin formula and the number of samples was 109 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that 1) Price has a positive and significant effect on purchasing decisions; 2) Design has a positive and significant effect on purchasing decisions; 3) Product quality has a positive and significant effect on purchasing decisions; 4) Promotion has a positive and significant effect on purchasing decisions; 5) Price, design, product quality and promotion influence purchasing decisions.
PENGARUH KOMUNIKASI INTERPERSONAL PIALANG DAN KEPERCAYAAN TERHADAP KEPUASAN INVESTOR PADA PT. KONTAK PERKASA FUTURES Ni Nyoman Nurani; Indah Apriliyani Santoso
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of broker interpersonal communication and trust in investor satisfaction at PT. Mighty Contact Futures. The population in this study are all investors of PT. Contact Mighty Future. The sampling technique used in this study was a sampling quota of 30 people. The type of data used is quantitative data and qualitative data. The data source used is primary data. Data collection techniques are observation, questionnaire and documentation. Data analysis techniques using multiple linear regression analysis, correlation analysis and determination analysis. The results showed interpersonal communication has a positive and significant effect on investor satisfaction at PT. Contact Mighty Bali Futures. Trust has a positive and significant effect on investor satisfaction at PT. Contact Mighty Bali Futures. There is a significant influence of interpersonal communication and trust together on investor satisfaction at PT. Contact Mighty Bali Futures. The magnitude of the influence of interpersonal communication and trust on investor satisfaction at PT. Bali Mighty Futures Contact is 57.3%.
KEPEMIMPINAN EKSPATRIAT DALAM PERUSAHAAN INDONESIA An Nisa Puspita Dewi; Hanung Eka Atmaja
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and describe the leadership of expatriates in Indonesian companies. The sample of this research is articles that have been published by 6 accredited national journals in the years 2010-2020. The sample was obtained as many as 10 articles discussing expatriate leadership. The research method used in this research is qualitative analysis with a literature study approach. Some of the most researched topics are the cross-cultural leadership of expats in companies or agencies. The results of this study indicate that expatriate leadership uses a democratic leadership style. The leader seeks to cooperate with local employees in the decisionmaking process and in the work environment the leader also tries to adapt to new cultures.
DAMPAK PERKEMBANGAN VILLA TERHADAP KEHIDUPAN SOSIAL DAN EKONOMI MASYARAKAT KELURAHAN SEMINYAK KECAMATAN KUTA, KABUPATEN BADUNG I Nyoman Gede Pariyasa; I Wayan Sonder; Fatrisia Yulianie
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seminyak is one of tourist destination area in Bali . The development of tourism in the Seminyak accompanied by a fairly rapid growth of villas has reach the residential areas.The existence of this phenomenon is believed impacting the social and economic life of the community. Therefore, the purpose of this study is to determine the types of impact, the factors that led to the emergence of impact and efforts to do related to the impact of un-concentrated development of villas in Seminyak area. The results showed that un-concentrated villa’s developments in the Seminyak gives social and economic impact of local communities. The social impact such as improving the quality of public education, increasing solidarity between citizens, and rising crime. Impact on the economy field such as increasing employment opportunities, incomes, and also increasing the food prices. Side factor causing the emergence of social impact in terms of the influence of foreign tourists visiting, the quantity and quality of adequate educational facilities, increasing people's income, the immigrant community, location villas scattered, weak oversight of the villa, boost the economy, and the increasing influence of the surrounding environment land prices. Side factor causing the emergence of the economic impact such as growing amount of tourism infrastructure, manpower requirements at all levels, spending and the number of tourist arrivals, the high price of handicraft products, targeted changes to the traders and travelers interest in local food. Efforts to do in the field of social such as, increase security and preserve the stability of the local culture, while in the economic field is classified according to the type of target market stalls.
BEBAN KERJA PENGARUHNYA TERHADAP BURNOUT DI PT. BANK MANDIRI (PERSERO), TBK KANTOR CABANG DENPASAR GAJAH MADA DENGAN WORK FAMILY CONFLICT SEBAGAI VARIABEL MODERASI wayan arya paramarta; ayu asih riska dewi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted based on the gap in the results of previous research (research gap) and the difference in focus of discussion on workload and work family conflict on burnout. In addition, there are also research problems regarding the high employee absenteeism at PT. Bank Mandiri (Persero), Tbk Denpasar Gajah Mada Branch Office. This study aims to examine and analyze the effect of workload on burnout with work family conflict as a moderating variable. This research was conducted at PT. Bank Mandiri (Persero), Tbk Denpasar Gajah Mada Branch Office with a population of 62 and the sample of this study amounted to 58 respondents. All data obtained from the questionnaire distribution were suitable for use, then analyzed using Smart PLS 3.0. The results showed that (1) workload had a positive and significant effect on burnout, (2) work family conflict had a positive and significant effect on burnout and (3) work family conflict was able to positively moderate the effect of workload on burnout. The implication of this research is that the workload can be increased by paying attention to the indicators of effort, where PT. Bank Mandiri (Persero), Tbk Denpasar Gajah Mada Branch is expected to be able to overcome or provide solutions in reducing the sense of physical and mental fatigue of employees which can result in unstable employee performance.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT Wiryawan Suputra Gumi; Ni Wayan Risty Deviana
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aviation industry plays an essential role in the era of globalization, because it provides access to international trade, facilitates global markets and means of supporting tourism activities. This study aims to determine how much influence the marketing mix has on the decision to purchase Garuda Indonesia aeroplane tickets at I Gusti Ngurah Rai Airport, Denpasar. The method used is quantitative with primary data obtained through observation, questionnaires and literature studies using a Likert scale with a sample size of 50 respondents. The analytical method used is multiple linear regression (multilinear regression) and the classical assumption method in which analyzed with the help of SPSS application processing media version 25.0. The results showed that the Place (PC) and People (PL) variables had a positive and significant influence on purchasing decisions of all the independent variables (Product (PT), Price (PR), Place (PC), Promotion (PO), People (PL), Process (PS) and Physical Evidence (PE)) have a 34% influence on purchasing decisions.
PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL CONRAD NUSA DUA BALI Sagung Mas Suryaniadi; Ni Nyoman Supiatni; Anak Agung Gede Bagus Arta Wiguna
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The progress of an organization is inseparable from the role of humans as activators of the organization. Human resources are crucial aspects to support the performance of a company in order to be able to survive in the current tight business competition. Therefore, a company must be able to manage its human resources well in order to improve performance in the company. Many factors that affect performance include work stress and work motivation. This study aims to determine the effect of work stress and work motivation on employee performance at the Conrad Hotel. The study was conducted with a total sample of 81 people. The sampling technique uses the Proportioned Stratified Random Sampling method. This research uses quantitative methods that use data from the results of questionnaire data processing. The analysis technique used is multiple linear regression. The results of this study indicate that work stress (X1) has a negative effect on performance with the regression coefficient value is -0.100 is negative and the significance value is 0.015. Work motivation (X2) has a positive effect on performance with a regression coefficient value of 0.447 and a significance value of 0.000. F test results show the value of F is 86.255 and the significance value is 0.000 this means that work stress and work motivation simultaneously affect performance with a percentage of 68.1% performance influenced by work stress and work motivation and 31.9% influenced by factors outside research
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
ANALISIS KOMUNIKASI PEMASARAN LISTRIK PRABAYAR PT. PLN (Persero) RAYON NEGARA DAN PENGARUHNYA TERHADAP PEMBENTUKAN CITRA PERUSAHAAN Putri Anggreni; Ni Luh Gede Pradnya Swandewi
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to explain and describe about electrical communication prepaid PT. PLN (Persero) Rayon Negara and to know the influence of marketing communication prepaid electricity PT. PLN (Persero) Rayon Negara against the formation of corporate image. By marketing communication as independent variable and Corporate Image as dependent variable. This research uses the research instrument in the form of questionnaires with a sample of 98 respondents. Data collection using field research method, literature study, documentation, data source and data type. Data analysis technique used descriptive statistic analysis, normality test, homogeneity test, heteroscedasticity test, auto correlation test, t test (Hypothesis) and F-test (Hypothesis) previously tested the validity and reliability to test the questionnaire with SPSS Version 20 for Windows. The results stated that in communicating the marketing of electricity prepaid PT. PLN (Persero) Rayon Negara with incentive to socialize to the community through 2 (two) ways: 1) Personal marketing; 2) Non-personal marketing and then the influence of marketing communication prepaid electricity PT. PLN (Persero) Rayon Negara on the formation of corporate image that, sig (2-tailed) and marketing communications and image of company is smaller than 0,05 so H 0 is rejected and H accepted. This states that the influence between independent variables Marketing Communication (X) and dependent variable Company Image (Y) studied.

Page 18 of 48 | Total Record : 478

 16   17   18   19   20 

Filter by Year

2006 2025


Reset
Filter By Issues
All Issue Vol 23 No 2 (2025): Jurnal Forum Manajemen October 2025 Vol 23 No 1 (2025): Jurnal Forum Manajemen April 2025 Vol 22 No 2 (2024): Jurnal Forum Manajemen Oktober 2024 Vol 22 No 1 (2024): Jurnal Forum Manajemen April 2024 Vol 21 No 2 (2023): Jurnal Forum Manajemen Vol 21 No 1 (2023): Jurnal Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022 Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022 Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021 Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021 Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020 Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020 Vol 17 No 2 (2019): Jurnal STIMI Vol. 17 No. 2 - 2019 Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019 Vol 16 No 2 (2018): Jurnal STIMI Vol. 16 No. 2 - 2018 Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018 Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017 Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017 Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016 Vol 14 No 1 (2016): Jurnal STIMI Vol. 14 No. 1 - 2016 Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015 Vol 13 No 1 (2015): Jurnal STIMI Vol. 13 No. 1 - 2015 Vol 12 No 2 (2014): Jurnal STIMI Vol. 12 No. 2 - 2014 Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014 Vol 11 No 2 (2013): Jurnal STIMI Vol. 11 No. 2 - 2013 Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013 Vol 10 No 2 (2012): Jurnal STIMI Vol. 10 No. 2 - 2012 Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012 Vol 9 No 2 (2011): Jurnal STIMI Vol. 9 No. 2 - 2011 Vol 9 No 1 (2011): Jurnal STIMI Vol. 9 No. 1 - 2011 Vol 7 No 1 (2009): Jurnal STIMI Vol. 7 No. 1 - 2009 Vol 6 No 2 (2008): Jurnal STIMI Vol. 6 No. 2 - 2008 Vol 6 No 1 (2008): Jurnal STIMI Vol. 6 No. 1 - 2008 Vol 4 No 2 (2006): Jurnal STIMI Vol. 4 No. 2 - 2006 More Issue