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Forum Manajemen
Published by Sekolah Tinggi Ilmu Manajemen Indonesia Handayani
ISSN : 08540616     EISSN : 25991299     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
FM memiliki fokus utama pada pengembangan ilmu-ilmu Manajemen. Lingkup ranah ilmu manajemen antara lain meliputi; tetapi tidak hanya terbatas pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Manajemen Perkantoran, dan Manajemen Bisnis Pariwisata, dan Kesekretariatan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 478 Documents
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ANALISIS KEPUASAN KONSUMEN PADA INSTALASI BINATU RSUP SANGLAH DENPASAR Anak Agung Ngurah Gede Suindrawan
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.21

Abstract

Recognizing the importance of service to consumers, therefore, LaundryInstallation Sanglah Hospital Denpasar makes serious efforts to provide excellentservice that focuses on service quality in order to give satisfaction to the consumer(employee of the room / part of needed). Based on this case, the main problem ofthis study is “indicators of service quality which has been satisfying customers inLaundry Installation Sanglah Hospital Denpasar”. To solve the problem then it isused analysis tools such as the Index of Consumer Satisfaction and ImportancePerformanceAnalysis.Andto determine the indicators of service quality that shouldbeprioritized and sustained used scatter plot. The evaluation of customer satisfactionwithquality of service by using the five dimensions of service quality.Based on the description and data analysis, furthermore, can be given a conclusion as follows:1. Based on the analysis of level customer satisfaction is known: service qualityindicators that available in Laundry Installation cannot all of it satisfi edconsumers.2. Based on the measurements of Importance - Performance Analysis found thatthe level of customer satisfaction in Laundry Installation Sanglah HospitalDenpasar are: (a) Quadrant A, which receive priority considered very importantby the consumer but the served is still not create the customer satisfaction that isfriendliness and courtesy of employees providing services, (b) Quadrant B, the levelof implementation is appropriate with the consumers interests and expectations sothat the consumers can be satisfi ed that is the linen physical condition (clean, neat,not torn), the service procedure is not complicate, providing service in appropriatewith demand, provide accurate information, the skillful of employees in handlingconsumer complaints, the accuracy of employees handling consumer complaints,employees do not distinguish social status in providing service and employees’capability to communicate with consumers. (c) Quadrant C, which the value wasstill considered to be less important to consumers, while its implementation of qualityeither common or suffi cient. No indicators of service quality is included in quadrantC. (d) Quadrant D, which was considered excessive in its implementation andconsidered not too important by consumers, but the implementation can satisfy theconsumers that is the appearance of employees at Laundry Installation, cleanlinessand completeness Laundry Installation facilities, the skills of employees respondingto consumer complaints, the skill of workers providing services and employees’attention to consumer complaints.
CELAH-CELAH PENURUNAN SUKU BUNGA PINJAMAN DALAM RANGKA MEMBERDAYAKAN UMKM I Wayan Wardita; Ni Made Gunastri
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.22

Abstract

Globalization in the fi eld of industry cannot be avoided along withthe development of telecommunication. By the development of communicationstechnology, the business competitions are more competitive. Therefore, the cellularoperators compete to provide excellent service by offering a wide range of productvariants all of which focused on increasing customer satisfaction. The increasing ofcustomer satisfaction will result in the increase of customer loyalty. And that is alsoimplemented by Telkomsel (Kartu Halo), one of the cellular operators. The KartuHalo outlet in Tabanan optimizes their various facilities and services to enhancecustomer satisfaction. However, customer complaints always arise and result in thedeclining number of costumer who activated the card in Kartu Halo Outlet in Tabanan. From that point we will questioning, is there any infl uence of customer satisfaction on customer loyalty. The results of the study show that customer satisfaction has asignifi cant effect on customer loyalty. So it is suggested to the company managementto constantly improve customer satisfaction through the improvement of qualityservice, which in turn is expected to increase customer loyalty.
KINERJA PELAKSANAAN KEGIATAN DINAS PARIWISATA KABUPATEN BADUNG A. A. Sagung Ayu Srikandi Putri
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.24

Abstract

Decentralization on the basis of Law No. 32 of 2004 on Local Governmentwhich local governments are given discretion to manage their own household, sothe area has the authority and discretion in implementing policies in accordancewith the aspirations of the community. Governance and service area is based on theprinciples of transparency, participation and accountabilityIn this regard, this paper aims to determine the performance of the implementationof activities seen from the input, output and outcome and performance accountabilityBadung Tourism Offi ce.The result of the implementation of Badung Tourism Offi ce in 2008 are in accordancewith the plan, and 8 ( eight ) exceeded the target performance level indicators and8 ( eight ), an indicator similar to the target, the average level of achievementgoals through the formulation of indicators and targets at 116 percent of averageachievement levels of activity amounted to 102.64 percent.
PENGARUH SEKTOR PERTANIAN DAN SEKTOR PERDAGANGAN, HOTEL DAN RESTORAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) KOTA DENPASAR I Gusti Gde Oka Pradnyana
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.26

Abstract

The success of a country’s development is inseparable from economicdevelopment activities in it. The fi nal objective of the national development is tocreate social justice for all Indonesian people. Economic development is a plannedeffort and done in continuous basis to manage all existing resources to improvethe welfare of the community. Indonesia consists of many islands, Provincial andRegency / City, where the province of Bali and Denpasar City as one of them, then itseconomic development is the elaboration of the national development. The economicdevelopment of Bali province as well as Denpasar city actually driven by severalsectors, including agriculture and trade sectors, hotels and restaurants and a fewmore other sectors. The economy can be said to have a solid foundation if thosesectors has balanced contribution against its gross domestic product.This study istrying to see the infl uence of agricultural and trade sector, hotels and restaurantsto the Gross Regional Domestic Product (GDP) of Denpasar. And the goal is todetermine the effect of those sectors to GRDP of Denpasar and which one of themare more dominant and how development of GDP in 2014. From the analysis ofthis study it can be concluded that the agricultural and trade sectors, hotels andrestaurants have a positive effect on GDP of Denpasar. It means that if those sectorsare increasing, the Denpasar GDP will increase, as evidenced by the slope coeffi cientof 4.836 obtained in the agricultural sector means that if the agricultural sector rose1%, the GDP rose 4.836%, while the sectors of trade, hotels and restaurants slopesector 1.971 means that if the trade, hotels and restaurants rose 1%, the GDP rose1.971%. Trade, hotels and restaurants have dominant infl uence on the GDP about73.20%, while the GDP of Denpasar continues to rise each year becoming 16150.96billion in 2014.
PENGARUH PENERAPAN BAURAN PEMASARAN TERHADAP TINGKAT KEPUASAN KONSUMEN DALAM JASA PELAYANAN DI RSU SURYA HUSADHA Putri Anggreni
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.28

Abstract

Hospital represent one of example institute the service in healtharea. At the height of the requirement and society awareness in the fi eld of healthaccompanied with the change of patterned thinking of society which of opinion thehealth is very important investment in their live, have pushed a lot of party to exploitto existing market opportunity by development building various to like hospital. Inthe development it is effort the hospital do not get out of the compulsion to apply themanagement process in it is effort consumer satisfaction presented is very importantnecessary for the peripatetic company in service area like to hospital. And one ofstrategy which can by run the hospital to take care of the consumer satisfaction with the maximization to applying of the marketing mix in the company activities as far becoming formula oppositely, also how infl uence to applying of the marketing mix toconsumer satisfaction in using the service in Surya Husadha Hospital? How strengthof relation to applying of the marketing mix to consumer satisfaction in using theservice in Surya Husadha Hospital? At the research, analysis the information used istechnique is Multiple Regression Analysis with this analysis in Multiple RegressionAnalysis to know there is do not in infl uence of between two variable is the freevariable and the trusted variable. Correlation analysis and determination analysisdo know how infl uence of the marketing mix practices to consumer satisfactionF-Test and t-Test. Pursuant to obtained by Multiple Regression Analysis to resultof is exixtence of real infl uence and is positive than marketing mix to consumersatisfaction at Surya Husadha Hospital is a 4.427. From obtained the CorrelationAnalysis the result of is existence which positive and strong relation of the marketingmix to consumer satisfaction at Surya Husadha Hospital scale 0.792. From thedetermination analysis obtained by result is 62.7% the most percentage of consumersatisfaction infl uence to applying of the marketing mix while some minimizinginfl uence by other, dissimilar factor is which not checked. From analysis F-Test andt-Test either through entirety and also each variable marketing mix have to effecton consumer satisfaction and his meaning is hypothesis (Ha) accepted. Conclusionwhich can be pulled from research is between applying to of marketing mix toconsumer satisfaction of at Surya Husadha Hospital own to infl uence and relationwhich are positive and strong go together that is Surya Husadha Hospital alwaysimprove the marketing mix applying to be consumer satisfaction to be weaked
ANALISIS KINERJA PUSAT-PUSAT PERTANGGUNGJAWABAN PADA PT. BALI REKA MAHESA CARGO DI DENPASAR Anak Agung Ngurah Gede Suindrawan; I Nyoman Wirayudi Sanjaya
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.29

Abstract

In an effort to assess the company’s fi nancial performance namely liabilitycenters those are cost centers, revenue centers, profi t centers and investment centers.The fi nancial assessment is done by comparing the budget with a good realization ofrevenues, cost, and profi t before taxes or by using fi nancial ratios without correlatingthe income earned by the investments that are used to generate the profi ts as wellas the sales volume achieved by the company. The Appraisals of performance have not been able to indicate effi cient cost, how much earned income without having to pay attention the cost, how much the ability to generate profi ts when compared withthe sales volume and how much the ability to generate profi ts when compared withthe asset being used. How was the accountability centers performance observedbased on the cost centers, revenue centers, profi t centers and investment centers atPT. Reka Mahesa Cargo Bali in Denpasar from 2008 to 2010, which is analyzedby quantitative analysis; furthermore, analysis is used in this research consistedof: cost centers analysis, revenue centers analysis, profi t centers analysis includeGross Profi t Margin, Operating Profi t Margin and Net Profi t Margin, as well asinvestment center analysis that is Return on Investment, Residual Income and Returnon Equity. Based on the study and discussion result obtained the conclusion that thecost centers performance at PT. Reka Mahesa Cargo Bali in Denpasar from 2008to 2010 is not effi cient. Revenue centers performance from 2008 to 2010 showed afavorable outcome. The results of the profi t centers analysis based on Gross Profi tMargin, Operating Profi t Margin and Net Profi t Margin is known the performanceof PT. Reka Mahesa Cargo Bali in Denpasar from 2008 to 2010 showed a favorableoutcome. The results of the center investment analysis based on the Return onInvestment, Residual Income, and Return on Equity is known the performance ofPT. Reka Mahesa Cargo Bali in Denpasar from 2008 to 2010 showed a favorableoutcome. It is recommended to control the business cost in an effort to improve theeffi ciency in which economic resources can be used effectively, so that there is nowaste of costs; as a result, the profi ts obtained would be more optimal.
KETERKAITAN KINERJA KARYAWAN PERUSAHAAN DENGAN KEPUASAN PELANGGAN Ni Ketut Rendi Astuti
Forum Manajemen Vol 10 No 2 (2012): Jurnal STIMI Vol. 10 No. 2 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i2.31

Abstract

Many factors affect the work performance of employees the company inthe face of increasingly fierce competition today, it is necessary qualified humanresources so as to face competition and change. Companies desperately needemployees with high job performance so as to give satisfaction to the customer(consumer). Companies that succeed will use core competencies to satisfy consumerneeds. Satisfaction is usually located on high performance. For that corporateleaders must be true - really pay attention to the factors - factors that influenceemployee job satisfaction, which in turn is able to satisfy its corporate customersthat includes, among others, internal and external factors so that more attention soas to give employees job satisfaction.
SEGMENTASI PASAR KOPI BUBUK BALI BANYUATIS DI KOTA DENPASAR
Forum Manajemen Vol 10 No 2 (2012): Jurnal STIMI Vol. 10 No. 2 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i2.33

Abstract

This study aims to identify the Kopi Bubuk Bali Banyuatis market. Themarket segments of Kopi Bubuk Bali Banyuatis is formulated through the data analysisof consumer’s behavioral and psychographic by the method of Cluster Analysisusing the K-Means Cluster subsequent cross tabulated with demographics. Theresults: Segment-1, (42.9%), predominantly male, middle-aged, high schooleducation, self-employed and middle-income. Consumer behavior, consumptionlevels often, the readiness to buy is very high because they understood the product,be positive about the product, and its benefits. Psychographic consumer, includingthe category of active, modern, optimistic, and relatively established. Incomerate varies from lower class to upper class. Such a potential segment as markettarget. Segment-2, (35.7%), male-dominated, younger age, high school education,private employees, and middle-income.Consumer behavior, consumption levels arerare, the readiness to buy is moderate, attitudes toward products and its benefits ispositive. Psychographic consumer, simple and optimistic. Considerable potential asa market target after segment-1. Segment-3, (21.4%), male-dominated, middle-aged,high school education, private employees, and middle-income.Consumer behavior,consumption levels are very rare, low readiness to buy, attitude towards the productand itsbenefits is negative. Psychographic consumer, logical, normative, homely andthus less potential as a market target . Based on size and market structure and theobjectives and resources of the company, the segment-1 was chosen as the targetmarket by the company. By understanding market segmentation and know its customers, the policy will beeasier to be taken in marketing the products. Selection of promotion strategies willbe more focused, able to provide satisfaction and increase customer loyalty.
ANALISIS BIAYA STANDAR DALAM MENENTUKAN HARGA POKOK PRODUKSI STONEWARE BERBAHAN BAKU UTAMA LEMPUNG KALIMANTAN DAN MANFAATNYA BAGI KEPUTUSAN BISNIS PADA UPT PSTKP BALI – BPPT I Nyoman Normal; WIRYAWAN SUPUTRA GUMI
Forum Manajemen Vol 10 No 2 (2012): Jurnal STIMI Vol. 10 No. 2 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i2.36

Abstract

Standard costing is predetermine cost which must expenditured to produceunit product or to paid special operation. Standard cost systems was design to costcontrol, be important tool to evaluate judgement that was setting. The aims of thisresearch were : (1) To knew cost of good manufactured stoneware that main rawmaterial of kalimantan blend by standard cost systems; and (2) To knew usefull ofstandard costing for business decision. The research results shew that : (1) Costof good manufactured stoneware that main raw material of kalimantan blend bystandard cost systems was various base on the composition use. The smallest costof good manufactured stoneware was XID composition about Rp 1.628,02 each kgand the biggest was FRC-1 composition about Rp 2.028,68 each kg. Cost of goodmanufactured stoneware by the standard cost systems was bigger than actual costsystems, because there were different into computation ways of raw material, differentloading of direct labour cost, and different loading of manufacturing overhead cost,except the XID composition was smaller; (2) Standard cost application is very usefulinto business decision making for stoneware product, that is : a) As a tool of control,b) As a tool of decision making, c) As a tool of rational cost measurement, and d) Asa tool of recording cost economizing.
TINGKAT PENDAPATAN PETERNAK TERHADAP KOMODITAS UNGGULAN PETERNAKAN AYAM RAS PEDAGING DI KABUPATEN TABANAN Ni Luh Putu Inten Rumini; I Gede Ketut Sri Budarsa
Forum Manajemen Vol 10 No 2 (2012): Jurnal STIMI Vol. 10 No. 2 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i2.37

Abstract

Agribusiness is one unit of activities that deals with a sequence chains of production, yield processing, and marketing that correlated with agriculture in a wide sense. Thepoultry business is one kind of agribusiness which are commercially profitable. Thisresearch goal is to know the contribution of income rates and work to economic levelof chicken breeder in Tabanan regency. Research result shows chicken livestock inTabanan regency have a significant contribution to the income of chicken breeder.Majority of chicken breeder make a chicken livestock as a main job, this is shown by35 respondents from 50 respondents or 70% are make a chicken livestock as a mainjob, and 15 respondents or 30% make a chicken livestock only as a secondary jobnot as a main job.From 50 respondents, the average amount of chickens from one livestock are3,170 chickens for one respondents. The average income of chicken breeder is Rp327.524.375, maintenance cost Rp 273.482.130 with the profit Rp 54.042.245 peryear. Therefore one way to increase income level for the breeder is help and lend themmoney for initial capital with low rate and uncomplicated birocration. This πcan bedone by Bank Pembangunan Daerah (BPD) and Koperasi Unit Desa (KUD).

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